Ogilvy India has collaborated with Google to launch a bespoke AI creative studio, which has been designed to augment the agency’s creative capabilities.
The internal platform will help creative teams execute IP-protected and on-brand still and video assets, while streamlining the workflow from initial ideation to final delivery.
The AI studio is positioned as a creative partner rather than a replacement for human talent. By leveraging advanced generative AI tools, it is expected to accelerate the creation timeline, allowing teams to move seamlessly from abstract ideation to high-fidelity concept cards and final assets at a significantly faster pace.
The platform has a simple and intuitive interface so that the technology remains accessible to art directors, copywriters and designers.
Commenting on the launch, VR Rajesh, Group Chief Executive Officer, Ogilvy India said, "Creativity is at the core of everything we do at Ogilvy. Partnering with Google to build this bespoke AI Creative Studio gives our teams the speed and agility to scale brilliant ideas securely. It equips our people to push the boundaries of modern storytelling. We want to consistently raise the bar for our clients, and this technology powers us to do that at an unprecedented speed."
Satya Raghavan, Director, Marketing Partners at Google added, “Ogilvy India has enabled a new era of secure, scalable and distinctly human storytelling for brands by combining Google’s advanced generative AI technology with Ogilvy’s unparalleled creative expertise."
The AI creative studio is equipped to generate social media assets tailored to specific audience cohorts, perform virtual try-ons and produce distinct visual narratives that adhere to client brand guidelines.
