Fuelled by curiosity and an eagerness to learn, I’m fresh out of college and now reporting on the Advertising and Marketing Industry. I'm keen to explore how storytelling meets marketing and how brands speak to hearts, not just markets. I believe the best stories live between data and emotion. Every campaign, to me, is a conversation waiting to be understood.

Vyshak Venugopalan of Adobe India reflects on how creativity, marketing & AI are coming together to redefine the future of customer experience
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