Zepto, India's fastest-growing quick-commerce platform, has unveiled its highly anticipated SuperSaver campaign. Featuring Bollywood star Akshay Kumar and South Indian megastar Jr. NTR, the campaign is centred around the tagline "Prices itne low, ek baar dekh toh loh," highlighting Zepto's unbeatable prices and its appeal to savvy Indian shoppers.
The multilingual campaign has been designed to resonate across India, with Akshay Kumar’s signature comic flair bringing his characteristic humour to the ad. Kumar’s performance, which echoes his roles in iconic films like Hera Pheri, Welcome, and Singh is King, adds a relatable charm to the message. Jr. NTR, a household name in the South, stars in the regional-language version of the campaign, tailored to his vast fanbase.
Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, shared, "Zepto’s SuperSaver campaign ignites the excitement of fast and smart shopping. Akshay's vibrant energy and Jr. NTR’s intense charisma is the perfect match for Zepto's spirit, blending the thrill of quick shopping with substantial savings. We thank our sellers for enabling SuperSaver and the prices featured on our platform."
This marks Zepto's first ad campaign to be aired on TV, with additional placements across YouTube, Meta, Out-of-Home (OOH) media, and in-app integrations. The campaign will also run during the Champions Trophy finals, further expanding its reach. Produced in collaboration with Third Floor Films, the ad promises to capture the audience’s attention on both traditional and digital platforms.
The ad is also available on Zepto’s official YouTube channel, allowing viewers to explore the SuperSaver campaign anytime.
