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yash bhatia STORIES
I explore the fast-paced worlds of marketing, advertising, e-commerce, and social media where algorithms change overnight and buzzwords never sleep. With a curious mind and a sharp editorial eye, I break down business strategies and trends into stories that aim to inform, engage, and occasionally stir the pot. I’m here to make sense of the chaos and connect the dots between brands, culture, and consumer behaviour.
TOP STORY
‘Humans Respond to Humans, not Code'
In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age
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