yash bhatia STORIES

yash bhatia

Senior Correspondent

[email protected]

I explore the fast-paced worlds of marketing, advertising, e-commerce, and social media where algorithms change overnight and buzzwords never sleep. With a curious mind and a sharp editorial eye, I break down business strategies and trends into stories that aim to inform, engage, and occasionally stir the pot. I’m here to make sense of the chaos and connect the dots between brands, culture, and consumer behaviour.

IMPACT Stories
Made, Not Mined: How Lab-Grown Diamonds Are Entering the Luxury Conversation
BY Yash Bhatia
IMPACT Stories
Can Instagram Replicate TikToks Shop's Success?
BY Yash Bhatia
Spotlight
Comedians On Creative Duty
BY Yash Bhatia
IMPACT Stories
WPL Pitching High Returns?
BY Yash Bhatia
IMPACT Stories
‘We approached the campaign as WWE fans, not advertisers’
BY Yash Bhatia
IMPACT Stories
‘My biggest learning was simple: Don’t make ads, make content’
BY Yash Bhatia
IMPACT Stories
‘Seeing 15-20 Bodybuilders in Thongs on an Agency Monitor was beyond my imagination’
BY Yash Bhatia
IMPACT Stories
‘We changed the ending at the last minute based on a suggestion from the Director’
BY Yash Bhatia
IMPACT Stories
‘When we saw the first edit, the offline director had tears in his eyes’
BY Yash Bhatia
IMPACT Stories
‘The bravest decision was hiding the Colgate logo until the very end’
BY Yash Bhatia
IMPACT Stories
'Animal’s can’t fake emotion and that honesty is what made the story powerful’
BY Yash Bhatia
IMPACT Stories
‘In 2026, attention—not impressions—will define print’s real power’
BY Yash Bhatia
IMPACT Stories
'Long-term brand building needs to come back into focus'
BY Yash Bhatia
IMPACT Stories
Best Ads 2025: Special Mentions
BY Yash Bhatia
IMPACT Stories
Best Ads 2025: A Great Idea, Brilliantly Executed
BY Yash Bhatia
Cover Story
10 on 10 campaigns of 2025
BY Yash Bhatia
IMPACT Stories
‘Connected TV is the new communal hearth’
BY Yash Bhatia
IMPACT Stories
‘2026 will reward clarity, utility and credibility-led content ecosystems’
BY Yash Bhatia
IMPACT Stories
‘A quality outfit will be defined not by scale but strength and agility of solutions’
BY Yash Bhatia
IMPACT Stories
‘AI as an enabler, not a replacement—editorial judgement remains human’
BY Yash Bhatia
IMPACT Stories
‘Storytelling is led by formats, not platforms’
BY Yash Bhatia
More From Impact
Can Akshaye Khanna’s Viral Comeback Translate Into Brand Equity?
BY Yash Bhatia
IMPACT Stories
Is Sonic Branding Still Just a Jingle—or a Serious Growth Strategy?
BY Yash Bhatia
Talking Point
Instamart’s Offline Experiment
BY Yash Bhatia
Talking Point
The Air Pollution Paradox
BY Yash Bhatia
IMPACT Stories
Why Wrapped-Style Recaps Have Become Marketing’s Most Wanted Moment
BY Yash Bhatia
IMPACT Stories
'50% of The Body Shop’s Marketing Spend Is Digital-First'
BY Yash Bhatia
CMO Interview
Crunch Time
BY Yash Bhatia
Cover Story
The Omni-verse
BY Yash Bhatia
IMPACT Stories
Decoding the Strategy Behind Red Rock Deli’s Digital-First India Launch
BY Yash Bhatia
IMPACT Stories
Explainer: How a tiny temple device sparked new debate around Deepinder Goyal’s ideas
BY Yash Bhatia
IMPACT Stories
The Silent Flex: Why Brands Are Choosing Restraint
BY Yash Bhatia
Cover Story
Losing Grip on Brands?
BY Yash Bhatia
Cover Story
The Turning Point
BY Yash Bhatia BY Ruchika Jha
IMPACT Stories
They’ve Won the Trophy, Can India’s Women Cricketers Win big Brand deals Too?
BY Yash Bhatia
IMPACT Stories
High-value Products Online: Serious Revenue or Just a Digital Showcase?
BY Yash Bhatia
Spotlight
The Price of Reach
BY Yash Bhatia
IMPACT Stories
Inside India’s Halloween boom: Why brands are betting on the spooky season
BY Yash Bhatia
IMPACT Stories
What Bill Gates’ cameo in ‘Kyunki 2’ says about India’s rising cultural clout
BY Yash Bhatia
IMPACT Stories
Meta’s Big-Screen Move: Can Instagram Succeed Where IGTV Failed?
BY Yash Bhatia
Spotlight
‘We wanted to shift the spotlight to the true currency of this industry - Talent’
BY Yash Bhatia
Talking Point
Influencers on a payroll
BY Yash Bhatia
IMPACT Stories
The Voice of Indian Advertising Falls Silent, But His Words Will Never Fade
BY Yash Bhatia
Spotlight
‘Our focus is firmly on value over volume’
BY Yash Bhatia
IMPACT Stories
How did Rahul Subramanian End Up in a Lux Ad?
BY Yash Bhatia
IMPACT Stories
Ad Lib or Ad Break? Brands Steal the Spotlight at Concerts
BY Yash Bhatia
Spotlight
‘Creative work now brings least revenue’
BY Yash Bhatia
Impact Feature
Can Arattai Outchat WhatsApp?
BY Yash Bhatia
IMPACT Stories
Zoho’s Arattai Tops App Charts, Sparks Talk of a Homegrown WhatsApp Rival
BY Yash Bhatia
Spotlight
Break Ke Baad Blockbuster
BY Yash Bhatia
CMO Interview
Cleartrip’s Festive Lift-off
BY Yash Bhatia
Spotlight
‘Clients choose people over logos, ideas over infrastructure’
BY Yash Bhatia
IMPACT Stories
Para Athletes Shine, India Makes Its Mark: Are Brands Ready to Step In?
BY Yash Bhatia
IMPACT Stories
Quick Commerce Becomes Core to D2C Growth, But at What Cost?
BY Yash Bhatia
Spotlight
‘Freedom isn’t free; it comes with insecurity, and you learn to live with both’
BY Yash Bhatia
IMPACT Stories
Is AI Threatening CREDitvity in Ad Space?
BY Yash Bhatia
IMPACT Stories
Bollywood vs Deepfakes: The Rise of Personality Rights in India
BY Yash Bhatia
IMPACT Stories
Together Makes Progress: The Big Shift Behind Deloitte’s First-Ever Global Tagline
BY Yash Bhatia
Spotlight
Magazines on the Go
BY Yash Bhatia
Spotlight
‘We’d rather sit idle than pitch for free’
BY Yash Bhatia
IMPACT Stories
From Stars to Reels: Why QSRs Are Betting Big on Internet Creators
BY Yash Bhatia
CMO Interview
Haier’s Growth Strategy
BY Yash Bhatia
Spotlight
'Great brands are built through audacious work'
BY Yash Bhatia
IMPACT Stories
Why Paisabazaar Is Taking Its Digital Game Offline With 100 Retail Stores
BY Yash Bhatia
IMPACT Stories
Flipkart and Dream11’s star-studded ads: Do stars steal the show from the brand?
BY Yash Bhatia
IMPACT Stories
Bollywood Goes Business: Why Shraddha Kapoor’s LinkedIn Debut Has Everyone Talking
BY Yash Bhatia
Talking Point
Pitching Women Forward
BY Yash Bhatia
IMPACT Stories
HoABL’s Saurabh Jain on Redefining Real Estate with Quick Commerce platform Zepto?
BY Yash Bhatia
Impact Feature
YouTube’s Screen Test
BY Yash Bhatia
IMPACT Stories
'Digital is no longer optional, it’s central to engaging audiences'
BY Yash Bhatia
IMPACT Stories
DP World secures Asia Cup title sponsorship until 2031: Sources
BY Yash Bhatia
IMPACT Stories
Deepika Padukone’s Hilton Reel Hits 1.9B Views, But What did Hilton gain?
BY Yash Bhatia
IMPACT Stories
India-Pakistan 2025: Will Brands Hold Back?
BY Yash Bhatia
IMPACT Stories
Asia Cup 2025 gets DP World, Wonder Cement, Royal Stag, BYD, Groww as sponsors: Sources
BY Yash Bhatia
Impact Feature
Social Media vs. Brands
BY Yash Bhatia
IMPACT Stories
No Studio, No Script: Is UGC the new Creative Head?
BY Yash Bhatia
IMPACT Stories
From Scandal to Stand-Up: How Brands Are Fighting Back in the Age of Deinfluencing
BY Yash Bhatia
IMPACT Stories
Kyunki 2.0: Will Sanskaar Still Sell in the Age of Sarcasm and Screens?
BY Yash Bhatia
Impact Feature
‘Unmask’ulinity – Meet the people behind the most viral regional ad
BY NEETA NAIR BY Yash Bhatia
IMPACT Stories
Sachin Is Reddit’s First Brand Ambassador, Here’s Why That’s Dividing the Internet
BY Yash Bhatia
CMO Interview
Redefining Re-Commerce
BY Yash Bhatia
Cover Story
No Free-lanthropy
BY Yash Bhatia
Spotlight
Shubman Gill’s Branded Faux Pas
BY Yash Bhatia
IMPACT Stories
KRBL’s India Gate Makes Debut in Edible Oils with ‘Uplife’; Targets Rs 50 Cr in FY25
BY Yash Bhatia
More From Impact
Gill Scores Big, but Adidas Misses a Trick: When Endorsements Don’t Match the Moment
BY Yash Bhatia
More From Impact
Is Reddit’s Partnership With Sachin Tendulkar a Masterstroke or a Mismatch?
BY Yash Bhatia
Talking Point
Pay Per Chime
BY Yash Bhatia
Cannes Lions 2025
11 Campaigns that are e4m & IMPACT's best bets at Cannes Lions 2025
BY Yash Bhatia
Cannes Lions 2025
Creativity and Data Can’t Thrive Alone: Vikram Pandey on Judging at Cannes Lions 2025
BY Yash Bhatia
Cannes Lions 2025
Brands That Collaborate with Creators Are Ahead: Mayuresh Dubhashi on Cannes Lions 2025
BY Yash Bhatia
More From Impact
‘Outdoor Needs X Factor’: Pallavi Chakravarti On Judging Cannes Lions 2025
BY Yash Bhatia
More From Impact
IPL’s Mid-week Finale: Will fan favourites affect Ad rates?
BY Yash Bhatia
More From Impact
Designing beyond the normal: Goafest 2025’s designs get an अब- normal twist
BY Yash Bhatia

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