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Danish Khan to move on from SPNI as EVP and Business Head - SonyLIV & StudioNEXT

SPNI said Khan will stay till March 31, 2026. He currently leads SonyLIV, StudioNEXT and the Network Channels Licensing business

18th December 2025
BY TEAM IMPACT

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MAGGI unveils new TVC highlighting how shared moments begin over a bowl

The film shows how MAGGI brings people closer as families and couples drift apart, reminding them that warmth and togetherness still matter most

18th December 2025
BY TEAM IMPACT

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Zomato adds ‘Low Plastic Packaging’ filter to highlight sustainable restaurant options

The new Trust Markers feature helps users identify restaurants using alternatives to plastic packaging across 10,000 outlets in 490+ cities

18th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: JSW One TMT’s In-House Campaign Secures 36th Spot

Drawing a parallel between cricket and TMT bars, the campaign reinforces that when it comes to quality, only 100 out of 100 qualifies, 99 simply isn’t enough.

18th December 2025
BY TEAM IMPACT

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Jio-bp Brings in Sidheshwar Sharma as CMO

Jio-bp has appointed Sidheshwar Sharma as its Chief Marketing Officer and Head of Corporate Communications

17th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: India Gate & Creativeland Asia Rank 37

The film centres on the idea that some moments in life are too precious to be rushed, drawing a parallel with India Gate’s Classic Basmati Rice, which is aged for two years.

17th December 2025
BY TEAM IMPACT

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LEGO Winter Playground returns to Mumbai, Kochi & Bengaluru with festive play experiences

Adding to the festivities, Neha Dhupia will visit the LEGO® Winter Playground in Mumbai to interact with and encourage children during activities

17th December 2025
BY TEAM IMPACT

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DS Group unveils ‘Living Billboard’ campaign with 4,000-plant installation

To take the initiative into homes, DS Group will distribute seeds as print ad bookmarks in morning newspapers, encouraging readers to grow more plants

17th December 2025
BY TEAM IMPACT

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Instamart releases Christmas film featuring Daler Mehndi track

Instamart has released a new Christmas digital video commercial featuring a reworked version of Daler Mehndi’s 1990s track Bolo Taara Ra Ra.

17th December 2025
BY TEAM IMPACT

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Ravi Makwana appointed Chief Marketing Officer at Vadilal Industries Limited

Ravi Makwana has been appointed the Chief Marketing Officer of Vadilal Industries Limited. Makwana joins Vadilal from Zydus Wellness, where he was the Category Head.

17th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Myntra Beauty & Tilt Brand Solutions Rank 38

The campaign draws from a familiar consumer insight with the tendency to save premium beauty products for special occasions.

17th December 2025
BY TEAM IMPACT

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White Rivers Media appointed digital agency for SMFG India Credit

White Rivers Media (WRM) has been appointed by SMFG India Credit, a non-banking financial company (NBFC) and subsidiary of Sumitomo Mitsui Financial Group (SMFG), to manage its digital mandate

17th December 2025
BY TEAM IMPACT

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AMFI Rebrands Andheri Metro Station Under ‘Mutual Funds Sahi Hai’ Campaign

The Andheri Metro Station takeover integrates AMFI’s investor education messaging into daily commuter journeys across Mumbai Metro Line One.

17th December 2025
BY TEAM IMPACT

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MARS Cosmetics Introduces ‘Cloud Kiss’ with a Hot Air Balloon Proposal Experience

The brand unveiled its new Cloud Kiss Soft-Matte Lipstick through a sunrise hot air balloon proposal, turning the product reveal into a live experiential moment

17th December 2025
BY TEAM IMPACT

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Healthy Master onboards Milind Soman as brand ambassador

The collaboration encourages Indians to move from mindless munching to mindful snacking focused on clean ingredients, consistency and long-term wellbeing

17th December 2025
BY TEAM IMPACT

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FanCode renews Formula 1 broadcast rights in India till 2028

As part of the new extended deal, F1 TV subscription will be available exclusively via FanCode

17th December 2025
BY TEAM IMPACT

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Stanley Lifestyles Appoints Venkataramana Seshagirirao Gorti as Joint Managing Director

The appointment brings a senior global operations and transformation leader into Stanley’s top management as it sharpens focus on manufacturing, supply chain and long-term growth.

17th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Flipkart Minutes and FCB Kinnect at Rank 39

The digital-first Ganesh Chaturthi campaign reimagines the traditional Aarti using everyday household sounds, delivering a unique and emotionally resonant festive experience.

17th December 2025
BY TEAM IMPACT

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Titan’s ‘Wear Your Story’ campaign champions authenticity with PV Sindhu & Vikrant Massey

The campaign urges a new generation to express their true selves with intent and quiet confidence, rooted in today’s desire for authenticity and real stories

17th December 2025
BY TEAM IMPACT

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Saregama enters content partnership with Bhansali Productions, makes equity investment

Under the agreement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama under a pre-agreed pricing formula

17th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Lenskart Claims Rank 40 with ‘Gold Kaha Hai?’ Campaign

The eyewear brand taps Bollywood nostalgia by bringing back Shakti Kapoor’s iconic Crime Master Gogo.

16th December 2025
BY TEAM IMPACT

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Ravi Ranjan takes charge as Managing Director of SBI

As MD, he will oversee risk management, compliance and stressed asset resolution, and will hold the post until his retirement in September 2028

16th December 2025
BY TEAM IMPACT

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One Source secures communications mandate for Bata India

The partnership will focus on strengthening Bata India’s corporate narrative, leadership visibility, and strategic stakeholder communication

16th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Snitch and Verve Media Claim Rank 41

Recognised for its sharp cultural insight into the unspoken awkwardness around openly complimenting men

16th December 2025
BY TEAM IMPACT

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Plush and Zostel Partner to Address Menstrual Preparedness for Women Travellers

The collaboration focuses on easing period-related anxiety for women travelling across India

16th December 2025
BY TEAM IMPACT

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Branding Edge Launches Digital Content Vertical ‘TMI’

The new vertical will develop original digital content IPs aimed at simplifying capital markets and healthcare for retail audiences

16th December 2025
BY TEAM IMPACT

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Warner Music India appoints Ashok Parwani as Head of Music for South Indian markets

Parwani has over four decades of experience across India, Sri Lanka and the UAE, including 20 years at Sony Music India developing the company’s South India business

16th December 2025
BY TEAM IMPACT

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LT Foods Appoints Rohit Jaiswal as COO of Middle East DMCC Unit

Jaiswal will work with CEO Gursajan Arora to lead business strategy and regional expansion across the Middle East and Africa operations

16th December 2025
BY TEAM IMPACT

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Gates Foundation Names Archna Vyas as India Country Director

Vyas takes over leadership of the foundation’s India operations, succeeding Hari Menon as the organisation aligns its work with India’s Viksit Bharat agenda

16th December 2025
BY TEAM IMPACT

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Dr. Agarwal's Eye Hospital & Moonshot secured rank 42

The campaign featuring Sachin Tendulkar and McGrath earns a place in IMPACT Hall of Fame.

16th December 2025
BY TEAM IMPACT

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Marico appoints Vikram Karwal as Chief Marketing Officer

He joins Marico after 22 years at Mondelez, where he most recently led marketing for the company’s chocolates business

16th December 2025
BY TEAM IMPACT

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Dharma Productions Acquires Cornerstone Stake, Rebrands Talent Arm as DCAA

DCAA becomes Dharma Productions’ exclusive platform for artist representation, led by CEO Uday Singh Gauri and COO Rajeev Masand.

16th December 2025
BY TEAM IMPACT

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LoveLocal Introduces 6-Star Delivery Experience, Brings Last-Mile Operations In-House

The concierge-style delivery initiative includes dedicated partners, branded uniforms and curated welcome gifts for first-time customers

15th December 2025
BY TEAM IMPACT

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Converse Partners with NARUTO SHIPPUDEN for Limited-Edition Collection

The collaboration translates Naruto Shippuden’s characters and visual motifs into four character-led sneaker designs

15th December 2025
BY TEAM IMPACT

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New Nirma Advance TVC by Boing Brandvertising combines nostalgia with modernity

The TVC keeps original jingle verses, adds new lyrics and hooks, with voices of Daler Mehndi and Vaishali Samant

15th December 2025
BY TEAM IMPACT

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Publicis Media appoints Atique Kazi as CEO of Performics India

Publicis Groupe India has appointed Atique Kazi as Chief Executive Officer of Performics India while Gautam Surath has been elevated to Chief Strategy & Transformation Officer

15th December 2025
BY TEAM IMPACT

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Noise appoints Prerna Kapur as Associate Director – Marketing

She will lead Brand Partnerships, PR, and Community at Noise, having previously worked with Zomato, Taj Hotels, and HPE

15th December 2025
BY TEAM IMPACT

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Revenant XSpark Signs Digital Creator Nischay Malhan aka Triggered Insaan

The signing marks a step in Revenant XSpark’s strategy to expand creator-driven engagement within India’s esports landscape

15th December 2025
BY TEAM IMPACT

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Jockey pushes youth athleisure with JKY Groove winter launch and campaign

The collection features updated essentials for men and women, including oversized tees, hybrid sweatshirts, wide-leg pants and utility-inspired styles

15th December 2025
BY TEAM IMPACT

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Parikshit Bhattaccharya takes on additional role as CCO at Propagate India

He will continue reporting to Paritosh Srivastava. With 20+ years in top agencies, Bhattaccharya blends strategy, platform-first thinking and craft

15th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: VIDA and Creativeland Asia Secure Rank 44

Charging Simple Hai, featuring Ranbir Kapoor and Anil Kapoor, draws from their on-screen dynamic in Animal.

15th December 2025
BY TEAM IMPACT

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G-SHOCK and Shubman Gill launch ‘Never Give Up’ campaign

The campaign, titled Never Give Up, highlights the G-STEEL GBM-2100 series and focuses on resilience and perseverance

15th December 2025
BY TEAM IMPACT

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Meta Launches Campaign Highlighting Boost Post Tool for Small Businesses in India

The company has launched a new marketing campaign aimed at highlighting how small businesses across the country use Meta Platforms to reach relevant customers

15th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Yas Island’s Zindagi Ko Yas Bol Secures Rank 45

Co-written by Zoya Akhtar and Reema Kagti, the campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025

15th December 2025
BY TEAM IMPACT

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WPP Media bags integrated media mandate for Orient Electric

The partnership blends creative media and data-led performance to boost Orient Electric’s reach, storytelling, and growth across fans, lighting, appliances, switches and wires

15th December 2025
BY TEAM IMPACT

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Yes Madam Launches Campaign Featuring Tanya Mittal

Yes Madam has partnered with Bigg Boss contestant Tanya Mittal following her exit from the show. The collaboration marks one of her early post-show brand associations this season

15th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Goibibo & Restless Claim Rank #46

Goibibo’s ‘Don’t Be Stupid Stupid Stupid! Get Great Last-Minute Deals’ secured a spot in IMPACT’s Top 75 Campaigns of 2025

12th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Navi Technologies & Sideways Claim Rank 47

Navi Technologies’ Hurrypur Courtroom campaign has earned a spot in IMPACT’s Top 75 Campaigns of 2025.

12th December 2025
BY TEAM IMPACT

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Air India unveils ‘Change is in the Air’ campaign as major 2026 overhaul gets underway

The five-film campaign highlights refurbished cabins, upgraded dining, digital enhancements and traveller reactions as Air India readies for its 2026 transformation

12th December 2025
BY TEAM IMPACT

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AB InBev partners with ICC as Official Beer Partner starting 2026

The partnership covers all major ICC events through 2027, including Men’s & Women’s World Cups and the inaugural Women’s Champions Trophy

12th December 2025
BY TEAM IMPACT

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Dharma Cornerstone Agency ends partnership with Bunty Sajdeh’s Cornerstone

The agency manages stars like Janhvi Kapoor, Sara Ali Khan, and Tiger Shroff, while Bunty Sajdeh plans his own talent firm

12th December 2025
BY TEAM IMPACT

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Honasa Consumer acquires 95% stake in Reginald Men

It will buy 95% of Reginald Men for Rs 195 crore, with the remaining 5% acquired after 12 months per agreed terms

12th December 2025
BY TEAM IMPACT

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adidas India appoints Atish Negi as Brand Director

Negi joins adidas after leading Indian Subcontinent Vitamins at Haleon, following nearly 10 years at GSK Consumer Healthcare India

12th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Urban Company Native RO & Manja Claim Rank 48

Urban Company Native RO’s Lambi Judai campaign has secured a position in IMPACT’s Top 75 Campaigns of 2025.

12th December 2025
BY TEAM IMPACT

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Valerie Madon, CCO, McCann APAC Exits Amid Omnicom–IPG Integration

Creative leadership now moves into McCann Singapore’s operating model under Daniel Kee, with Omnicom Advertising providing additional support

12th December 2025
BY TEAM IMPACT

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Richard Morris Steps Down as IPG Mediabrands’ UK & EMEA Head

Morris’ exit follows leadership changes triggered by Omnicom’s acquisition of IPG, with senior roles across regions entering a realignment phase

12th December 2025
BY TEAM IMPACT

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OpenAI Secures $1B Disney Investment as Part of Three-Year Licensing Deal for Sora

Disney’s investment and licensing agreement will allow Sora to generate short AI videos using 200+ characters from Disney, Marvel, Pixar and Star Wars

12th December 2025
BY TEAM IMPACT

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Mars Completes Kellanova Takeover, Unifying Two Major Snacking Portfolios

With regulatory approvals now secured, Mars integrates Kellanova’s billion-dollar labels into its snacking operations, strengthening its position across categories

12th December 2025
BY TEAM IMPACT

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WOW Skin Science Host ‘Matcha Matsuri’ to Launch Japanese Matcha Mud Face Wash

A cultural pop-up blending J-beauty, culinary ritual and experiential zones marks WOW’s launch of its new Matcha Mud Face Wash in Bengaluru

11th December 2025
BY TEAM IMPACT

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Shailja Varghese, CCO, Omnicom Media Group India steps down amid group restructuring

Varghese, who joined OMG India in 2021, allegedly exits during the network’s larger consolidation phase post Omnicom’s acquisition of IPG

11th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Center fresh and Ogilvy Claim Rank 49

Center fresh’s campaign Dimaag Pe Rakhe Lagam secures a spot in IMPACT’s Top 75 Campaigns of 2025.

11th December 2025
BY TEAM IMPACT

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Atul Bansal joins GoKwik as VP - Head of Marketing

Before this, Bansal spent seven years at Amazon, leading brand, marketing and partnerships for Amazon Global Selling India

11th December 2025
BY TEAM IMPACT

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EatSure Rolls Out ‘Meri Marzi’ Campaign Highlighting Cross-Brand Ordering Freedom

EatSure’s new campaign brings a youth-driven lens to festive dining, using a music video and social rollouts to showcase the ease of building personalised meal

11th December 2025
BY TEAM IMPACT

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From Breakout Star to Brand Magnet: Lakshya Lalwani’s Rapid Marketing Takeover

With Lakshya Lalwani becoming a marketing magnet overnight, brands are racing to own rising talent before fame peaks. In this new speed game of stardom, who gets the advantage?

11th December 2025
BY Anushka Sengupta

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IMPACT Hall of Fame 2025: Rakesh Masala & Collective Creative Labs Claim Rank No. 50

Rakesh Masala’s campaign Swaad Jo Reh Jaye Yaad secures a spot in IMPACT’s Top 75 Campaigns of 2025.

11th December 2025
BY TEAM IMPACT

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Zuno General Insurance rewards safe driving with ‘Good Drivers Choose Zuno’ campaign

The campaign’s three digital films feature aliens, a seatbelt-conscious ghost, and a helpful genie, showing insurance that rewards good driving

11th December 2025
BY TEAM IMPACT

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HOWL Digital bags Greaves Electric Mobility’s integrated marketing mandate

HOWL will lead Greaves Electric Mobility’s 360° marketing to boost sales, market share, and brand presence in India’s EV sector

11th December 2025
BY TEAM IMPACT

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JSW Paints completes acquisition process of Akzo Nobel India

Morgan Stanley advised JSW Paints exclusively on the deal, with Khaitan & Co. as legal advisor and Deloitte handling financial and tax due diligence

11th December 2025
BY TEAM IMPACT

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Aditya Birla group’s Aadyam Handwoven names Sobhita Dhulipala as brand ambassador

Aadyam Handwoven, a social enterprise by Aditya Birla, works with India’s weaver communities to build a self-sustaining ecosystem

11th December 2025
BY TEAM IMPACT

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Henrique Braun to Become Coca-Cola CEO in 2026

The Coca-Cola Company has announced that Executive Vice President and Chief Operating Officer Henrique Braun will become chief executive officer on 31 March 2026

11th December 2025
BY TEAM IMPACT

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Cityflo and SOCIAL launch Mumbai’s first experiential bar hop on a party bus

Cityflo, a premium intra-city mobility platform, partnered with SOCIAL to host Mumbai’s first experiential bar hop, presenting a new format that combines transit with social engagement

11th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Cleartrip and SW Network Claim Rank 51

Cleartrip’s ‘Debunking Travel Myths with Chetan Bhagat’ campaign secures a spot in IMPACT’s Top 75 Campaigns of 2025.

11th December 2025
BY TEAM IMPACT

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Diana Monteiro Joins Hinduja Group as New Branding and corporate communications VP

The former journalist and seasoned communications leader steps in to strengthen the group’s brand identity and corporate narrative.

11th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: ACKO and Leo Burnett India Secure Rank 52

ACKO’s Office Health Insurance is Not Enough campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025.

10th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Pepsi and Havas Creative India Secure Rank 53

Pepsi’s #AnyTimeIsPepsiTime campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025.

10th December 2025
BY TEAM IMPACT

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Oneindia Launches ‘Viksit Bharat’ Snackable Video Series on Government Schemes

The weekly video series explains India’s development initiatives through short, character-led stories aimed at improving public understanding and civic literacy

10th December 2025
BY TEAM IMPACT

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Tata Asset Management spotlights Flexi Cap benefits in new campaigns

The campaign shows flexibility matters in life and investing, using relatable moments like adjusting seats, stretching, or choosing comfy shoes

10th December 2025
BY TEAM IMPACT

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Britannia NutriChoice Partners with Aamir Khan for Campaign on Everyday Good Choices

The campaign, created by Lowe Lintas, explores how small daily decisions shape routines, as NutriChoice adds a new 100% Millets Apple Cinnamon cookie to its range

10th December 2025
BY TEAM IMPACT

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Mark Titus Elevated as President – Decorative Business at Nippon Paint India

Nippon Paint India appoints Mark Titus to lead its decorative division, bringing two decades of cross-industry experience to the company’s strategic growth plans

10th December 2025
BY TEAM IMPACT

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MMTC-PAMP appoints Gaurav Nijhawan as Head of Marketing

He has 15+ years of experience across fintech, BFSI, FMCG, consulting and tech, with past roles at IndusInd Bank, Stashfin, Citi, Carlsberg and EY

10th December 2025
BY TEAM IMPACT

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Tata Tea Premium Care celebrates everyday love with its new campaign

The new TVC shows a husband appreciating his wife’s long day by switching usual tea to Tata Tea Premium Care

10th December 2025
BY TEAM IMPACT

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Network Advertising wins creative mandate for Bajaj Consumer Care brands

Network Advertising has secured the creative duties for Bajaj Consumer Care Ltd.’s Coconut Oil, Amla and Gulabjal brands following a multi-agency pitch

10th December 2025
BY TEAM IMPACT

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Joy Personal Care partners with UP Warriorz as Associate Sponsor for new season

As Associate Sponsor, Joy Personal Care will be visible across the season, including on the UP Warriorz jersey and merchandise

10th December 2025
BY TEAM IMPACT

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Streax appoints Jasprit Bumrah as ambassador for new ‘Main Fast, Streax Super-Fast’

The announcement coincides with the launch of a new campaign, ‘Main Fast, Streax Super-Fast,’ aimed at consumers seeking quick and convenient grooming solutions

10th December 2025
BY TEAM IMPACT

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Mamaearth Marks Ninth Anniversary With Clean-Air Initiative Across Delhi NCR

Mamaearth marked its 9th anniversary with an on-ground clean-air initiative across Delhi NCR, aligning its ‘Goodness Inside’ theme with activities aimed at raising awareness about air quality

10th December 2025
BY TEAM IMPACT

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Foxtale Unveils ‘Hula Hoop’ Bodycare Brand as it Adopts a House-of-Brands Strategy

Foxtale, an India-based beauty and personal care company, has launched a new bodycare brand, Hula Hoop by Foxtale, as it begins operating under a House-of-Brands model

10th December 2025
BY TEAM IMPACT

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Yes Madam Launches New Ad Campaign Featuring Anita Hassanandani

Yes Madam has released a new advertisement featuring television actor Anita Hassanandani to promote its hygienic at-home salon and wellness services

10th December 2025
BY TEAM IMPACT

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Ageas Federal Life Insurance unveils its new brand identity

The company’s new logo signals fresh beginnings and hope, with two unifying arcs that symbolise clarity, optimism and protection

10th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Veeba and Enormous Secure Rank 54

Veeba’s “Mehnat Ka Phal Veeba Hota Hai” campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025.

10th December 2025
BY TEAM IMPACT

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Turning Skepticism into Security: The Comms Playbook for Fintechs in Bharat

Apeksha Mishra, VP and Head of Communications at Policybazaar, pens a piece on rebuilding trust in insurance through clarity, vernacular communication and meaningful, inclusive storytelling

09th December 2025
BY Apeksha Mishra

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IMPACT Hall of Fame 2025: Taneira and Ogilvy Claim Rank 55

Taneira’s ‘The Saree Expert’ campaign secures a place in IMPACT’s Top 75 Campaigns of 2025.

09th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: boAt’s In-House Team Rocks the Rankings at No. 56

boAt’s satirical mockumentary Rock’in India secures a coveted spot in IMPACT’s Top 75 Campaigns of 2025.

09th December 2025
BY TEAM IMPACT

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Adsgrove Digital appoints Aanchal Kapoor as CEO

The former GroupM, Madison and OMD professional will lead the agency’s branding and performance operations alongside founder Rajkumar Singh

09th December 2025
BY TEAM IMPACT

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Rajkummar Rao features in Traya's latest campaign

With this film, the brand continues its focus on deeper conversations around hair loss and emotional wellbeing

09th December 2025
BY TEAM IMPACT

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InCred Capital appoints Sanjay Singh as Head of Investment Banking

The appointment is positioned to strengthen InCred Capital’s investment banking capabilities across advisory and capital markets

09th December 2025
BY TEAM IMPACT

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Wellbeing Nutrition extends its portfolio with the launch of ‘Kids Superfuel’

Wellbeing Kids Superfuel lets kids be joyful and curious while parents stay confident about their daily nutrition

09th December 2025
BY TEAM IMPACT

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Havas acquires independent media agency Kaimera

Kaimera’s management team, led by founders Nick Behr and Trent McMillan, will report to James Wright, Group CEO of Havas ANZ

09th December 2025
BY TEAM IMPACT

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Bisleri signs three-year partnership with Emirates Cricket Board

Under the partnership, Bisleri branding will appear on the uniforms of the Men’s National Team, Women’s National Team, U-19 Men’s Team and U-19 Women’s Team

09th December 2025
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Garnier Men & BBH India Break Through at No. 57

The witty ‘Bassi vs Face Wash’ campaign by BBH India earns a coveted place among IMPACT’s most influential works of 2025.

09th December 2025
BY TEAM IMPACT

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Chupps Footwear and INTO Creative release new sustainability-focused ad campaign

The series continues Chupps’ focus on designing products with their end-of-life impact in mind, a direction evident in earlier initiatives such as biodegradable billboards and redesigned footwear

09th December 2025
BY TEAM IMPACT

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