SPNI said Khan will stay till March 31, 2026. He currently leads SonyLIV, StudioNEXT and the Network Channels Licensing business
18th December 2025The film shows how MAGGI brings people closer as families and couples drift apart, reminding them that warmth and togetherness still matter most
18th December 2025The new Trust Markers feature helps users identify restaurants using alternatives to plastic packaging across 10,000 outlets in 490+ cities
18th December 2025Drawing a parallel between cricket and TMT bars, the campaign reinforces that when it comes to quality, only 100 out of 100 qualifies, 99 simply isn’t enough.
18th December 2025Jio-bp has appointed Sidheshwar Sharma as its Chief Marketing Officer and Head of Corporate Communications
17th December 2025The film centres on the idea that some moments in life are too precious to be rushed, drawing a parallel with India Gate’s Classic Basmati Rice, which is aged for two years.
17th December 2025Adding to the festivities, Neha Dhupia will visit the LEGO® Winter Playground in Mumbai to interact with and encourage children during activities
17th December 2025To take the initiative into homes, DS Group will distribute seeds as print ad bookmarks in morning newspapers, encouraging readers to grow more plants
17th December 2025Instamart has released a new Christmas digital video commercial featuring a reworked version of Daler Mehndi’s 1990s track Bolo Taara Ra Ra.
17th December 2025Ravi Makwana has been appointed the Chief Marketing Officer of Vadilal Industries Limited. Makwana joins Vadilal from Zydus Wellness, where he was the Category Head.
17th December 2025The campaign draws from a familiar consumer insight with the tendency to save premium beauty products for special occasions.
17th December 2025White Rivers Media (WRM) has been appointed by SMFG India Credit, a non-banking financial company (NBFC) and subsidiary of Sumitomo Mitsui Financial Group (SMFG), to manage its digital mandate
17th December 2025The Andheri Metro Station takeover integrates AMFI’s investor education messaging into daily commuter journeys across Mumbai Metro Line One.
17th December 2025The brand unveiled its new Cloud Kiss Soft-Matte Lipstick through a sunrise hot air balloon proposal, turning the product reveal into a live experiential moment
17th December 2025The collaboration encourages Indians to move from mindless munching to mindful snacking focused on clean ingredients, consistency and long-term wellbeing
17th December 2025As part of the new extended deal, F1 TV subscription will be available exclusively via FanCode
17th December 2025The appointment brings a senior global operations and transformation leader into Stanley’s top management as it sharpens focus on manufacturing, supply chain and long-term growth.
17th December 2025The digital-first Ganesh Chaturthi campaign reimagines the traditional Aarti using everyday household sounds, delivering a unique and emotionally resonant festive experience.
17th December 2025The campaign urges a new generation to express their true selves with intent and quiet confidence, rooted in today’s desire for authenticity and real stories
17th December 2025Under the agreement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama under a pre-agreed pricing formula
17th December 2025The eyewear brand taps Bollywood nostalgia by bringing back Shakti Kapoor’s iconic Crime Master Gogo.
16th December 2025As MD, he will oversee risk management, compliance and stressed asset resolution, and will hold the post until his retirement in September 2028
16th December 2025The partnership will focus on strengthening Bata India’s corporate narrative, leadership visibility, and strategic stakeholder communication
16th December 2025Recognised for its sharp cultural insight into the unspoken awkwardness around openly complimenting men
16th December 2025The collaboration focuses on easing period-related anxiety for women travelling across India
16th December 2025The new vertical will develop original digital content IPs aimed at simplifying capital markets and healthcare for retail audiences
16th December 2025Parwani has over four decades of experience across India, Sri Lanka and the UAE, including 20 years at Sony Music India developing the company’s South India business
16th December 2025Jaiswal will work with CEO Gursajan Arora to lead business strategy and regional expansion across the Middle East and Africa operations
16th December 2025Vyas takes over leadership of the foundation’s India operations, succeeding Hari Menon as the organisation aligns its work with India’s Viksit Bharat agenda
16th December 2025The campaign featuring Sachin Tendulkar and McGrath earns a place in IMPACT Hall of Fame.
16th December 2025He joins Marico after 22 years at Mondelez, where he most recently led marketing for the company’s chocolates business
16th December 2025DCAA becomes Dharma Productions’ exclusive platform for artist representation, led by CEO Uday Singh Gauri and COO Rajeev Masand.
16th December 2025The concierge-style delivery initiative includes dedicated partners, branded uniforms and curated welcome gifts for first-time customers
15th December 2025The collaboration translates Naruto Shippuden’s characters and visual motifs into four character-led sneaker designs
15th December 2025The TVC keeps original jingle verses, adds new lyrics and hooks, with voices of Daler Mehndi and Vaishali Samant
15th December 2025Publicis Groupe India has appointed Atique Kazi as Chief Executive Officer of Performics India while Gautam Surath has been elevated to Chief Strategy & Transformation Officer
15th December 2025She will lead Brand Partnerships, PR, and Community at Noise, having previously worked with Zomato, Taj Hotels, and HPE
15th December 2025The signing marks a step in Revenant XSpark’s strategy to expand creator-driven engagement within India’s esports landscape
15th December 2025The collection features updated essentials for men and women, including oversized tees, hybrid sweatshirts, wide-leg pants and utility-inspired styles
15th December 2025He will continue reporting to Paritosh Srivastava. With 20+ years in top agencies, Bhattaccharya blends strategy, platform-first thinking and craft
15th December 2025Charging Simple Hai, featuring Ranbir Kapoor and Anil Kapoor, draws from their on-screen dynamic in Animal.
15th December 2025The campaign, titled Never Give Up, highlights the G-STEEL GBM-2100 series and focuses on resilience and perseverance
15th December 2025The company has launched a new marketing campaign aimed at highlighting how small businesses across the country use Meta Platforms to reach relevant customers
15th December 2025Co-written by Zoya Akhtar and Reema Kagti, the campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025
15th December 2025The partnership blends creative media and data-led performance to boost Orient Electric’s reach, storytelling, and growth across fans, lighting, appliances, switches and wires
15th December 2025Yes Madam has partnered with Bigg Boss contestant Tanya Mittal following her exit from the show. The collaboration marks one of her early post-show brand associations this season
15th December 2025Goibibo’s ‘Don’t Be Stupid Stupid Stupid! Get Great Last-Minute Deals’ secured a spot in IMPACT’s Top 75 Campaigns of 2025
12th December 2025Navi Technologies’ Hurrypur Courtroom campaign has earned a spot in IMPACT’s Top 75 Campaigns of 2025.
12th December 2025The five-film campaign highlights refurbished cabins, upgraded dining, digital enhancements and traveller reactions as Air India readies for its 2026 transformation
12th December 2025The partnership covers all major ICC events through 2027, including Men’s & Women’s World Cups and the inaugural Women’s Champions Trophy
12th December 2025The agency manages stars like Janhvi Kapoor, Sara Ali Khan, and Tiger Shroff, while Bunty Sajdeh plans his own talent firm
12th December 2025It will buy 95% of Reginald Men for Rs 195 crore, with the remaining 5% acquired after 12 months per agreed terms
12th December 2025Negi joins adidas after leading Indian Subcontinent Vitamins at Haleon, following nearly 10 years at GSK Consumer Healthcare India
12th December 2025Urban Company Native RO’s Lambi Judai campaign has secured a position in IMPACT’s Top 75 Campaigns of 2025.
12th December 2025Creative leadership now moves into McCann Singapore’s operating model under Daniel Kee, with Omnicom Advertising providing additional support
12th December 2025Morris’ exit follows leadership changes triggered by Omnicom’s acquisition of IPG, with senior roles across regions entering a realignment phase
12th December 2025Disney’s investment and licensing agreement will allow Sora to generate short AI videos using 200+ characters from Disney, Marvel, Pixar and Star Wars
12th December 2025With regulatory approvals now secured, Mars integrates Kellanova’s billion-dollar labels into its snacking operations, strengthening its position across categories
12th December 2025A cultural pop-up blending J-beauty, culinary ritual and experiential zones marks WOW’s launch of its new Matcha Mud Face Wash in Bengaluru
11th December 2025Varghese, who joined OMG India in 2021, allegedly exits during the network’s larger consolidation phase post Omnicom’s acquisition of IPG
11th December 2025Center fresh’s campaign Dimaag Pe Rakhe Lagam secures a spot in IMPACT’s Top 75 Campaigns of 2025.
11th December 2025Before this, Bansal spent seven years at Amazon, leading brand, marketing and partnerships for Amazon Global Selling India
11th December 2025EatSure’s new campaign brings a youth-driven lens to festive dining, using a music video and social rollouts to showcase the ease of building personalised meal
11th December 2025With Lakshya Lalwani becoming a marketing magnet overnight, brands are racing to own rising talent before fame peaks. In this new speed game of stardom, who gets the advantage?
11th December 2025Rakesh Masala’s campaign Swaad Jo Reh Jaye Yaad secures a spot in IMPACT’s Top 75 Campaigns of 2025.
11th December 2025The campaign’s three digital films feature aliens, a seatbelt-conscious ghost, and a helpful genie, showing insurance that rewards good driving
11th December 2025HOWL will lead Greaves Electric Mobility’s 360° marketing to boost sales, market share, and brand presence in India’s EV sector
11th December 2025Morgan Stanley advised JSW Paints exclusively on the deal, with Khaitan & Co. as legal advisor and Deloitte handling financial and tax due diligence
11th December 2025Aadyam Handwoven, a social enterprise by Aditya Birla, works with India’s weaver communities to build a self-sustaining ecosystem
11th December 2025The Coca-Cola Company has announced that Executive Vice President and Chief Operating Officer Henrique Braun will become chief executive officer on 31 March 2026
11th December 2025Cityflo, a premium intra-city mobility platform, partnered with SOCIAL to host Mumbai’s first experiential bar hop, presenting a new format that combines transit with social engagement
11th December 2025Cleartrip’s ‘Debunking Travel Myths with Chetan Bhagat’ campaign secures a spot in IMPACT’s Top 75 Campaigns of 2025.
11th December 2025The former journalist and seasoned communications leader steps in to strengthen the group’s brand identity and corporate narrative.
11th December 2025ACKO’s Office Health Insurance is Not Enough campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025.
10th December 2025Pepsi’s #AnyTimeIsPepsiTime campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025.
10th December 2025The weekly video series explains India’s development initiatives through short, character-led stories aimed at improving public understanding and civic literacy
10th December 2025The campaign shows flexibility matters in life and investing, using relatable moments like adjusting seats, stretching, or choosing comfy shoes
10th December 2025The campaign, created by Lowe Lintas, explores how small daily decisions shape routines, as NutriChoice adds a new 100% Millets Apple Cinnamon cookie to its range
10th December 2025Nippon Paint India appoints Mark Titus to lead its decorative division, bringing two decades of cross-industry experience to the company’s strategic growth plans
10th December 2025He has 15+ years of experience across fintech, BFSI, FMCG, consulting and tech, with past roles at IndusInd Bank, Stashfin, Citi, Carlsberg and EY
10th December 2025The new TVC shows a husband appreciating his wife’s long day by switching usual tea to Tata Tea Premium Care
10th December 2025Network Advertising has secured the creative duties for Bajaj Consumer Care Ltd.’s Coconut Oil, Amla and Gulabjal brands following a multi-agency pitch
10th December 2025As Associate Sponsor, Joy Personal Care will be visible across the season, including on the UP Warriorz jersey and merchandise
10th December 2025The announcement coincides with the launch of a new campaign, ‘Main Fast, Streax Super-Fast,’ aimed at consumers seeking quick and convenient grooming solutions
10th December 2025Mamaearth marked its 9th anniversary with an on-ground clean-air initiative across Delhi NCR, aligning its ‘Goodness Inside’ theme with activities aimed at raising awareness about air quality
10th December 2025Foxtale, an India-based beauty and personal care company, has launched a new bodycare brand, Hula Hoop by Foxtale, as it begins operating under a House-of-Brands model
10th December 2025Yes Madam has released a new advertisement featuring television actor Anita Hassanandani to promote its hygienic at-home salon and wellness services
10th December 2025The company’s new logo signals fresh beginnings and hope, with two unifying arcs that symbolise clarity, optimism and protection
10th December 2025Veeba’s “Mehnat Ka Phal Veeba Hota Hai” campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025.
10th December 2025Apeksha Mishra, VP and Head of Communications at Policybazaar, pens a piece on rebuilding trust in insurance through clarity, vernacular communication and meaningful, inclusive storytelling
09th December 2025Taneira’s ‘The Saree Expert’ campaign secures a place in IMPACT’s Top 75 Campaigns of 2025.
09th December 2025boAt’s satirical mockumentary Rock’in India secures a coveted spot in IMPACT’s Top 75 Campaigns of 2025.
09th December 2025The former GroupM, Madison and OMD professional will lead the agency’s branding and performance operations alongside founder Rajkumar Singh
09th December 2025With this film, the brand continues its focus on deeper conversations around hair loss and emotional wellbeing
09th December 2025The appointment is positioned to strengthen InCred Capital’s investment banking capabilities across advisory and capital markets
09th December 2025Wellbeing Kids Superfuel lets kids be joyful and curious while parents stay confident about their daily nutrition
09th December 2025Kaimera’s management team, led by founders Nick Behr and Trent McMillan, will report to James Wright, Group CEO of Havas ANZ
09th December 2025Under the partnership, Bisleri branding will appear on the uniforms of the Men’s National Team, Women’s National Team, U-19 Men’s Team and U-19 Women’s Team
09th December 2025The witty ‘Bassi vs Face Wash’ campaign by BBH India earns a coveted place among IMPACT’s most influential works of 2025.
09th December 2025The series continues Chupps’ focus on designing products with their end-of-life impact in mind, a direction evident in earlier initiatives such as biodegradable billboards and redesigned footwear
09th December 2025
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