The stage is set for the 17th edition of the Asia Cup, scheduled to be held from September 9 to 28, 2025, across Dubai and Abu Dhabi. This year, the tournament returns to the T20I format, marking a shift from the traditional ODI format that was used to the format of this tournament. Sony Pictures Networks India (SPNI) had acquired the media rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031
While an official announcement on sponsorships is still awaited, reliable industry sources told IMPACT that DP World, Wonder Cement, Royal Stag Packaged Drinking Water, Ozone, BYD, and Groww are already on board as sponsors for the tournament. Additional brand tie-ups are expected to follow soon.
We reached out to the brands and Sony for confirmation, but did not receive a response at the time of publishing the story.
Among the early sponsors, Royal Stag Packaged Drinking Water has previously been an associate partner for the ICC events and has run campaigns featuring Indian cricketers Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav, including during the ICC Cricket World Cup 2023.
DP World was the title sponsor of the Asia Cup 2022. Wonder Cement held title sponsorship rights for India’s 2024 tours of Sri Lanka and South Africa. Groww has advertised during the IPL and participated in digital cricket-related campaigns. BYD and Ozone have not been involved in cricket sponsorships or tournament partnerships in the past.
Much-anticipated India vs Pakistan (Group A) match is scheduled for September 14, a marquee event that commands massive interest from brands and viewers alike. India will begin their campaign against the UAE on September 10.
All India matches during the Asia Cup 2025 will begin at 7:30 p.m. IST. Sony Sports Network will handle television broadcast in India, while SonyLIV will offer digital streaming.
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