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BY Yash Bhatia
'Digital is no longer optional, it’s central to engaging audiences'
22nd August 2025BY Yash Bhatia
IMPACT Stories
BY Antora Chakraborty
Blinkit’s Parental Controls Spark Debate: Digital Safety or Moral Policing?
21st August 2025BY Antora Chakraborty
IMPACT Stories
BY Antora Chakraborty
VIDEO INTERVIEW: Vikas Iyer on Chinese Wok’s Tier-2 push, IPL bets & growth plans
20th August 2025BY Antora Chakraborty
IMPACT Stories
BY Pritha Pahari
From Ranbir to Kohli, How Celebs Are Powering India’s Wearable Fitness Boom
20th August 2025BY Pritha Pahari
IMPACT Stories
BY Ruchika Jha
VIDEO INTERVIEW: Inside RR Kabel’s Strategy with CMO Shishir Sharma
19th August 2025BY Ruchika Jha
IMPACT Stories
BY Aleya Sen
Bridging Creativity and Commerce: How Innovative Content Drives Brand Engagement
19th August 2025BY Aleya Sen
IMPACT Stories
BY Bala Kumaran
How Stories from Books, Films & Travel Shaped My Approach to Creativity and Leadership
18th August 2025BY Bala Kumaran
IMPACT Stories
BY Ruchika Jha
Monetising Orginality: Can creators/filmmakers protect their work from AI?
18th August 2025BY Ruchika Jha
IMPACT Stories
BY Yash Bhatia
DP World secures Asia Cup title sponsorship until 2031: Sources
14th August 2025BY Yash Bhatia
IMPACT Stories
BY Yash Bhatia
Deepika Padukone’s Hilton Reel Hits 1.9B Views, But What did Hilton gain?
14th August 2025BY Yash Bhatia
IMPACT Stories
BY Alok Lall
The Dharma of Digital Leadership: What Golf Taught Me About Leading Through AI Chaos
14th August 2025BY Alok Lall
IMPACT Stories
BY Antora Chakraborty
VIDEO INTERVIEW: Zareen Khan on Her Leap from Bollywood to Beauty with ‘Happy Hippie’
13th August 2025BY Antora Chakraborty
IMPACT Stories
BY NEETA NAIR
Amit Akali: I am not going to let Parkinson’s bog me down
13th August 2025BY NEETA NAIR
IMPACT Stories
BY Anushka Sengupta
VIDEO INTERVIEW: BlueStone CEO Gaurav Singh Kushwaha on the IPO and beyond
12th August 2025BY Anushka Sengupta
IMPACT Stories
BY NEETA NAIR
BREAKING: Ex-FCB Ulka CCO Hemant Shringy to join Wondrlab as CCO & Managing Partner
11th August 2025BY NEETA NAIR
IMPACT Stories
BY NEETA NAIR
VIDEO INTERVIEW: Masaba Gupta on Breaking Mom Myths and Redefining Modern Motherhood
11th August 2025BY NEETA NAIR
IMPACT Stories
BY Mayank Shah
From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands
11th August 2025BY Mayank Shah
IMPACT Stories
BY NEETA NAIR
VIDEO INTERVIEW: How did Philips launch wearable breast pumps?
08th August 2025BY NEETA NAIR
IMPACT Stories
BY Yash Bhatia
Asia Cup 2025 gets DP World, Wonder Cement, Royal Stag, BYD, Groww as sponsors: Sources
08th August 2025BY Yash Bhatia
IMPACT Stories
BY Anushka Sengupta
VIDEO INTERVIEW: Bhumi & Samiksha Pednekar launch Backbay
08th August 2025BY Anushka Sengupta
IMPACT Stories
BY Anushka Sengupta
Rakhi Gets a Gen Z Makeover: How Brands Are Rewriting the Festive Playbook
08th August 2025BY Anushka Sengupta
IMPACT Stories
BY Anushka Sengupta
‘Plan is to add 30–40 Popeyes stores every year and get to 250 stores,’ says Jubilant CEO
07th August 2025BY Anushka Sengupta
IMPACT Stories
BY Ruchika Jha
How Bollywood Celebrities Are Powering Global Tourism Campaigns for Indian Travellers
07th August 2025BY Ruchika Jha
IMPACT Stories
BY Pritha Pahari
‘Virality Is Not the Brief, It’s the Outcome’: Rohan Mehta of FCB Kinnect & FCB/SIX India
06th August 2025BY Pritha Pahari
IMPACT Stories
BY Pritha Pahari
Instagram Live's New Rule: Gatekeeping or Growth Strategy?
06th August 2025BY Pritha Pahari
IMPACT Stories
BY Ruchika Jha
How quirky collaborations fuel The Souled Store’s pop culture appeal
05th August 2025BY Ruchika Jha
IMPACT Stories
BY Ruchika Jha
How Programmatic Ads Powered the rise of ULLU, ALTT and more Before the Ban
04th August 2025BY Ruchika Jha
IMPACT Stories
BY Anushka Sengupta
'My Cook Used ChatGPT': Shekhar Kapur on AI, Masoom 2 and Reinventing Cinema
04th August 2025BY Anushka Sengupta
IMPACT Stories
BY Ruchika Jha
Homegrown and Hyperlocal: Libas eyes future with new categories and cultural relevance
31st July 2025BY Ruchika Jha
IMPACT Stories
BY Sandeep Walunj
Early to Plan, Early to Retire……Live a Life that will forever Inspire!
01st August 2025BY Sandeep Walunj
IMPACT Stories
BY Anjana Naskar
Purpose Premium: The Rise of Values-First Consumerism in India
31st July 2025BY Anjana Naskar
IMPACT Stories
BY Anjana Naskar
Racing Ahead: Yamaha’s Quiet Reinvention for the Next Gen
30th July 2025BY Anjana Naskar
IMPACT Stories
BY Sumit Chaurasia
Beyond the Prompt: Why Great AI Work Still Needs Great Creators
30th July 2025BY Sumit Chaurasia
IMPACT Stories
BY Yash Bhatia
From Scandal to Stand-Up: How Brands Are Fighting Back in the Age of Deinfluencing
29th July 2025BY Yash Bhatia
IMPACT Stories
BY Vaibhav Gupta
Beyond Followers: The New Metrics That Define Influencer Success in 2025
29th July 2025BY Vaibhav Gupta
IMPACT Stories
BY Antora Chakraborty
Akhil Iyer tells the story of how Benne Became Mumbai’s Most Loved Dosa Spot
28th July 2025BY Antora Chakraborty
IMPACT Stories
BY Yash Bhatia
Kyunki 2.0: Will Sanskaar Still Sell in the Age of Sarcasm and Screens?
28th July 2025BY Yash Bhatia
IMPACT Stories
BY Rajeev Jain
The Enduring Power of Core Values: Crafting a Meaningful Personal Brand
28th July 2025BY Rajeev Jain
IMPACT Stories
BY TEAM IMPACT
Inside India’s Bite-Sized Gaming Boom in Brand Marketing
25th July 2025BY TEAM IMPACT
IMPACT Stories
BY Yash Bhatia
Sachin Is Reddit’s First Brand Ambassador, Here’s Why That’s Dividing the Internet
25th July 2025BY Yash Bhatia
IMPACT Stories
BY Anushka Sengupta
Espresso Yourself: How Gen Z is Redefining India’s Café Culture
24th July 2025BY Anushka Sengupta
IMPACT Stories
BY Nandini Bhatnagar
Crafted by Code, Felt by Humans: The Future of Brand Expression
23rd July 2025BY Nandini Bhatnagar
IMPACT Stories
BY Antora Chakraborty
How Malayalam ads redefined jewellery advertising over time
22nd July 2025BY Antora Chakraborty
IMPACT Stories
BY Anushka Sengupta
The Fur Factor: How Pet Brands Are Winning with Emotion-Led Campaigns
23rd July 2025BY Anushka Sengupta
IMPACT Stories
BY TEAM IMPACT
Root Cause, Real Results: Traya’s Holistic, Data-Driven Disruption to Hair Care
22nd July 2025BY TEAM IMPACT
IMPACT Stories
BY Pritha Pahari
A Barbie for Every Story: From Fashion Icon to Real-World Role Model
21st July 2025BY Pritha Pahari
IMPACT Stories
BY Pritha Pahari
Rewiring the Power Game: Luminous' Bold Leap into Smart, Sustainable Living
21st July 2025BY Pritha Pahari
IMPACT Stories
BY Antora Chakraborty
Tesla’s Entry in India: Disruption, or the Dawn of a New Ecosystem?
18th July 2025BY Antora Chakraborty
IMPACT Stories
BY Karan Kumar
From Mechanics to Metaphysics: The Evolution of Marketing as a Life Force
18th July 2025BY Karan Kumar
IMPACT Stories
BY Anjana Naskar
Human at Core, Digital to Fore: Federal Bank’s New Brand Strategy
18th July 2025BY Anjana Naskar
IMPACT Stories
BY Ruchika Jha
Seismic Shift or Window Dressing: Ad Industry Decodes New Cannes Lions Rules
16th July 2025BY Ruchika Jha
IMPACT Stories
BY Shubham Singhal
The LinkedIn Creator Boom and Why Thought Leadership is the New Influencer Goldmine
16th July 2025BY Shubham Singhal
IMPACT Stories
BY Lloyd Mathias
Why ‘No Palm Oil’ Labels Are Smart Marketing, but Not Always Smart Nutrition
15th July 2025BY Lloyd Mathias
IMPACT Stories
BY Antora Chakraborty
Cricket in the Olympics 2028: A New Pitch for Indian Brands?
14th July 2025BY Antora Chakraborty
IMPACT Stories
BY Anup Chandrasekharan
Are we Fixing Ratings or Fueling a Deeper Trust Crisis?
14th July 2025BY Anup Chandrasekharan
IMPACT Stories
BY Ruchika Jha
Is this the best time to be a financial influencer in India?
11th July 2025BY Ruchika Jha
IMPACT Stories
BY Yash Bhatia
KRBL’s India Gate Makes Debut in Edible Oils with ‘Uplife’; Targets Rs 50 Cr in FY25
10th July 2025BY Yash Bhatia
TOP STORY
‘I’m Not Going To Let Parkinson’s Bog Me Down’
Amit Akali, Co-founder of Wondrlab, shares how he has been coping with Parkinson’s and his determination to end the taboo associated with it
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