yash bhatia STORIES

yash bhatia

Senior Correspondent

yash.bhatia@exchange4media.com

I explore the fast-paced worlds of marketing, advertising, e-commerce, and social media where algorithms change overnight and buzzwords never sleep. With a curious mind and a sharp editorial eye, I break down business strategies and trends into stories that aim to inform, engage, and occasionally stir the pot. I’m here to make sense of the chaos and connect the dots between brands, culture, and consumer behaviour.

IMPACT Stories
DS Group and WPP Media launch a digital marketing playbook DCODE
BY Yash Bhatia
IMPACT Stories
DP World secures Asia Cup title sponsorship until 2031: Sources
BY Yash Bhatia
IMPACT Stories
Deepika Padukone’s Hilton Reel Hits 1.9B Views, But What did Hilton gain?
BY Yash Bhatia
IMPACT Stories
India-Pakistan 2025: Will Brands Hold Back?
BY Yash Bhatia
IMPACT Stories
Asia Cup 2025 gets DP World, Wonder Cement, Royal Stag, BYD, Groww as sponsors: Sources
BY Yash Bhatia
Impact Feature
Social Media vs. Brands
BY Yash Bhatia
IMPACT Stories
No Studio, No Script: Is UGC the new Creative Head?
BY Yash Bhatia
IMPACT Stories
From Scandal to Stand-Up: How Brands Are Fighting Back in the Age of Deinfluencing
BY Yash Bhatia
IMPACT Stories
Kyunki 2.0: Will Sanskaar Still Sell in the Age of Sarcasm and Screens?
BY Yash Bhatia
Impact Feature
‘Unmask’ulinity – Meet the people behind the most viral regional ad
BY NEETA NAIR BY Yash Bhatia
IMPACT Stories
Sachin Is Reddit’s First Brand Ambassador, Here’s Why That’s Dividing the Internet
BY Yash Bhatia
CMO Interview
Redefining Re-Commerce
BY Yash Bhatia
Cover Story
No Free-lanthropy
BY Yash Bhatia
Spotlight
Shubman Gill’s Branded Faux Pas
BY Yash Bhatia
IMPACT Stories
KRBL’s India Gate Makes Debut in Edible Oils with ‘Uplife’; Targets Rs 50 Cr in FY25
BY Yash Bhatia
More From Impact
Gill Scores Big, but Adidas Misses a Trick: When Endorsements Don’t Match the Moment
BY Yash Bhatia
More From Impact
Is Reddit’s Partnership With Sachin Tendulkar a Masterstroke or a Mismatch?
BY Yash Bhatia
Talking Point
Pay Per Chime
BY Yash Bhatia
Cannes Lions 2025
11 Campaigns that are e4m & IMPACT's best bets at Cannes Lions 2025
BY Yash Bhatia
Cannes Lions 2025
Creativity and Data Can’t Thrive Alone: Vikram Pandey on Judging at Cannes Lions 2025
BY Yash Bhatia
Cannes Lions 2025
Brands That Collaborate with Creators Are Ahead: Mayuresh Dubhashi on Cannes Lions 2025
BY Yash Bhatia
More From Impact
‘Outdoor Needs X Factor’: Pallavi Chakravarti On Judging Cannes Lions 2025
BY Yash Bhatia
More From Impact
IPL’s Mid-week Finale: Will fan favourites affect Ad rates?
BY Yash Bhatia
More From Impact
Designing beyond the normal: Goafest 2025’s designs get an अब- normal twist
BY Yash Bhatia

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