Brand: Titan Company Limited
Campaign: ‘Sign of You’
AGENCY
Maitri Ramkumar
Group Creative Director, Ogilvy Bangalore
“With ‘Sign Of You,’ we set out to create a reflection of the lives and experiences of the hearing-impaired community, brought to life by members of the community themselves. A huge congratulations to all the Titan brands and their agencies who came together to breathe life into this wonderful project that spotlights strength, grace, and lives unfolding in their absolute fullness.”
CLIENT
Ajoy Chawla
Managing Director, Titan Company Limited
“At Titan, we believe that what we create must reflect the world we live in—a world of many expressions, identities, and experiences. ‘Sign of You’ is a collective expression of our values as a house of brands. By creating original stories for the IPL’s Indian Sign Language feed, we hope to contribute to a more inclusive viewing experience.”
Brand: Nua
Campaign: ‘Don’t breathe’
AGENCY
Sindhu Sharma
National Creative Director, Enormous
“This film comes as a relief for women as there’s finally a period ad where women are not jumping around in white pants doing Olympic-level activities during their periods. Instead, it shows something very relatable, being irrationally annoyed at literally everything. What I thought was really interesting about the brief was that it challenged something women had completely normalised—pad irritation.”
CLIENT
Nameeta Saigal
SVP - Head of Marketing, Nua
“Period care has long been defined by protection. But irritation impacts well-being. It can change how the whole day feels. With Nua Zero Irritation, we wanted to spotlight a simple truth: when you’re physically irritated, everything feels more irritating. These films capture that insight in a light-hearted, relatable way while reflecting our shift from functionality to experience.”
Brand: Call Me Chunky
Campaign: ‘Bina dhoondhe bhi bahut kuch milta hai’
AGENCY
Steve Mathias
Chief Creative Officer, StevePriya
“Most ice creams make the good stuff play hard to get—a chip here, a swirl there, and a lot of hope in between. Call Me Chunky ends that spoonful of suspense. Our stories turn a simple product truth into a mischievous promise: ‘Bina dhoondhe bhi bahut kuch milta hai’—what you’re desperately looking for doesn’t hide, but shows up effortlessly, like the yummy chunks in every bite.”
CLIENT
Ashish Tendulkar
Chief Operating Officer, Call Me Chunky
“Sports have always been a core part of India’s celebrations, and coming together. People watching an IPL match cheer and indulge unconsciously. Our focus was on sharing joy through light-hearted storytelling. These roll films are fun, quirky, unserious and genuinely true to their tagline ‘Chunks in every bite’. The intention was to highlight flavours, layers, piece prominence and the overall experience of an indulgent ice cream.”
Brand: Colgate-Palmolive India
Campaign: ‘The Boy Who Learnt to Smile’
AGENCY
Juneston Mathana
Executive Creative Director, Ogilvy India
“In our search for heartwarming human narratives, we discovered a lesser-known but compelling Bollywood story. Prateik Smita Patil carries a precious part of the mother he never met—her smile. A deeply cherished inheritance that he will do anything to protect.”
CLIENT
Ruchi Sethi
Director - Toothpaste Marketing, Colgate-Palmolive India
“As a mother myself, I understand how we always try our best to give our children everything—our values, our love and our protection. But there is a beautiful inheritance that happens without us even trying: our reflection in their little smiles. Through this campaign, we celebrated that promise of protection, ensuring that the smiles we pass on to them stay strong for a lifetime.”
