According to highly placed sources, DP World will continue as the title sponsor of the Asia Cup through the 2031 season, with the upcoming edition branded as the DP World Asia Cup 2025.
The updated partner roster includes global sponsors as Wonder Cement, Spinny, and Groww, while official partners are Royal Stag Packaged Drinking Water, Haier, Daikin, Ozone, and Netflix. On August 7, 2025, IMPACT had reported that DP World, Wonder Cement, and Royal Stag were confirmed sponsors.
IMPACT reached out to Sony for a comment, but did not receive a response by the time of publication.
The 17th edition of the Asia Cup will be held from September 9 to 28, 2025, across Dubai and Abu Dhabi. This year, the tournament will return to the T20I format, departing from the ODI format used in previous editions. Sony Pictures Networks India (SPNI) holds the media rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031.
One of the most anticipated clashes, India vs Pakistan (Group A), is set for September 14, a fixture that continues to attract massive attention from fans and advertisers alike. India will begin their campaign against the UAE on September 10.
All India matches will start at 7:30 p.m. IST, with television coverage on Sony Sports
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