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antora chakraborty STORIES

antora chakraborty

Trainee Correspondent

antora.chakraborty@exchange4media.com

@

Fuelled by curiosity and an eagerness to learn, I’m fresh out of college and now reporting on the Advertising and Marketing Industry. I'm keen to explore how storytelling meets marketing and how brands speak to hearts, not just markets. I believe the best stories live between data and emotion. Every campaign, to me, is a conversation waiting to be understood.


IMPACT Stories
Inside CEAT’s CIRCL: CMO Lakshmi Narayanan on One of India’s First Sustainable Tyres
BY Antora Chakraborty

Spotlight
The Unexpected MVPs of Brand Campaigns!
BY Antora Chakraborty

IMPACT Stories
Blinkit’s Parental Controls Spark Debate: Digital Safety or Moral Policing?
BY Antora Chakraborty

IMPACT Stories
VIDEO INTERVIEW: Vikas Iyer on Chinese Wok’s Tier-2 push, IPL bets & growth plans
BY Antora Chakraborty

IMPACT Stories
GPT-5: Upgrade or Misstep?
BY Antora Chakraborty

Talking Point
System Update: Rebooted
BY Antora Chakraborty

CMO Interview
Paragon@50: Walking Ahead With Zid
BY Antora Chakraborty

IMPACT Stories
VIDEO INTERVIEW: Zareen Khan on Her Leap from Bollywood to Beauty with ‘Happy Hippie’
BY Antora Chakraborty

CMO Interview
Yes Securities: Credited to the Nation
BY Antora Chakraborty

IMPACT Stories
Akhil Iyer tells the story of how Benne Became Mumbai’s Most Loved Dosa Spot
BY Antora Chakraborty

IMPACT Stories
How Malayalam ads redefined jewellery advertising over time
BY Antora Chakraborty

Talking Point
Business Case for Being Good
BY Antora Chakraborty

Interview
Re-Wire-Ment
BY Antora Chakraborty

IMPACT Stories
Tesla’s Entry in India: Disruption, or the Dawn of a New Ecosystem?
BY Antora Chakraborty

IMPACT Stories
Not Just an Ad, CSR is Bigger Than Ever
BY Antora Chakraborty

IMPACT Stories
Cricket in the Olympics 2028: A New Pitch for Indian Brands?
BY Antora Chakraborty

CMO Interview
Understanding the Cycle
BY Antora Chakraborty

More From Impact
‘Humans Respond to Humans, not Code'
BY Antora Chakraborty

More From Impact
Nationwide Life Insurance Campaign Targets Mindset Shift
BY Antora Chakraborty

More From Impact
Beyond the Rainbow: Pride Campaigns That Meant More in 2025
BY Antora Chakraborty

More From Impact
‘Achha Kiya Insurance Liya’: From Awareness to Action Across India
BY Antora Chakraborty

TOP STORY

The Unexpected MVPs of Brand Campaigns!

When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?


Backbay: Boxed, not Bottled


Duroflex: The Business of Rest


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