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Britannia appoints N Venkataraman as Deputy MD and Ramamurthy Jayaraman as CFO

Venkataraman has been with Britannia since 2007, while Jayaraman has held finance roles at the company for 15 years

30th September 2026
BY TEAM IMPACT

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Saffola Gold Says It’s Time to Put Women’s Hearts First

Saffola Gold, PHD India and ‘Z’ launch ‘Dil Se Ladies First’, using TV, Zee 5 and social platforms to put women’s heart health at the centre of the conversation

30th September 2026
BY TEAM IMPACT

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PhonePe Turns 10, Then Asks: How Long Would It Take to Thank 70 Crore Users?

PhonePe marks a decade of digital payments with an Ogilvy-created anniversary film that uses India’s fastest speaker to turn 70 crore users into a story about everyday progress

30th September 2026
BY TEAM IMPACT

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Infectious Advertising appoints Abhijit Karandikar as Executive Creative Director

Karandikar joins the agency with over 30 years of advertising experience, including more than two decades at Ogilvy & Mather

30th September 2026
BY TEAM IMPACT

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Ghadi Detergent introduces upgraded formulation, ropes in Madhuri Dixit for new campaign

The ‘Vishwas Ki Pariksha’ campaign showcases Ghadi’s new formulation with 2X Foam Technology, a refined powder texture and faster dissolution

30th September 2026
BY TEAM IMPACT

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CHARLES & KEITH Turns Its Signature Grey Into a New Chapter With Horizons

The brand marks 30 years of design with Horizons, a year-long platform led by a grey capsule inspired by the brand’s iconic paper bag and packaging

29th September 2026
BY TEAM IMPACT

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PharmEasy Says: Don’t Miss a Beat When It Comes to CPR

PharmEasy teams up with cardiologist Dr Jivitesh Satija for a CPR song that turns essential emergency steps into a simple, memorable routine for younger audiences

29th September 2026
BY TEAM IMPACT

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Dheeraj Sinha Re-elected as Advertising Club President for 2026-27

Sinha returns as President of The Advertising Club for 2026–27, as the industry body unveils its new Managing Committee and sets out its priorities for the year ahead

29th September 2026
BY TEAM IMPACT

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ASCI sets disclosure rules for AI-generated advertising content

New guidelines define when synthetic content must be labelled and outline uses that are prohibited under the advertising code

29th September 2026
BY TEAM IMPACT

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Traya brings women’s hair fall into public view with an activation in Mumbai

A seven-foot transparent installation at Bandra Bandstand visualises the cumulative impact of excessive hair shedding while offering visitors scalp scans, hair tests and consultations

29th September 2026
BY TEAM IMPACT

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Nykaa brings Rakhi Sawant into ‘New At Nykaa’ beauty heist

The campaign uses a warehouse-set story to spotlight the latest makeup, skincare, haircare and fragrance launches available on Nykaa

29th September 2026
BY TEAM IMPACT

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AGL-Hakuhodo integrates ChatGPT Ads into paid media strategy

The agency will pilot conversational, intent-led advertising across automotive, education, real estate, CPG and BFSI clients as it develops its Generative Engine Marketing approach

29th September 2026
BY TEAM IMPACT

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Twamev brings ‘Truly You’ campaign to life with Orry’s self-wedding in Jaipur

The two-day celebration moved through a Sufi night, mehendi and sangeet before culminating in a fashion showcase for Twamev’s latest occasionwear collection

29th September 2026
BY TEAM IMPACT

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Swiss Beauty Select marks second anniversary with retail expansion

The premium beauty range strengthens its presence across India with 300+ Modern Trade doors and plans to expand its kiosk network to 100+ outlets

29th September 2026
BY TEAM IMPACT

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MongoDB appoints Komal Puri to lead marketing in India

Puri joins from Innovaccer, where she served as Senior Director

29th September 2026
BY TEAM IMPACT

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Decathlon launches KIPRUN performance running brand in India

The flagship running sub-brand debuts with 35 shoes, including 17 high-performance models, under the global tagline ‘More Runs. More Life.

29th September 2026
BY TEAM IMPACT

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Aman Gupta invests in home and lighting brand FIG Living

The SailThru Ventures investment comes as FIG Living targets ₹18 crore ARR after the festive season and expands into adjacent home and lifestyle categories

29th September 2026
BY TEAM IMPACT

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Sprite launches eight-episode digital series ‘Truth & Spice’

The Coca-Cola-owned beverage brand brings together creators, celebrities and athletes for a food-led entertainment format, with two episodes presented in association with Tinder

29th September 2026
BY TEAM IMPACT

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SKINN names Ayushmann Khurrana and Sobhita Dhulipala as brand ambassadors

The House of Titan fragrance brand launches its new campaign, ‘Make Every Moment Special’, positioning fragrance as part of everyday rituals

29th September 2026
BY TEAM IMPACT

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Partha Ghosh joins JSW Group as EVP and Group Head of Communications

Ghosh moves from Air India to take charge of communications across JSW’s businesses spanning steel, energy, infrastructure, automotive, paints and sports

29th September 2026
BY TEAM IMPACT

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Dhiraj Adya Expands His Role As Global Advisor Relations Role at Tech Mahindra

With over two decades of experience in technology and strategic partnerships, Adya has also been serving as COO of the Global Chess League, a joint venture between Tech Mahindra and FIDE

29th September 2026
BY TEAM IMPACT

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Softline Gets a Fresh Look as It Steps Into a More Contemporary Chapter

Softline, from the house of Rupa & Company, refreshes its identity across lingerie, athleisure and outerwear, with Wamiqa Gabbi embodying its new, youthful spirit

29th September 2026
BY TEAM IMPACT

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Meta Taps Former MongoDB CEO Chirantan Desai to Lead Enterprise Platform Push

Desai joins Meta as Chief Enterprise Platform Officer from MongoDB, where he served as President and CEO, to lead its enterprise efforts

29th September 2026
BY TEAM IMPACT

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Laura Ryan Joins WPP Media to Steer Its Global Media Operations

Laura Ryan joins WPP Media as Chief Media Officer from IPG, bringing more than three decades of experience across client leadership, innovation, transformation and talent development

29th September 2026
BY TEAM IMPACT

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Piyush Mishra’s ‘Maine Pyar Kiya’ Regret Powers Flipkart’s iPhone Push

Flipkart and McCann India turn Piyush Mishra’s regret over rejecting ‘Maine Pyar Kiya’ into a humorous warning not to miss iPhone deals during Big Billion Days

28th September 2026
BY TEAM IMPACT

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Aspect Sports Puts Aman Sehrawat in the Spotlight as Its First Brand Ambassador

Aspect Sports signs Olympic medallist Aman Sehrawat as its first sports brand ambassador, deepening its wrestling focus while backing his journey towards the Asian Games and LA 2028

28th September 2026
BY TEAM IMPACT

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Mithun K. Chittilappilly Takes the Chair at V-Guard as the Company Eyes 50

Chittilappilly becomes Chairperson & Managing Director of V-Guard Industries, adding the role after 14 years as MD and two decades at the company

28th September 2026
BY TEAM IMPACT

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Doraemon Takes Its Deep-Sea Adventure Beyond the Big Screen

Ahead of its October 2 release, Doraemon’s latest movie hits India with a 360° campaign spanning OOH, digital, radio, experiential, schools and retail

28th September 2026
BY TEAM IMPACT

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Standard Chartered launches global brand campaign ‘Move Ahead’

Inspired by the bank’s Formula 1 partnership, the campaign builds on its ‘Now Is Your Time’ brand platform

28th September 2026
BY TEAM IMPACT

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FACE elects PhonePe’s Hemant Gala and Navi’s Rajiv Naresh to Board

The two executives bring experience across digital payments, lending, financial services, technology and governance to FACE’s Board

28th September 2026
BY TEAM IMPACT

More From Impact

Can Beauty Brands Fly Solo?

With Nykaa and L’Oréal’s BOLD investing in beauty brands, alongside a growing wave of strategic stakes, a larger question is emerging: can independent brands still scale sustainably on their own?

28th September 2026
BY Antora Chakraborty

More From Impact

Nykaa and SW Network launch microdrama series ‘Hotel Wanderlust’

The six-episode series brings Nykaa Wanderlust’s bath & body products into an entertainment-led format, featuring Varun Thakur, Shachi and creators including Srishti Garg, Pulkit Kochar and Mishall B

28th September 2026
BY TEAM IMPACT

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RJ Naved joins Radio City for #PrankYou

The move reflects Radio City’s bid to reinvent content and tap into the evolving, multi-platform nature of radio consumption

28th September 2026
BY TEAM IMPACT

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Vikram Sakhuja and Dhruba Mukherjee re-elected as MRUCI Chairman and Vice Chairman

Four new members join the Board of Governors as the industry body prepares for the revival of the Indian Readership Survey

28th September 2026
BY TEAM IMPACT

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Shraddhaa Shetty joins Agilitas as Brand Marketing Lead for Lotto

Shetty moves to her first brand-side role after working across brand, business and operations at WTF

28th September 2026
BY TEAM IMPACT

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Kaacon Sethi Takes the MRUCI Helm as IRS Revival Looms

Kaacon Sethi joins MRUCI as CEO after more than 35 years across media, entertainment, sports and marketing, taking charge as the Indian Readership Survey nears revival

28th September 2026
BY TEAM IMPACT

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Voltas Beko launches ‘Sense Toh Banta Hai’ brand campaign with Manoj Pahwa

The campaign focuses on practical innovation and product value, with digital films aimed at household decision-makers

28th September 2026
BY TEAM IMPACT

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HSBC Mutual Fund launches #StayDiSIPlined campaign to promote consistency in SIP investing

The Born Hi Digital campaign uses humour to contrast everyday discipline with investors’ reactions to short-term market movements

28th September 2026
BY TEAM IMPACT

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Ranbir Kapoor enters India’s FMCG sector as Founder of Flux Theory

The new omnichannel brand enters the shower category with five personality-led shower gels combining fragrances, skin benefits and distinct consumer archetypes

28th September 2026
BY TEAM IMPACT

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Sachin Tendulkar and OpenAI Team Up to Make AI More Everyday

OpenAI partners with Sachin Tendulkar to show how ChatGPT can help Indians learn, explore interests and develop ideas, drawing on the cricketer’s own everyday use of AI

28th September 2026
BY TEAM IMPACT

More From Impact

Google elevates Nitin Gajria to MD, Southeast Asia and South Asia Frontier Markets

Gajria returns to Southeast Asia after 12.5 years at Google, following a three-year stint leading publisher and creator monetisation across APAC

28th September 2026
BY TEAM IMPACT

More From Impact

Shantanu Chauhan joins Angara as VP, Brand Global

Chauhan moves to the fine jewellery brand after more than a decade at Noise, where he last served as Director, Marketing, Brand & Growth

26th September 2026
BY TEAM IMPACT

More From Impact

Madhusudan Frozen appoints Madhuri Dixit as brand ambassador

The two-year association comes as the brand expands its frozen vegetables and ready-to-cook portfolio

25th September 2026
BY TEAM IMPACT

More From Impact

Swiss Beauty launches AWAKEN eye makeup collection

The four-product range combines precision, definition and volume, backed by performance-led propositions

25th September 2026
BY TEAM IMPACT

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The Body Shop unveils Diwali campaign centred on Jasmine

‘Spark Your Inner Radiance’ brings Jasmine into festive self-care and gifting through a multi-film campaign

25th September 2026
BY TEAM IMPACT

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Stayfree spotlights boys in period conversations with new #BetaStayfreeLeAana film

The latest film from Stayfree’s six-year-old ‘It’s Just a Period’ platform encourages boys to view menstruation without stigma

25th September 2026
BY TEAM IMPACT

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Myntra unveils Big Fashion Festival campaign with Alia Bhatt and Ranbir Kapoor

The campaign uses exaggerated everyday triggers to build anticipation for BFF, featuring over 8 million styles from 8 October

25th September 2026
BY TEAM IMPACT

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Libas enters jewellery as it expands its fashion portfolio

Following its entry into fragrances, the brand is adding another category to its apparel-led business

25th September 2026
BY TEAM IMPACT

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Fabindia partners with Aptronix to add Apple rewards to Fabfamily loyalty programme

The partnership launches with an iPad reward contest, with more Apple products and experiences planned for subsequent phases

25th September 2026
BY TEAM IMPACT

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NDFC(I) launches #SwapTheSweet campaign ahead of Navratri

The initiative encourages households to replace sugar-heavy festive treats with nuts and dry fruits while retaining traditional flavours and celebrations

25th September 2026
BY TEAM IMPACT

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Shaya by CaratLane names Shreya Ghoshal as brand ambassador

With the ‘Stories Written in Silver’ campaign, the association marks Shaya’s eighth birthday as the silver jewellery brand looks to bring the category further into everyday style and self-expression

25th September 2026
BY TEAM IMPACT

More From Impact

Vadilal and Parle bring Hide & Seek into ice cream with ‘Jodi Aisi Ki Nazar Na Lage’

The trademark licensing partnership introduces Vadilal Hide & Seek Ice Cream, supported by a nationwide campaign built around the new combination of cookie, chocolate chips and ice cream

25th September 2026
BY TEAM IMPACT

More From Impact

Rubika Liyaquat quits Times Now Navbharat

Liyaquat had joined the Hindi news channel in June 2026 as Senior Executive Editor – TNNB and Vice President – Special Projects

25th September 2026
BY RUHAIL AMIN

More From Impact

JBL India brings regional festival sounds together in ‘Sounds Festive’ campaign

Conceptualised by RepIndia, the campaign follows singer Divyam Sodhi and music producer Khwaab as they travel across India to reinterpret traditional festival sounds with regional musicians

25th September 2026
BY TEAM IMPACT

More From Impact

Nykaa and L’Oréal’s BOLD to jointly invest in Indian beauty and personal care brands

The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise

25th September 2026
BY TEAM IMPACT

More From Impact

NIVIA Sports Gives the Blue Tigers’ Jersey a Life Beyond the Pitch

NIVIA Sports unveils the Official Indian National Football Team Jersey, designed to take Indian football from matchday to everyday wardrobes and fan culture

24th September 2026
BY TEAM IMPACT

More From Impact

KreditBee Asks If Being Practical Really Means Playing It Safe

KreditBee’s ‘Bee Practical’ campaign moves beyond personal loans, showcasing two-wheeler, business and property-backed loans as financial tools for pursuing bigger goals

24th September 2026
BY TEAM IMPACT

More From Impact

ixigo urges travellers to ‘Don’t follow the herd’ in new AI-led campaign

The campaign uses humour and TARA, ixigo’s AI travel assistant, to encourage travellers to discover experiences based on personal preferences

24th September 2026
BY TEAM IMPACT

More From Impact

Blissclub expands menswear with BareButter and ‘Off The Clock’ campaign

The new collection focuses on off-duty comfort, while the campaign explores men beyond their professional identities

24th September 2026
BY TEAM IMPACT

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Pride of Cows brings ‘Come Over to the Greener Side’ to life with Athiya Shetty

The campaign explores a slower, more mindful approach to everyday living, connecting Pride of Cows’ farm-to-home philosophy with nature, nourishment and wellbeing

24th September 2026
BY TEAM IMPACT

More From Impact

Clinic Plus marks Daughters’ Day with new #MeriBetiStrong campaign film

The latest campaign explores how daughters can become a source of strength and support for their mothers

24th September 2026
BY TEAM IMPACT

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Vineet Shah joins Raymond Lifestyle as Head of Omnichannel Media

Shah joins the apparel company after over four years at Madison World, where he most recently served as Vice President, Planning

24th September 2026
BY TEAM IMPACT

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Truecaller partners with LinkedIn to add professional context to Caller ID

The integration lets users display their workplace, job title and LinkedIn verification alongside their Truecaller profile

24th September 2026
BY TEAM IMPACT

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Joy Personal Care appoints Tamannaah Bhatia as face of lotions and creams

The association will feature across television, digital and social media, led by the brand’s Honey & Almonds Deep Nourishing Body Lotion

24th September 2026
BY TEAM IMPACT

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JSW Group launches ‘Tere Sang Bharat’ anthem for Team India at Asian Games 2026

Featuring 22 athletes across 11 sporting disciplines, the campaign gives a voice to JSW’s ‘Rukna Nahin Hai’ belief and celebrates the support behind India’s athletes

24th September 2026
BY TEAM IMPACT

More From Impact

DailyObjects appoints Zeenah Vilcassim as Global Chief Marketing Officer

Vilcassim joins from Nothing India and brings over 17 years of experience across consumer, brand and business roles in international and Indian markets

24th September 2026
BY TEAM IMPACT

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LAVA takes a story-led approach to smartphone advertising with Virat Curve 5G campaign

The SW Network campaign features Rohit Saraf and Pratibha Ranta in a romantic film built around LAVA’s ‘Go With The Curve’ proposition

24th September 2026
BY TEAM IMPACT

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Red Bull elevates Dipanshu Goyal to Field Marketing Manager, North India

Goyal takes on the regional role after more than five years with Red Bull, most recently serving as Field Marketing Specialist, Punjab

24th September 2026
BY TEAM IMPACT

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Rungta TMT brings Bollywood trio into ‘Ekdum Solid Strength’ campaign

Conceptualised by The Script Room, the campaign features Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor, using humour and category parody to spotlight the brand’s TMT strength proposition

24th September 2026
BY TEAM IMPACT

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ZOFF Foods Gets Shilpa Shetty to Ask What’s Really in Your Spice Rack

ZOFF Foods brings Shilpa Shetty into its ‘Know The Brand’ campaign, urging consumers to look beyond price and packaging and ask more about the quality of their spices

24th September 2026
BY TEAM IMPACT

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BIBA Says Festive Dressing Was Never Meant to Blend In

BIBA unveils ‘Too BIBA To Blend In’, a festive 2026 collection bringing together Indian crafts, bold colour, prints and ornamentation across contemporary silhouettes

24th September 2026
BY TEAM IMPACT

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TCS and Jaguar TCS Racing Put AI to Work as Formula E Enters GEN4

TCS extends its title partnership with Jaguar TCS Racing and becomes its Official AI Partner, taking the collaboration into Formula E’s GEN4 era after a championship-winning season

24th September 2026
BY TEAM IMPACT

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Bhaskar Majumdar, veteran communications professional, passes away

Majumdar passed away on Thursday morning after a prolonged illness, leaving behind a 25-year legacy in communications and reputation management

24th September 2026
BY TEAM IMPACT

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Godrej Properties appoints Dishant Sharma as Marketing Manager

Sharma was earlier with Godrej Properties from 2020 to 2025. He then joined Gera Developments, where he most recently served as Senior Manager - Marketing

24th September 2026
BY TEAM IMPACT

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Publicis Groupe India names Shiv Acharjee VP – Strategy

With more than 16 years in ad and media, Acharjee has worked across business strategy, brand planning, market research and analytics, as well as strategic marketing and consulting

24th September 2026
BY TEAM IMPACT

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OpenAI, Anthropic warn UN of AI risks, call for global cooperation on safety

AI industry leaders urge governments to establish international safeguards as increasingly powerful systems raise concerns over human control, cybersecurity and global security

24th September 2026
BY TEAM IMPACT

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Monks names Nirvik Singh CEO, EMEA Marketing Services

With more than 35 years of global operational experience across leading enterprise brands, Singh will focus on scaling Monks’ unitary model across Europe, the Middle East and Africa

24th September 2026
BY TEAM IMPACT

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Nucleus Software appoints Sudhanshu Tripathi as Chief Marketing Officer

Tripathi joins Nucleus Software from Quick Heal Technologies & SEQRITE, where he served as Chief Marketing Officer and Head of ESG

24th September 2026
BY TEAM IMPACT

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Prasar Bharati’s WAVES OTT crosses 1.2 crore users

WAVES OTT expands to 24,000+ titles across 26+ languages as Prasar Bharati builds a multilingual digital ecosystem spanning live TV, radio, archives, education and e-commerce

24th September 2026
BY TEAM IMPACT

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Dentsu Brings Santosh Mishra Back as Managing Partner – Client Management

Santosh Mishra returns to dentsu as Managing Partner – Client Management after serving as Managing Partner – Digital at Wavemaker, bringing over 18 years of digital and client leadership experience

23rd September 2026
BY TEAM IMPACT

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Ram Gopalakrishnan Returns to His Bombay Roots as Vadilal’s International CEO

Ram Gopalakrishnan joins Vadilal Industries as CEO of its international business after serving as Chief Growth Officer at Ethos Pet Brands, bringing two decades of brand experience

23rd September 2026
BY TEAM IMPACT

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Logitech Appoints Vikrant Malik as Marketing Head, India

Prior to the computer manufacturing firm, Malik served as Expert Marketing Lead for Haleon for more than four years

23rd September 2026
BY TEAM IMPACT

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Parleen Ranhotra Moves From Google to Monks India as Growth Lead

Ranhotra joins Monks India as Growth Lead after a stint at Google, moving from the client side to the agency world as AdTech continues to evolve

23rd September 2026
BY TEAM IMPACT

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EVERQ enters microdrama with ‘So Dermatic!’ skincare IP

The 12-episode mobile-first series uses everyday skincare myths, behaviours and anxieties to build an entertainment-led brand property

23rd September 2026
BY TEAM IMPACT

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VitaLife launches new campaign, ‘Swaad Swaad Mein Sehat’

The three-film campaign features three generations and familiar food occasions, highlighting how conscious cooking choices can be made without compromising on taste

23rd September 2026
BY TEAM IMPACT

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Godrej Pet Care launches new Godrej Ninja TVC around ‘Super Gut Health’

The Godrej Creative Lab film uses a superhero-style chase to highlight the role of gut health in supporting active dogs

23rd September 2026
BY TEAM IMPACT

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Divan Raimagia Takes the Cyber Resilience Helm at Diageo

Divan Raimagia joins Diageo as VP – Global Head of Cyber Resilience, moving from Adani Green Energy, where he served as Head of Cyber Security and CISO

23rd September 2026
BY TEAM IMPACT

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Alvarez & Marsal appoints Bhalindra Singh as Managing Director in India

Singh joins A&M’s Business Transformation Services practice to focus on large-scale automotive transformations, with an emphasis on cost transformation, design-to-value and procurement

23rd September 2026
BY TEAM IMPACT

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Cashfree taps Biswa Kalyan Rath for ‘Mithai Joint Family’ festive campaign

The campaign uses the familiar soan papdi joke to draw a parallel with default choices in payments, as Cashfree promotes its zero payment gateway fees initiative

23rd September 2026
BY TEAM IMPACT

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Tanishq takes Gold Exchange and Rivaah campaigns to ChatGPT Ads

The Tanishq campaign, managed by HiveMinds, targets high-intent consumers exploring Gold Exchange and wedding jewellery, with Razorpay as ChatGPT Ads’ India launch partner

23rd September 2026
BY TEAM IMPACT

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Himanshu Shekhar Moves to VEGA to Lead Its Digital Growth Push

Shekhar joins VEGA as Head of Digital Marketing, D2C and Growth after leading digital marketing at Livguard, bringing over a decade of industry experience

23rd September 2026
BY TEAM IMPACT

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Da Milano appoints Piyush Singh as Group CEO

Singh brings over 18 years of experience across investment, business scaling and transformation, including leadership roles in sports and athleisure

23rd September 2026
BY TEAM IMPACT

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Rajat Sharma re-elected NBDA President for 2026-27

The India TV Chairman and Editor-in-Chief was unanimously re-elected at the NBDA board meeting

22nd September 2026
BY TEAM IMPACT

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Nuuk takes SĒRV MAX to Ladakh in new campaign film

The film features SlowCheeta and Padma Shri awardee Morup Namgyal, using Ladakh as the backdrop to showcase the multi-cook kettle

22nd September 2026
BY TEAM IMPACT

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Abhay Deol Joins ColorPlus to Make a Case for Slowing Down

ColorPlus brings Abhay Deol on board for its Autumn Winter 2026 campaign, ‘Live the Pause’, celebrating smart casuals, classic style and taking life at your own pace

22nd September 2026
BY TEAM IMPACT

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VERO MODA names Aditi Rao Hydari as face of Autumn/Winter 2026 campaign

The campaign spotlights the actor’s understated elegance while showcasing the brand’s versatile womenswear collection

22nd September 2026
BY TEAM IMPACT

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Popeyes and Sprite Team Up to Add Some Fizz to Spicy Chicken

Popeyes and Sprite bring Louisiana-inspired chicken and burgers together with special offers, including ₹29 Sprite add-ons and a chance to win a trip to Korea

22nd September 2026
BY TEAM IMPACT

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360 ONE appoints Aashish Agarwal as CEO of 360 ONE WAM Group

Agarwal joins from Jefferies, while Karan Bhagat will move to Vice Chairman and continue as Managing Director of the Group

22nd September 2026
BY TEAM IMPACT

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Flipkart Turns Kolkata’s BBD Bagh Into a Big Billion Days Stop

Flipkart taps into Kolkata’s iconic bus culture for Big Billion Days, turning BBD Bagh routes, bus tickets and familiar announcements into a city-wide festive activation

22nd September 2026
BY TEAM IMPACT

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Glam 21 Gets Into the Drama With a Nine-Part Take on Third-Wheeling

Glam 21 brings its beauty products into a nine-part micro-drama about friendship, romance and the awkwardness of third-wheeling, targeting younger audiences through short-form storytelling

22nd September 2026
BY TEAM IMPACT

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