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TEAM IMPACT

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Role Reversal: The Muthoot Group’s new ad spotlights the many roles women juggle daily
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OZiva launches ‘It’s Not Fine’ campaign urging women to prioritise their health
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Salty Unveils First-Ever Brand Film ‘Accessories Don’t Lie’
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Ogilvy India rolls out humour-led campaign for PhonePe Mutual Funds
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FRND launches ‘Surakshit Conversations’ campaign focused on women’s digital safety
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Ujjivan Small Finance Bank launches ‘InDEVIsible’ campaign for Women’s Day
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Zomato’s new brand film highlights everyday bias faced by women delivery partners
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BIBA questions gendered labels in new ‘Ek Aasmaan’ Women’s Day film
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Wipro appoints Laura Marie Miller to board for five-year term
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Bvlgari Appoints Jake Gyllenhaal as Global Brand Ambassador
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Edelweiss Mutual Fund Highlights Rising Role of Women in India’s BFSI Sector
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Shriram Finance launches ‘Shri Aarambh Loans’ campaign to support trucking community
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Nexus Select Malls launches ‘Carry Only Shopping Bags’ Women’s Day campaign
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Estée Lauder to acquire full stake in Forest Essentials, deal set to close in 2026
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Myntra brings back ‘Fashion Ki Adalat’ campaign ahead of Women’s Day
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Chinese Wok launches campaign to introduce Schezwan Fries
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Juhi Singh exits Marico after seven years as Global Head of Digital
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Senco Gold & Diamonds launches ‘Shape of You’ AI application for Women’s Day
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Manyavar Mohey launches campaign featuring Vijay Deverakonda & Rashmika Mandanna
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Cetaphil launches ‘Healthy Renew’ anti-ageing skincare range in India
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Crompton partners with Dinesh Karthik during ICC Men’s T20 World Cup for lighting campaign
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Vedanta Aluminium launches #TarakkiKiTaiyaari campaign ahead of Women’s Day
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Urbanrise launches ‘Celebrity Life’ campaign featuring Gauri Khan for Whispers of Sky
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Snapchat launches ‘Cricket in a Snap’– an advertising offering for cricket season
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Century Real Estate launches campaign on how home environments affect children’s potential
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Amazon tops TRA Brand Trust Report 2026, ending Dell’s six-year run
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Nancy Hall appointed Chief Executive Officer at WPP Media US
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Parle launches a new campaign to introduce Fusion Candy
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Royal Stag Packaged Drinking Water launches ‘Live It Large’ campaign
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PregaNews highlights postpartum realities in Women’s Day digital film
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Naomi Michael to join as Chief Communications Officer APAC at Publicis Groupe
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Sneha Jha elevated to Associate Director – Media & CLM at KFC India
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Goafest 2026 dates announced, to be held in Goa from 20 to 22 May
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YAAP Digital makes stock market debut
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Unilever elevated Tuan Vu Anh to a new role
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Samsung Ads India elevates Nishit Kanchan to General Manager & Head of Revenue
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Tata AIA marks 25 years with city-led nostalgia campaign
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Aman Gupta announces launch of new venture, Offbeat Studios
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PartySmart launches ‘Holi Zombies’ activation in Delhi and Mumbai
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AnyMind Group Partners Truecaller to Manage Ad Inventory Across MENA and Southeast Asia
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Effie Asia Pacific Names Cheryl Goh and Dheeraj Sinha as First Heads of Jury for 2026
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Leadership Transition Marks New Strategic Phase at iD Fresh Food
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Amol Parashar Invests in Premium Spirits Brand Nisaki Gin
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Vikas Devnani appointed as Senior Director – India Operations at WPP Media
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Zee to Exit English Entertainment on Linear TV, Repurpose Channels for Sports
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Infectious Advertising secures integrated creative mandate for BKT Tyres’ India
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Blenders Pride Packaged Drinking Water launches ‘The One And Only’ campaign
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Target Edge Launches High Altitude as Dedicated Brand & Creative Unit
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The Derma Co. Onboards Sania Mirza as the Brand Ambassador for Suncare
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Shrey Gandhi Elevated to Deputy General Manager & Head of Social Media at Cheil India
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Motorola Appoints Ipshita Chowdhury as India Marketing Head
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Vanita Keswani steps down as CEO of Madison Media Sigma after 30 years
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Zomato and Blinkit host third ‘Powering Inclusive Growth’ conference in Delhi
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Dairy Day launches 2026 summer campaign centred on gratitude
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The Advertising Club adds new categories to Creative Abby 2026
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Priyanka Roy joins Flipkart as Associate Director – Communications
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BharatPe Hosts ‘Super Over’ Meet with Rohit Sharma
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Crompton Launches AI-Powered Holi Film ‘Bina Ruke, Jyaada Chale’
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SBI General Insurance names Pankaj Tripathi brand ambassador
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Chinese Wok appoints Havas Creative India and Arena Media for integrated mandate
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Cover Story
The Sports Edition
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Pulse Candy Salutes Gig Workers with ‘Pulse of Moving India’ Campaign
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Ranbir Kapoor Becomes the Face of SALONI Mustard Oil
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Charged Pro Enters India with Anime-Style Film Rooted in Local Culture
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Samsung Hosts #PlayGalaxy Cup 5.0 to Spotlight Samsung Galaxy S26 Series
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Jivraj9 Launches TVC featuring Neena Gupta Highlighting ‘Perfect Balance’ of Masala Chai
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Eros Innovation Unveils Tamil Cultural Voice Models, Launches PERSONA Stack
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Jeetendra Stars in Myntra’s Birthday Blast Film with a Nostalgic Twist
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Amazon Appoints Menka Asrani as Lead – Studio
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Skechers Launches HotShots Campaign Featuring Kartik Aaryan and Ananya Panday
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Reema Jain Named Chief Information Officer at Unilever
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Sintex Launches New TVC to Introduce ‘Eterno’ Water Tank with 50-Year Warranty
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Fabindia launches 2026 Holi campaign ‘The Colours of White’
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Honasa opens South specific influencer marketing mandate
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Amit Malhotra joins JioStar as Head of International Business
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Swiggy expands IRCTC partnership to 152 railway stations nationwide
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Oriflame names Karishma Tanna as face of NovAge+ and Supreme Tribute Ezzénza
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Tanvi Sanghi joins EFGH Brand Innovations as Executive Creative Director
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Bajaj Auto launches DCO-led CTV campaign for Triumph Motorcycles
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Pizza Hut Ramps Up Crafted Flatzz Push with Creator-Led Film Featuring Niharika NM
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Raymond’s ‘Homecoming’ Film Explores the Evolving Role of Fathers in Modern India
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Talented Expands Grid with Launch of AI-Native Agency ‘mktgstack’
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Gourmet Popcornica appoints 3M Media Works as strategic communications partner
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INNOCEAN India and Canvas Worldwide India Win Integrated Mandate for UPES
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Saugata Mukherjee steps down as SonyLIV EVP and Head of Content
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WPP and Adobe Expand Global Alliance to Launch AI-Driven Marketing Solutions
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Kartik Vishwanathan Returns to WPP Media as Vice President – Investments
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AGEasy Ropes In Zeenat Aman to Front Senior-Focused Gut Health Campaign
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Utkarsh Small Finance Bank partners with Kotak Life to expand insurance reach
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Alaukik Group launches Pratik Gandhi campaign for GM Group
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Raj Cooling Systems names Bhagyashree ambassador for Kiozy+ launch
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MS Dhoni’s partnership with Swaraj Tractors enters new strategic phase
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Kangwook Lee Named Chief AI Officer at KRAFTON
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IGPL Secures $100m Franchise Backing in Largest Private Investment in Indian Golf
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Chirag Sangai Launches A Simple agency with Loggerheads Group
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Pavanjit S Bedi appointed Chief Marketing Officer – Foods at HUL
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Chinese Wok Ties Up with Engaged Season 2 on JioHotstar as Official Food Partner
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Only For Fans: KKR, VIDA hold box cricket tournament exclusively for fans
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Asha Sharma appointed EVP and CEO of Microsoft Gaming
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Arjun Laxminarasu Named Head of Marketing for India and South East Asia at UiPath
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