Brand: Raymond
Campaign: ‘Fit For You. Feels Like You’
AGENCY
Josy Paul
Chairperson and CCO, BBDO India
“This campaign celebrates individuality and craftsmanship, reminding us that the best fit is the one that’s uniquely yours. Every garment is crafted to honour the person wearing it—because true style is personal. The catchy song in this beautifully styled film invites people to exchange pre-loved garments at The Raymond Shop for free custom tailoring for a fit that truly ‘feels like you’.”
CLIENT
Satyaki Ghosh
Director and CEO, Raymond Lifestyle Limited
“Reaching the 10th-year milestone of ‘Look Good Feel Good’ is a proud moment for us. As we continue our journey with Goonj, we stay committed to elevating the dignity of labour in our own ecosystem. As customisation and premiumisation continue to define the Indian luxury landscape, this initiative serves as a bridge, allowing our customers to experience the unparalleled precision of Raymond tailoring.”
Brand: Gritzo
Campaign: ‘Protein Ki Zimmedari Humari’
AGENCY
Sindhu Sharma
National Creative Director – North, Enormous
“The idea came from the universal mystery of why protein is the only thing on a child’s plate that never makes it to their stomach. Once we stopped looking at it as a nutrition problem and started looking at it as a parenting truth, everything clicked. The Gritzo team never settled for ‘sounds right’. Every instinct was backed by consumer research, pushing the work to be sharper and more honest.”
CLIENT
Sameer Maheshwari
Founder, Gritzo
“Parents today, look for credible guidance that helps them make better nutrition decisions every day. That’s the role we wanted to play by combining science-backed nutrition with education and meaningful conversations so as to simplify complex topics. With the campaign, we hope to encourage families to think about protein not as an occasional nutrient, but as an essential part of a child’s everyday nutrition and growth journey.”
Brand: Coca-Cola India & Southwest Asia
Campaign: ‘The Lost Voices’
AGENCY
Sukesh Nayak
Chief Creative Officer, Ogilvy India
“The World Cup brings out fans for teams like Brazil and Argentina from across India. Their passion and emotions run so deep that watching a live match with them is probably the most vivid rollercoaster ride of emotions. With this idea of celebrating the most passionate fans, who feel it all, we are making their zealous, lost voices the voice of our campaign.”
CLIENT
Karthik Subramanian
Senior Director, Marketing, Coca-Cola TM India & Southwest Asia
“Through our longstanding association with FIFA®, Coca-Cola has always celebrated the shared passion that football inspires. In India, millions of fans devotedly support teams from across the world, proving that football fandom goes far beyond borders. By turning the real voices of the fans into the voice of our campaign, we celebrate fans whose passion is so authentic that they literally lose their voices cheering.”
Brand: KRAFTON India
Campaign: ‘Mission AKM Possible’
AGENCY
Savio Joseph
Co-founder, Teen Bandar
“The brief was built around a simple player reward, but we wanted to tell that story in a way only BGMI could—through cinematic worlds, humour and the unmistakable energy of its community. From the skies to the underground and everything in between, each film was designed to celebrate the imagination and scale that players associate with BGMI.”
CLIENT
Srinjoy Das
Director of Marketing & BGMI Product Management, KRAFTON India
“Our fans are the soul of BGMI, and five years in, we wanted to make that the centre of our anniversary story. This campaign is a love letter to every player who has found their way through matches, chased crates, and kept coming back. This time, all they have to do is log in—and we think that says everything.”
