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‘AI-led planning and personalization at scale will become mainstream’
Ajit Varghese, Partner & Group CEO, Madison Media & Hiveminds, pens a sharp, future-facing view on media trends reshaping platforms, planning, and partnerships
08th January 2026BY Jennifer Thomas
‘Radio companies have turned out to become brand solutions providers’
Mayura Shreyams Kumar – Director Digital Business, Mathrubhumi (Club FM), pens a sharp outlook on how radio is evolving through digital integration, hyperlocal relevance and community-first engagement
08th January 2026BY Pritha Pahari
‘AI as an enabler, not a replacement—editorial judgement remains human’
Lakshmi Menon, CEO, The New Indian Express pens a perspective on how print reaffirmed its relevance in 2025 and the trends set to shape its future in 2026
08th January 2026BY Yash Bhatia
‘Connected TV will play an even bigger role in household entertainment’
Hiren Gada, CEO – Shemaroo Entertainment, pens a clear-eyed view on how Connected TV, co-viewing and evolving formats are reshaping India’s TV and content ecosystem
07th January 2026BY Pritha Pahari
‘Personalization isn’t just about data anymore — it’s about crafting moments’
Chanda Singh, CEO, XP&D Platform, pens a sharp, forward-looking view on how experiential marketing is evolving through personalization, technology, and purpose-led design
07th January 2026BY NEETA NAIR
‘2026 is the year AI goes from being a toy to a tool’
Kartik Smetacek, CCO, Saatchi and Saatchi India pens a sharp, forward-looking take on how AI, human storytelling, and micro-marketing will reshape creative thinking
07th January 2026BY NEETA NAIR
‘DOOH will evolve into precision-led OOH’
Aman Nanda, Chief Strategy Officer and Head – Marketing, Times OOH, pens a sharp perspective on the trends reshaping India’s OOH ecosystem
07th January 2026BY Antora Chakraborty
'AI started evolving from a tool into a collaborative digital teammate'
Anand Jain, Co-Founder and Chief Marketing Officer, CleverTap pens a sharp take on the martech shifts redefining personalisation, creativity, and intelligence in 2026
07th January 2026BY Ruchika Jha
‘AI will evolve from an efficiency tool into an intelligence layer’
Mohit Joshi, CEO, Havas Media Network India pens a sharp perspective on how shifting priorities, AI, and responsibility are redefining media strategy and value creation
07th January 2026BY Jennifer Thomas
‘Audio is being valued for outcomes, not just reach’
Yatish Mehrishi, CEO of Entertainment Network India Limited (Radio Mirchi) pens a perspective on how radio is reinventing itself through outcomes, innovation and new-age audio formats
07th January 2026BY Pritha Pahari
‘Authentic storytelling will be the true differentiator’
Kavita Chaturvedi – Chief Executive, Biscuits and Confections Business Unit (Foods Division) ITC Limited pens a forward-looking perspective on how storytelling and AI will shape marketing trends
07th January 2026BY NEETA NAIR
‘Storytelling is led by formats, not platforms’
Manoj Sharma, CEO – Magazine, India Today Group, pens a clear-eyed view on how credibility and formats will shape print media trends ahead
07th January 2026BY Yash Bhatia
'The boundaries between influencers, musicians, and entertainers will blur further'
Shahir Muneer, Founder and CEO, Divo, pens a perspective on how creator culture, regional depth, and AI are reshaping digital agency and music ecosystem strategies
07th January 2026BY Ruchika Jha
‘An emotional high is fleeting; brands must build ecosystems, not moments’
Sameer Tobaccowala, CEO, Shobiz pens a perspective on how experience-led ecosystems, community co-creation and sensory disruption are redefining experiential marketing
06th January 2026BY Jennifer Thomas
‘Visibility is cheap, but attention is the premium currency’
Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group India, pens a perspective on how attention, emotion and data are redefining the future of Out-of-Home advertising
06th January 2026BY Antora Chakraborty
‘2026 will be more human, more real, and more emotionally grounded’
Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, pens a perspective on the creative trends redefining how ideas, craft and culture will evolve in 2026
06th January 2026BY Jennifer Thomas
'The future of Hindi news is bright'
Varun Kohli, Director & Group CEO, Bharat Express News Network, pens a perspective on how evolving viewer expectations and platform shifts are reshaping TV news trends in India
06th January 2026BY NEETA NAIR
'Media is becoming more connected, intelligent, and outcome-driven'
Lalatendu Das, CEO, Publicis Media South Asia, pens a perspective on the media shifts that defined 2025 and the forces set to reshape growth, data and platforms in 2026
06th January 2026BY Jennifer Thomas
‘Audio will emerge as a strategic pillar rather than a tactical add-on’
Ashit Kukian, CEO, BIG FM, pens a perspective on how radio is evolving from a reach-driven medium into a trusted, outcome-led brand solution shaping future-ready media strategies
06th January 2026BY Pritha Pahari
‘By 2026, AI will be an indispensable cornerstone driving competitive advantage’
Rajeev Jain, Senior Vice President, Corporate Marketing, DS Group, pens a perspective on how digital acceleration, commerce shifts and AI will redefine FMCG marketing strategies
06th January 2026BY Antora Chakraborty
‘Speed is table stakes now. Discernment is the differentiator’
Chetan Asher, Founder & CEO, Tonic Worldwide, pens a perspective on how anxiety-led AI adoption and shifting attention dynamics are reshaping Digital marketing in India
06th January 2026BY Ruchika Jha
‘Print will not only remain relevant but also increasingly indispensable’
Sameer Singh, CEO, HT Media Group, pens a piece on how trust, technology and convergence are reshaping the future of print and publishing as the industry steps into 2026
06th January 2026BY NEETA NAIR
'India is the stage for the world!'
Sabbas Joseph, Co-Founder & Director, Wizcraft pens a perspective on how live events, policy support, technology and experience-led luxury are redefining experiential marketing
05th January 2026BY Jennifer Thomas
'Dynamic, data-driven digital screens are reshaping outdoor media advertising'
Dr Yogesh Lakhani, CMD – Bright Outdoor Media Limited pens a perspective on how technology, data and city expansion are reshaping the future of Out-of-Home advertising in India
05th January 2026BY Antora Chakraborty
'If 2025 was about language and culture, 2026 will be about context'
Kartik Mahadev, Chief Marketing Officer, ZEEL and ZEE5 pens a perspective on how audience behaviour, technology and platforms are reshaping India’s OTT and streaming ecosystem
05th January 2026BY Ruchika Jha
'Platform-agnostic storytelling has become essential'
Nisha Narayanan, Director & COO, RED FM, reflects on how cultural authenticity shaped radio in 2025 and why audio-led experiences, regulation and convergence will define radio’s future in 2026
05th January 2026BY Pritha Pahari
'In 2026 the defining trend is ‘Mastering the Many Indias'
Promeet Ghosh, MD & CEO, Crompton Greaves Consumer Electricals Limited, pens his perspective on the marketing and business trends that defined 2025 and will shape growth in 2026
05th January 2026BY Antora Chakraborty
'Attention will become the true currency'
Amin Lakhani, President – Client Solutions, WPP Media – South Asia, shares how 2025 reset media priorities and why AI, attention and trust will define the industry’s next phase
05th January 2026BY Jennifer Thomas
‘Agility won’t be a transformation project; it will become a permanent capability’
Dheeraj Sinha, Group CEO, FCB India and South Asia (now CEO, McCann) pens a piece on the creative shifts defining 2026
05th January 2026BY NEETA NAIR
'Print Is the Only Medium That Can Bring All Five Senses to Life'
Sivakumar Sundaram, CEO (Publishing), BCCL, pens a piece on how Print is evolving through sensory, mixed-reality and conversation-led innovation
05th January 2026BY NEETA NAIR
Geopolitics, nationalism and economic impact will drive TV news in 2026
Ashish Sehgal, CEO, Times TV Network & Chief Growth Officer, Times Media & Entertainment Network, pens a piece on TV trends for 2026
05th January 2026BY NEETA NAIR
'Even AI creations need compelling storytelling to truly come alive'
Harikrishnan Pillai, CEO and Co-Founder, TheSmallBigIdea, pens his view on how AI reshaped content in 2025 and the shifts digital agencies must prepare for in 2026
05th January 2026BY Ruchika Jha
Why is Tata telling two Diamond stories at once?
With Tanishq defending natural diamonds as legacy while Titan launches lab-grown beYon, can one group hold two meanings of value without weakening either story?
02nd January 2026BY Antora Chakraborty
IMPACT Hall of Fame 2025: The Countdown Reaches Ranks 12 and 13
Two standout campaigns that exemplify cultural relevance, creative insight and emotional resonance across India’s advertising landscape
31st December 2025BY TEAM IMPACT
Pexpo’s Dhurandhar Marketing: Vedant Padia on the Brand’s Growth Playbook
Vedant Padia, CEO, Pexpo, reflects on five years of the brand's growth, explaining how marketing, including the Dhurandhar association, is being shaped to deliver 30-40% growth going forward
31st December 2025BY Antora Chakraborty
Spectacle vs Sentiment: What AI Missed This Holiday Season?
AI took Holiday advertising into overdrive this season. But did the storytelling keep up with the spectacle?
31st December 2025BY Pritha Pahari
IMPACT Hall of Fame 2025: Ranks 15 & 14 Unveiled
Two standout campaigns that demonstrate how culture-driven storytelling and creative clarity continue to define the top tier of India’s advertising landscape
30th December 2025BY TEAM IMPACT
Is Sonic Branding Still Just a Jingle—or a Serious Growth Strategy?
As Nirma updates a familiar tune, marketers are asking: in today’s cluttered attention economy, can sonic branding still cut through noise and deliver lasting brand impact?
30th December 2025BY Yash Bhatia
IMPACT Hall of Fame 2025: Ranks 18 & 17 Revealed
Two campaigns that leaned into cricket, curiosity and cultural memory to turn everyday brand propositions into standout creative ideas
29th December 2025BY TEAM IMPACT
Find Out Who Made It to Ranks 21, 20 and 19 of IMPACT Hall of Fame 2025
Bold creative ideas, cultural resonance and standout executions define these campaigns in IMPACT’s Top 75 list for 2025
26th December 2025BY TEAM IMPACT
Rolling the Dice on Who We Were
Why Monopoly and Board Games Are the New Language of Childhood and Brand Love?
26th December 2025BY Gopika Mathur
Find Out Who Made It to Ranks 24, 23 and 22 of IMPACT Hall of Fame 2025
From culturally resonant storytelling to emotionally rich narratives, IMPACT’s Hall of Fame 2025 rankings celebrate the year’s most creative campaigns, spotlighting brands that defined 2025
24th December 2025BY TEAM IMPACT
Where Social Media Meets Commerce: WPP Media and Meta’s New Playbook
Karthik Shankar, Sairam Ranganathan and Gaurav Jeet Singh decode how collaborative ads and media integration are shaping commerce-led brand growth
24th December 2025BY Antora Chakraborty
IMPACT Hall of Fame 2025: Ranks 27–25 Revealed
From sharp humour to cultural insight and minimalist storytelling, these campaigns show how brands used wit, relevance and restraint to cut through in 2025
23rd December 2025BY TEAM IMPACT
Creativity, Marketing, and AI: Redefining the Future of Customer Experience
Vyshak Venugopalan, Senior Director - Solution Consulting, Adobe India and APAC Partner Solution Leader, pens a piece on aligning creativity, marketing and AI to meet rising customer expectations
19th December 2025BY Vyshak Venugopalan
Why India Is Teaching Advertising Literacy in Schools Now?
With influencers, algorithms and native ads shaping young minds, is India turning to classrooms to build the next line of defence for ethical advertising?
19th December 2025BY Pritha Pahari
IMPACT Hall of Fame 2025 Unveils Campaigns at Ranks 34–36
From purpose-led communication to festive storytelling and trust-driven messaging, these campaigns impressed us with insight, relevance and strong creative execution
18th December 2025BY TEAM IMPACT
From Goals to Queries: Ronaldo’s AI Play
Cristiano Ronaldo’s investment in Perplexity AI goes beyond endorsement—can the Ronaldo Hub convert fandom and curiosity into sustained AI adoption?
18th December 2025BY Pritha Pahari
Why Wrapped-Style Recaps Have Become Marketing’s Most Wanted Moment
From Spotify Wrapped to BookMyShow and Duolingo, are year-end recaps redefining brand engagement—and where does data privacy fit in?
18th December 2025BY Yash Bhatia
IMPACT Hall of Fame 2025: Standout Campaigns at Ranks 39–37
From festive devotion and beauty rituals to timeless family moments, these Hall of Fame campaigns show how insight-led storytelling drove impact across categories in 2025
17th December 2025BY TEAM IMPACT
VIDEO INTERVIEW: Lara Dutta on Why Arias x Shisenfox Was the Right Eyewear Partnership
Lara Dutta speaks on taking Arias x Shisenfox into retail while building accessible eyewear and shaping a lifestyle brand rooted in everyday design and comfort
17th December 2025BY Antora Chakraborty
Why Marketers Must Learn to Monetise Attention, Not Just Buy It
Arjit Sachdeva, Co-Founder, VDO.AI pens a piece about why engagement, context and format matter more than frequency in today’s attention economy
17th December 2025BY Arjit Sachdeva
IMPACT Hall of Fame 2025 Reveals the Standout Ideas at Ranks 40, 41 & 42
Blending nostalgia, emotion and everyday insight, these campaigns by Lenskart, Snitch and Dr. Agarwal’s Eye Hospital stand out at Ranks 40–42 in Hall of Fame 2025
16th December 2025BY TEAM IMPACT
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'50% of The Body Shop’s Marketing Spend Is Digital-First'
In conversation with Impact: Rahul Shanker, Group CEO, Quest Retail and House of Beauty and Harmeet Singh, Chief Brand Officer, The Body Shop Asia South, on festive strategy
16th December 2025BY Yash Bhatia
Copy, Compete or Confuse? Inside India’s Lookalike Packaging Playbook
How packaging resemblance has emerged as a strategic lever in India’s FMCG landscape, influencing attention, trial and brand positioning
16th December 2025BY Antora Chakraborty
Inside IMPACT Hall of Fame 2025: The Creative Wins at Ranks 43, 44 and 45
From Netflix’s pop-culture wit to VIDA’s humour-led EV push and Yas Island’s cinematic travel tale, these three campaigns reveal what it took to secure IMPACT Hall of Fame ranks 43–45
15th December 2025BY TEAM IMPACT
What Mumbai’s Hoarding Ban Means for the Future of Outdoor Advertising
As Mumbai bans footpath and terrace hoardings, OOH inventory shrinks—will brands shift budgets, embrace new formats, and rethink how outdoor advertising works in the city?
15th December 2025BY Ruchika Jha
IMPACT Hall of Fame 2025: Netflix and OneHandClap Claim Rank 43
#NextOnNetflix campaign featuring Shah Rukh Khan and Aryan Khan as director earns a place in IMPACT Hall of Fame
15th December 2025BY TEAM IMPACT
More Than Meets the Eye: How Multi-Sensory Branding Shapes Consumer Perception
Mr Siddhartha Singh, Co-founder, Black Cab, pens a piece on how experience-led branding is changing the way consumers feel, remember and choose brands
15th December 2025BY Siddhartha Singh
VIDEO INTERVIEW: Kotak Life’s Ashish Nair on Building Smarter, Insight-Led Marketing
Ashish Nair, CMO & Head – Customer Value Management and Health Tech, unpacks how Kotak Life is recalibrating marketing with sharper KPIs, AI-led personalisation and insight-driven creativity
12th December 2025BY Pritha Pahari
Inside the IMPACT Hall of Fame 2025: The Creative Triumphs at Ranks 46, 47 and 48
At Ranks 46–48, Goibibo, Navi and Urban Company illustrate the year’s creative spectrum — blending cultural insight, bold storytelling and emotional depth to shape 2025’s advertising landscape
12th December 2025BY TEAM IMPACT
Why the Next Wave of Digital Agencies Will Be Tech First, Creativity Driven
Vibhor Gulati, Co-Founder, Defodio Digital, pens a piece on the shift from siloed thinking to integrated, tech-powered creativity shaping the agencies of tomorrow
12th December 2025BY Vibhor Gulati
Inside the 2025 Hall of Fame: Campaigns That Landed #51, #50 and #49
A closer look at three Hall of Fame campaigns that stood out for their cultural sharpness, strategic clarity and memorable storytelling — showcasing the creative muscle that shaped 2025
11th December 2025BY TEAM IMPACT
VIDEO INTERVIEW: Ajith Mohan Karimpana breaks down Furlenco’s next phase of growth
Ajith Mohan Karimpana, Founder & CEO, Furlenco, shares how evolving consumer behaviour and strategic brand bets are steering the company forward as it enters a pivotal new phase
11th December 2025BY Antora Chakraborty
Meet the Campaigns That Made It — Hall of Fame #54, #53 & #52 of 2025
As IMPACT’s Hall of Fame reveal rolls on, meet the ads ranked #54–#52—campaigns that stood out for creative bravery, audience connection and lasting impact
10th December 2025BY TEAM IMPACT
Mindful Smoking? Inside India’s Growing Herbal Smoke Movement
Is ‘mindful smoking’ a meaningful category innovation or simply smart brand storytelling in a regulatory grey zone?
10th December 2025BY Pritha Pahari
VIDEO INTERVIEW: Timex bets big on premiumisation with Aston Martin collection launch
Deepak Chhabra, MD, Timex Group India, shares insights on the launch of the Aston Martin collection, accelerating premiumisation, and the shifts shaping India’s watch market
10th December 2025BY Ruchika Jha
2025’s Creative Icons Revealed — Meet the Ads that Made Hall of Fame #57, #56 & #55
2025’s Creative Icons Revealed — Meet the Ads that Made Hall of Fame #57, #56 & #55
09th December 2025BY TEAM IMPACT
Small Circles, Big Influence: How Brands Are Winning Trust Inside Private Communities
From WhatsApp chats to Discord servers, brands are discovering that the smallest circles spark the strongest connection
09th December 2025BY Pritha Pahari
VIDEO INTERVIEW: Why is DSP Mutual Fund choosing Silence over Noise in Finance Advertising
Abhik Sanyal, Head of Marketing, DSP Mutual Fund, speaks to IMPACT about choosing truth over noise, long-term thinking, investor behaviour shifts and why quiet marketing can drive deeper trust
09th December 2025BY Antora Chakraborty
Creative Standouts Take the Stage: Hall of Fame #60, #59 and #58 revealed
As the countdown rolls on, three more campaigns earn their place in IMPACT’s Hall of Fame, showcasing creativity, craft and cultural insight that defined the year
08th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Lux and VML Singapore claim rank no. 58
Securing rank no. 58, Lux and VML Singapore’s “Hold My Loofah” turns Rahul Subramanian’s viral bathtub joke into a fun, self-care themed brand film
08th December 2025BY TEAM IMPACT
Jackpot to just play: How India’s gaming ecosystem is flipping its entire script
As India’s real-money gaming model collapses under new regulations, can free-to-play formats deliver safe scale, premium brand value and sustained engagement for advertisers?
08th December 2025BY Ruchika Jha
VIDEO INTERVIEW: Bikram Basu on ABD Maestro’s premium push and Rangeela launch
Bikram Basu, MD, ABD Maestro, talks about Rangeela, India’s evolving spirits market and the brand’s 2026 roadmap
08th December 2025BY Ruchika Jha
IMPACT Hall of Fame 2025: Mother Dairy and Ogilvy India claim rank No. 59
Securing rank no. 59, Mother Dairy and Ogilvy India’s “Aai Jaisi Mumbai” captures the love, care, and resilience of Mumbai life
08th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Zeno Health and Folklore Claim Rank No. 60
Securing Rank No. 60, Zeno Health and Folklore stand out for a charming series of short films that cleverly embed the brand’s proposition into everyday family banter.
08th December 2025BY TEAM IMPACT
The Hall of Fame Countdown Continues: Ranks #63, #62 and #61 Unveiled
Today’s three campaigns bring passion, perspective and pure emotion to claim their place in IMPACT’s Hall of Fame
05th December 2025BY TEAM IMPACT
Black Friday gets a Reality Check in India
Did Black Friday genuinely expand India’s festive shopping frenzy, or did it just reshuffle when consumers were going to buy anyway?
05th December 2025BY Pritha Pahari
Decoding the Strategy Behind Red Rock Deli’s Digital-First India Launch
In conversation with IMPACT, 1. Marketing Director - Red Rock Deli, PepsiCo India discusses timing, distribution, and the thinking behind Red Rock Deli’s India launch
05th December 2025BY Yash Bhatia
The Omnicom Game of Thrones — culture mismatch or giant success?
Omnicom’s India reshuffle might sound similar to the battle for the Iron Throne, but is it also the start of a larger client-conflict war?
04th December 2025BY NEETA NAIR
Dream11’s New Game: Making Sports Social Again
Dream11 is launching a second-screen sports entertainment platform that brings fans and creators together during live matches, eliminating the loneliness of watching sports alone
04th December 2025BY Pritha Pahari
Today, IMPACT reveals Rank #66, #65 and #64 for Hall of Fame 2025
Today’s three campaigns bring in a touch of magic, a bit of whimsy and some festive grandeur to land their spot on IMPACT’s Hall of fame
04th December 2025BY TEAM IMPACT
Auto Ad Spend Is Surging, is FMCG’s Decades-Long Dominance Finally Under Threat?
The automobile sector is closing the gap between them and FMCG in India’s advertising hierarchy. But going into 2026, will this momentum really sustain?
04th December 2025BY Antora Chakraborty
VIDEO INTERVIEW: Toranj Mehta on how De Beers is fuelling India’s Diamond Dream
Toranj Mehta, VP – Marketing, De Beers India talks about the ‘Love From Universe’ campaign and De Beers’ growing focus on the Indian market
04th December 2025BY Pritha Pahari
Unveiled today IMPACT Hall of Fame 2025: Rank #69, #68 and #67
The three campaigns revealed today combine bold ideas, unapologetic humour and emotional storytelling to make their mark on the list this year
03rd December 2025BY TEAM IMPACT
VIDEO INTERVIEW: Housing.com’s Rahul Ralhan on rewriting India’s house-hunt experience
Rahul Ralhan, VP – Marketing, Housing.com, shares why trust, accuracy and content are crucial in India’s real-estate ecosystem
03rd December 2025BY Ruchika Jha
The Rise of Zero-Click Content: Is Your Strategy Already Obsolete?
Vedang Jain, Director, Prachar Communications, examines how zero-click content is reshaping attention, metrics, and brand relevance in platform-first digital ecosystems
03rd December 2025BY Vedang Jain
Omnicom in India may retain all media agencies & their leadership
Insiders suggest Omnicom may be prioritising stability over disruption in India—a sharp contrast to its decisions in creative networks globally, where brands like FCB and MullenLowe have been retired
03rd December 2025BY Kanchan Srivastava
Omnicom Media India names Rishit Mehta as Chief Financial Officer
In an internal memo issued by Tony Harradine announced the APAC leadership for Omnicom Media, which announced Rishit Mehta as CFO
02nd December 2025BY TEAM IMPACT
Shashi Sinha appointed Strategic Advisor at Omnicom Media India
Industry insiders say Shashi Sinha, former Executive Director at IPG Mediabrands, has been named Strategic Advisor at Omnicom Media India
02nd December 2025BY TEAM IMPACT
Who made it to Ranks #72, #71 and #70 on this year’s IMPACT Hall of Fame?
Today’s three campaigns combine emotional storytelling, nostalgia-fuelled recall and memeverse humour to create the impact that earned them a spot on this list
02nd December 2025BY TEAM IMPACT
Amardeep Singh to take charge as COO, Omnicom Media India
Currently the CEO of IPG Mediabrands, Amardeep Singh will lead operations for Omnicom Media India as Chief Operating Officer, sources confirm
02nd December 2025BY TEAM IMPACT
Breaking on IMPACT: Kartik Sharma to lead Omnicom Media India as CEO
Sources close to the development say Kartik Sharma has been named as the CEO of Omnicom Media India
02nd December 2025BY TEAM IMPACT
Breaking: Omnicom Media India's new Leadership Structure Announced
As per the announcement, Kartik Sharma will lead as CEO, Amardeep Singh as COO and Shashi Sinha as Strategic Advisor for Omnicom Media India
02nd December 2025BY TEAM IMPACT
The Quiet Comeback of Email Marketing
Once seen as outdated, email marketing is reinventing itself through interactivity, gamification and first-party data—but can the inbox become the most trusted space for brand engagement again?
02nd December 2025BY Pritha Pahari
Prasoon Joshi & Aditya Kanthy to lead Omnicom Advertising in India
Sources close to the development place Prasoon Joshi, Aditya Kanthy, and more at the helm of merged Omnicom–IPG’s India operations
02nd December 2025BY TEAM IMPACT
IMPACT Breaking: Rahul Mathew to take charge as CCO, McCann Worldgroup India post merger
Rahul Mathew to shift from previously Omnicom umbrella agency DDB Mudra to then IPG's McCann
01st December 2025BY NEETA NAIR
IMPACT Breaking: Josy Paul to continue as BBDO India Chief post merger
Josy Paul has been in the role of Chairperson and Chief Creative Officer (CCO) of BBDO India
01st December 2025BY NEETA NAIR
Larger role for Rohan Mehta; Chandni Shah to lead Kinnect X 22feet Tribal in new OA India
Rohan Mehta previously served as the CEO of FCB Kinnect, while Chandni Shah held the position of COO at the company
01st December 2025BY NEETA NAIR
Aditya Kanthy to be President & MD - OAI in merged Omnicom-IPG entity
In the new scheme of things at Omnicom-IPG, Aditya Kanthy will take on the role of President and MD of Omnicom Advertising India, highly placed sources have told IMPACT
01st December 2025BY NEETA NAIR
TOP STORY
Best Ads of December 2025
As 2025 closed, brands chose restraint over noise. Here are Impact’s picks of the most thoughtful campaigns of December 2025
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