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yash bhatia STORIES
I explore the fast-paced worlds of marketing, advertising, e-commerce, and social media where algorithms change overnight and buzzwords never sleep. With a curious mind and a sharp editorial eye, I break down business strategies and trends into stories that aim to inform, engage, and occasionally stir the pot. I’m here to make sense of the chaos and connect the dots between brands, culture, and consumer behaviour.
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Wok-ing The Streets
As Chinese Wok targets ₹1,000 crore revenue by FY27, Vikas Iyer, Head of Marketing, shares strategies on expansion, AR integration & food innovations
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