raaina jain STORIES

raaina jain

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IMPACT Stories
Design has to be a defining layer: Aditi Murarka Agrawal on Nestasia’s growth approach
BY Raaina Jain
Talking Point
Sports’ New Playing Field
BY Raaina Jain
IMPACT Stories
The Impression Reset: How Google’s Move Will Affect Media Planning
BY Raaina Jain
IMPACT Stories
The New Indian Ad: Less Perfect, More Real
BY Raaina Jain
IMPACT Stories
‘Sub-brand created for aspirational, value-conscious users’: Swiss Military’s Anuj Sawhney
BY Raaina Jain
Interview
Swiss Military: Premium, Made Accessible
BY Raaina Jain
IMPACT Stories
Is social media the new landing page?
BY Raaina Jain
IMPACT Stories
Chandana Agarwal, Akashneel Dasgupta join LOM Worldwide as Managing Partners
BY Raaina Jain
IMPACT Stories
‘Every drawer is opened for a purpose’: Jiteen Aggarwal on Hettich India’s latest campaign
BY Raaina Jain
IMPACT Stories
‘Extraordinary is average compounded’: Noise’s Utsav Malhotra discusses his new book
BY Raaina Jain
CMO Interview
Old Brand, New VYBE: Peter England’s Strategy To Reach Gen Z
BY Raaina Jain
IMPACT Stories
The Great Indian TV Paradox
BY Raaina Jain
Talking Point
BFSI’s Next Marketing Battle
BY Raaina Jain
IMPACT Stories
Selling the commute: Are metro stations becoming media properties?
BY Raaina Jain
CMO Interview
The Recipe For Relevance
BY Raaina Jain
IMPACT Stories
The New Gold Standard
BY Raaina Jain
IMPACT Stories
The Creator Pay Pivot: Why X’s new rewards model matters for India’s influencer economy
BY Raaina Jain
IMPACT Stories
Are hygiene and trust on the menu?
BY Raaina Jain
IMPACT Stories
Could platforms become liabilities for marketers?
BY Raaina Jain
IMPACT Stories
What’s In A Name: Will FSSAI’s move pose a branding challenge?
BY Raaina Jain
IMPACT Stories
When Consumers Want Back Control
BY Raaina Jain
IMPACT Stories
The New Rules of Youth Engagement
BY Raaina Jain
IMPACT Stories
When Brands Found Their Voice
BY Raaina Jain
Cover Story
Where’s the New Creative HQ?
BY Raaina Jain and Antora Chakraborty
IMPACT Stories
‘Wanted to build emotional relevance’: Anmol Sahai Mathuur on MARS Cosmetics’ new campaign
BY Raaina Jain
IMPACT Stories
Is being useful the new way to be remembered?
BY Raaina Jain
IMPACT Stories
Picture Perfect, Reimagined: Simon Bosshart on Switzerland Tourism's India Brand Strategy
BY Raaina Jain
IMPACT Stories
Why are global film studios and franchises betting big on India?
BY Raaina Jain
IMPACT Stories
'It is important to diversify from traditional advertising,' says Versuni’s Pooja Baid
BY Raaina Jain
CMO Interview
'Infinitely More' Than Payments
BY Raaina Jain
IMPACT Stories
SRK brings ‘global icon’ storytelling to life: Visa’s Gaurav Ramdev
BY Raaina Jain
IMPACT Stories
'Our consumers are looking beyond product; they’re seeking experiences': TVS’ Vimal Sumbly
BY Raaina Jain
IMPACT Stories
More trust, less hype: The new rules of financial influence
BY Raaina Jain
Spotlight
When The Internet Writes The Brief
BY Raaina Jain
IMPACT Stories
Should marketers still trust their metrics?
BY Raaina Jain
IMPACT Stories
'Jemimah and Yashraj’s passion points aligned with the youth’: Dell’s Mayuri Saikia
BY Raaina Jain
IMPACT Stories
Come rain or shine: Weather changes how brands sell & consumers shop
BY Raaina Jain
IMPACT Stories
‘Kids learn through interactive means’: Archana Balaraman
BY Raaina Jain
IMPACT Stories
Cannes Lions 2026 Day 1: India opens metal tally with 2 Silver, 2 Bronze Lions
BY Raaina Jain
Spotlight
To Belong is to Sell
BY Raaina Jain
IMPACT Stories
The Sole Connection: Why India’s sneaker brands are betting on culture and community
BY Raaina Jain
IMPACT Stories
Football has scored fans in India, but can it win ad budgets too?
BY Raaina Jain
IMPACT Stories
Will the Hindware-Google ruling change the future of search advertising in India?
BY Raaina Jain
IMPACT Stories
The experience upgrade: Brands rewrite the rules of ‘premium’ travel messaging
BY Raaina Jain
IMPACT Stories
‘Access, health infrastructure, technology are key’: Vineet Khanna on Supertails' growth
BY Raaina Jain
IMPACT Stories
‘Market no longer cluttered in this price range’: HMD India Bets Big on Smart Value
BY Raaina Jain
IMPACT Stories
Celebrating bold ideas: Who stole the show on Day 1 of ABBY Awards 2026?
BY Raaina Jain and Antora Chakraborty
Talking Point
When Experience is the Product
BY Raaina Jain
IMPACT Stories
Why does Gen Z want to ‘participate’ in ads?
BY Raaina Jain
IMPACT Stories
‘It was a career mistake’: Swati Bhattacharya on Global Head role at Godrej Creative Lab
BY Neeta Nair and Raaina Jain
IMPACT Stories
IG’s organic reach reset: Is creator-led content the superpower of brands
BY Raaina Jain
IMPACT Stories
From Streaming to Scrolling: Entertainment redesigned for the mobile-first era
BY Raaina Jain

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