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Inside the 2025 Hall of Fame: Campaigns That Landed #51, #50 and #49
A closer look at three Hall of Fame campaigns that stood out for their cultural sharpness, strategic clarity and memorable storytelling — showcasing the creative muscle that shaped 2025
11th December 2025BY TEAM IMPACT
VIDEO INTERVIEW: Ajith Mohan Karimpana breaks down Furlenco’s next phase of growth
Ajith Mohan Karimpana, Founder & CEO, Furlenco, shares how evolving consumer behaviour and strategic brand bets are steering the company forward as it enters a pivotal new phase
11th December 2025BY Antora Chakraborty
Meet the Campaigns That Made It — Hall of Fame #54, #53 & #52 of 2025
As IMPACT’s Hall of Fame reveal rolls on, meet the ads ranked #54–#52—campaigns that stood out for creative bravery, audience connection and lasting impact
10th December 2025BY TEAM IMPACT
Mindful Smoking? Inside India’s Growing Herbal Smoke Movement
Is ‘mindful smoking’ a meaningful category innovation or simply smart brand storytelling in a regulatory grey zone?
10th December 2025BY Pritha Pahari
VIDEO INTERVIEW: Timex bets big on premiumisation with Aston Martin collection launch
Deepak Chhabra, MD, Timex Group India, shares insights on the launch of the Aston Martin collection, accelerating premiumisation, and the shifts shaping India’s watch market
10th December 2025BY Ruchika Jha
2025’s Creative Icons Revealed — Meet the Ads that Made Hall of Fame #57, #56 & #55
2025’s Creative Icons Revealed — Meet the Ads that Made Hall of Fame #57, #56 & #55
09th December 2025BY TEAM IMPACT
Small Circles, Big Influence: How Brands Are Winning Trust Inside Private Communities
From WhatsApp chats to Discord servers, brands are discovering that the smallest circles spark the strongest connection
09th December 2025BY Pritha Pahari
VIDEO INTERVIEW: Why is DSP Mutual Fund choosing Silence over Noise in Finance Advertising
Abhik Sanyal, Head of Marketing, DSP Mutual Fund, speaks to IMPACT about choosing truth over noise, long-term thinking, investor behaviour shifts and why quiet marketing can drive deeper trust
09th December 2025BY Antora Chakraborty
Creative Standouts Take the Stage: Hall of Fame #60, #59 and #58 revealed
As the countdown rolls on, three more campaigns earn their place in IMPACT’s Hall of Fame, showcasing creativity, craft and cultural insight that defined the year
08th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Lux and VML Singapore claim rank no. 58
Securing rank no. 58, Lux and VML Singapore’s “Hold My Loofah” turns Rahul Subramanian’s viral bathtub joke into a fun, self-care themed brand film
08th December 2025BY TEAM IMPACT
Jackpot to just play: How India’s gaming ecosystem is flipping its entire script
As India’s real-money gaming model collapses under new regulations, can free-to-play formats deliver safe scale, premium brand value and sustained engagement for advertisers?
08th December 2025BY Ruchika Jha
VIDEO INTERVIEW: Bikram Basu on ABD Maestro’s premium push and Rangeela launch
Bikram Basu, MD, ABD Maestro, talks about Rangeela, India’s evolving spirits market and the brand’s 2026 roadmap
08th December 2025BY Ruchika Jha
IMPACT Hall of Fame 2025: Mother Dairy and Ogilvy India claim rank No. 59
Securing rank no. 59, Mother Dairy and Ogilvy India’s “Aai Jaisi Mumbai” captures the love, care, and resilience of Mumbai life
08th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Zeno Health and Folklore Claim Rank No. 60
Securing Rank No. 60, Zeno Health and Folklore stand out for a charming series of short films that cleverly embed the brand’s proposition into everyday family banter.
08th December 2025BY TEAM IMPACT
The Hall of Fame Countdown Continues: Ranks #63, #62 and #61 Unveiled
Today’s three campaigns bring passion, perspective and pure emotion to claim their place in IMPACT’s Hall of Fame
05th December 2025BY TEAM IMPACT
Black Friday gets a Reality Check in India
Did Black Friday genuinely expand India’s festive shopping frenzy, or did it just reshuffle when consumers were going to buy anyway?
05th December 2025BY Pritha Pahari
Decoding the Strategy Behind Red Rock Deli’s Digital-First India Launch
In conversation with IMPACT, 1. Marketing Director - Red Rock Deli, PepsiCo India discusses timing, distribution, and the thinking behind Red Rock Deli’s India launch
05th December 2025BY Yash Bhatia
The Omnicom Game of Thrones — culture mismatch or giant success?
Omnicom’s India reshuffle might sound similar to the battle for the Iron Throne, but is it also the start of a larger client-conflict war?
04th December 2025BY NEETA NAIR
Dream11’s New Game: Making Sports Social Again
Dream11 is launching a second-screen sports entertainment platform that brings fans and creators together during live matches, eliminating the loneliness of watching sports alone
04th December 2025BY Pritha Pahari
Today, IMPACT reveals Rank #66, #65 and #64 for Hall of Fame 2025
Today’s three campaigns bring in a touch of magic, a bit of whimsy and some festive grandeur to land their spot on IMPACT’s Hall of fame
04th December 2025BY TEAM IMPACT
Auto Ad Spend Is Surging, is FMCG’s Decades-Long Dominance Finally Under Threat?
The automobile sector is closing the gap between them and FMCG in India’s advertising hierarchy. But going into 2026, will this momentum really sustain?
04th December 2025BY Antora Chakraborty
VIDEO INTERVIEW: Toranj Mehta on how De Beers is fuelling India’s Diamond Dream
Toranj Mehta, VP – Marketing, De Beers India talks about the ‘Love From Universe’ campaign and De Beers’ growing focus on the Indian market
04th December 2025BY Pritha Pahari
Unveiled today IMPACT Hall of Fame 2025: Rank #69, #68 and #67
The three campaigns revealed today combine bold ideas, unapologetic humour and emotional storytelling to make their mark on the list this year
03rd December 2025BY TEAM IMPACT
VIDEO INTERVIEW: Housing.com’s Rahul Ralhan on rewriting India’s house-hunt experience
Rahul Ralhan, VP – Marketing, Housing.com, shares why trust, accuracy and content are crucial in India’s real-estate ecosystem
03rd December 2025BY Ruchika Jha
The Rise of Zero-Click Content: Is Your Strategy Already Obsolete?
Vedang Jain, Director, Prachar Communications, examines how zero-click content is reshaping attention, metrics, and brand relevance in platform-first digital ecosystems
03rd December 2025BY Vedang Jain
Omnicom in India may retain all media agencies & their leadership
Insiders suggest Omnicom may be prioritising stability over disruption in India—a sharp contrast to its decisions in creative networks globally, where brands like FCB and MullenLowe have been retired
03rd December 2025BY Kanchan Srivastava
Omnicom Media India names Rishit Mehta as Chief Financial Officer
In an internal memo issued by Tony Harradine announced the APAC leadership for Omnicom Media, which announced Rishit Mehta as CFO
02nd December 2025BY TEAM IMPACT
Shashi Sinha appointed Strategic Advisor at Omnicom Media India
Industry insiders say Shashi Sinha, former Executive Director at IPG Mediabrands, has been named Strategic Advisor at Omnicom Media India
02nd December 2025BY TEAM IMPACT
Who made it to Ranks #72, #71 and #70 on this year’s IMPACT Hall of Fame?
Today’s three campaigns combine emotional storytelling, nostalgia-fuelled recall and memeverse humour to create the impact that earned them a spot on this list
02nd December 2025BY TEAM IMPACT
Amardeep Singh to take charge as COO, Omnicom Media India
Currently the CEO of IPG Mediabrands, Amardeep Singh will lead operations for Omnicom Media India as Chief Operating Officer, sources confirm
02nd December 2025BY TEAM IMPACT
Breaking on IMPACT: Kartik Sharma to lead Omnicom Media India as CEO
Sources close to the development say Kartik Sharma has been named as the CEO of Omnicom Media India
02nd December 2025BY TEAM IMPACT
Breaking: Omnicom Media India's new Leadership Structure Announced
As per the announcement, Kartik Sharma will lead as CEO, Amardeep Singh as COO and Shashi Sinha as Strategic Advisor for Omnicom Media India
02nd December 2025BY TEAM IMPACT
The Quiet Comeback of Email Marketing
Once seen as outdated, email marketing is reinventing itself through interactivity, gamification and first-party data—but can the inbox become the most trusted space for brand engagement again?
02nd December 2025BY Pritha Pahari
Prasoon Joshi & Aditya Kanthy to lead Omnicom Advertising in India
Sources close to the development place Prasoon Joshi, Aditya Kanthy, and more at the helm of merged Omnicom–IPG’s India operations
02nd December 2025BY TEAM IMPACT
IMPACT Breaking: Rahul Mathew to take charge as CCO, McCann Worldgroup India post merger
Rahul Mathew to shift from previously Omnicom umbrella agency DDB Mudra to then IPG's McCann
01st December 2025BY NEETA NAIR
IMPACT Breaking: Josy Paul to continue as BBDO India Chief post merger
Josy Paul has been in the role of Chairperson and Chief Creative Officer (CCO) of BBDO India
01st December 2025BY NEETA NAIR
Larger role for Rohan Mehta; Chandni Shah to lead Kinnect X 22feet Tribal in new OA India
Rohan Mehta previously served as the CEO of FCB Kinnect, while Chandni Shah held the position of COO at the company
01st December 2025BY NEETA NAIR
Aditya Kanthy to be President & MD - OAI in merged Omnicom-IPG entity
In the new scheme of things at Omnicom-IPG, Aditya Kanthy will take on the role of President and MD of Omnicom Advertising India, highly placed sources have told IMPACT
01st December 2025BY NEETA NAIR
Breaking: S. Subramanyeswar to lead Strategy as CSO, India - Omnicom Advertising India
IMPACT has learnt that MullenLowe Lintas Group India’s current CEO, S. Subramanyeswar will take charge as Chief Strategy Officer, India and Chief Knowledge Officer, Omnicom Advertising Asia.
01st December 2025BY NEETA NAIR
Breaking on IMPACT: Prasoon Joshi to lead Omnicom Advertising India
Shortly after the formal announcement on Omnicom's leadership structure globally today, IMPACT has learnt from reliable sources that Prasoon Joshi will be leading Omnicom's Creative portfolio in India
01st December 2025BY NEETA NAIR
Breaking: Dheeraj Sinha to be CEO, McCann Worldgroup India in merged Omnicom-IPG group
Strapline: Dheeraj Sinha, currently CEO of FCB Group, India and South Asia to be the CEO of McCann Worldgroup India
01st December 2025BY NEETA NAIR
VIDEO INTERVIEW: Prasanth Kumar on why India continues to drive WPP Media’s growth
Prasanth Kumar talks about how the new WPP Media is future ready, tackling competition from consultancies, tech firms & inhouse media agencies and more
01st December 2025BY NEETA NAIR
IMPACT Hall of Fame is Back – Find out who made it to Ranks #75 #74 #73
The three campaigns revealed today combine humour, emotion and cultural insight to stand out in a crowded year earning them their spots on the Annual list
01st December 2025BY TEAM IMPACT
The Year of AI & Authenticity
Soumabha Nandi, EVP, Creative & Strategy, Social Panga, pens a piece on navigating AI’s rise while protecting human authenticity, emotion and creative instinct in modern marketing
01st December 2025BY Soumabha Nandi
Omnicom Completes IPG Acquisition, Creating World’s Largest Advertising Network
Omnicom’s acquisition of IPG creates a pro forma $25B entity that overtakes WPP globally and places the merged network at No. 2 in India
01st December 2025BY TEAM IMPACT
Omnicom–IPG: Why India Will Be the Most Watched Leadership Announcement
A market defined by unmatched scale, breakneck growth and leadership heavyweights, India now sits at the heart of the merger narrative
01st December 2025BY Kanchan Srivastava
Can a Seal Fix India’s Trust Problem? ASCI Thinks So
ASCI’s new Commitment Seal aims to clean up India’s chaotic digital ad world but will it spark real accountability or end up as just another industry badge?
28th November 2025BY Pritha Pahari
Are Digital Agencies the Secret Sauce for MSME Scale—And Is DigiHaat the Jar?
What is DigiHaat, and how can digital agencies help MSMEs scale on the platform? Experts weigh in
28th November 2025BY Ruchika Jha
VIDEO INTERVIEW: Atlys Bets on AI, Content and Trust to Build a High-Growth Visa Brand
Santosh Hegde, Head of Marketing, Atlys, opens up about tackling travel anxiety, refining content ROI and expanding into new global markets
27th November 2025BY Ruchika Jha
Battle of the Binges: Stranger Things' Fantasy vs The Family Man's Relatability
When brands enter OTT narratives, fit matters more than fame. Stranger Things and The Family Man show how fantasy and realism drive very different marketing outcomes
27th November 2025BY Antora Chakraborty
Making India Snap Ready
Ankit Goyle, Head of Marketing - India, Snap Inc, speaks to IMPACT about their latest India campaign and explains how Gen Z is powering Snapchat’s next phase of growth
26th November 2025BY Pritha Pahari
FOMO Sells: Why Brands Are Going All-In on Disappearing Content
Brands are using disappearing content to drive impulse, installs and orders—but can urgency-led formats deliver sustained marketing impact?
26th November 2025BY Ruchika Jha
Anxious wait for 1.2 lakh staffers as Omnicom and IPG seal mega merger
The merger, which will create a roughly $25-billion behemoth, is set to be formally signed in New York today (early tomorrow morning in India)
26th November 2025BY Kanchan Srivastava
Brewing the Future of Retail
From ambience to community-building, brands are using cafés to turn retail into an emotional ecosystem—one that creates belonging, boosts recall, and strengthens long-term engagement
25th November 2025BY Ruchika Jha
What Marketers Can Learn from India’s Next-Gen Internet Users
Anand Chandran, Head of Growth and Marketing, WorkIndia, pens a piece on the shifting digital habits redefining authenticity, influence, and engagement — but are brands ready to adapt?
25th November 2025BY Anand Chandran
EU grants unconditional approval to Omnicom–IPG merger
The European Union Commission on Monday granted its unconditional approval to the merger between Omnicom and IPG—removing the final regulatory obstacle to the largest consolidation in the industry
24th November 2025BY Kanchan Srivastava
Explainer: How a tiny temple device sparked new debate around Deepinder Goyal’s ideas
A breakdown of the device on Goyal’s temple, the brain-flow idea powering it, and how a single photo turned a quiet school visit into one of the week’s most-discussed tech stories
24th November 2025BY Yash Bhatia
The Silent Flex: Why Brands Are Choosing Restraint
When NYC’s new Mayor revealed that he met his wife on Hinge, a celebratory brand moment seemed inevitable. But Hinge stayed silent, raising a key question: Is restraint the new marketing strategy?
24th November 2025BY Yash Bhatia
VIDEO INTERVIEW: Kartik Johari Breaks Down Nobel Hygiene’s 2025 Marketing Priorities
Kartik Johari, Chief Marketing and Growth Officer at Nobel Hygiene, discusses the thought behind Azaadi and its role in normalising incontinence nationwide
24th November 2025BY Antora Chakraborty
My First Encounter With Neil French: Sagar Mahabaleshwarkar
Remembering the late Neil French, Sagar Mahabaleshwarkar of Salt Brand Solutions, recalls his first encounter that shaped his creative confidence
24th November 2025BY Sagar Mahabaleshwarkar
Connected In Faith
Rohit Dogra, Divisional CEO of ITC’s Matches & Agarbatti Division, outlines how Mangaldeep is shaping a tech-led, future-ready spiritual brand
24th November 2025BY Pritha Pahari
On Neil French: Sumanto Chattopadhyay
Sumanto Chattopadhyay, Author and Creator of The English Nut, Former CCO & Chairman of 82.5 Communications, pens a tribute to legendary adman Neil French
24th November 2025BY Sumanto Chattopadhyay
Prathap Suthan remembers Neil French: The man who made people read ads
Suthan calls French an ad genius who showed us that the best advertising doesn’t shout — it whispers to you at 2 am when you should be asleep
21st November 2025BY TEAM IMPACT
NOT MADE BY AI
In a world where anything glossy or hyper-real is instantly suspected to be AI, advertisers now face an unexpected challenge: proving their work is genuinely human-made
21st November 2025BY Pritha Pahari
Programmatic DOOH: Bringing Transparency with Audience-Led Planning and Buying in India
Anuj Bhandari, Co-founder, DGTOOHL, pens a piece on why accountability and campaign clarity will define the next chapter of India’s OOH evolution
21st November 2025BY Anuj Bhandari
From screens to streams: Will TV Ads take a backseat in a digital-first industry?
As digital targeting surges and young audiences move screens, is TV still delivering the scale FMCG brands need—or are marketers rewriting the rules of mass media?
20th November 2025BY Ruchika Jha
Digital’s new watchdog: How consent managers will guard the privacy frontier in India
With a shift from personal tracking to contextual and first-party data strategies, can brands keep pace in the changing digital world?
19th November 2025BY Ruchika Jha
Video Interview: Bisleri’s Tushar Malhotra on Staying Timeless & the brand’s Road Ahead
Bisleri’s Director – Sales & Marketing, Tushar Malhotra reveals how the legacy brand stays fresh with bold campaigns, sustainability goals and storytelling that keeps it culturally relevant
19th November 2025BY Pritha Pahari
Why Tier-2 India Is the New Runway for Sports and Athleisure Brands
Arjun Gupta, Founder & CEO, KragBuzz Sports, pens a piece on how rising aspiration, fitness culture and digital access are turning Tier-2 India into the next big athleisure market
18th November 2025BY Arjun Gupta
VIDEO INTERVIEW: Inside Amazon India’s Big Creator Push Across Bharat
Zahid Khan, Director – Shopping Experience, Amazon India, speaks to IMPACT about how creators are transforming discovery, trust and shopping behaviour nationwide
18th November 2025BY Ruchika Jha
Bihar vs New York: Which method will write India's next political playbook?
If Bihar showed how fast attention can be captured and Mamdani showed how identity can be built, which version of politics will India swipe right on?
17th November 2025BY Antora Chakraborty
Tata Motors Reboots the Sierra as a Cultural Brand, Not Just an SUV
At Tata Motors’ Sierra launch, Vivek Srivatsa of Tata Passenger Electric Mobility Ltd., explains the consumer trends driving the SUV’s return
17th November 2025BY Antora Chakraborty
The Rise of Generative Engine Optimization: Redefining Discovery in the AI Era
As AI reshapes discovery, Anirudh Singla, CEO of Pepper Content, breaks down why brands must influence model memory instead of chasing SEO positions
17th November 2025BY Anirudh Singla
Why Category Leaders Don’t Chase Markets — They Create Them
Sajin Nair, Associate VP, Innominds (an AI-led digital product engineering company), pens a piece on the shift from storytelling to category design and how belief systems drive growth
14th November 2025BY Sajin Nair
VIDEO INTERVIEW: Nitin Saini of Mondelez India on Launching Lotus Biscoff in India
Nitin Saini, VP- Marketing, Mondelez India, talks about how Lotus Biscoff’s entry in India reflects a changing snacking landscape shaped by evolving tastes & broader market access
14th November 2025BY Antora Chakraborty
VIDEO INTERVIEW: Vijay Kaul on Yamaha’s India Roadmap
Vijay Kaul, General Manager, Marketing, Yamaha Motor India Sales Pvt. Ltd talks about vision for growth and innovation in India
13th November 2025BY Pritha Pahari
End of anonymous AI: How MeitY’s proposal could reset digital advertising
As MeitY pushes for labelled AI content, the demand for transparency grows, reshaping how brands create, verify, and publish campaigns — can India’s ad industry keep pace with these new rules?
13th November 2025BY Ruchika Jha
After Singapore, Praful Akali’s Medulla eyes the US market
In an exclusive interview, Praful Akali - Founder & MD, Medulla along with Director of US Operations - Andrew Schirmer discuss its leap into the US market
13th November 2025BY NEETA NAIR
Ad-ding Nostalgia
From Kingfisher’s jingle to Pepsi’s iconic line, brands are reviving their golden past to win modern hearts. Can nostalgia be the smartest way to stay relevant today?
12th November 2025BY Anushka Sengupta
6 Mistakes Early-Stage Founders Make and How to Avoid Them
Archana Khosla Burman, Founder, VERTICES PARTNERS & ZONE, offers hard-won insights on what truly derails start-ups—and how founders can build smarter, stronger, and more resilient ventures
12th November 2025BY Archana Khosla Burman
Why Reputation is the New Marketing Currency
Akhil Nair, Founder & CEO of Big Trunk Communications, examines how reputation has replaced promotion as the ultimate engine of brand credibility and consumer trust
11th November 2025BY Akhil Nair
Mapping India’s Future: How Mappls is Challenging Google’s Decade of Dominance
Mappls is quietly building a navigation ecosystem designed for India’s roads and commuters. But, can an Indian-made map really challenge Google Maps?
11th November 2025BY Antora Chakraborty
Brand Extensions: Building Trust to Go Beyond Limits
Independent Communications Consultant, Ganapathy Viswanathan, pens a piece on how thoughtful brand extensions can unlock growth without eroding consumer trust
10th November 2025BY Ganapathy Viswanathan
Marketing’s New Brain
Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter
10th November 2025BY Pritha Pahari
Are brands living up to the changing influencer dynamics?
Shivashish Tarkas, Founder, The InterMentalist – an influencer marketing agency, pens a piece on why brands must embed regional insight to stay relevant in a changing creator economy
07th November 2025BY Shivashish Tarkas
VIDEO INTERVIEW: Geetanjali Chugh Kothari on Generali Central Life’s Brand Refresh
Geetanjali Chugh Kothari, CMO, Generali Central Life Insurance on rebranding journey, digital-first strategy and rebuilding trust in India’s life insurance landscape
07th November 2025BY Anushka Sengupta
With UPI on Board, ChatGPT Is Ready to Redefine How India Shops
Can ChatGPT’s UPI integration make everyday chats safe enough for payments — and turn AI-powered conversations into India’s next big way to shop, pay, and engage with brands?
06th November 2025BY Ruchika Jha
VIDEO INTERVIEW: SBI Life on Making ‘Thanks-A-Dot’ a Masterclass in Purpose-led Branding
Amit Jhingran, MD & CEO, and Ravindra Sharma, Chief of Brand, Corp Comm & CSR, SBI Life, on scaling ‘Thanks-A-Dot’ beyond campaigns to drive awareness, early detection, and purpose-led engagement
06th November 2025BY Antora Chakraborty
They’ve Won the Trophy, Can India’s Women Cricketers Win big Brand deals Too?
By winning the World Cup, our women cricketers have proven that glory belongs to everyone, the question is are brands listening?
05th November 2025BY Yash Bhatia
From jerseys to brand collaborations: India’s Women’s World Cup win sparks marketing gold
India’s World Cup-winning women have ignited a marketing revolution—but will brands turn this moment of glory into lasting change?
05th November 2025BY Ruchika Jha
Virat Kohli: The Brand That Inspires Millions
On his 37th birthday, we celebrate Virat Kohli- the cricketer who turned passion into purpose, and purpose into one of India’s most powerful and enduring personal brands
05th November 2025BY Antora Chakraborty
High-value Products Online: Serious Revenue or Just a Digital Showcase?
Quick commerce has evolved from delivering groceries to offering iPhones and even Royal Enfields. But are high-value online sales a genuine growth opportunity—or just a brand-building exercise?
04th November 2025BY Yash Bhatia
VIDEO INTERVIEW: Kotak Life CEO on Zero GST, Gen Z and Driving ‘Insurance for All’
In conversation with IMPACT, Kotak Life, MD & CEO Mahesh Balasubramanian, shares how tech, innovation and a ‘phygital’ approach are shaping the future of insurance
04th November 2025BY Anushka Sengupta
The best tribute to him is to celebrate him: Bharat Puri remembers Piyush Pandey
Bharat Puri, CEO of Pidilite Industries, pays homage to Ogilvy’s titan, Piyush Pandey a partner, friend, and creative force who defined authenticity and passion in Indian advertising
03rd November 2025BY TEAM IMPACT
Goodbye Mr. Good!
PR Consultant Vandana Kakar pays tribute to Anthony BM Good, the father of Indian PR, recalling his ethics, vision, and enduring legacy in communication
03rd November 2025BY Vandana Kakar
70-Year-Old Child Bids Adieu: Anil Thakraney Pays Tribute to Piyush Pandey
In an emotional column for IMPACT, Anil Thakraney remembers ad legend Piyush Pandey: his genius, laughter, leadership, and the eternal child within
03rd November 2025BY Anil Thakraney
DDB Dissolution Rumours: Omnicom Clarifies
Omnicom clarifies to IMPACT that DDB brand remains unaffected by $13.5B merger with IPG while global approvals are pending
03rd November 2025BY TEAM IMPACT
#FirstonIMPACT: Sandeep Walunj moves on from Motilal Oswal Financial Services
After over 18 months at MOFSL, the Group Chief Marketing Officer leaves the firm, with October 31, 2025 as his last working day
31st October 2025BY Antora Chakraborty
Inside India’s Halloween boom: Why brands are betting on the spooky season
Fuelled by Gen Z’s pop culture love and Instagram aesthetics, Halloween is becoming a key event on India’s marketing calendar, experts say
31st October 2025BY Yash Bhatia
What Bill Gates’ cameo in ‘Kyunki 2’ says about India’s rising cultural clout
From sipping chai at Dolly Chaiwala’s stall to meeting Tulsi Virani, Bill Gates’ India journey shows how global icons embrace desi stories
31st October 2025BY Yash Bhatia
TOP STORY
Hall of Fame: Best Ads of November 2025
From humour to hard-hitting truth, IMPACT’s best of November honours the ads that pushed creativity forward & proved the power of ideas still wins
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