antora chakraborty STORIES

antora chakraborty

Correspondent

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Fuelled by curiosity and an eagerness to learn, I’m fresh out of college and now reporting on the Advertising and Marketing Industry. I'm keen to explore how storytelling meets marketing and how brands speak to hearts, not just markets. I believe the best stories live between data and emotion. Every campaign, to me, is a conversation waiting to be understood.

Creative Zone
Ads in Focus
BY Antora Chakraborty
IMPACT Stories
Low penetration is not a challenge. It is the opportunity: Dabur’s Vaibhav Rathi
BY Antora Chakraborty
IMPACT Stories
Is Clickbait Finding a Home on WhatsApp?
BY Antora Chakraborty
Creative Zone
Best Ads of September 2026
BY Antora Chakraborty
CMO Interview
Science In Every Stitch: A chat with Enamor's CMO
BY Antora Chakraborty
IMPACT Stories
Ujjivan has grown beyond the idea of a small finance bank: Ujjivan Small Finance Bank CMO
BY Antora Chakraborty
IMPACT Stories
Is Visual Search The Next Big Frontier For Advertising?
BY Antora Chakraborty
IMPACT Stories
#IMPACTEXCLUSIVE: Arijit Sengupta, ex-CMO, Zydus Wellness to join Mars as CMO
BY Antora Chakraborty
More From Impact
Can Beauty Brands Fly Solo?
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
IMPACT Stories
Should Brands Be Counting The ‘Green’ Cost?
BY Antora Chakraborty
Cover Story
Modern CMO’s Split Personality?
BY Antora Chakraborty
IMPACT Stories
India’s Fitness Penetration Is Just 1%: Anytime Fitness Bets on 500 Gyms by 2030
BY Antora Chakraborty
IMPACT Stories
Banned Betting Ads That Find Their Way Online
BY Antora Chakraborty
Creative Zone
Ads In Focus
BY Antora Chakraborty
Spotlight
When OOH Shows Up And Stands Out Too
BY Antora Chakraborty
IMPACT Stories
UPI Gets a Price Tag. What Changes for Marketers?
BY Antora Chakraborty
IMPACT Stories
DCODE 2.0: Unraveling the New Digital Consumer
BY Antora Chakraborty
IMPACT Stories
One burst is never the Success Mantra: Anupam Bansal of Liberty Shoes
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
Interview
The Closet Chronicles
BY Antora Chakraborty
IMPACT Stories
‘We’ve Always Consciously Stayed Away From Fear-Mongering’: ACKO’s, Nitin Khanna
BY Antora Chakraborty
Creative Zone
Best Ads of August 2026
BY Antora Chakraborty
Spotlight
Brands Said Copy And Paste
BY Antora Chakraborty
CMO Interview
Crompton’s New Current
BY Antora Chakraborty
IMPACT Stories
BCCI’s Sponsorship Challenge: Can Cricket Still Deliver Premium Value?
BY Antora Chakraborty
IMPACT Stories
The Backlash Wasn’t the End of the Story
BY Antora Chakraborty
IMPACT Stories
‘Price wars in e-commerce are table stakes’: EaseMyTrip’s Manmeet Ahluwalia
BY Antora Chakraborty
IMPACT Stories
If FOMO Goes, What Will Bond Platforms Sell Instead?
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
Talking Point
Viral, Not Viable
BY Antora Chakraborty
Cover Story
FMCG Brakes Before Accelerating?
BY Antora Chakraborty
IMPACT Stories
All Aboard: Is OOH Ready for Its Next Stop?
BY Antora Chakraborty
Creative Zone
Ads In Focus
BY Antora Chakraborty
Cover Story
Festive AdEx Rides The Wave
BY Antora Chakraborty
IMPACT Stories
How Much of a Brand Does a Celebrity Really Endorse?
BY Antora Chakraborty
IMPACT Stories
‘The Same Old Trusted Crompton in a Nice, Bold, New Way’: Crompton’s Tanmay Prusty
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
Talking Point
Why Independence Day Campaigns Are Not Mass Anymore
BY Antora Chakraborty
IMPACT Stories
‘Comfort is hygiene today. Culture is what sells’: Relaxo Footwear’s Manoj Lalwani
BY Antora Chakraborty
IMPACT Stories
Is Independence Day Losing Its Advertising Pull?
BY Antora Chakraborty
More From Impact
Europe Forces AI Disclosure, Will Indian Advertising Follow?
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
Spotlight
Locked In. Tuned In?
BY Antora Chakraborty
Cover Story
Who Profits from Production?
BY Antora Chakraborty
IMPACT Stories
FSSAI lifts the lid on alcobev: Will claims and communication now align?
BY Antora Chakraborty
IMPACT Stories
‘No Dig, No Pinch: We Speak the Consumer's Language’: Sandra Daniels of Enamor
BY Antora Chakraborty
IMPACT Stories
The Portfolio Paradox: When One Company Backs Opposing Narratives
BY Antora Chakraborty
Creative Zone
Best Ads Of July 2026
BY Antora Chakraborty
Cover Story
Checkout Goes Chatty
BY Antora Chakraborty
IMPACT Stories
Can Reliance's Integrated Media Play Rewrite Marketing's Rules?
BY Antora Chakraborty
IMPACT Stories
Can Flipkart's Trust Be Enough to Break India's Food Delivery Habit?
BY Antora Chakraborty
IMPACT Stories
‘We pulled lingerie out of the closet and made it mainstream’: Clovia's Neha Kant
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
Talking Point
The Ad Burnout
BY Antora Chakraborty
Cover Story
Where’s the New Creative HQ?
BY Raaina Jain and Antora Chakraborty
IMPACT Stories
Under pressure, celebrities speak up. Will the brands follow?
BY Antora Chakraborty
IMPACT Stories
When the Conversation Gets Political, Why Do Brands Go Quiet?
BY Antora Chakraborty
IMPACT Stories
The Luxury Equation: Hansgrohe India's Shrinivas Jyoti on winning premium consumers
BY Antora Chakraborty
IMPACT Stories
What Role Are Agencies Left to Play When Meta Wants to Do It All?
BY Antora Chakraborty
Cover Story
India Speaks Local
BY Antora Chakraborty
Creative Zone
Ads In Focus
BY Antora Chakraborty
Talking Point
From Fling to Forever
BY Antora Chakraborty
CMO Interview
Best Foot Forward
BY Antora Chakraborty
IMPACT Stories
Keeping Vadilal Cool: Ravi Makwana on Why Legacy Of 120 years Needs Continuity
BY Antora Chakraborty
IMPACT Stories
Hiding in Plain Sight: Marketing Lessons Behind FIFA's Hidden Logo Moment
BY Antora Chakraborty
IMPACT Stories
‘India Gate Eyes a Bigger Share of the Plate’: Kunal Sharma on KRBL's Growth Strategy
BY Antora Chakraborty
IMPACT Stories
The Compliance Conundrum
BY Antora Chakraborty
More From Impact
A Life Well Lived
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
Cover Story
Star Power or Scroll Power
BY Antora Chakraborty
IMPACT Stories
WhatsApp Usernames: The Next Frontier for Brands?
BY Antora Chakraborty
IMPACT Stories
‘We don’t want to be the cheapest–that is our stated strategy’: Bata's Badri Beriwal
BY Antora Chakraborty
Creative Zone
Best Ads Of June 2026
BY Antora Chakraborty
IMPACT Stories
WPP Production on Why Marketing Is No Longer Sequential
BY Antora Chakraborty
IMPACT Stories
Influence Gets a Promotion: What Accenture's Whalar Acquisition Signals
BY Antora Chakraborty
IMPACT Stories
Are Employee Rulebooks Expanding Beyond the Workplace?
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
CMO Interview
Because ‘Bharosa’ Matters
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
IMPACT Stories
Cannes We Recover What's Lost? : The Curious Case of India's Missing Shortlists
BY Antora Chakraborty
IMPACT Stories
Snapchat's Advertising Momentum: How the Platform Is Winning Over Brands
BY Antora Chakraborty
IMPACT Stories
How is Irth turning everyday utility into a stronger consumer connection?
BY Antora Chakraborty
Interview
INTO THE SWIGGY-VERSE
BY Antora Chakraborty
IMPACT Stories
EGG ON WHOSE FACE?
BY Antora Chakraborty
Spotlight
LIGHTS. CAMERA. ENDORSEMENT
BY Antora Chakraborty
Creative Zone
Best Ads of May 2026
BY Antora Chakraborty
IMPACT Stories
Can Ranveer Singh's Brand Value Survive a Reputation Shock?
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
IMPACT Stories
The Cultural Catch-Up
BY Antora Chakraborty
CMO Interview
Built On Banter
BY Antora Chakraborty
IMPACT Stories
‘The moment we second-guess ourselves, we aren't as memorable’: Mayur Hola of Swiggy
BY Antora Chakraborty
IMPACT Stories
The Intern Is Artificial: AI Is Rewriting the First Step Into Advertising
BY Antora Chakraborty
IMPACT Stories
Big ideas, bigger wins: Inside the closing night of ABBYs 2026
BY Isha Khatu and Antora Chakraborty
IMPACT Stories
‘Brands are realising that they need to trust the creator’: Neha Markanda of Sharechat
BY Antora Chakraborty
IMPACT Stories
‘Future of targeting isn’t demographics. It’s life progress’: Sachin Sharma of LinkedIn
BY Antora Chakraborty
IMPACT Stories
Leo Leads as ABBYs 2026 Day 2 Finds Its Creative Pulse
BY Antora Chakraborty BY Anaum Shaikh BY Debolina Datta
IMPACT Stories
‘There is an agent for that’: Google’s Satya Raghavan makes his case for the agentic era
BY Isha Khatu and Antora Chakraborty
IMPACT Stories
Celebrating bold ideas: Who stole the show on Day 1 of ABBY Awards 2026?
BY Raaina Jain and Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty

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