OPPO India has launched its latest campaign, ‘True to the Moment’, with the launch of its OPPO Find X10 Series.
The ad film is built around a montage, with series of stories, celebrating everyday experiences. Funny, chaotic, tender and unexpected, each frame has reinforced the message that a moment doesn’t have to be extraordinary to be worth remembering, it has to be special to the person living it.
The campaign captures a little girl, giving her father a toy injection and he plays along, a granddaughter pushing her grandfather on a swing, a boy becoming emotional while getting a puppy and more moments like that. Through perfect blend of emotion, fun and heart-touching moments, OPPO has risen up the spirit of the Find X10 Series.
Commenting on the launch, Dhruv Nigam, Head of Product Marketing, OPPO India, said, ‘True to the Moment’ celebrates the simplicity of such instances. Over ten generations, the Find X Series has pushed the limits of what a flagship can do, but with the Find X10 Series, we have also looked at that progress through the eyes of the user: not just what technology can do, but what it means to the person using it. With industry-leading camera and performance, supported by ColorOS 17, it is built to stay true to life exactly as it was felt, so that looking back takes you right back to it.”
The ad film has been rolled out across its digital platforms and few OTT channels.
