Slurrp Farm has partnered with Google India to launch a Mother’s Day digital film titled ‘A Mother Is Always Searching’. The 140-second film follows a mother’s day through a series of online searches focused on her children’s nutrition and wellbeing, capturing the emotional realities of caregiving and the unseen effort behind everyday parenting.
Centred on Google’s AI-powered Search features, the narrative showcases queries about healthy meal choices, child nutrition, and millet-based food options, eventually culminating in a quiet moment of appreciation from her child. The campaign forms part of Slurrp Farm’s ‘Real Food. Really Easy.’ platform, reinforcing the brand’s focus on accessible and nutritious millet-based food for children.
The film was conceptualised and written in-house under creative director Vaani Arora, produced by Baqsa Productions, and directed by Samar Gupta.
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Meghana Narayan and Shauravi Malik, Co-founders, Wholsum Foods (Slurrp Farm & Mille) said, "This could be any home. That's what makes this film so evocative. The constant search to serve something ‘healthy’, the multitasking at the kitchen counter at 6 AM, the cup of tea going cold. It's just another day. Life was different when we were kids… we grew up eating millets. They're indigenous to India and nutritionally extraordinary, but for a while they disappeared from our plates. Slurrp Farm's entire job has been to bring them back in a form that children genuinely love eating. Because the search doesn't end at 'what's healthy'. It ends at 'what's healthy that my child will actually finish'. That's the search this film follows, and it's the one Google's AI Mode in Search helps answer. Every mother has a search history that tells this exact story."
Vaani Arora, Creative Director, Slurrp Farm said, "I started noticing it in my own kitchen first, then in every kitchen I walked into where there were small children. The cold chai. My friends who are mothers all have one. A cup made at 7 AM that gets found at noon, drunk without complaint, often standing up, always cold. None of them think it's a big deal. That's exactly why I think it is. It's the smallest possible image of something enormous: the way a mother's love works constantly, without any of the ceremony we associate with it. I wanted to make a film that felt like that cup of chai. Ordinary until you look at it properly. And then you can't look away."
