A seasoned professional with over three decades of experience, Roy has been appointed as the Chairman, Managing Director and CEO at YAAP Digital
14th October 2026The film celebrates the brand’s journey alongside India’s evolving mobility aspirations, highlighting its focus on technology, sustainability and customer-centric innovation
14th October 2026The 75-second film follows a young creative in Mumbai’s Worli fishing village, showcasing how Meta AI can support his artistic process
14th October 2026As India’s first lifestyle platform for 50+individuals, Marzi aims to transform how India experiences life beyond 50
14th October 2026Inspired by street culture and digital expression, Jockey’s Pop Colour Collection brings vibrant hues, statement waistbands and playful prints to everyday innerwear under its ‘Play It Loud’ campaign
14th October 2026With the ad film, 'Merchant’s Festive Check List’ airpay reflects its motto of supporting the merchants, through emotive touch, targeting the festive season
14th October 2026Mullick joins from a career spanning 12 years at FCB Interface and a stint with ANZ Bank’s in-house agency in Australia
14th October 2026Rastogi previously served as Joint General Manager – Marketing, overseeing brands across its whisky, gin and rum portfolios
14th October 2026Following its IPO listing in March 2026, Reva onboards Wagh as it aims to enter key North Indian markets
14th October 2026The campaign films uses humour to highlight features such as in-bus toilets and flexible boarding and dropping points, with the films rolling out across digital, OTT, CTV and regional television
14th October 2026The brand unveiled three festive packs inspired by rockets, anars and lanterns at an immersive family experience in Mumbai, bringing Diwali traditions to life through play and creativity
14th October 2026The initiative was focused on promoting the personalised touch that Insight brings to its consumers through its interactive OOH installations of makeup stations
14th October 2026The film showcases Crompton’s pumping solutions and smart water management technology through the rituals and preparations leading up to Durga Puja
14th October 2026The campaign challenges inherited beauty expectations around women’s hair, with the tagline ‘There is an I in Naturali’
14th October 2026Conceptualised by TBWA\Lintas, the campaign brings celestial inspirations to life through a jewellery collection spanning over 100 designs
14th October 2026Composed by Amit Trivedi, the anthem celebrates delivery partners’ aspirations, resilience and ambitions beyond gig work
14th October 2026The ‘Designed for Momentum’ campaign captures Kolkata’s collective energy ahead of Durga Puja, as the activewear brand strengthens its presence across eastern India
14th October 2026The cricketer will be the showstopper for the brand’s ‘Wedding Stories’ collection on October 18 in New Delhi, with a live musical performance by Twin Strings opening the showcase
13th October 2026GRB’s musical campaign, ‘Life-eh Soan Papdi’, turns everyday mishaps and small wins into moments of celebration, putting its multi-flavour Soan Papdi range at the heart of the story
13th October 2026With the aim of promoting Godrej’s Handloom Friendly Front Load washing machine range, the campaign is built around the festive season in Bengal featuring Bengal’s iconic Jamdani
13th October 2026Suhail joins alongside Ashish Ashdhir and Sameer Bajaj, who take on Regional Director – Sales roles for the West and North regions, respectively
13th October 2026Men of Platinum’s new campaign pairs Rohit Sharma and Anirudh Ravichander in four films exploring resilience, self-belief and conviction, while expanding men’s platinum jewellery beyond milestones
13th October 2026With over 10 years of experience in sports, media and consumer brands, Abhishek Iyer has served as the Director at FanCode
13th October 2026The three-month programme provided persons with disabilities hands-on experience across advertising and media functions, with accessible onboarding, mentorship and tailored workplace accommodations
13th October 2026The campaign, conceptualised by Mudra, part of BBDO Group India, showcases the brand’s latest range of sneakers and sports shoes across television, print, digital and outdoor
13th October 2026The actor will oversee creative direction across brand communication and product design as the women’s footwear brand looks to expand its identity beyond footwear
13th October 2026The founder duo, whose agency, The Starter Labs, was partially acquired by Zoo Media in 2022, will take on wider leadership roles across the network
13th October 2026Chola MS takes its festive campaign pan-India, using a 360-degree media push across digital platforms, regional languages and airport screens to make preparedness a simpler choice
13th October 2026The activation draws on the brand’s truck art-inspired packaging, covering a vehicle with snacks and beverages ranging from protein bars and smoothies to bhujia and chocolate cookies
13th October 2026Hilary Rhoda’s festive campaign combines humorous micro-dramas, creator-led makeup tutorials and a curated beauty kit to encourage consumers to experiment with bolder looks affordably
13th October 2026Along with the launch of an ad-film, Britannia rolled out six special packages, interactive newspapers ads and outdoor marketing
13th October 2026The humour-led film centres on a seller caught between a family wedding and an uncertain courier pickup, highlighting Shiprocket Quick’s on-demand local delivery service
13th October 2026Official brand ambassador of Rado Mandhana boasts a journey that reflects the Swiss brand’s values of ambition and perseverance
13th October 2026The ‘Upgrade to boAt’ campaign uses humour to promote upgrades across personal audio, home entertainment, smartwatches and power banks, with festive discounts of up to 80%
13th October 2026Titan’s lab-grown diamond brand beYon makes its festive debut with a campaign starring Sheeba Chadha, Namita Dubey and Plabita Borthakur, celebrating jewellery as an impulse, not an occasion
13th October 2026The campaign follows a mother and daughter preparing for Garba, highlighting how shared traditions and thoughtful gestures become lasting memories
13th October 2026JK Paper appoints former Bata India MD and CEO Gunjan Shah as President – Paper, bringing cross-sector leadership experience across FMCG, footwear, consumer durables and telecoms
13th October 2026The campaign series will spotlight the at-home beauty platform’s services, focusing on convenience, hygiene and trained professionals ahead of Navratri
12th October 2026Conceptualised by Dentsu, the film uses a child’s questions to highlight the electric scooter’s features and its role in family life
12th October 2026The mandate spans digital strategy, creative storytelling, social media and online brand building to strengthen the detergent brand’s digital presence
12th October 2026The Shroff siblings introduce a 10,000 sq. ft. fitness and wellness platform combining training, recovery therapies and movement experiences
12th October 2026The ad-film was shot at JW Marriott Juhu, following the collaboration between the actress and the brand in June
12th October 2026The campaign encourages people to seek professional medical advice before relying on search engines, AI tools, home remedies or any informal recommendation
12th October 2026The ad campaign, designed for West and South India, consists of two ad-films that were created by McCann India
12th October 2026Suri moves from Amazon, bringing over 25 years of experience across media, content distribution, digital platforms and strategic partnerships
12th October 2026Designed by Makani Creatives, the campaign speaks about a range of footwear for the younger generation that goes beyond work hours
12th October 2026Raj Nayak, who took over as CMD in July this year, has resigned from his role, citing the demands of a full-time operational position
12th October 2026Strengthening its FMCG and integrated marketing portfolio, the independent agency adds two globally established brands from Associated British Foods to its roster
12th October 2026The campaign highlights ASUS’ Free Doorstep Replacement Service for eligible accessories under warranty, including mice, keyboards, backpacks, adapters and chargers
12th October 2026With two years of experience across digital marketing, marketing operations, analytics and business transformation, Jayavani Sarkar joins from Delloite
12th October 2026The campaign features a TV and digital film and a short film titled ‘The Neighbour’, alongside a festive portfolio that includes new Milky Mithai Squares
12th October 2026The partnership will explore flexible payment options, exclusive offers and tailored propositions for leisure, premium, student and corporate travellers
12th October 2026The film features the brand’s iconic terriers, Scottie and Westie, as catalysts for more natural social interactions
12th October 2026The national campaign, titled ‘Tile Expert Ka Tile Adhesive’, is scheduled to roll out from October 16 across digital, social media, out-of-home and on-ground activations
12th October 2026The campaign builds anticipation through a 48-hour social media activation, followed by a film and an integrated rollout across OOH, airports, cinemas and digital platforms
12th October 2026Sinha joins from Ogilvy, where she led the Sparkling INSWA category for Sprite, Fanta and Thums Up, bringing over two decades of experience across brand building and integrated marketing
12th October 2026Mishra joins from Patanjali Foods, bringing over 15 years of experience across sales and marketing
09th October 2026Soni, who has been with the group for over 11 years, will oversee brand, sports, culture, learning and environment
09th October 2026‘From Fragmentation to One View’ finds that 82% of advertisers aspire to full-funnel execution, but only 18% report being very successful, with unified cross-channel measurement emerging as a hurdle
09th October 2026vivo India’s festive campaign features Sidharth Malhotra and Kiara Advani capturing the people, places and spontaneous moments of a journey home with the V80
09th October 2026Paul will oversee creative vision across BBDO India, Ulka and Mudra following Jitender Dabas’ appointment as group CEO
09th October 2026Available on the Airtel App, the personalised report details scam alerts, unsafe links blocked and OTP fraud warnings sent to customers through the telco’s Safe Network
09th October 2026Myntra’s four-part micro-drama, ‘Folks in the Building’, brings familiar internet personalities together as fictional neighbours, blending comedy, creator culture and brand storytelling
09th October 2026The partnership will bring Reno Series experiences to Lollapalooza India 2027 through interactive activations, connecting OPPO’s creative technology with Gen Z’s interest in music & live experiences
09th October 2026The eight-language film highlights the product’s soap-free formula, pH 5.5 balance and natural ingredients
09th October 2026With the brand film, the online pharmacy brand specialising in critical care medicines, aims to draw attention to sacrifices of the family members and caregivers of the patient
09th October 2026The campaign film, conceptualised by Famous Innovations and directed by Ria Singh, celebrates the personal moments of self-admiration that shape festive dressing.
09th October 2026Paul will lead WPP Media’s Tamil Nadu business, focusing on client relationships, business growth and strategic direction across brands
09th October 2026Garg was previously Country Director – Business Messaging & Payments at WhatsApp, a role he held from July 2021 to September 2026
09th October 2026Conceptualised by 82.5 Grey, the campaign revisits the iconic lift setting with a younger cast and a female director, while retaining the franchise’s focus on everyday male quirks and humour
08th October 2026Khanna moves to Tata Consumer Products after more than five years at Dabur India, where he most recently led marketing for the skincare business
08th October 2026Fronted by Vidya Balan, the campaign uses cinematic humour to highlight how everyday home inconveniences can be solved with the right products
08th October 2026With the WhatsApp AI-enabled Try-On feature, the campaign brings together celebrity styling, technology and festive collection all under one roof
08th October 2026The initiative introduces ‘Shanti’, an AI-powered digital companion designed to offer women guidance and reassurance across everyday decisions and dilemmas
08th October 2026With over 14 years of experience, Sen comes joins back to Flipkart after 2 years, after working with Paytm Ads
08th October 2026The social experiment brings families and couples together to highlight how everyday distractions can create emotional distance, even among those living under the same roof
08th October 2026Two Brothers India Farms launches Kranti Cookbook AI with Glassbox, inviting Indians to rediscover pre-colonial cuisine and contribute recipes to a living archive of food heritage
08th October 2026The campaign uses the ‘Baby kis par gaya hai?’ debate to highlight the specific needs of delicate baby skin
08th October 2026The partnership will roll out electric two-wheelers across Delhi NCR, Bengaluru, Mumbai, Hyderabad and Pune ahead of the festive season
08th October 2026Conceptualised by Ogilvy West, the ad campaign , featuring actor-couple Aditi Rai Hydari & Siddharth, spotlights the ancient Gulabi Meenakari design, giving it a modern, minimal touch
08th October 2026The actor will contribute to Acer Fashion’s luggage portfolio and future product development, extending his association beyond brand endorsement
08th October 2026The combination ends up giving the consumers a perfect pair of the crunch of traditional chakli with the spicy, garlicky kick of schezwan flavour
08th October 2026Starring Yami Gautam Dhar, the brand’s first-ever ambassador, the film celebrates the women and moments that have shaped CaratLane’s journey since 2008
08th October 2026Created with ITC Sangeet Research Academy, the collection pairs nine handcrafted pralines with original musical interpretations of the Navarasas
08th October 2026Patekar’s ad campaigns remain iconic, extending his role from just a Bollywood star, as the industry mourns the loss
08th October 2026The campaign follows Gen Z women across college, work, travel, dates and everyday moments, using an AI-generated brand film and original anthem ‘The Chameleon Effect’
08th October 2026Conceptualised by JioStar, the ad captures candid moments of Kohli and Rohit, ahead of the 2027 cricket season, starting 13 December with Sri Lanka series
08th October 2026Sharma joins the role after serving as Sales Director at Kenvue, bringing over two decades of experience across consumer and service businesses
08th October 2026Under the integrated campaign ‘Unplug and Use Anywhere’, Eveready widens its base in the household market, with the launch of mosquito vaporiser
08th October 2026The campaign introduces a limited benefit against realised losses on eligible Bitcoin spot trades for qualifying new users, subject to applicable terms and a lifetime limit of ₹500
08th October 2026Conceptualised by Jio Creative Labs, this campaign reflects the philosophy behind Zivame Activewear, designed to look and feel good across every kind of movement
08th October 2026Turnbull is expected to succeed Jon Cook, who is set to step down by March after leading WPP Creative since 2020
08th October 2026Bridgestone India teams up with Parmish Verma on ‘Drive Thru’, weaving the tyre brand into the singer’s road-trip narrative rather than interrupting it with an ad
07th October 2026Flipkart’s ‘Home for Old Age Appliances’ campaign turns the everyday reluctance to replace ageing appliances into a playful case for exchanging them during Big Billion Days
07th October 2026CRED Foundation’s first educational campaign uses humour, wit and celebrities to make credit concepts easier to understand, encouraging more informed and responsible financial behaviour
07th October 2026Prasad will take end-to-end ownership of the branded products portfolio across omnichannel platforms
07th October 2026With almost a decade of experience in Pidilite Industries, across five roles, Bhatia has also worked in Maruti Suzuki and Indian Oil Corporation Limited
07th October 2026Sreedharan is moving on from Google to pursue an external opportunity after holding leadership roles across APAC and India
07th October 2026The films for Klip-N-Store Glass Containers and Vita Rich Slow Juicer focus on everyday problems and product design-led solutions
07th October 2026The new service creates a new single destination for advertisers to engage Prime Video’s premium audience, and Amazon MX Player’s expansive reach
07th October 2026
Four campaigns from this week that turn familiar insights into distinctive brand stories
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