Offbeet Media Group, a next-generation media and entertainment company, has announced the appointment of Abhijeet Rathor as Chief Business Officer. In his new role, Rathor will lead the group’s overall business charter, overseeing monetisation strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across its portfolio of content, platforms and IP-led businesses.
Offbeet Media Group operates across multiple verticals, including Offbeet Studios, its original content and IP creation arm focused on premium storytelling; 101 India, a digital platform spotlighting creator-led stories from across the country; US Premier League, a fast-growing sports IP reimagining cricket for new-age audiences; Zelador, a 360-degree influencer marketing company; and Offbeet Music, which focuses on original music IPs and artist-led properties, alongside other emerging ventures within the group.
Rathor is a seasoned sales and revenue leader with over two decades of experience across media, entertainment and brand monetisation. Over the course of his career, he has held leadership roles at marquee organisations including The Times of India Group, Star India (now JioStar), and Walt Disney India. His experience spans large-scale advertising sales, strategic partnerships and revenue operations across broadcast, digital and content-led platforms.
In addition to his corporate leadership roles, Rathor has worked as a business consultant with several media, content and sports start-ups, supporting them in building and strengthening their sales, monetisation and partnership strategies.
Speaking on the appointment, Jaideep Singh, Founder, Offbeet Media Group, said, “As Offbeet continues to scale its content, platforms and IPs, building a strong and future-ready revenue engine is a key priority for us. Abhijeet brings a rare combination of deep media experience, strategic thinking and hands-on execution. His understanding of content-led monetisation and his ability to build meaningful brand partnerships make him an invaluable addition to our leadership team. We are excited to have him lead the group’s revenue charter.”
Sharing his thoughts on joining Offbeet Media Group, Abhijeet Rathor, Chief Business Officer, said, “Offbeet is building some of the most exciting content and IP-led businesses in the country today, with a clear focus on authenticity, scale and long-term value. I am thrilled to join the group at this stage of its journey and look forward to working closely with the teams to create strong, sustainable monetisation frameworks that support creative ambition while delivering real impact for partners and brands.”
The appointment comes into effect immediately.
