antora chakraborty STORIES

antora chakraborty

Trainee Correspondent

antora.chakraborty@exchange4media.com

@

Fuelled by curiosity and an eagerness to learn, I’m fresh out of college and now reporting on the Advertising and Marketing Industry. I'm keen to explore how storytelling meets marketing and how brands speak to hearts, not just markets. I believe the best stories live between data and emotion. Every campaign, to me, is a conversation waiting to be understood.

Creative Zone
Ads in Focus
BY Antora Chakraborty
IMPACT Stories
YouTube India Goes Shoppable
BY Antora Chakraborty
CMO Interview
The Rebel Recipe
BY Antora Chakraborty
IMPACT Stories
Rappers, Rhymes & ROI: When Hip-Hop Became the Soundtrack of Indian Ads
BY Antora Chakraborty
IMPACT Stories
Reel Talk: Episodic Storytelling gets an Instagram Uplift
BY Antora Chakraborty
IMPACT Stories
Tharoorisation of Football
BY Antora Chakraborty and Neeta Nair
More From Impact
Wok-ing The Streets
BY Antora Chakraborty
IMPACT Stories
VIDEO INTERVIEW: Actor Pratik Gandhi on Championing India’s Startup Dream
BY Antora Chakraborty
IMPACT Stories
Startups Get Their Stage: Ideabaaz Launches at NSE with Pratik Gandhi as Host
BY Antora Chakraborty
Cover Story
Q-up for Ads
BY Antora Chakraborty
IMPACT Stories
Not just cricket: How Dhoni redefined celebrity endorsements
BY Antora Chakraborty
IMPACT Stories
Asia Cup Live in Cinemas: A New Arena for Brands to Engage Fans?
BY Antora Chakraborty
IMPACT Stories
Nishant Kedia maps out Rebel Foods’ 2025 marketing strategies
BY Antora Chakraborty
More From Impact
Binge-Branding
BY Antora Chakraborty
Talking Point
A Sadhya Of Ad Spends
BY Antora Chakraborty
IMPACT Stories
Havas India Launches Gate One in India to Drive Outcome-Led Consulting Transformation
BY Antora Chakraborty
IMPACT Stories
Onam 2025: Brands Turn Kerala’s Festival Into India’s Marketing Arena
BY Antora Chakraborty
IMPACT Stories
Global Flair, Indian Roots: The Hidden Stories Behind Famous Brand Names
BY Antora Chakraborty
Spotlight
Updating the Social Game
BY Antora Chakraborty
CMO Interview
The Incred-ible Playbook
BY Antora Chakraborty
IMPACT Stories
Inside CEAT’s CIRCL: CMO Lakshmi Narayanan on One of India’s First Sustainable Tyres
BY Antora Chakraborty
Spotlight
The Unexpected MVPs of Brand Campaigns!
BY Antora Chakraborty
IMPACT Stories
Blinkit’s Parental Controls Spark Debate: Digital Safety or Moral Policing?
BY Antora Chakraborty
IMPACT Stories
VIDEO INTERVIEW: Vikas Iyer on Chinese Wok’s Tier-2 push, IPL bets & growth plans
BY Antora Chakraborty
IMPACT Stories
GPT-5: Upgrade or Misstep?
BY Antora Chakraborty
Talking Point
System Update: Rebooted
BY Antora Chakraborty
CMO Interview
Paragon@50: Walking Ahead With Zid
BY Antora Chakraborty
IMPACT Stories
VIDEO INTERVIEW: Zareen Khan on Her Leap from Bollywood to Beauty with ‘Happy Hippie’
BY Antora Chakraborty
CMO Interview
Yes Securities: Credited to the Nation
BY Antora Chakraborty
IMPACT Stories
Akhil Iyer tells the story of how Benne Became Mumbai’s Most Loved Dosa Spot
BY Antora Chakraborty
IMPACT Stories
How Malayalam ads redefined jewellery advertising over time
BY Antora Chakraborty
Talking Point
Business Case for Being Good
BY Antora Chakraborty
Interview
Re-Wire-Ment
BY Antora Chakraborty
IMPACT Stories
Tesla’s Entry in India: Disruption, or the Dawn of a New Ecosystem?
BY Antora Chakraborty
IMPACT Stories
Not Just an Ad, CSR is Bigger Than Ever
BY Antora Chakraborty
IMPACT Stories
Cricket in the Olympics 2028: A New Pitch for Indian Brands?
BY Antora Chakraborty
CMO Interview
Understanding the Cycle
BY Antora Chakraborty
More From Impact
‘Humans Respond to Humans, not Code'
BY Antora Chakraborty
More From Impact
Nationwide Life Insurance Campaign Targets Mindset Shift
BY Antora Chakraborty
More From Impact
Beyond the Rainbow: Pride Campaigns That Meant More in 2025
BY Antora Chakraborty
More From Impact
‘Achha Kiya Insurance Liya’: From Awareness to Action Across India
BY Antora Chakraborty

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

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