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IMPACT Stories
IMPACT Breaking: Josy Paul to continue as BBDO India Chief post merger
BY NEETA NAIR

IMPACT Stories
Breaking on IMPACT: Prasoon Joshi to lead Omnicom Advertising Services in India
BY NEETA NAIR

IMPACT Stories
Breaking: Dheeraj Sinha to be CEO, McCann Worldgroup India in merged Omnicom-IPG group
BY NEETA NAIR

IMPACT Stories
IMPACT Hall of Fame is Back – Find out who made it to Ranks #75 #74 #73
BY TEAM IMPACT

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Parthasarathy M A announces retirement from WPP Media after 17 years
BY TEAM IMPACT

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Kayadu Lohar joins CaratLane as Regional Brand Ambassador with new campaign film
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: JSW MG Motor & Cheil take spot 75
BY TEAM IMPACT

Interview
Nikon’s Leap Into Reel-ity
BY Anushka Sengupta

IMPACT Stories
Omnicom–IPG: Why India Will Be the Most Watched Leadership Announcement
BY Kanchan Srivastava

IMPACT Stories
Battle of the Binges: Stranger Things' Fantasy vs The Family Man's Relatability
BY Antora Chakraborty

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Ajay Mehta Moves On After an 11-Year Run Shaping WPP Media’s Content Vision
BY TEAM IMPACT

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PUMA India onboards Ramprasad Sridharan as Managing Director
BY TEAM IMPACT

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Danone India launches ‘IRON UP!’ to scale early screening and awareness on iron deficiency
BY TEAM IMPACT

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Škoda rolls out immersive ‘Mind Drive’ to let fans feel Octavia RS without driving
BY TEAM IMPACT

IMPACT Stories
Anxious wait for 1.2 lakh staffers as Omnicom and IPG seal mega merger
BY Kanchan Srivastava

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TCS names Kritika Saxena as Head of Marketing for India
BY TEAM IMPACT

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Tinder launches School of Swipe™ in India to guide young daters
BY TEAM IMPACT

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Kwality Wall's unveils new board ahead of HUL demerger
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Antora Chakraborty

Cover Story
Losing Grip on Brands?
BY Yash Bhatia

TOP STORY

Omnicom Completes IPG Acquisition, Creating World’s Largest Advertising Network

Omnicom’s acquisition of IPG creates a pro forma $25B entity that overtakes WPP globally and places the merged network at No. 2 in India


Agla Station: Audio Marketing


Nikon’s Leap Into Reel-ity


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