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IMPACT Stories
VIDEO INTERVIEW: Geetanjali Chugh Kothari on Generali Central Life’s Brand Refresh
BY Anushka Sengupta
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Himalaya partners with Indian Women’s Ice Hockey Team for #StrongWomenSoftSkin campaign
BY TEAM IMPACT
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Marico Appoints PHD India as Integrated Media Agency
BY TEAM IMPACT
IMPACT Stories
VIDEO INTERVIEW: SBI Life on Making ‘Thanks-A-Dot’ a Masterclass in Purpose-led Branding
BY Antora Chakraborty
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BGMI and Talented launch ‘BGMI Drops’, a parody take on surrogate advertising
BY TEAM IMPACT
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The Indian Garage Co. launches #FreeStyleIt campaign featuring Surya Kumar Yadav
BY TEAM IMPACT
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DealShare unveils ‘Mehnat Ki Kamayi, Haq Se Bachao’ to honour everyday savers
BY TEAM IMPACT
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Zepto and Britannia Host ‘Fake Shaadi’ Event in New Delhi to Launch Wedding Season
BY TEAM IMPACT
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La Roche-Posay launches in India under L’Oréal’s Dermatological Beauty Division
BY TEAM IMPACT
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Asian Paints honours the Women in Blue with ‘India Wala Blue’ campaign
BY TEAM IMPACT
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Anytime Fitness India turns spotlight on members who rarely hit the gym
BY TEAM IMPACT
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ENO’s new campaign ‘Shaadi Ki Buffetbaazi’ toasts India’s love for wedding buffets
BY TEAM IMPACT
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'The man who brought advertising back into focus': Filmmaker R Balki
BY TEAM IMPACT
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Kunal Dubey joins Practo as SVP - Global Head of Brand and Content
BY TEAM IMPACT
IMPACT Stories
70-Year-Old Child Bids Adieu: Anil Thakraney Pays Tribute to Piyush Pandey
BY Anil Thakraney
Creative Zone
Ads in Focus
BY Anushka Sengupta
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Stir-Fried PR
BY Anushka Sengupta
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Piyush lived in the best place on earth—he lived in childhood: Hephzibah Pathak
BY TEAM IMPACT
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Candyman Sourzzz reimagines Halloween with a desi spin on Indian ghost legends
BY TEAM IMPACT
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Škoda Auto India and BBH India unveil ‘Heartbreak’ campaign for Octavia RS launch
BY TEAM IMPACT

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Geetanjali Chugh Kothari, CMO, Generali Central Life Insurance speaks to Anushka Sengupta of IMPACT