Supply6 stated that the collaboration aligns with its focus on daily nutrition and routine-based consumption rather than trend-led fitness narratives
22nd December 2025Under the agreement, Pran’s Features LLP, the copyright owner of Chacha Chaudhary, has licensed EiPi Media to create AI-driven, short-form animated content for branded use
22nd December 2025The campaign uses a doctor–parent conversation to address bathing concerns for babies with sensitive skin
22nd December 2025From cultural insights and humour to relatable everyday truths and witty icon moments, these campaigns secure top positions in IMPACT’s 2025 Hall of Fame rankings
22nd December 2025NowYouKnow, a social-led travel and food recommendation platform, has appointed Actor, Singer and digital creator Anushka Sen as its brand ambassador
22nd December 2025The association brings together a legacy jewellery brand and a pan-Indian actor to front Jos Alukkas’ future brand communication
22nd December 2025The narrative follows fufaji as he struggles to process this unusual satisfaction, eventually attempting to vent his frustration at a family wedding
22nd December 2025Google Pay, in collaboration with Lowe Lintas, has launched a geo-targeted campaign titled 'The Authentic Dilli Party', focused on Delhi and its everyday experiences
22nd December 2025Board-level move comes as the company sharpens focus on diversification and international markets
22nd December 2025The film personifies sweat as a recurring antagonist that appears during high-pressure situations.
22nd December 2025Shashi Tharoor and Sanju Samson Trade Witty Banter in the campaign.
22nd December 2025Wahi said he discovered Knack at an industry event and was drawn to the brand’s focus on beverages with no preservatives, no artificial colours and low sugar
22nd December 2025He was previously Global Account Director at Havas Media Network India, before joining Havas, Lad was Associate Business Director at Wavemaker India
22nd December 2025Wheel of Fortune blends a global IP, star-led gameplay and Play Along interactivity on Sony LIV; licensed by Highgate and produced by Frames for SPNI
19th December 2025The campaign highlights society’s discomfort in accepting women who excel simultaneously in their professional lives and as mothers.
19th December 2025In collaboration with Social Panga, ‘Mr. Dad’, played by Gautam Rode, reveals his cool parenting approach and daily challenges
19th December 2025The film shows children educating their parents about smarter food choices. Through humour
19th December 2025The premium collaboration introduces Pond’s Anti-Blue Light UV Miracle through an immersive, cinema-first campaign across PVR INOX Cinemas
19th December 2025The campaign features a cast, including Manoj Pahwa, Bhuvan Arora, Sapna Sand, Shrikant Verma, Nutan Surya, Simran Shah, and Siddhant.
19th December 2025Juneja to lead revenue strategy, sales expansion and go-to-market efforts across new and existing verticals
19th December 2025Barreto expands remit from Beauty & Wellbeing marketing as Esi Eggleston Bracey prepares to leaves in January 2026
19th December 2025Leadership succession sees Gopal Vittal move to Executive Vice Chairman; Shashwat Sharma named MD & CEO
19th December 2025The initiative brings together podcasts, music, and collaborations to spotlight real stories of rebirth, recovery, and strength
18th December 2025Suri joined the Indian Foreign Service in 1983 and has served in international assignments including Cairo, Damascus, Washington DC, Dar es Salaam, London and Johannesburg
18th December 2025With 30+ years’ experience, Shukla joins PNB Housing from Tata Capital after 16 years, with earlier stints at ICICI Bank and LIC Housing Finance
18th December 2025The campaign draws attention to how people with disabilities continue to be excluded from everyday shopping and dining experiences due to inaccessible design.
18th December 2025The diagnostics company strengthens its leadership team as it scales laboratory operations and quality systems nationwide
18th December 2025The film addresses a familiar post-festival problem stubborn stains, lingering odours, and the inevitable complaints that follow a society celebration.
18th December 2025Nishant Radia will lead platforms and products, while Ajay Mishra joins as Group CTO as YAAP strengthens its tech, data and platform-led marketing focus
18th December 2025Khan has spent more than 20 years with SPNI across two tenures and has played a significant role in building strong media brands
18th December 2025The film shows how MAGGI brings people closer as families and couples drift apart, reminding them that warmth and togetherness still matter most
18th December 2025The new Trust Markers feature helps users identify restaurants using alternatives to plastic packaging across 10,000 outlets in 490+ cities
18th December 2025Drawing a parallel between cricket and TMT bars, the campaign reinforces that when it comes to quality, only 100 out of 100 qualifies, 99 simply isn’t enough.
18th December 2025Jio-bp has appointed Sidheshwar Sharma as its Chief Marketing Officer and Head of Corporate Communications
17th December 2025The film centres on the idea that some moments in life are too precious to be rushed, drawing a parallel with India Gate’s Classic Basmati Rice, which is aged for two years.
17th December 2025Adding to the festivities, Neha Dhupia will visit the LEGO® Winter Playground in Mumbai to interact with and encourage children during activities
17th December 2025To take the initiative into homes, DS Group will distribute seeds as print ad bookmarks in morning newspapers, encouraging readers to grow more plants
17th December 2025Instamart has released a new Christmas digital video commercial featuring a reworked version of Daler Mehndi’s 1990s track Bolo Taara Ra Ra.
17th December 2025Ravi Makwana has been appointed the Chief Marketing Officer of Vadilal Industries Limited. Makwana joins Vadilal from Zydus Wellness, where he was the Category Head.
17th December 2025The campaign draws from a familiar consumer insight with the tendency to save premium beauty products for special occasions.
17th December 2025White Rivers Media (WRM) has been appointed by SMFG India Credit, a non-banking financial company (NBFC) and subsidiary of Sumitomo Mitsui Financial Group (SMFG), to manage its digital mandate
17th December 2025The Andheri Metro Station takeover integrates AMFI’s investor education messaging into daily commuter journeys across Mumbai Metro Line One.
17th December 2025The brand unveiled its new Cloud Kiss Soft-Matte Lipstick through a sunrise hot air balloon proposal, turning the product reveal into a live experiential moment
17th December 2025The collaboration encourages Indians to move from mindless munching to mindful snacking focused on clean ingredients, consistency and long-term wellbeing
17th December 2025As part of the new extended deal, F1 TV subscription will be available exclusively via FanCode
17th December 2025The appointment brings a senior global operations and transformation leader into Stanley’s top management as it sharpens focus on manufacturing, supply chain and long-term growth.
17th December 2025The digital-first Ganesh Chaturthi campaign reimagines the traditional Aarti using everyday household sounds, delivering a unique and emotionally resonant festive experience.
17th December 2025The campaign urges a new generation to express their true selves with intent and quiet confidence, rooted in today’s desire for authenticity and real stories
17th December 2025Under the agreement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama under a pre-agreed pricing formula
17th December 2025The eyewear brand taps Bollywood nostalgia by bringing back Shakti Kapoor’s iconic Crime Master Gogo.
16th December 2025As MD, he will oversee risk management, compliance and stressed asset resolution, and will hold the post until his retirement in September 2028
16th December 2025The partnership will focus on strengthening Bata India’s corporate narrative, leadership visibility, and strategic stakeholder communication
16th December 2025Recognised for its sharp cultural insight into the unspoken awkwardness around openly complimenting men
16th December 2025The collaboration focuses on easing period-related anxiety for women travelling across India
16th December 2025The new vertical will develop original digital content IPs aimed at simplifying capital markets and healthcare for retail audiences
16th December 2025Parwani has over four decades of experience across India, Sri Lanka and the UAE, including 20 years at Sony Music India developing the company’s South India business
16th December 2025Jaiswal will work with CEO Gursajan Arora to lead business strategy and regional expansion across the Middle East and Africa operations
16th December 2025Vyas takes over leadership of the foundation’s India operations, succeeding Hari Menon as the organisation aligns its work with India’s Viksit Bharat agenda
16th December 2025The campaign featuring Sachin Tendulkar and McGrath earns a place in IMPACT Hall of Fame.
16th December 2025He joins Marico after 22 years at Mondelez, where he most recently led marketing for the company’s chocolates business
16th December 2025DCAA becomes Dharma Productions’ exclusive platform for artist representation, led by CEO Uday Singh Gauri and COO Rajeev Masand.
16th December 2025The concierge-style delivery initiative includes dedicated partners, branded uniforms and curated welcome gifts for first-time customers
15th December 2025The collaboration translates Naruto Shippuden’s characters and visual motifs into four character-led sneaker designs
15th December 2025The TVC keeps original jingle verses, adds new lyrics and hooks, with voices of Daler Mehndi and Vaishali Samant
15th December 2025Publicis Groupe India has appointed Atique Kazi as Chief Executive Officer of Performics India while Gautam Surath has been elevated to Chief Strategy & Transformation Officer
15th December 2025She will lead Brand Partnerships, PR, and Community at Noise, having previously worked with Zomato, Taj Hotels, and HPE
15th December 2025The signing marks a step in Revenant XSpark’s strategy to expand creator-driven engagement within India’s esports landscape
15th December 2025The collection features updated essentials for men and women, including oversized tees, hybrid sweatshirts, wide-leg pants and utility-inspired styles
15th December 2025He will continue reporting to Paritosh Srivastava. With 20+ years in top agencies, Bhattaccharya blends strategy, platform-first thinking and craft
15th December 2025Charging Simple Hai, featuring Ranbir Kapoor and Anil Kapoor, draws from their on-screen dynamic in Animal.
15th December 2025The campaign, titled Never Give Up, highlights the G-STEEL GBM-2100 series and focuses on resilience and perseverance
15th December 2025The company has launched a new marketing campaign aimed at highlighting how small businesses across the country use Meta Platforms to reach relevant customers
15th December 2025Co-written by Zoya Akhtar and Reema Kagti, the campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025
15th December 2025The partnership blends creative media and data-led performance to boost Orient Electric’s reach, storytelling, and growth across fans, lighting, appliances, switches and wires
15th December 2025Yes Madam has partnered with Bigg Boss contestant Tanya Mittal following her exit from the show. The collaboration marks one of her early post-show brand associations this season
15th December 2025Goibibo’s ‘Don’t Be Stupid Stupid Stupid! Get Great Last-Minute Deals’ secured a spot in IMPACT’s Top 75 Campaigns of 2025
12th December 2025Navi Technologies’ Hurrypur Courtroom campaign has earned a spot in IMPACT’s Top 75 Campaigns of 2025.
12th December 2025The five-film campaign highlights refurbished cabins, upgraded dining, digital enhancements and traveller reactions as Air India readies for its 2026 transformation
12th December 2025The partnership covers all major ICC events through 2027, including Men’s & Women’s World Cups and the inaugural Women’s Champions Trophy
12th December 2025The agency manages stars like Janhvi Kapoor, Sara Ali Khan, and Tiger Shroff, while Bunty Sajdeh plans his own talent firm
12th December 2025It will buy 95% of Reginald Men for Rs 195 crore, with the remaining 5% acquired after 12 months per agreed terms
12th December 2025Negi joins adidas after leading Indian Subcontinent Vitamins at Haleon, following nearly 10 years at GSK Consumer Healthcare India
12th December 2025Urban Company Native RO’s Lambi Judai campaign has secured a position in IMPACT’s Top 75 Campaigns of 2025.
12th December 2025Creative leadership now moves into McCann Singapore’s operating model under Daniel Kee, with Omnicom Advertising providing additional support
12th December 2025Morris’ exit follows leadership changes triggered by Omnicom’s acquisition of IPG, with senior roles across regions entering a realignment phase
12th December 2025Disney’s investment and licensing agreement will allow Sora to generate short AI videos using 200+ characters from Disney, Marvel, Pixar and Star Wars
12th December 2025With regulatory approvals now secured, Mars integrates Kellanova’s billion-dollar labels into its snacking operations, strengthening its position across categories
12th December 2025A cultural pop-up blending J-beauty, culinary ritual and experiential zones marks WOW’s launch of its new Matcha Mud Face Wash in Bengaluru
11th December 2025Varghese, who joined OMG India in 2021, allegedly exits during the network’s larger consolidation phase post Omnicom’s acquisition of IPG
11th December 2025Center fresh’s campaign Dimaag Pe Rakhe Lagam secures a spot in IMPACT’s Top 75 Campaigns of 2025.
11th December 2025Before this, Bansal spent seven years at Amazon, leading brand, marketing and partnerships for Amazon Global Selling India
11th December 2025EatSure’s new campaign brings a youth-driven lens to festive dining, using a music video and social rollouts to showcase the ease of building personalised meal
11th December 2025With Lakshya Lalwani becoming a marketing magnet overnight, brands are racing to own rising talent before fame peaks. In this new speed game of stardom, who gets the advantage?
11th December 2025Rakesh Masala’s campaign Swaad Jo Reh Jaye Yaad secures a spot in IMPACT’s Top 75 Campaigns of 2025.
11th December 2025The campaign’s three digital films feature aliens, a seatbelt-conscious ghost, and a helpful genie, showing insurance that rewards good driving
11th December 2025HOWL will lead Greaves Electric Mobility’s 360° marketing to boost sales, market share, and brand presence in India’s EV sector
11th December 2025Morgan Stanley advised JSW Paints exclusively on the deal, with Khaitan & Co. as legal advisor and Deloitte handling financial and tax due diligence
11th December 2025Aadyam Handwoven, a social enterprise by Aditya Birla, works with India’s weaver communities to build a self-sustaining ecosystem
11th December 2025The Coca-Cola Company has announced that Executive Vice President and Chief Operating Officer Henrique Braun will become chief executive officer on 31 March 2026
11th December 2025Cityflo, a premium intra-city mobility platform, partnered with SOCIAL to host Mumbai’s first experiential bar hop, presenting a new format that combines transit with social engagement
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