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BGMI calls for social agency pitches for 2027
BY Anaum Shaikh

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KRAFTON Ad Platform India launches in India, partners with BGMI for ad operations
BY TEAM IMPACT

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KRAFTON India turns CarryMinati into playable BGMI character
BY TEAM IMPACT

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KRAFTON India launches BGMI Campus MVP across IITs and NITs
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Antora Chakraborty

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Teen Bandar & KRAFTON India celebrate BGMI's fifth anniversary with three campaign films
BY TEAM IMPACT

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Royal Enfield Enters BGMI Through Partnership with KRAFTON India
BY TEAM IMPACT

IMPACT Stories
Best Ads 2025: Special Mentions
BY Yash Bhatia

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Hall of Fame: KRAFTON’s BGMI x DDB Mudra Campaign Recognised for Exceptional Execution
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: BGMI and Enormous Secure Rank 16
BY TEAM IMPACT

Cover Story
Tuned in to Gen-Z
BY Anushka Sengupta

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BGMI and Talented launch ‘BGMI Drops’, a parody take on surrogate advertising
BY TEAM IMPACT

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BGMI Partners with Tiger Shroff for New In-Game Experience
BY TEAM IMPACT

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Flipkart Teams Up with BGMI for Big Billion Days 2025
BY TEAM IMPACT

CMO Interview
BGMI’s Bold Brandplay
BY Anushka Sengupta

Cannes Lions 2025
DDB Mudra Earns Two Shortlists in Entertainment Lions – Gaming at Cannes Lions 2025
BY TEAM IMPACT

Cannes Lions 2025
THE CANNES LIONS ‘RUSH’
BY NEETA NAIR

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Sting® and BGMI Unveil Bold Gaming and Beverage Crossover Across India
BY TEAM IMPACT

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E-Sporting the New
BY Pritha Pahari

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iQOO SOUL Becomes India’s First Esports Team Sponsored by Monster
BY TEAM IMPACT

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Four campaigns from this week that turn familiar insights into distinctive brand stories


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