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Anjan Roy Takes Up Charge At YAAP Digital

A seasoned professional with over three decades of experience, Roy has been appointed as the Chairman, Managing Director and CEO at YAAP Digital

14th October 2026
BY TEAM IMPACT

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Hyundai marks 30 years in India with corporate film

The film celebrates the brand’s journey alongside India’s evolving mobility aspirations, highlighting its focus on technology, sustainability and customer-centric innovation

14th October 2026
BY TEAM IMPACT

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Fundamental spotlights Meta AI’s role in creative journeys with ‘The Artist’

The 75-second film follows a young creative in Mumbai’s Worli fishing village, showcasing how Meta AI can support his artistic process

14th October 2026
BY TEAM IMPACT

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Suniel Shetty Turns Brand Ambassador for Marzi by Primus

As India’s first lifestyle platform for 50+individuals, Marzi aims to transform how India experiences life beyond 50

14th October 2026
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Jockey Turns Up the Volume on Men’s Innerwear With Its Pop Colour Collection

Inspired by street culture and digital expression, Jockey’s Pop Colour Collection brings vibrant hues, statement waistbands and playful prints to everyday innerwear under its ‘Play It Loud’ campaign

14th October 2026
BY TEAM IMPACT

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airpay unveils new ad film under campaign 'Tyohaar Aapka. Zimmedari Humari’

With the ad film, 'Merchant’s Festive Check List’ airpay reflects its motto of supporting the merchants, through emotive touch, targeting the festive season

14th October 2026
BY TEAM IMPACT

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Ulka appoints Maithili Mullick as Executive Creative Director

Mullick joins from a career spanning 12 years at FCB Interface and a stint with ANZ Bank’s in-house agency in Australia

14th October 2026
BY TEAM IMPACT

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Abhinav Rastogi elevated to General Manager – Marketing at Radico Khaitan

Rastogi previously served as Joint General Manager – Marketing, overseeing brands across its whisky, gin and rum portfolios

14th October 2026
BY TEAM IMPACT

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Sharvari Wagh joins Reva by PNGS as its first-ever brand ambassador

Following its IPO listing in March 2026, Reva onboards Wagh as it aims to enter key North Indian markets

14th October 2026
BY TEAM IMPACT

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redBus launches ‘Bus Travel Ka Tareeka Badal Raha Hai’ campaign

The campaign films uses humour to highlight features such as in-bus toilets and flexible boarding and dropping points, with the films rolling out across digital, OTT, CTV and regional television

14th October 2026
BY TEAM IMPACT

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Kinder launches ‘Happiness Times’ Diwali gifting range with Karisma Kapoor

The brand unveiled three festive packs inspired by rockets, anars and lanterns at an immersive family experience in Mumbai, bringing Diwali traditions to life through play and creativity

14th October 2026
BY TEAM IMPACT

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#InsightSatheRangiye: Insight Cosmetics grooves with Khelaiya Garba Institute

The initiative was focused on promoting the personalised touch that Insight brings to its consumers through its interactive OOH installations of makeup stations

14th October 2026
BY TEAM IMPACT

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Crompton Pumps launches AI-powered Durga Puja campaign

The film showcases Crompton’s pumping solutions and smart water management technology through the rituals and preparations leading up to Durga Puja

14th October 2026
BY TEAM IMPACT

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Naturali ropes in Medha Shankr for Anti-Hairfall campaign

The campaign challenges inherited beauty expectations around women’s hair, with the tagline ‘There is an I in Naturali’

14th October 2026
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Tanishq unveils ‘Adhyantara’ festive campaign featuring Triptii Dimri

Conceptualised by TBWA\Lintas, the campaign brings celestial inspirations to life through a jewellery collection spanning over 100 designs

14th October 2026
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Zomato and Blinkit release ‘Main Udega’ anthem for delivery partners

Composed by Amit Trivedi, the anthem celebrates delivery partners’ aspirations, resilience and ambitions beyond gig work

14th October 2026
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TechnoSport celebrates Durga Puja preparations with ‘Maa Aschhen’ campaign

The ‘Designed for Momentum’ campaign captures Kolkata’s collective energy ahead of Durga Puja, as the activewear brand strengthens its presence across eastern India

14th October 2026
BY TEAM IMPACT

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Suryakumar Yadav to walk the runway for Ethnix by Raymond at Lakmé Fashion Week

The cricketer will be the showstopper for the brand’s ‘Wedding Stories’ collection on October 18 in New Delhi, with a live musical performance by Twin Strings opening the showcase

13th October 2026
BY TEAM IMPACT

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GRB Says ‘Life-eh Soan Papdi’ as Everyday Moments Get a Sweeter Twist

GRB’s musical campaign, ‘Life-eh Soan Papdi’, turns everyday mishaps and small wins into moments of celebration, putting its multi-flavour Soan Papdi range at the heart of the story

13th October 2026
BY TEAM IMPACT

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Godrej extends its ‘Tested for Handlooms, Trusted by India’ initiative

With the aim of promoting Godrej’s Handloom Friendly Front Load washing machine range, the campaign is built around the festive season in Bengal featuring Bengal’s iconic Jamdani

13th October 2026
BY TEAM IMPACT

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MiQ appoints Yasser Suhail as Director – Strategy

Suhail joins alongside Ashish Ashdhir and Sameer Bajaj, who take on Regional Director – Sales roles for the West and North regions, respectively

13th October 2026
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Rohit Sharma and Anirudh Ravichander Join Hands For Men of Platinum's Latest Campaign

Men of Platinum’s new campaign pairs Rohit Sharma and Anirudh Ravichander in four films exploring resilience, self-belief and conviction, while expanding men’s platinum jewellery beyond milestones

13th October 2026
BY TEAM IMPACT

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India Basketball League names Abhishek Iyer as CMO

With over 10 years of experience in sports, media and consumer brands, Abhishek Iyer has served as the Director at FanCode

13th October 2026
BY TEAM IMPACT

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Havas India completes 5th edition of Spark internship programme

The three-month programme provided persons with disabilities hands-on experience across advertising and media functions, with accessible onboarding, mentorship and tailored workplace accommodations

13th October 2026
BY TEAM IMPACT

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Sparx launches ‘Greatest of Today’ campaign featuring Tamannaah and Lakshya

The campaign, conceptualised by Mudra, part of BBDO Group India, showcases the brand’s latest range of sneakers and sports shoes across television, print, digital and outdoor

13th October 2026
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Barkha Singh joins Nuvah as Chief Creative Officer

The actor will oversee creative direction across brand communication and product design as the women’s footwear brand looks to expand its identity beyond footwear

13th October 2026
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Zoo Media elevates Kartik Khanna and Rehan Dadachanji to Partners

The founder duo, whose agency, The Starter Labs, was partially acquired by Zoo Media in 2022, will take on wider leadership roles across the network

13th October 2026
BY TEAM IMPACT

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Chola MS Says ‘Kal Ki Taiyaari’ Is Simple With Its Festive Campaign

Chola MS takes its festive campaign pan-India, using a 360-degree media push across digital platforms, regional languages and airport screens to make preparedness a simpler choice

13th October 2026
BY TEAM IMPACT

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Instamart’s NO!CE turns a Mumbai truck into a moving showcase of 1,300 products

The activation draws on the brand’s truck art-inspired packaging, covering a vehicle with snacks and beverages ranging from protein bars and smoothies to bhujia and chocolate cookies

13th October 2026
BY TEAM IMPACT

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Hilary Rhoda Says ‘Iss Festive Thoda Aurr’ With a Case for Going All Out

Hilary Rhoda’s festive campaign combines humorous micro-dramas, creator-led makeup tutorials and a curated beauty kit to encourage consumers to experiment with bolder looks affordably

13th October 2026
BY TEAM IMPACT

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Britannia Cakes launches ‘Unwrap the Joy of celebrations’ campaign prior to Durga Puja

Along with the launch of an ad-film, Britannia rolled out six special packages, interactive newspapers ads and outdoor marketing

13th October 2026
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Shiprocket Quick brings Manoj Pahwa into ‘Toh Pehle Bata Deta’ campaign

The humour-led film centres on a seller caught between a family wedding and an uncertain courier pickup, highlighting Shiprocket Quick’s on-demand local delivery service

13th October 2026
BY TEAM IMPACT

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Rado Celebrates Smriti Mandhana’s Appointment as Indian Women’s Cricket Team Captain

Official brand ambassador of Rado Mandhana boasts a journey that reflects the Swiss brand’s values of ambition and perseverance

13th October 2026
BY TEAM IMPACT

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boAt ropes in Ravi Kishan, Shreya Kalra and Sufi Motiwala for Diwali campaign

The ‘Upgrade to boAt’ campaign uses humour to promote upgrades across personal audio, home entertainment, smartwatches and power banks, with festive discounts of up to 80%

13th October 2026
BY TEAM IMPACT

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beYon Says ‘Ye Toh Hona Hi Tha’ as Festive Sparkle Gets a Life of Its Own

Titan’s lab-grown diamond brand beYon makes its festive debut with a campaign starring Sheeba Chadha, Namita Dubey and Plabita Borthakur, celebrating jewellery as an impulse, not an occasion

13th October 2026
BY TEAM IMPACT

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BPCL’s Navratri campaign celebrates the little moments that bring families closer

The campaign follows a mother and daughter preparing for Garba, highlighting how shared traditions and thoughtful gestures become lasting memories

13th October 2026
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Gunjan Shah Swaps Footwear for Paper as He Joins JK Paper

JK Paper appoints former Bata India MD and CEO Gunjan Shah as President – Paper, bringing cross-sector leadership experience across FMCG, footwear, consumer durables and telecoms

13th October 2026
BY TEAM IMPACT

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GetLook ropes in Vaani Kapoor for upcoming brand campaign

The campaign series will spotlight the at-home beauty platform’s services, focusing on convenience, hygiene and trained professionals ahead of Navratri

12th October 2026
BY TEAM IMPACT

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TVS iQube launches ‘EV yani iQube’ campaign ahead of festive season

Conceptualised by Dentsu, the film uses a child’s questions to highlight the electric scooter’s features and its role in family life

12th October 2026
BY TEAM IMPACT

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Ghadi Detergent partners with One Source for digital marketing

The mandate spans digital strategy, creative storytelling, social media and online brand building to strengthen the detergent brand’s digital presence

12th October 2026
BY TEAM IMPACT

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TIGER AND KRISHNA SHROFF LAUNCH MATRIX WELLNESS, EXPANDING THEIR MATRIX ECOSYSTEM

The Shroff siblings introduce a 10,000 sq. ft. fitness and wellness platform combining training, recovery therapies and movement experiences

12th October 2026
BY TEAM IMPACT

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JW Marriott launches ‘Stay in the Moment’ campaign Ft. Aishwarya Rai Bachchan

The ad-film was shot at JW Marriott Juhu, following the collaboration between the actress and the brand in June

12th October 2026
BY TEAM IMPACT

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Fortis Healthcare Launches #ConsultFirst Campaign with RepIndia

The campaign encourages people to seek professional medical advice before relying on search engines, AI tools, home remedies or any informal recommendation

12th October 2026
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McDonald’s India launches ‘Tyohaar ki Taiyaari Mein Thodi Mazedaari’ campaign

The ad campaign, designed for West and South India, consists of two ad-films that were created by McCann India

12th October 2026
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Kapil Suri to join Netflix as Director, Business Development for India

Suri moves from Amazon, bringing over 25 years of experience across media, content distribution, digital platforms and strategic partnerships

12th October 2026
BY TEAM IMPACT

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Eeken by Paragon unveils new campaign, ‘Our Kinda 9-5,’ for Autumn-Winter season

Designed by Makani Creatives, the campaign speaks about a range of footwear for the younger generation that goes beyond work hours

12th October 2026
BY TEAM IMPACT

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Raj Nayak Steps Down as YAAP Digital Chairman and Managing Director

Raj Nayak, who took over as CMD in July this year, has resigned from his role, citing the demands of a full-time operational position

12th October 2026
BY TEAM IMPACT

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Obveus Wins Twinings India and Ovaltine India Retainers

Strengthening its FMCG and integrated marketing portfolio, the independent agency adds two globally established brands from Associated British Foods to its roster

12th October 2026
BY TEAM IMPACT

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ASUS India appoints Raghav Juyal as brand ambassador, launches accessories campaign

The campaign highlights ASUS’ Free Doorstep Replacement Service for eligible accessories under warranty, including mice, keyboards, backpacks, adapters and chargers

12th October 2026
BY TEAM IMPACT

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Aon promotes Jayavani Sarkar to Head of Digital Marketing-GCC

With two years of experience across digital marketing, marketing operations, analytics and business transformation, Jayavani Sarkar joins from Delloite

12th October 2026
BY TEAM IMPACT

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Cadbury Celebrations turns neighbours’ nok-jhok into a Diwali campaign

The campaign features a TV and digital film and a short film titled ‘The Neighbour’, alongside a festive portfolio that includes new Milky Mithai Squares

12th October 2026
BY TEAM IMPACT

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PayU and Malaysia Airlines sign MoU to explore digital booking and payment solutions

The partnership will explore flexible payment options, exclusive offers and tailored propositions for leisure, premium, student and corporate travellers

12th October 2026
BY TEAM IMPACT

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Black & White Non-Alcoholic launches ‘Drop the Façade’ campaign on authentic connections

The film features the brand’s iconic terriers, Scottie and Westie, as catalysts for more natural social interactions

12th October 2026
BY TEAM IMPACT

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Gresbond by Kajaria names Ranveer Singh as brand ambassador

The national campaign, titled ‘Tile Expert Ka Tile Adhesive’, is scheduled to roll out from October 16 across digital, social media, out-of-home and on-ground activations

12th October 2026
BY TEAM IMPACT

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LOVETC launches ‘Alter Ego’ collection with Tamannaah Bhatia

The campaign builds anticipation through a 48-hour social media activation, followed by a film and an integrated rollout across OOH, airports, cinemas and digital platforms

12th October 2026
BY TEAM IMPACT

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CheilX appoints Tania Sinha to lead Delhi office

Sinha joins from Ogilvy, where she led the Sparkling INSWA category for Sprite, Fanta and Thums Up, bringing over two decades of experience across brand building and integrated marketing

12th October 2026
BY TEAM IMPACT

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Veeba appoints Upendra Mishra as Head of Trade Marketing

Mishra joins from Patanjali Foods, bringing over 15 years of experience across sales and marketing

09th October 2026
BY TEAM IMPACT

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HCL Group elevates Nikhil Soni to Head of Brand & Marketing

Soni, who has been with the group for over 11 years, will oversee brand, sports, culture, learning and environment

09th October 2026
BY TEAM IMPACT

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Amazon Ads, MMA Global and WPP Media launch full-funnel advertising playbook

‘From Fragmentation to One View’ finds that 82% of advertisers aspire to full-funnel execution, but only 18% report being very successful, with unified cross-channel measurement emerging as a hurdle

09th October 2026
BY TEAM IMPACT

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vivo V80 and Sidharth Malhotra, Kiara Advani Turn the Journey Home Into a Story

vivo India’s festive campaign features Sidharth Malhotra and Kiara Advani capturing the people, places and spontaneous moments of a journey home with the V80

09th October 2026
BY TEAM IMPACT

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Josy Paul elevated to Chairman and Group Chief Creative Officer of BBDO Group India

Paul will oversee creative vision across BBDO India, Ulka and Mudra following Jitender Dabas’ appointment as group CEO

09th October 2026
BY TEAM IMPACT

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Airtel launches Safe Report to show customers how its network blocks digital fraud

Available on the Airtel App, the personalised report details scam alerts, unsafe links blocked and OTP fraud warnings sent to customers through the telco’s Safe Network

09th October 2026
BY TEAM IMPACT

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Myntra Moves the Internet’s Familiar Faces Into One Building for a Little Drama

Myntra’s four-part micro-drama, ‘Folks in the Building’, brings familiar internet personalities together as fictional neighbours, blending comedy, creator culture and brand storytelling

09th October 2026
BY TEAM IMPACT

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OPPO partners with Lollapalooza India 2027 as Associate Partner

The partnership will bring Reno Series experiences to Lollapalooza India 2027 through interactive activations, connecting OPPO’s creative technology with Gen Z’s interest in music & live experiences

09th October 2026
BY TEAM IMPACT

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Himalaya BabyCare launches Gentle Baby Wash campaign around baby’s first bath

The eight-language film highlights the product’s soap-free formula, pH 5.5 balance and natural ingredients

09th October 2026
BY TEAM IMPACT

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MrMed launches ‘Care for the Caregiver’ initiative with film ‘Kuch Hoga Toh Batana’

With the brand film, the online pharmacy brand specialising in critical care medicines, aims to draw attention to sacrifices of the family members and caregivers of the patient

09th October 2026
BY TEAM IMPACT

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Taneira celebrates self-admiration with ‘Solah Shringaar,’ a festive campaign

The campaign film, conceptualised by Famous Innovations and directed by Ria Singh, celebrates the personal moments of self-admiration that shape festive dressing.

09th October 2026
BY TEAM IMPACT

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Christopher Paul appointed SVP, Client Services at WPP Media

Paul will lead WPP Media’s Tamil Nadu business, focusing on client relationships, business growth and strategic direction across brands

09th October 2026
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Ravi Garg takes on expanded role at Meta as MD, Enterprise Business for APAC

Garg was previously Country Director – Business Messaging & Payments at WhatsApp, a role he held from July 2021 to September 2026

09th October 2026
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Imperial Blue Packaged Drinking Water brings back ‘Men Will Be Men’ with new campaign

Conceptualised by 82.5 Grey, the campaign revisits the iconic lift setting with a younger cast and a female director, while retaining the franchise’s focus on everyday male quirks and humour

08th October 2026
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Virat Khanna joins Tata Consumer Products as VP, Marketing & Innovation, Beverages

Khanna moves to Tata Consumer Products after more than five years at Dabur India, where he most recently led marketing for the skincare business

08th October 2026
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Welspun brings everyday household frustrations to life in ‘Itna Drama Kyun?’ campaign

Fronted by Vidya Balan, the campaign uses cinematic humour to highlight how everyday home inconveniences can be solved with the right products

08th October 2026
BY TEAM IMPACT

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ABFR brand Aurelia launches ‘Styled by Ananya’ campaign, ft. Ananya Panday

With the WhatsApp AI-enabled Try-On feature, the campaign brings together celebrity styling, technology and festive collection all under one roof

08th October 2026
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Nihar Shanti Amla launches AI-led initiative ‘Shanti Se Poocho’

The initiative introduces ‘Shanti’, an AI-powered digital companion designed to offer women guidance and reassurance across everyday decisions and dilemmas

08th October 2026
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Flipkart Minutes names Dibyendu Sen as Associate Director- Brand Partnerships

With over 14 years of experience, Sen comes joins back to Flipkart after 2 years, after working with Paytm Ads

08th October 2026
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MAGGI Turns the Spotlight on Emotional Connection with ‘The Togetherness Table’

The social experiment brings families and couples together to highlight how everyday distractions can create emotional distance, even among those living under the same roof

08th October 2026
BY TEAM IMPACT

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Two Brothers India Farms Asks: Did India Win Freedom But Lose Its Food?

Two Brothers India Farms launches Kranti Cookbook AI with Glassbox, inviting Indians to rediscover pre-colonial cuisine and contribute recipes to a living archive of food heritage

08th October 2026
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Cetaphil Baby’s New DVC features Rohit Sharma and Ritika Sajdeh

The campaign uses the ‘Baby kis par gaya hai?’ debate to highlight the specific needs of delicate baby skin

08th October 2026
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Bijliride partners with Flipkart Minutes to deploy EV fleet across five cities

The partnership will roll out electric two-wheelers across Delhi NCR, Bengaluru, Mumbai, Hyderabad and Pune ahead of the festive season

08th October 2026
BY TEAM IMPACT

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Aditya Birla’s Indriya launches ‘Festival of Love’ campaign

Conceptualised by Ogilvy West, the ad campaign , featuring actor-couple Aditi Rai Hydari & Siddharth, spotlights the ancient Gulabi Meenakari design, giving it a modern, minimal touch

08th October 2026
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Acer extends Akshay Kumar partnership to luggage portfolio

The actor will contribute to Acer Fashion’s luggage portfolio and future product development, extending his association beyond brand endorsement

08th October 2026
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Chheda’s in collaboration with Ching’s launches ‘OG Snack Pack’

The combination ends up giving the consumers a perfect pair of the crunch of traditional chakli with the spicy, garlicky kick of schezwan flavour

08th October 2026
BY TEAM IMPACT

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CaratLane marks 18 years with anniversary film celebrating precious stories

Starring Yami Gautam Dhar, the brand’s first-ever ambassador, the film celebrates the women and moments that have shaped CaratLane’s journey since 2008

08th October 2026
BY TEAM IMPACT

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Fabelle brings the nine Navarasas to life through chocolate and music

Created with ITC Sangeet Research Academy, the collection pairs nine handcrafted pralines with original musical interpretations of the Navarasas

08th October 2026
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Beyond Cinema: Recalling Nana Patekar’s Commercial screen persona

Patekar’s ad campaigns remain iconic, extending his role from just a Bollywood star, as the industry mourns the loss

08th October 2026
BY TEAM IMPACT

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NEWME turns everyday dressing into a mood with first AI-led campaign ‘#NEWMEeveryday’

The campaign follows Gen Z women across college, work, travel, dates and everyday moments, using an AI-generated brand film and original anthem ‘The Chameleon Effect’

08th October 2026
BY TEAM IMPACT

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JioStar unveils new cricket Ad campaign ft. ‘RO-KO’ duo

Conceptualised by JioStar, the ad captures candid moments of Kohli and Rohit, ahead of the 2027 cricket season, starting 13 December with Sri Lanka series

08th October 2026
BY TEAM IMPACT

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NielsenIQ appoints Puneet Sharma as Managing Director, India

Sharma joins the role after serving as Sales Director at Kenvue, bringing over two decades of experience across consumer and service businesses

08th October 2026
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Eveready India unveils ULTIMA Portable Liquid Vaporiser

Under the integrated campaign ‘Unplug and Use Anywhere’, Eveready widens its base in the household market, with the launch of mosquito vaporiser

08th October 2026
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CoinSwitch launches ‘Market Protect’ campaign with Ronit Roy and Darsheel Safary

The campaign introduces a limited benefit against realised losses on eligible Bitcoin spot trades for qualifying new users, subject to applicable terms and a lifetime limit of ₹500

08th October 2026
BY TEAM IMPACT

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Zivame launches ‘Feel-Good Movement’ for its activewear range

Conceptualised by Jio Creative Labs, this campaign reflects the philosophy behind Zivame Activewear, designed to look and feel good across every kind of movement

08th October 2026
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McCann’s Tyler Turnbull set to become WPP Creative global CEO

Turnbull is expected to succeed Jon Cook, who is set to step down by March after leading WPP Creative since 2020

08th October 2026
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Bridgestone Takes a Ride Into Punjabi Pop With Parmish Verma’s ‘Drive Thru’

Bridgestone India teams up with Parmish Verma on ‘Drive Thru’, weaving the tyre brand into the singer’s road-trip narrative rather than interrupting it with an ad

07th October 2026
BY TEAM IMPACT

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Flipkart Gives Old Appliances a Retirement Home of Their Own

Flipkart’s ‘Home for Old Age Appliances’ campaign turns the everyday reluctance to replace ageing appliances into a playful case for exchanging them during Big Billion Days

07th October 2026
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CRED Foundation Turns Credit Lessons Into Something You Might Actually Enjoy

CRED Foundation’s first educational campaign uses humour, wit and celebrities to make credit concepts easier to understand, encouraging more informed and responsible financial behaviour

07th October 2026
BY TEAM IMPACT

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Apollo Consumer Products promotes Bhubneshwar Prasad to General Manager - Category

Prasad will take end-to-end ownership of the branded products portfolio across omnichannel platforms

07th October 2026
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Pidilite Industries elevates Pankaj Bhatia to Head of Sales

With almost a decade of experience in Pidilite Industries, across five roles, Bhatia has also worked in Maruti Suzuki and Indian Oil Corporation Limited

07th October 2026
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Amit Kumar to lead Google Cloud India on an interim basis as Sashikumar Sreedharan exits

Sreedharan is moving on from Google to pursue an external opportunity after holding leadership roles across APAC and India

07th October 2026
BY TEAM IMPACT

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Borosil launches ‘Designed for a Better You’ campaign with two product films

The films for Klip-N-Store Glass Containers and Vita Rich Slow Juicer focus on everyday problems and product design-led solutions

07th October 2026
BY TEAM IMPACT

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Amazon Ad launches new advertising formats on Prime Video

The new service creates a new single destination for advertisers to engage Prime Video’s premium audience, and Amazon MX Player’s expansive reach

07th October 2026
BY TEAM IMPACT

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