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Creative Zone
Ads in Focus
BY Anushka Sengupta

Cover Story
Kuch Khaas Tha
BY TEAM IMPACT

IMPACT Stories
‘His legacy will forever remain a guiding light' : Manish Bandlish, Mother Dairy
BY TEAM IMPACT

IMPACT Stories
‘His work didn’t just build brands; it shaped culture’ : Sudhanshu Vats
BY TEAM IMPACT

IMPACT Stories
‘His passing is a personal loss and an immeasurable one for the world of creativity’
BY TEAM IMPACT

IMPACT Stories
‘He was a giant, a beacon, a true partner to many’: David Ford, Ogilvy
BY TEAM IMPACT

IMPACT Stories
Remembering Piyush Pandey: Every idea must pass the ‘dil test’ before the client test
BY TEAM IMPACT

IMPACT Stories
He had a commanding voice and I would always remember it: Binit Kumar
BY TEAM IMPACT

IMPACT Stories
'We had a long innings together'
BY TEAM IMPACT

IMPACT Stories
REMEMBERING PIYUSH PANDEY: THE STORYTELLER WHO MADE BRANDS AND INDIA SMILE
BY TEAM IMPACT

IMPACT Stories
How Piyush Pandey Gave Brands a Heartbeat
BY Anushka Sengupta

IMPACT Stories
Piyush Pandey: The Adman Who Taught India to Be Itself
BY Anushka Sengupta

Spotlight
Brands Sell Swadeshi Swag
BY Antora Chakraborty

More From Impact
Asian Paints Revives ‘Har Ghar Kuch Kehta Hai’
BY TEAM IMPACT

More From Impact
Fevikwik’s new ad turns everyday spats into memorable, humorous moments
BY TEAM IMPACT

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Asian Paints Chronicles 40 Years of Sharad Shamman Through Kolkata’s Cultural Lens
BY TEAM IMPACT

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Aditya Birla’s Indriya launches ‘Alka’ collection with Aditi & Siddharth in festive film
BY TEAM IMPACT

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Binge-Branding
BY Antora Chakraborty

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Peter England Partners with Kerala’s The Imbachi: Launches a Special Onam Anthem
BY TEAM IMPACT

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Fevikwik ad campaign rolls out user-led AI fusion contest
BY TEAM IMPACT

TOP STORY

The real and original thought leader is Piyush Pandey

Ganapathy Viswanathan, Chief Mentor, Roarr Media & PR, shares how Piyush Pandey exemplifies true thought leadership earned through work and honesty


How Chhath Puja Went from Bihar’s Ghats to Every Brand’s Festive Playbook


The thrills & perils of disagreeing with Piyush Pandey


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