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Spotlight
OBESITY ADS RESET
BY Antora Chakraborty
Cover Story
Summer AdEx Sweating?
BY Antora Chakraborty BY Anaum Shaikh
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Tata Starbucks spotlights Indian single-origin coffee in new film
BY TEAM IMPACT
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Skechers returns as Mumbai Indians kit partner for third season
BY TEAM IMPACT
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From Fandom to Family: Mumbai Indians Launches Campaign with Kinnect
BY TEAM IMPACT
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KFC unveils campaign for Crispy Shawowrma Wrap
BY TEAM IMPACT
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Dish TV moves Kerala HC seeking regulatory parity for DD Free Dish
BY TEAM IMPACT
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KP Group Joins Delhi Capitals as Associate Sponsor for Indian T20 League 2026
BY TEAM IMPACT
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The Revolver Club Launches ‘Lyric Endorsement’ Campaign to Drive Vinyl Sales
BY TEAM IMPACT
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Casio India showcases vintage collection at ‘Vintage Verse’ in Mumbai
BY TEAM IMPACT
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Pay10 launches ‘Pay10 World’ in India with 'No Borders. Just Business' campaign
BY TEAM IMPACT
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CREX Partners with Delhi Capitals to Revolutionise Fan Engagement in T20 2026
BY TEAM IMPACT
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Bata Launches Back-to-School Footwear Range starting at ₹599
BY TEAM IMPACT
IMPACT Stories
‘Consumers Today Do Not Move In Straight Lines. They Move In Loops’
BY Jaeho Yoo
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Innocean India lays off 15 employees, including senior leaders
BY TEAM IMPACT
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Mumbai Indians partner with Colgate Total for oral health initiative
BY TEAM IMPACT
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LUSH Cosmetics makes India e-commerce debut on Myntra
BY TEAM IMPACT
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Budweiser 0.0 Enters IPL with Five-Team Partnership to Deepen City-Level Fan Play
BY TEAM IMPACT
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FiatPe named Official Payments Partner for Mumbai Indians
BY TEAM IMPACT
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Election Commission Taps Chhota Bheem to Engage First-Time Voters in West Bengal
BY TEAM IMPACT

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Ads in Focus

Which campaigns stole the spotlight this week? Here’s IMPACT’s top picks for the week

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VIDEO GALLERY VIEW MORE

Aparajita Biswas, PG Aditiya & Binaifer Dulani speak to Neeta Nair of IMPACT on The Hindu's campaign