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Impact a weekly from exchange4media that analyses the developments of the week, filters the most significant and relevant news for you, provides perspectives to the key happenings, goes beyond the obvious and brings you a fresh point of view.

Impact is the single point source of all intelligence for today's business manager.

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TOP STORY

Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year

4 days ago