Kay Beauty has featured Kolhapur-based makeup artist and content creator Sonali Vaghari in the latest edition of its storytelling IP, Kay Konversations. The episode explores Vaghari’s relationship with beauty, makeup and self-expression, drawing on her experiences as a creator who combines global beauty references and experimentation with her everyday life and cultural surroundings.
When I put on makeup, I feel really good. It gives me confidence, and a little swag too,” says Sonali.
Kay Konversations brings together individuals from different walks of life to explore the experiences and perspectives that have shaped their understanding of beauty. Vaghari’s episode focuses on creativity, confidence and expressing oneself through makeup without changing one’s identity. Her content reflects the intersection of social media-led beauty trends with her own environment and personal style. Kay Konversations featuring Sonali Vaghari went live across Kay Beauty’s social media channels on 17 September 2026.
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