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I explore the fast-paced worlds of marketing, advertising, e-commerce, and social media where algorithms change overnight and buzzwords never sleep. With a curious mind and a sharp editorial eye, I break down business strategies and trends into stories that aim to inform, engage, and occasionally stir the pot. I’m here to make sense of the chaos and connect the dots between brands, culture, and consumer behaviour.
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Rohit Dogra, Divisional CEO of ITC’s Matches & Agarbatti Division, outlines how Mangaldeep is shaping a tech-led, future-ready spiritual brand
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