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I explore the fast-paced worlds of marketing, advertising, e-commerce, and social media where algorithms change overnight and buzzwords never sleep. With a curious mind and a sharp editorial eye, I break down business strategies and trends into stories that aim to inform, engage, and occasionally stir the pot. I’m here to make sense of the chaos and connect the dots between brands, culture, and consumer behaviour.
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‘Is traditional TV a magnet for growth— the honest answer is: no, not by itself’
Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems
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