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Talking Point
What Wins The Click?
BY Antora Chakraborty

IMPACT Stories
#IMPACTExclusive: Omnicom agency Kinnect’s CCO, Neville Shah to move on
BY NEETA NAIR

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BY TEAM IMPACT

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Eveready India unveils ULTIMA Portable Liquid Vaporiser
BY TEAM IMPACT

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Flipkart Gives Old Appliances a Retirement Home of Their Own
BY TEAM IMPACT

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Flipkart brings Samsung Galaxy S25 deal to life with Tamannaah Bhatia campaign
BY TEAM IMPACT

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Flipkart elevates Souhardya Banerjee to Director
BY TEAM IMPACT

IMPACT Stories
Sponsored Click Under the Scanner
BY Anaum Shaikh

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Bata India elevates Sidhika Batheja to Marketing Manager
BY TEAM IMPACT

Creative Zone
Best Ads of September 2026
BY Antora Chakraborty

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Flipkart’s Big Billion Days Films Bet on Luck, Names and a Little Tatkaal Magic
BY TEAM IMPACT

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Piyush Mishra’s ‘Maine Pyar Kiya’ Regret Powers Flipkart’s iPhone Push
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Antora Chakraborty

Cover Story
Modern CMO’s Split Personality?
BY Antora Chakraborty

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Flipkart Turns Kolkata’s BBD Bagh Into a Big Billion Days Stop
BY TEAM IMPACT

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Cleartrip turns workplace fatigue into holiday recommendations with ‘Tiredness Meter’
BY TEAM IMPACT

Creative Zone
Ads In Focus
BY Antora Chakraborty

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Festive Media Bets Shift Upstream As Brands Chase Intent Before Diwali Ad Inflation
BY admin

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Flipkart unveils Big Billion Days 2026 campaign ‘Luck Badal Sakta Hai’
BY TEAM IMPACT

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Leadership is about Flesh-And-Blood Moments: Suresh Narayanan

In a conversation with e4m, the former Nestlé India chief discusses his book Courage Under Fire, the Maggi crisis & the importance of empathy in leaders


The Man-ufactured Insecurity


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