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super.money appoints Rohan Khara as Chief Product Officer
Khara joins the fintech platform with nearly two decades of product leadership experience across BharatPe, FairMoney, Gojek and MobiKwik
16th September 2026BY TEAM IMPACT
Interio by Godrej puts personalisation at the centre of its latest sofa campaign
The TBWA\Lintas campaign uses a melodramatic family face-off to show how UPMODS’ 1,750+ configurations can accommodate everyone’s idea of comfort
16th September 2026BY TEAM IMPACT
CP PLUS Takes ‘Upar Wala Sab Dekh Raha Hai’ Right Into the Heart of Cricket
CP PLUS joins the India-Afghanistan T20I series as Exclusive Third Umpire Partner and Umpire Cam partner, bringing its surveillance-led brand promise closer to cricket’s key moments
16th September 2026BY TEAM IMPACT
Colloquial’s new Porter campaign takes aim at ‘jugaad’ in everyday logistics
The pan-India campaign comprises 28 films across Hindi, Tamil, Telugu and Malayalam, each built around a specific business or logistics problem
16th September 2026BY TEAM IMPACT
Bajaj Auto marks 25 years of Pulsar with sequel to iconic launch film
Conceptualised by Ogilvy, the new TVC revisits Pulsar’s 2001 launch campaign to introduce the all-new Pulsar 150
15th September 2026BY TEAM IMPACT
Welspun Living takes QuikDry Towels outdoors this monsoon
The city-specific campaign across Delhi, Mumbai and Bengaluru uses local monsoon insights and towel-inspired outdoor formats to highlight faster drying
15th September 2026BY TEAM IMPACT
Philips unveils ‘Airfryer Matlab Philips’ campaign featuring Sushmita Sen
Conceptualised by WillBe Done, the campaign is being rolled out across television, digital, social and retail touchpoints
15th September 2026BY TEAM IMPACT
Story Digital named integrated creative agency for HealthOK
The agency will lead HealthOK’s creative mandate across digital and mainline platforms, with a focus on awareness and top-of-mind recall
15th September 2026BY TEAM IMPACT
Pulse Candy marks Ganesh Mahotsav with ‘Pulse Se Arpan, Bappa Ko Samarpan’ campaign
The fifth edition of the DS Group brand’s Maharashtra celebrations uses a digital Mushak-led experience to let devotees make personalised Arpan to Bappa
15th September 2026BY TEAM IMPACT
Swiggy Dineout turns GIRF into ‘The Great Indian Ravi Festival’
The latest edition uses Ravi Kishan’s recent social media popularity as the creative peg for its dining-out campaign
15th September 2026BY TEAM IMPACT
BPCL’s #SilentVoices Promotes Inclusivity on Ganesh Chaturthi
The campaign uses the spirit of new beginnings to spotlight talent, dreams and the possibilities that inclusion can create
15th September 2026BY TEAM IMPACT
Hero MotoCorp celebrates India’s folk art traditions in festive 2026 campaign
The campaign brings together five regional art forms and their practitioners for a Ganesh Chaturthi series, alongside an ASMR track created using sounds from the Hero Destini.
15th September 2026BY TEAM IMPACT
ZOFF Foods Asks: Do You Really Know What’s in Your Spice Rack?
ZOFF Foods’ ‘Know The Brand’ campaign asks consumers to look beyond price and packaging, urging them to question how whole spices are sourced, processed, tested and packed
15th September 2026BY TEAM IMPACT
Mahindra Manulife Insurance Appoints Ruchika Malhan Varma as CM-CO
Prior to her appointment as the Chief Marketing Customer Officer, Malhan served as the Chief Marketing, Customer and Impact Officer at Generali Central Insurance
15th September 2026BY TEAM IMPACT
Libas launches ‘Utsav’ campaign exploring the many expressions of Shakti
The two-part digital campaign traces the festive journey from preparation and rituals to the arrival of the divine feminine and her presence in everyday women
15th September 2026BY TEAM IMPACT
Paragon Footwear looks beyond Durga Pujo festivities to spotlight the people behind them
Turmeriq’s latest film for Paragon follows a pandal builder and his daughter, focusing on the quiet work and anticipation that precede the celebration
15th September 2026BY TEAM IMPACT
Nippo’s ‘Silent Warriors’ Shine a Light on the Indians Who Keep Life Moving
Nippo marks a new chapter in its 50-year journey with ‘Silent Warriors’, a brand platform celebrating the millions who contribute every day without seeking recognition
15th September 2026BY TEAM IMPACT
AU Small Finance Bank appoints Anil Agarwal as Senior Executive Group Head
Agarwal will lead the bank’s Commercial & Institutional Banking business, while Amol Padhye joins as Chief Risk Officer to strengthen risk governance
15th September 2026BY TEAM IMPACT
Arena Media India wins integrated media mandate for Ashiana Housing
The Havas Media India agency will handle media planning, buying, audience targeting and data-led solutions for the real estate developer following a multi-agency pitch
15th September 2026BY TEAM IMPACT
OpenAI bars rival AI brands from advertising on ChatGPT
The move was not publicly disclosed, with Adobe’s Doug Wyatt confirming the notification to media outlets
12th September 2026BY TEAM IMPACT
WPP set to retain Coca-Cola’s global agency mandate
WPP opts out of Coca-Cola’s North America media pitch
12th September 2026BY TEAM IMPACT
Ulka South appoints Siddharth Mehta as Group Creative Director
The move comes as the agency looks to build its creative leadership and drive contemporary, culturally relevant work
11th September 2026BY TEAM IMPACT
Hamdard Safi targets Gen Z with OOH, influencer and meme-led campaign
Hamdard partners with WPP Media to take its skin health proposition to younger consumers through a multi-platform brand-building initiative
11th September 2026BY TEAM IMPACT
Horlicks launches Protein Powder for everyday nutrition
The new offering provides 24g of protein and 4g of prebiotic fibre per serving in single-serve sachets
11th September 2026BY TEAM IMPACT
JAL Bath Fittings names Wamiqa Gabbi as its new brand ambassador
The bathware brand has also launched a new campaign film built around its ‘Value Meets Elegance’ proposition
11th September 2026BY TEAM IMPACT
Kalyan Jewellers marks Ganesh Chaturthi with a new campaign led by Pooja Sawant
The campaign brings three generations together around a Ganpati celebration, using jewellery as part of a family tradition passed down across generations
11th September 2026BY TEAM IMPACT
Instamart Asks: What If Your Favourite Snack Needs a 25-Year Reality Check?
Instamart’s latest ‘Switch’ film pokes fun at shopping habits, encouraging consumers to move beyond familiar picks and discover more differentiated products at better prices
11th September 2026BY TEAM IMPACT
Sweet Karam Coffee Adds A Special Touch to Modakam, This Ganesh Chaturthi
Sweet Karam Coffee’s DIY Modakam Kit brings families back to the kitchen, combining food, storytelling and creative play to make Ganesh Chaturthi a shared experience
11th September 2026BY TEAM IMPACT
Instagram's new update lets users add tagged posts directly to their profile grid
The update gives users more control over what appears on their profiles, while opening another route for creators and brands to showcase collaborative content
11th September 2026BY TEAM IMPACT
Antara and Priyamani Ask Families to Rethink What ‘Discharged’ Really Means
Antara Care Homes’ new digital campaign with Priyamani highlights the often-overlooked recovery phase after hospital discharge and the need for structured post-hospitalisation care
11th September 2026BY TEAM IMPACT
Nihar Naturals launches Bihar-specific campaign around ‘Khil-Khilate Nikhre Saware Baal’
The ‘Kaala Teeka’ campaign draws on the Bihar tradition of the same name to explore the changing hair and beauty aspirations of young women in the state
11th September 2026BY TEAM IMPACT
Alvarez & Marsal appoints Aditya Priyadarshan as Managing Director in India
Priyadarshan joins A&M’s Business Transformation Services practice with over 20 years of consulting experience across operating model, organisation and AI-led transformation
11th September 2026BY TEAM IMPACT
GoKwik Asks: What If You Could Stop Double-Checking at Checkout?
GoKwik’s new brand film turns the everyday habit of double-checking into a trust story, showing how seeing its name at checkout can make the final click feel effortless
11th September 2026BY TEAM IMPACT
Spotify turns everyday chores into moments of fun with new campaign
The eight-film campaign spans five Indian languages and highlights how music can make routine household tasks more enjoyable
10th September 2026BY TEAM IMPACT
RENÉE Cosmetics launches ‘Beauty Talks’ podcast with Ravi Kishan
The content-led series brings together actor Ravi Kishan and RENÉE co-founder Priyank Shah to explore beauty, confidence and the brand’s Lumi Glow
10th September 2026BY TEAM IMPACT
Publicis Groupe wins LVMH’s APAC media account after nine years with WPP
The mandate starts in January 2027, with Japan remaining under Dentsu as Publicis expands its relationship with the luxury group
10th September 2026BY TEAM IMPACT
Slikk unveils new brand identity and redesigned app as fashion platform evolves
The quick-commerce fashion player’s refresh follows conversations with 2,500+ customers and includes a new logo, black-led visual identity and updated shopping experience
10th September 2026BY TEAM IMPACT
Saffola Gold urges women to prioritise heart health with ‘Dil Se Ladies First’
The World Heart Day campaign highlights how women often overlook subtle signs of poor heart health while prioritising the well-being of others
10th September 2026BY TEAM IMPACT
Before the Skyline, There Was an Engineer: Hilti’s REWIND Looks Back at Progress
Hilti India’s National Engineers’ Day film REWIND looks beyond buildings and bridges to celebrate the engineers whose ideas, calculations and solutions make them possible
10th September 2026BY TEAM IMPACT
When Your Bike Needs More Juice, Amaron Says Give It True Power
Amaron’s new TBWA\Lintas campaign uses humour, street-level insights and local storytelling to highlight the growing power demands of modern, feature-rich bikes
10th September 2026BY TEAM IMPACT
Toyota takes premium car advertising to Air India Business Class boarding passes
The campaign features the Camry, Vellfire and Land Cruiser on boarding passes and jackets across six Indian cities, putting the models in front of a premium travel audience
10th September 2026BY TEAM IMPACT
Cheffin Wants Your Two-Minute Noodle Fix to Feel Less Like Instant Noodles
Tasty Bite’s Cheffin launches four Asian Noodle Kits with ready noodles, real sauces or broths, vegetables and crunchy toppings, promising a restaurant-style meal in two minutes
10th September 2026BY TEAM IMPACT
Tata Motors Commercial Vehicles Puts ‘Apna Superstar’ in the Spotlight wit Bullet
Tata Motors Commercial Vehicles backs BULLET Microdrama’s ‘Apna Superstar’, using a story of ambition and resilience to connect the Tata Azura with India’s aspirational spirit
10th September 2026BY TEAM IMPACT
IndiGo appoints Mayank Kumar as Head of Content and Creative – Marketing
Kumar brings over 14 years of experience in brand storytelling and content strategy across fintech, e-commerce and media brands
10th September 2026BY TEAM IMPACT
Laxmi Dental launches Madhuri Dixit-led campaign for Illusion Zirconia crowns
The two-film campaign challenges the ‘whatever’ approach to dental treatment, urging patients to make informed choices about dental crowns
10th September 2026BY TEAM IMPACT
Colgate partners with KBC 18 to drive awareness around nighttime brushing
The first-ever collaboration between the brands will feature 100 customised sign-offs by Amitabh Bachchan, using KBC’s daily family viewing to reinforce the importance of nighttime brushing
10th September 2026BY TEAM IMPACT
Complan brings back its ‘Complan Boy’ equity with Vaibhav Sooryavanshi
The Zydus Wellness brand’s latest campaign casts the 15-year-old cricketer as ‘India ka Complan Boy’, linking its legacy to a new generation of young achievers
10th September 2026BY TEAM IMPACT
InsuranceDekho launches ‘Bharat Dekho, Badh Raha Hai’ brand anthem
The campaign spotlights the journeys of its digital insurance advisors and their role in expanding access and building trust beyond India’s metros
10th September 2026BY TEAM IMPACT
Nestasia unveils ‘Designs So Good, It Makes You Look’ campaign for festive season
The campaign film presents a light-hearted take on hosting during the festive season, highlighting how every little detail gets noticed
10th September 2026BY TEAM IMPACT
Spice Money launches Ojas, an AI executive that can understand and execute financial tasks
The agentic AI platform enables users to interact through voice and video in nine Indian languages, moving beyond traditional chatbots that primarily provide information
10th September 2026BY TEAM IMPACT
Zee5 Reboots the Streaming Playbook With Smarter Discovery
Zee5 unveils a redesigned mobile and Connected TV experience, alongside a premium English slate and revamped Free 5 spanning languages, formats and creators
10th September 2026BY TEAM IMPACT
Troy Ruhanen steps down as CEO of Omnicom Advertising
Andrew Robertson was appointed CEO following the completion of Omnicom’s advertising integration with Interpublic
10th September 2026BY TEAM IMPACT
CaratLane launches Chandrakor-inspired jewellery collection
The new collection draws on the crescent moon bindi as a symbol of Maharashtrian identity, strength and pride
10th September 2026BY TEAM IMPACT
Tata CLiQ Luxury launches festive series ‘Festive Investigation Bureau ’
The episodic campaign uses an investigative narrative to showcase gifting, celebrations and luxury discovery
10th September 2026BY TEAM IMPACT
Shah Rukh Khan Thinks He’s Vi’s VIP. Then Comes the Plot Twist
Vi’s new film with Shah Rukh Khan uses humour to spotlight its latest upgrades, with the ‘Vi Pe Sab Hai VIP’ campaign reinforcing that benefits are meant for every customer
09th September 2026BY TEAM IMPACT
Puja Jurmania elevated to VP - Ecosystem Growth & Strategic Communications at DViO Digital
Jurmania brings 17 years of cross-industry experience spanning television, radio, podcasts and digital content
09th September 2026BY TEAM IMPACT
What If Lollapalooza India’s Biggest Campaign Was Mumbai Itself?
For its fifth edition, Lollapalooza India turns Mumbai into an extension of the festival, with brands completing a shared line through outdoor, digital, social and community campaigns
09th September 2026BY TEAM IMPACT
What Makes Chennai Tick? ‘Madras Mindset’ Sets Out to Find the Answer
Super Chennai’s new fortnightly podcast, hosted by Vijay Gopalan, explores the experiences, choices and values shaping people who built successful journeys from the city
09th September 2026BY TEAM IMPACT
AGENCY09 Turns 13 With a Leadership Shake-Up Built for What’s Next
AGENCY09 marks its 13th anniversary with key elevations across creative, design, technology, media and business as it prepares for its next phase of growth
09th September 2026BY TEAM IMPACT
Allana Group elevates Manish Bandlish to Group Managing Director
As the group eyes ₹40,000 crore turnover, Bandlish will oversee operations across six markets, leading investments in protein, consumer foods, manufacturing capacity and international expansion
09th September 2026BY TEAM IMPACT
Sachin Tendulkar fronts DP World’s new campaign highlighting global logistics operations
The brand film was conceptualised by McCann and directed by Harsha Prabhakar Rao, Founder of Black Picture Co., which also served as the production agency
09th September 2026BY TEAM IMPACT
Britannia Milk Bikis turns a Tamil Nadu biscuit ritual into a celebration of local love
Conceptualised by Talented, the latest campaign follows a young girl’s quest to discover the flower on Milk Bikis’ iconic border, leading her to Tamil Nadu’s familiar debate-settler Solomon Pappiah
09th September 2026BY TEAM IMPACT
Taranjeet Singh joins Ecosystm as Chief Commercial Officer to drive APAC growth
Singh will lead commercial operations across the group while driving the expansion of ClayboxAI and Ecosystm’s AI-led research, advisory and transformation capabilities
09th September 2026BY TEAM IMPACT
Grapes Worldwide partners with Alice & Albert to form a global strategic network
The alliance will help brands expand across India, North America and global markets by combining local expertise with integrated creative, media, PR, technology and commerce capabilities
09th September 2026BY TEAM IMPACT
Bandhan Group launches ‘Bandhan Kaamyabi Ka’ campaign to mark next phase of growth
The campaign coincides with the Group’s 25-year journey and brings its businesses under a unified identity as it looks to build an integrated financial services ecosystem
09th September 2026BY TEAM IMPACT
Gaurang Menon exits Hashtag Orange
Menon steps down as Managing Partner & Creative Head – West after nearly three years with the agency, during which he established and scaled its Mumbai operations
09th September 2026BY TEAM IMPACT
Atom appoints Ishita Hora as Sr Vice President, Preitesh Ghag as Group Creative Director
While Hora brings over 15 years of experience across brands and agencies, Ghag’s experience spans creative leadership and filmmaking
09th September 2026BY TEAM IMPACT
Shortcut enters India with Havas India and Shobiz to target luxury experiences
Shortcut Shobiz India will combine the Paris-based agency’s luxury experience expertise with Shobiz’s creative and production capabilities in the Indian market
09th September 2026BY TEAM IMPACT
Ajit Mohan announces departure from Snap as Chief Business Officer
At the same time, Ronan Harris, who serves as President – EMEA, has been elevated to the role of Chief Commercial Officer at Snap
09th September 2026BY TEAM IMPACT
TechnoSport turns Satara Hill Half Marathon route into OOH canvas
The ‘I AM MOMENTUM’ campaign uses hydro-jetting to place brand messaging along the 21.0975 km race route
08th September 2026BY TEAM IMPACT
Cycle Pure Agarbathi launches ‘Agarbathi Bole’ campaign in Maharashtra
The festive campaign positions fragrance as a link between memories, emotions and generations
08th September 2026BY TEAM IMPACT
Cars24 brings Vikram-Betaal back with CEO Vikram Chopra as King Vikram
Conceptualised by Talented and produced by Bang Bang Mediacorp, the campaign reworks the familiar folklore to put Chopra in character, with Betaal taking on the role of a questioning car buyer
08th September 2026BY TEAM IMPACT
Pollinate Labs wins strategic rebranding mandate for 4700BC
The Mumbai-based design agency will lead the snacking brand’s repositioning, visual identity and packaging overhaul as it charts its next phase following Marico’s majority stake acquisition
08th September 2026BY TEAM IMPACT
Gargee Designers launches ‘The Match Point’ campaign for modern grooms
Inspired by the pace and anticipation of a badminton match, the new line spans sherwanis, kurtas, bandis and tuxedos for different wedding occasions
08th September 2026BY TEAM IMPACT
realme and Harry Potter Team Up to Bring a Little Hogwarts Magic to Smartphones
The realme 16 Pro 5G Harry Potter Edition brings the wizarding world to life through a co-branded design, blending pop culture fandom with everyday technology
08th September 2026BY TEAM IMPACT
airpay launches first brand campaign ‘Invisible’ after 14 years of operations
The payments platform’s debut campaign spotlights the people and infrastructure behind everyday transactions across India, the UAE, Tanzania and Zambia
08th September 2026BY TEAM IMPACT
Indian Express Group partners with OpenAI to expand journalism discovery on ChatGPT
The partnership will surface selected Express Group content in ChatGPT with source attribution and direct links to original articles across seven languages
08th September 2026BY TEAM IMPACT
Shriram General Insurance and SK Finance Team Up to Take Insurance Deeper Into India
The corporate agency partnership will offer SGI’s general insurance solutions across SK Finance’s 700+ branches and other distribution channels in key markets
08th September 2026BY TEAM IMPACT
Amazon launches Creator Connections in India to link creators with brand campaigns
The performance-led programme will roll out to Amazon’s 1.65 lakh-strong creator community, giving eligible creators access to relevant campaigns and additional earning opportunities
08th September 2026BY TEAM IMPACT
Honasa Consumer elevates Nishchay Bahl to Chief Business Officer, Offline
Bahl will oversee General Trade, Modern Trade and other offline channels, with a focus on distribution and growth
08th September 2026BY TEAM IMPACT
Sebamed tests ChatGPT as a new space for skincare discovery with WPP Media
The activation places Sebamed in AI-led conversations, allowing the brand to engage consumers as they search questions and evaluate solutions
08th September 2026BY TEAM IMPACT
G-SHOCK Says Stay Unfazed as Vicky Kaushal Takes on Time, Chaos and Change
G-SHOCK’s latest film with Vicky Kaushal spotlights the LUXE BLACK series, using toughness, composure and individuality to bring its ‘Unfazed by Time’ thought to life
08th September 2026BY TEAM IMPACT
Dot & Key appoints Siddharth Vaya as Senior Vice President and Business Head
Vaya will focus on strengthening category leadership, expanding omnichannel presence and driving profitable growth
08th September 2026BY TEAM IMPACT
Chapter2Drip launches WASHED PAST collection
The streetwear label uses a laundromat-inspired campaign to explore letting go of emotional baggage
08th September 2026BY TEAM IMPACT
BIBA Gives Teachers a Wardrobe of Their Own With ‘A Class Apart’
BIBA’s new annual property for women educators combines a Teacher Privilege Pass, a dedicated wardrobe edit and in-store Teachers’ Evenings across cities
08th September 2026BY TEAM IMPACT
Sleepwell, Kurl-on appoint The Brand Bee for MENA mandate
The integrated partnership will cover brand, e-commerce, media, digital, content and retail across key regional markets
08th September 2026BY TEAM IMPACT
YAAP secures creative and media mandate for Parle Candy Culture
Under the mandate, YAAP will lead the brand's integrated social and media strategy, including digital communication, content creation, social media management, and more
08th September 2026BY TEAM IMPACT
Britannia appoints Rejin Surendran as Chief Digital and Information Officer
Surendran brings over 24 years of experience in leading and driving large-scale digital and technology transformations
08th September 2026BY TEAM IMPACT
Omnicom Global Solutions names Swapnil Deshmukh Head of Operations
Deshmukh brings over two decades of experience across operations, business transformation, delivery governance, strategy execution, digital modernisation, ERP programs, analytics and AI
08th September 2026BY TEAM IMPACT
Hashtag Orange secures integrated marketing mandate for Frankfinn
Under the mandate, Hashtag Orange will lead the brand’s communication strategy end-to-end, with a focus on engaging with Gen Z
08th September 2026BY TEAM IMPACT
Odomos launches ‘Dengue Mukht Bharat’ to highlight daytime dengue risk
The nationwide initiative will use school outreach and community programmes to raise awareness about dengue prevention and the need for daytime mosquito protection
08th September 2026BY TEAM IMPACT
CREX appoints Anuj Bhasin as Chief Revenue Officer
The media and sports industry veteran brings over 25 years of experience across revenue strategy, digital businesses, partnerships and commercial transformation
08th September 2026BY TEAM IMPACT
Gaurav Jain Moves From Amazon to Porter as CFO
Jain joins Porter as the logistics platform scales up, after spending more than 11 years at Amazon, where he most recently led finance for India Operations and Supply Chain as Director
08th September 2026BY TEAM IMPACT
Ankit Tandon Moves to Taboola to Lead Its Agency Business in India
Tandon joins Taboola as National Lead, Agency Business-India after serving as Director, Advertiser Sales at Affinity Global
08th September 2026BY TEAM IMPACT
Geetanjali Jain Moves From P&G to JioStar to Help Shape Its Sports Marketing Play
Jain joins JioStar as Director – Sports Marketing after a stint at Procter & Gamble, following a break and entrepreneurial venture before taking on her next challenge
08th September 2026BY TEAM IMPACT
Anchor Oral Care appoints Jos Buttler as brand ambassador
The multi-year partnership will span India, the UK, Nepal and the Middle East as the brand strengthens its oral care presence
07th September 2026BY TEAM IMPACT
Spinny features Ryan Williams in latest #MySpinnyStory film
The campaign follows the Indian footballer’s journey from Australia to India and his life in Bengaluru
07th September 2026BY TEAM IMPACT
SpeakX ropes in MS Dhoni as brand ambassador, unveils new campaign
The campaign, conceptualised in partnership with ZeroFifty Mediaworks, aims to encourage people to speak English with greater confidence
07th September 2026BY TEAM IMPACT
Abhinav Bhargava steps into Global Brand Manager – Dettol role at Reckitt
Before this new role, Bhargava worked across Reckitt’s Home Hygiene portfolio, where he handled brands including Lizol and Harpic
07th September 2026BY TEAM IMPACT
L’Oréal Paris launches India-first festive hair colour range with regional faces
The limited-edition Casting Crème Gloss collection introduces three India-inspired shades, with creators from Maharashtra, West Bengal and Tamil Nadu featured on packs
07th September 2026BY TEAM IMPACT
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