anaum shaikh STORIES

anaum shaikh

Correspondent

[email protected]

https://x.com/anaumic

I’m a multimedia journalist who’s happiest chasing stories and conversations that matter. From culture and lifestyle to the ever-evolving world of media, advertising, and marketing, I love capturing people, ideas, and moments as they unfold. You’ll usually find me reporting on ground, writing features, chatting with industry leaders, or shaping stories across print, digital, video, and social platforms. At the core of it all is simple, honest storytelling that connects.

IMPACT Stories
The Wire We Never Really Cut
BY Anaum Shaikh
IMPACT Stories
When the ad starts talking back
BY Anaum Shaikh
IMPACT Stories
The thin line between hype and harm
BY Anaum Shaikh
Interview
Your Real Day Is A Real Workout: Hindustan Unilever’s Rajneet Kohli
BY Anaum Shaikh
IMPACT Stories
The Rain Check for Paint Brands
BY Anaum Shaikh
CMO Interview
‘Pulsar Belongs As Much To Our Consumers As It Belongs To Us’
BY Anaum Shaikh
Cover Story
The Desi Fizz Factor
BY Anaum Shaikh
IMPACT Stories
The Next Charge: Why EV Marketing Is Shifting Gears
BY Anaum Shaikh
IMPACT Stories
When the founder becomes the character
BY Anaum Shaikh
IMPACT Stories
The Big Screen's Second Act
BY Anaum Shaikh
Cover Story
Media Buy, DIY?
BY Anaum Shaikh
IMPACT Stories
Beyond Cricket: Why Brands Are Betting on Esports and Emerging Sports
BY Anaum Shaikh
IMPACT Stories
We Wear Watches To Express Ourselves: Timex MD Deepak Chhabra On Guess’ Tamannaah Bet
BY Anaum Shaikh
IMPACT Stories
The Samay Raina Effect on Advertising
BY Anaum Shaikh
Interview
‘Brands Need a Purple Cow Strategy to Break Through,’ Says Philips’ Smit Shukla
BY Anaum Shaikh
IMPACT Stories
Did the Influencer Brief Just Get a Lot Riskier?
BY Anaum Shaikh
IMPACT Stories
Why Are Brands Still Betting Big on Reality TV?
BY Anaum Shaikh
IMPACT Stories
‘Challenge Is To Retain No.1 Position’: Smit Shukla of Philips
BY Anaum Shaikh
IMPACT Stories
When shock value overshadows the sale
BY Anaum Shaikh
IMPACT Stories
‘Pulsar belongs as much to our consumers as it belongs to us’
BY Anaum Shaikh
IMPACT Stories
The Monetisation Wall: Will YouTube’s new rules make brands rethink creator selection?
BY Anaum Shaikh
Spotlight
Time Finds Its Way Back
BY Anaum Shaikh
IMPACT Stories
‘Orry and RENÉE more like a match made in heaven’
BY Anaum Shaikh
IMPACT Stories
Are retailers losing the digital race to Q-commerce?
BY Anaum Shaikh
IMPACT Stories
Selling Simplicity: How Minimalism Became Marketing's Most Powerful Pitch
BY Anaum Shaikh
IMPACT Stories
The India We Are Becoming
BY Anaum Shaikh
Spotlight
Freedom From Ageism
BY Anaum Shaikh
IMPACT Stories
Can Netflix Make Customers Come Back?
BY Anaum Shaikh
IMPACT Stories
Swiss Beauty’s Shalini Kochar: ‘Brands that build community survive’
BY Anaum Shaikh
IMPACT Stories
When the regulator steps in, does the consumer step back?
BY Anaum Shaikh
IMPACT Stories
‘User generated content is the best marketing we can have,’ says Vikas Gupta of MR.DIY
BY Anaum Shaikh
Talking Point
When Luxury Fits In
BY Anaum Shaikh
IMPACT Stories
How Brands Are Rewriting the Rules of Relevance in Real Time
BY Anaum Shaikh
IMPACT Stories
‘It’s more about conversations than numbers’: Mohit Jain on why Miraggio chose Friends
BY Anaum Shaikh
IMPACT Stories
‘Luxury Is About Experience, Not Convenience’: Apeksha Gupta on Galeries Lafayette India
BY Anaum Shaikh
CMO Interview
The Coconut Affair
BY Anaum Shaikh
IMPACT Stories
‘Consumer always at the heart of The Body Shop’: Chief Brand Officer Harmeet Singh
BY Anaum Shaikh
IMPACT Stories
Fame comes with fine print
BY Anaum Shaikh
IMPACT Stories
Doctor Knows Best: How Medical Experts Are Becoming the New Influencers
BY Anaum Shaikh
IMPACT Stories
'Being Bold Is Our Brand': Ai+ speaks on Betting Big on India's Got Latent
BY Anaum Shaikh
IMPACT Stories
‘Timeless’ Beauty: The Art of Selling the Past to Modern Consumers
BY Anaum Shaikh
IMPACT Stories
Where Does Advertising Go When Pay TV Declines?
BY Anaum Shaikh
More From Impact
Is the Health Drink Era Coming to an End?
BY Anaum Shaikh
IMPACT Stories
Built on Habit, Surviving on Reinvention
BY Anaum Shaikh
IMPACT Stories
A Fine Balance: Are Wellness Products More Hype than Health?
BY Anaum Shaikh
Talking Point
Everyone Wants To Be Your Favourite App
BY Anaum Shaikh
IMPACT Stories
'Financial Brands Must Compete on Context, Not Just Technology': Jainam CMO
BY Anaum Shaikh
More From Impact
‘Luxury today is about creating desire and meaningful experiences’
BY Anaum Shaikh
CMO Interview
The Face of Joy
BY Anaum Shaikh
Interview
‘Don’t Create Rigid Beliefs’
BY Anaum Shaikh
More From Impact
Beyond Rainbow Logos: Why Pride Marketing Is No Longer About Visibility Alone
BY Anaum Shaikh
CMO Interview
POWERING INDIA'S PROTEIN REVOLUTION
BY Anaum Shaikh
IMPACT Stories
Wearables 2.0: Where Fashion, AI and Influence Collide
BY Anaum Shaikh
IMPACT Stories
'Kusha Kapila is the voice of the consumer within the company'
BY Anaum Shaikh
Talking Point
FROM HEIRLOOMS TO HASHTAGS
BY Anaum Shaikh
IMPACT Stories
‘This is one of the biggest launches for us in the last decade’: Vikram Karwal
BY Anaum Shaikh
IMPACT Stories
‘Healthy Food Still Has to Taste Yummy’: The Baker’s Dozen Co-Founder Aditi Handa
BY Anaum Shaikh
IMPACT Stories
'The Best Gaming Work Doesn't Feel Like Advertising'
BY Anaum Shaikh
IMPACT Stories
Booked Via Reels: How Travel Discovery Went Full Screen
BY Anaum Shaikh
Cover Story
Micro Stories, Macro Impact
BY Anaum Shaikh
IMPACT Stories
Leo Leads as ABBYs 2026 Day 2 Finds Its Creative Pulse
BY Antora Chakraborty BY Anaum Shaikh BY Debolina Datta
IMPACT Stories
‘Consumers now have conversations with search’: Satya Raghavan of Google India
BY Anaum Shaikh
Spotlight
From Bowls To Bonds
BY Anaum Shaikh
Interview
A Meeting of Minds and Markets
BY Anaum Shaikh
IMPACT Stories
At Home: Has Coffee Moved Beyond Cafés?
BY Anaum Shaikh
CMO Interview
‘Selling Trust, Not Just Insurance’
BY Anaum Shaikh
Cover Story
Who Will Rule the Internet?
BY Pritha Pahari BY Anaum Shaikh
IMPACT Stories
‘Solve real problems first, growth will follow’: Shaily & Anshita Mehrotra
BY Anaum Shaikh
IMPACT Stories
From Hydration to Hype: What India’s Summer Drinks Are Really Selling
BY Anaum Shaikh
IMPACT Stories
Can Packaging Flexibility Save Diet Coke Shortage?
BY Anaum Shaikh
Spotlight
Driven By Memory, Powered By Tech
BY Anaum Shaikh
Cover Story
Who Really Makes Money?
BY Pritha Pahari BY Anaum Shaikh
IMPACT Stories
Godrej Industries reimagines future with unified identity & ₹5 lakh crore ambition
BY Anaum Shaikh
IMPACT Stories
‘AI in marketing is a practical advantage’: Tarun Khanna of IndusInd General Insurance
BY Anaum Shaikh
IMPACT Stories
We want to become a trendsetter: Vinod Bansal, Founder & MD, Satvik
BY Anaum Shaikh
IMPACT Stories
The Great Period Pivot
BY Anaum Shaikh
IMPACT Stories
'Intent is to bring entire devotional ecosystem under one trusted umbrella'
BY Anaum Shaikh
Cover Story
Summer AdEx Sweating?
BY Antora Chakraborty BY Anaum Shaikh
IMPACT Stories
Just married, just marketable
BY Anaum Shaikh
IMPACT Stories
The Price of Power
BY Anaum Shaikh
Spotlight
The Great Indian ‘Healthy Snack’ Wave
BY Anaum Shaikh
IMPACT Stories
Not for All: Love finds its niche in targeted dating apps
BY Anaum Shaikh
IMPACT Stories
From Ads to Action! Creatives chase 'filmy' dreams
BY Anaum Shaikh
IMPACT Stories
Beyond the backlash: What happens to brands when founders become the headline
BY Anaum Shaikh
IMPACT Stories
The Missing Link in India’s Growth Story: B2B Marketing
BY Anaum Shaikh
CMO Interview
Pausing With Purpose
BY Anaum Shaikh
Spotlight
The Valentine’s Divide
BY Anaum Shaikh
IMPACT Stories
Valentine’s Day ads that went beyond roses and red hearts
BY Anaum Shaikh
IMPACT Stories
Why are established Journalists starting their own YouTube media channels?
BY Anaum Shaikh
IMPACT Stories
A Tale of Two Loves: Silk’s Romance, 5 Star’s Rebellion
BY Anaum Shaikh

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