Actor and entrepreneur Akshay Kumar has appointed Exceed Group of Companies as a strategic partner to manage and consolidate his brand and business operations.
The appointment is aimed at strengthening the structure and coordination of Kumar’s professional activities. He has built his business operations under the leadership of Vedant Baali, along with core team associate Zenobia Kohla, who continue to oversee strategy, growth and operations. Exceed Group will work alongside the existing team to streamline brand strategy, partnerships and commercial initiatives.
Commenting on the association, Akshay Kumar said, “I have always believed that strong teams and the right people are key to building a sustainable enterprise. Getting the Exceed Group on board aligns with this thought and long-term value creation across my brand and business interests.”
Akshay Kumar continues to maintain an active presence in cinema and brand partnerships across multiple markets in India, working with national and international companies.
Afsar Zaidi, Founder, Exceed Group of Companies, said, “Akshay Kumar represents consistency, credibility and scale, values that strongly align with Exceed’s approach to brand and business building. Our focus will be on creating a streamlined, future ready ecosystem that supports strategic growth while maintaining the integrity of his brand.”
With Exceed Group joining the core team, the focus will remain on coordinated strategy, structured growth and long-term management of Kumar’s brand interests.
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