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antora chakraborty STORIES

antora chakraborty

Trainee Correspondent

antora.chakraborty@exchange4media.com

@

Fuelled by curiosity and an eagerness to learn, I’m fresh out of college and now reporting on the Advertising and Marketing Industry. I'm keen to explore how storytelling meets marketing and how brands speak to hearts, not just markets. I believe the best stories live between data and emotion. Every campaign, to me, is a conversation waiting to be understood.


IMPACT Stories
Cricket in the Olympics 2028: A New Pitch for Indian Brands?
BY Antora Chakraborty

CMO Interview
Understanding the Cycle
BY Antora Chakraborty

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‘Humans Respond to Humans, not Code'
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Nationwide Life Insurance Campaign Targets Mindset Shift
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Beyond the Rainbow: Pride Campaigns That Meant More in 2025
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More From Impact
‘Achha Kiya Insurance Liya’: From Awareness to Action Across India
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TOP STORY

Understanding the Cycle

Can bold storytelling really shift mindsets? Deepshikha Goel & Shilpi Ghosh of Tata Trusts unpack the impact of their ‘Maheena Aa Gaya’ campaign


When Brands Collaborate


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