E - PAPER
CURRENT ISSUE
LAST ISSUE
IMPACT Stories
Prathap Suthan remembers Neil French: The man who made people read ads
Suthan calls French an ad genius who showed us that the best advertising doesn’t shout — it whispers to you at 2 am when you should be asleep
21st November 2025BY TEAM IMPACT
NOT MADE BY AI
In a world where anything glossy or hyper-real is instantly suspected to be AI, advertisers now face an unexpected challenge: proving their work is genuinely human-made
21st November 2025BY Pritha Pahari
Programmatic DOOH: Bringing Transparency with Audience-Led Planning and Buying in India
Anuj Bhandari, Co-founder, DGTOOHL, pens a piece on why accountability and campaign clarity will define the next chapter of India’s OOH evolution
21st November 2025BY Anuj Bhandari
From screens to streams: Will TV Ads take a backseat in a digital-first industry?
As digital targeting surges and young audiences move screens, is TV still delivering the scale FMCG brands need—or are marketers rewriting the rules of mass media?
20th November 2025BY Ruchika Jha
Digital’s new watchdog: How consent managers will guard the privacy frontier in India
With a shift from personal tracking to contextual and first-party data strategies, can brands keep pace in the changing digital world?
19th November 2025BY Ruchika Jha
Video Interview: Bisleri’s Tushar Malhotra on Staying Timeless & the brand’s Road Ahead
Bisleri’s Director – Sales & Marketing, Tushar Malhotra reveals how the legacy brand stays fresh with bold campaigns, sustainability goals and storytelling that keeps it culturally relevant
19th November 2025BY Pritha Pahari
Why Tier-2 India Is the New Runway for Sports and Athleisure Brands
Arjun Gupta, Founder & CEO, KragBuzz Sports, pens a piece on how rising aspiration, fitness culture and digital access are turning Tier-2 India into the next big athleisure market
18th November 2025BY Arjun Gupta
VIDEO INTERVIEW: Inside Amazon India’s Big Creator Push Across Bharat
Zahid Khan, Director – Shopping Experience, Amazon India, speaks to IMPACT about how creators are transforming discovery, trust and shopping behaviour nationwide
18th November 2025BY Ruchika Jha
Bihar vs New York: Which method will write India's next political playbook?
If Bihar showed how fast attention can be captured and Mamdani showed how identity can be built, which version of politics will India swipe right on?
17th November 2025BY Antora Chakraborty
Tata Motors Reboots the Sierra as a Cultural Brand, Not Just an SUV
At Tata Motors’ Sierra launch, Vivek Srivatsa of Tata Passenger Electric Mobility Ltd., explains the consumer trends driving the SUV’s return
17th November 2025BY Antora Chakraborty
The Rise of Generative Engine Optimization: Redefining Discovery in the AI Era
As AI reshapes discovery, Anirudh Singla, CEO of Pepper Content, breaks down why brands must influence model memory instead of chasing SEO positions
17th November 2025BY Anirudh Singla
Why Category Leaders Don’t Chase Markets — They Create Them
Sajin Nair, Associate VP, Innominds (an AI-led digital product engineering company), pens a piece on the shift from storytelling to category design and how belief systems drive growth
14th November 2025BY Sajin Nair
VIDEO INTERVIEW: Nitin Saini of Mondelez India on Launching Lotus Biscoff in India
Nitin Saini, VP- Marketing, Mondelez India, talks about how Lotus Biscoff’s entry in India reflects a changing snacking landscape shaped by evolving tastes & broader market access
14th November 2025BY Antora Chakraborty
VIDEO INTERVIEW: Vijay Kaul on Yamaha’s India Roadmap
Vijay Kaul, General Manager, Marketing, Yamaha Motor India Sales Pvt. Ltd talks about vision for growth and innovation in India
13th November 2025BY Pritha Pahari
End of anonymous AI: How MeitY’s proposal could reset digital advertising
As MeitY pushes for labelled AI content, the demand for transparency grows, reshaping how brands create, verify, and publish campaigns — can India’s ad industry keep pace with these new rules?
13th November 2025BY Ruchika Jha
After Singapore, Praful Akali’s Medulla eyes the US market
In an exclusive interview, Praful Akali - Founder & MD, Medulla along with Director of US Operations - Andrew Schirmer discuss its leap into the US market
13th November 2025BY NEETA NAIR
Ad-ding Nostalgia
From Kingfisher’s jingle to Pepsi’s iconic line, brands are reviving their golden past to win modern hearts. Can nostalgia be the smartest way to stay relevant today?
12th November 2025BY Anushka Sengupta
6 Mistakes Early-Stage Founders Make and How to Avoid Them
Archana Khosla Burman, Founder, VERTICES PARTNERS & ZONE, offers hard-won insights on what truly derails start-ups—and how founders can build smarter, stronger, and more resilient ventures
12th November 2025BY Archana Khosla Burman
Why Reputation is the New Marketing Currency
Akhil Nair, Founder & CEO of Big Trunk Communications, examines how reputation has replaced promotion as the ultimate engine of brand credibility and consumer trust
11th November 2025BY Akhil Nair
Mapping India’s Future: How Mappls is Challenging Google’s Decade of Dominance
Mappls is quietly building a navigation ecosystem designed for India’s roads and commuters. But, can an Indian-made map really challenge Google Maps?
11th November 2025BY Antora Chakraborty
Brand Extensions: Building Trust to Go Beyond Limits
Independent Communications Consultant, Ganapathy Viswanathan, pens a piece on how thoughtful brand extensions can unlock growth without eroding consumer trust
10th November 2025BY Ganapathy Viswanathan
Marketing’s New Brain
Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter
10th November 2025BY Pritha Pahari
Are brands living up to the changing influencer dynamics?
Shivashish Tarkas, Founder, The InterMentalist – an influencer marketing agency, pens a piece on why brands must embed regional insight to stay relevant in a changing creator economy
07th November 2025BY Shivashish Tarkas
VIDEO INTERVIEW: Geetanjali Chugh Kothari on Generali Central Life’s Brand Refresh
Geetanjali Chugh Kothari, CMO, Generali Central Life Insurance on rebranding journey, digital-first strategy and rebuilding trust in India’s life insurance landscape
07th November 2025BY Anushka Sengupta
With UPI on Board, ChatGPT Is Ready to Redefine How India Shops
Can ChatGPT’s UPI integration make everyday chats safe enough for payments — and turn AI-powered conversations into India’s next big way to shop, pay, and engage with brands?
06th November 2025BY Ruchika Jha
VIDEO INTERVIEW: SBI Life on Making ‘Thanks-A-Dot’ a Masterclass in Purpose-led Branding
Amit Jhingran, MD & CEO, and Ravindra Sharma, Chief of Brand, Corp Comm & CSR, SBI Life, on scaling ‘Thanks-A-Dot’ beyond campaigns to drive awareness, early detection, and purpose-led engagement
06th November 2025BY Antora Chakraborty
They’ve Won the Trophy, Can India’s Women Cricketers Win big Brand deals Too?
By winning the World Cup, our women cricketers have proven that glory belongs to everyone, the question is are brands listening?
05th November 2025BY Yash Bhatia
From jerseys to brand collaborations: India’s Women’s World Cup win sparks marketing gold
India’s World Cup-winning women have ignited a marketing revolution—but will brands turn this moment of glory into lasting change?
05th November 2025BY Ruchika Jha
Virat Kohli: The Brand That Inspires Millions
On his 37th birthday, we celebrate Virat Kohli- the cricketer who turned passion into purpose, and purpose into one of India’s most powerful and enduring personal brands
05th November 2025BY Antora Chakraborty
High-value Products Online: Serious Revenue or Just a Digital Showcase?
Quick commerce has evolved from delivering groceries to offering iPhones and even Royal Enfields. But are high-value online sales a genuine growth opportunity—or just a brand-building exercise?
04th November 2025BY Yash Bhatia
VIDEO INTERVIEW: Kotak Life CEO on Zero GST, Gen Z and Driving ‘Insurance for All’
In conversation with IMPACT, Kotak Life, MD & CEO Mahesh Balasubramanian, shares how tech, innovation and a ‘phygital’ approach are shaping the future of insurance
04th November 2025BY Anushka Sengupta
The best tribute to him is to celebrate him: Bharat Puri remembers Piyush Pandey
Bharat Puri, CEO of Pidilite Industries, pays homage to Ogilvy’s titan, Piyush Pandey a partner, friend, and creative force who defined authenticity and passion in Indian advertising
03rd November 2025BY TEAM IMPACT
Goodbye Mr. Good!
PR Consultant Vandana Kakar pays tribute to Anthony BM Good, the father of Indian PR, recalling his ethics, vision, and enduring legacy in communication
03rd November 2025BY Vandana Kakar
70-Year-Old Child Bids Adieu: Anil Thakraney Pays Tribute to Piyush Pandey
In an emotional column for IMPACT, Anil Thakraney remembers ad legend Piyush Pandey: his genius, laughter, leadership, and the eternal child within
03rd November 2025BY Anil Thakraney
DDB Dissolution Rumours: Omnicom Clarifies
Omnicom clarifies to IMPACT that DDB brand remains unaffected by $13.5B merger with IPG while global approvals are pending
03rd November 2025BY TEAM IMPACT
#FirstonIMPACT: Sandeep Walunj moves on from Motilal Oswal Financial Services
After over 18 months at MOFSL, the Group Chief Marketing Officer leaves the firm, with October 31, 2025 as his last working day
31st October 2025BY Antora Chakraborty
Inside India’s Halloween boom: Why brands are betting on the spooky season
Fuelled by Gen Z’s pop culture love and Instagram aesthetics, Halloween is becoming a key event on India’s marketing calendar, experts say
31st October 2025BY Yash Bhatia
What Bill Gates’ cameo in ‘Kyunki 2’ says about India’s rising cultural clout
From sipping chai at Dolly Chaiwala’s stall to meeting Tulsi Virani, Bill Gates’ India journey shows how global icons embrace desi stories
31st October 2025BY Yash Bhatia
VIDEO INTERVIEW: Sandeep Walunj of Motilal Oswal on Simplifying Investing Across India
Sandeep Walunj, Group CMO at Motilal Oswal, explains how research-backed advice and digital strategies are helping investors make informed decisions
31st October 2025BY Antora Chakraborty
The real and original thought leader is Piyush Pandey
Ganapathy Viswanathan, Chief Mentor, Roarr Media & PR, shares how Piyush Pandey exemplifies true thought leadership earned through work and honesty
30th October 2025BY Ganapathy Viswanathan
How Chhath Puja Went from Bihar’s Ghats to Every Brand’s Festive Playbook
Once a quiet regional ritual, Chhath Puja now shines on India’s biggest stages — from city beaches to brand campaigns. But can marketing truly capture the soul of devotion and nostalgia?
30th October 2025BY Pritha Pahari
The thrills & perils of disagreeing with Piyush Pandey
Vijay Bhat, Founder, Roots & Wings, pens a piece on friendship, creative clashes, and the lifelong lessons he learned from his partnership with Piyush Pandey
30th October 2025BY Vijay Bhat
Beyond the Tank: How Investment TV Turns Pitches into Prime-Time Stories
From boardrooms to backstories, investment-based reality TV is turning deals into human dramas and brand stories. Has storytelling become the real investment?
29th October 2025BY Ruchika Jha
VIDEO INTERVIEW: Mahima Chaudhry on SBI Life’s ‘Thanks-A-Dot’ and breast health awareness
IMPACT Magazine speaks to Mahima Chaudhry on SBI Life’s ‘Thanks‑A‑Dot’, as she inspires women to self-examine and break taboos around breast health
29th October 2025BY Antora Chakraborty
Meta’s Big-Screen Move: Can Instagram Succeed Where IGTV Failed?
As connected TV becomes mainstream and viewing habits evolve, can Instagram’s latest big-screen push turn Reels into real entertainment and outdo IGTV’s misstep?
28th October 2025BY Yash Bhatia
AI-Powered Diwali Campaigns Illuminate Consumer Engagement in 2025
AI took centre stage in Diwali 2025 campaigns, transforming festive storytelling into hyper-personalised, culturally tuned experiences
28th October 2025BY Antora Chakraborty
Hats off to the Ad Guru Who Found the Common Man as His Role Model
Sony V. Mathew, VP - Head, Branding & Communications, ESAF Small Finance Bank pens a tribute to the evergreen creative force Piyush Pandey
28th October 2025BY Sony V. Mathew
Sustainability as Strategy: Is Eco Innovation the Next Big Ad Differentiator?
From Chupps’ biodegradable billboard to Britannia’s nature-inspired storytelling, sustainability is fast becoming advertising’s new creative flex — but is it here to stay?
27th October 2025BY Ruchika Jha
Blending Strategy and Style: Inside Starbucks India’s Culture-First Playbook
Mitali Maheshwari, Head of Product and Marketing at Starbucks India, on blending Indian tradition, couture design, and coffee culture to brew a deeper sense of togetherness
27th October 2025BY Anushka Sengupta
Piyush Pandey - the Ad-Man who spoke our language: Suhel Seth
In this tribute, Suhel Seth, Founder & Managing Partner, Counselage India, recalls how Piyush Pandey redefined Indian advertising with heart and honesty
27th October 2025BY Suhel Seth
Legend of a Mind
Sunil Gupta, Former HTA, Regional Associate - South Asia at Aprais, recounts his association with ad legend Piyush Pandey
27th October 2025BY Sunil Gupta
‘A Century, not Out: Ajay Kakar remembers his ‘Captain’ Piyush Pandey
Ajay Kakar, Head-Corporate Branding, Adani Group, recalls Piyush Pandey’s enduring influence as mentor, collaborator, and conscience, whose wisdom and warmth shaped generations
27th October 2025BY Ajay Kakar
‘His legacy will forever remain a guiding light' : Manish Bandlish, Mother Dairy
Manish Bandlish, MD of Mother Dairy, honours Piyush Pandey’s legacy, celebrating his storytelling genius behind the iconic Maa Jaisi sentiment.
24th October 2025BY TEAM IMPACT
‘His work didn’t just build brands; it shaped culture’ : Sudhanshu Vats
Sudhanshu Vats, MD of Pidilite Industries, pays tribute to Piyush Pandey, celebrating the creative genius behind Fevicol and Fevikwik.
24th October 2025BY TEAM IMPACT
‘His passing is a personal loss and an immeasurable one for the world of creativity’
Amit Syngle, MD & CEO of Asian Paints, honours Piyush Pandey’s creative genius and the heartfelt legacy behind Har Ghar Kuch Kehta Hai.
24th October 2025BY TEAM IMPACT
‘He was a giant, a beacon, a true partner to many’: David Ford, Ogilvy
David Ford, Global Chief Communications Officer at Ogilvy, pays an emotional tribute to Piyush Pandey, remembering the warmth, generosity, and humanity that defined the creative giant.
24th October 2025BY TEAM IMPACT
Remembering Piyush Pandey: Every idea must pass the ‘dil test’ before the client test
Krishnarao Buddha (aka BK Rao), ex-Sr Category Head, Marketing, Parle Products Pvt Ltd recalls Piyush Pandey as a man who redefined simplicity and made emotion the heart of everyday brands
24th October 2025BY TEAM IMPACT
'His unmistakable voice will continue to echo through Indian advertising'
Sujay Rachh, CMO, Nuvama Group, says Pandey’s work and wisdom shaped Indian advertising, inspiring respect, competition, and generations of creators
24th October 2025BY TEAM IMPACT
.png)
He had a commanding voice and I would always remember it: Binit Kumar
Binit Kumar, AGM - Marketing, Oral Care, Dabur India Limited, remembers Piyush Pandey as a legend whose ads for Dairy Milk to Fevicol to Vodafone has inspired many
24th October 2025BY TEAM IMPACT
'We had a long innings together'
Madhukar Sabnavis, Consultant, Ogilvy India, calls Piyush a trusted captain and mentor for 19 years, whose guidance and presence he will always miss
24th October 2025BY TEAM IMPACT
.png)
REMEMBERING PIYUSH PANDEY: THE STORYTELLER WHO MADE BRANDS AND INDIA SMILE
Nitin Saini, VP Marketing, Mondelez India remembers Piyush Pandey as more than a creative legend but as a storyteller with an extraordinary ability to capture emotions that unite people.
24th October 2025BY TEAM IMPACT
'Piyush's work broke walls and turned them into doors that several of us walked through'
Vikas Mehta, Regional CEO, Sub-Saharan Africa, Ogilvy, shares how Pandey inspired his career, elevated Indian creativity globally, and leaves a shining legacy
24th October 2025BY TEAM IMPACT
Leaders across industry remember Piyush Pandey’s wisdom, wit, and warmth
Tributes flow for the adman whose vision, wit, and humility inspired an entire generations of professionals
24th October 2025BY TEAM IMPACT
How Piyush Pandey Gave Brands a Heartbeat
He didn’t just build ads, he built brand India. Piyush Pandey turned products into emotions and slogans into memories, teaching brands to speak the language of their people.
24th October 2025BY Anushka Sengupta
Piyush Pandey: The Soul of Indian Advertising
From the cricket field to the copy room, Piyush Pandey turned simple emotions into timeless stories, giving Indian advertising its heart and humour.
24th October 2025BY TEAM IMPACT
Former Ogilvy creatives pour out heartfelt tributes mourning Piyush Pandey’s passing
Azazul Haque, Lorraine Martin, Mitali Srivastava Hough and Talha Bin Mohsin share personal anecdotes as they remember working with Pandey and his lasting influence
24th October 2025BY TEAM IMPACT
Piyush Pandey: The Adman Who Taught India to Be Itself
From Ogilvy’s corridors to every Indian living room, Piyush Pandey’s words made brands human and India proud.
24th October 2025BY Anushka Sengupta
The Voice of Indian Advertising Falls Silent, But His Words Will Never Fade
For every journalist, creative, or marketer who entered the world of advertising, Piyush Pandey was not just a name; he was a lesson in humanity, humour, and homegrown storytelling.
24th October 2025BY Yash Bhatia
From Moments to Movements: The Rise of Experiential Marketing
As brands blur the line between art, tech, and emotion, experiential marketing is turning moments into memories — and memories into metrics. But can every experience drive impact?
23rd October 2025BY Antora Chakraborty
Festival Ready, Brand Steady
Anusheel Shrivastava, Director, Kantar, pens a piece on how archetypally sharp storytelling sets you apart authentically
23rd October 2025BY Anusheel Shrivastava
This Year Diwali Ads Found Their Funny Bone
From mithai wars to witty mockery of festive tropes, brands turned emotion into entertainment. Is laughter the new language of Diwali advertising?
23rd October 2025BY Anushka Sengupta
SRK’s Lockable Reel Shows Why Exclusivity Is the New Engagement Hack
SRK’s password-protected Reel turned casual scrollers into code-cracking fans, blurring the line between entertainment and engagement. Are we entering the era of ‘earned access’ content?
22nd October 2025BY Antora Chakraborty
Is Tharoor India’s Next Media Muse?
From football leagues to food posts, Shashi Tharoor’s media presence is growing beyond politics — does this mark a new chapter in how he connects with the netizens?
22nd October 2025BY Antora Chakraborty
The Ramayana Algorithm: Ancient Wisdom Guides Modern Brand Success
Alok Lall, Founder & CEO, Amp Advisory, explores how lessons from the Ramayana on dharma strengthen brand legacy and cultural relevance
20th October 2025BY Alok Lall
The Tharoorian Effect
Balancing intellect, wit, and charm across formats, Tharoor impresses audiences. Is this the start of a lasting media journey for him?
20th October 2025BY Antora Chakraborty
Markand Adhikari hosts a festive Diwali dinner celebration
Markand Adhikari, Chairman and Managing Director of Sri Adhikari Brothers (SAB Group), hosted a Diwali dinner in Mumbai attended by actor Jeetendra and dignitaries from politics and media
17th October 2025BY admin
How did Rahul Subramanian End Up in a Lux Ad?
The comedian poked fun at LUX’s star-studded ads—only to land one himself. We caught up with VML Singapore to find out how a joke turned into a marketing masterstroke
17th October 2025BY Yash Bhatia
Surprise & Delight Is the New Discount: Why Rewards Beat Price in 2025
Vikas Shah, Co-founder, BigCity Promotions - a promotech company, pens a piece on the evolution of festive campaigns from price-based persuasion to reward-led engagement
16th October 2025BY Vikas Shah
Campa’s Cool Move: No Surge, Just Trust
As most brands cashed in on festive crowds with higher prices at pandals and installations, an industry standard, Campa held steady at MRP. Could restraint be the smartest strategy of all?
16th October 2025BY Anushka Sengupta
VIDEO INTERVIEW: PHD’s Eileen Ooi & Monaz Todywalla on Redefining Media Strategy in India
In conversation with IMPACT, PHD’s Eileen Ooi and Monaz Todywalla share how the agency’s challenger mindset, strategic focus, and data-driven approach are powering growth in India and APAC
15th October 2025BY NEETA NAIR
Ad Lib or Ad Break? Brands Steal the Spotlight at Concerts
Surprised when Shankar Mahadevan stopped his performance mid-way to have a Cadbury? Welcome to the new world of concert marketing
14th October 2025BY Yash Bhatia
VIDEO INTERVIEW: Gunjan Soni on Making YouTube India the Next Shopping Destination
Gunjan Soni, Country Managing Director, YouTube India, tells IMPACT how YouTube’s new Shopping Affiliate Program is powering creator-led commerce and transforming video engagement into sales
14th October 2025BY Antora Chakraborty
Boss Level Marketing: How Gaming Brands Are Playing by New Rules
With MeitY’s new Gaming Act tightening ad norms, marketers rebuild around authenticity and trust. Can gaming ads evolve from quick wins to long-term strategy?
13th October 2025BY Ruchika Jha
Instagram Introduces Skip Rate: A Tougher Metric for Brand–Creator Conversations?
Devarshi Shah, Chief Growth Officer, OML Entertainment, pens a piece on how Instagram’s new Skip Rate and Retention metrics are reshaping brand–creator partnerships and storytelling
13th October 2025BY Devarshi Shah
YouTube India Goes Shoppable
Gunjan Soni, Country Managing Director, YouTube India, unveils the expanded Shopping Affiliate Program & new AI tools to turn content into commerce
13th October 2025BY Antora Chakraborty
VIDEO INTERVIEW: How is HDFC Life Linking Its Legacy with Mumbaikars via Metro Line 3
Vibha Padalkar, Managing Director & CEO, HDFC Life, speaks to IMPACT about the significance of the Mahalaxmi Metro Station tie-up and the brand’s 25-year journey of enabling financial security
10th October 2025BY Pritha Pahari
Rappers, Rhymes & ROI: When Hip-Hop Became the Soundtrack of Indian Ads
Is Indian advertising getting a hip-hop remix? Why are brands from Spykar to Air India turning to rappers to drop their next big message?
10th October 2025BY Antora Chakraborty
Why Most Businesses Don’t Have a Demand Problem. They Have a Positioning Problem
Adnan Pocketwala, Growth Partner, OrmaxWhatNext, pens a piece on how reframing perception—not chasing demand—can transform how consumers see, value, and buy your brand
09th October 2025BY Adnan Pocketwala
Reel Talk: Episodic Storytelling gets an Instagram Uplift
Instagram launched its new feature, allowing creators to link reels into episodes. What does this mean for brands and will audiences embrace it?
09th October 2025BY Antora Chakraborty
Zoho’s Arattai Tops App Charts, Sparks Talk of a Homegrown WhatsApp Rival
It’s outshining WhatsApp, ChatGPT, and Gemini on PlayStore/App Store charts— but can Zoho’s Arattai sustain the buzz and truly become India’s own messaging giant?
08th October 2025BY Yash Bhatia
How to Cut Your Time-to-Campaign in Half Without Burning Out Your Team
Rashmi, Co-Founder, ButtonShift – a Creative Collaboration Platform, pens a piece on balancing speed with creativity to deliver faster campaigns sustainably
08th October 2025BY Rashmi
Tharoorisation of Football
Mathew Joseph, Director & CEO, Super League Kerala, speaks to IMPACT, about Football as they become the talk of the town even before kick-off with a little help from Shashi Tharoor
07th October 2025BY Antora Chakraborty and Neeta Nair
Virality Isn’t the Win — Relevance Is: The Long Game of Digital Fame
For every viral star, the spotlight burns fast and fades faster, raising a question brands can’t stop asking: does virality ever last?
07th October 2025BY Ruchika Jha
From Tool to Talent: Meta’s Vibes Turns AI Into the New Creator
Meta has long flirted with AI as backstage helper, polishing captions and filters. With Vibes, it thrusts AI to centre stage, transforming the feed into a canvas of synthetic video
07th October 2025BY Anushka Sengupta
Blockchain and the Future of Advertising
Siddharth Ugrankar, CEO & Founder, Qila.io, pens a piece on how blockchain can rebuild trust in digital advertising by tackling fraud, privacy breaches, and user disengagement
06th October 2025BY Siddharth Ugrankar
Meta’s Paid-Feed Test: What If India Starts Paying to Skip Ads?
If Meta lets users pay to skip ads, what happens to India’s ad economy built on impressions and reach?
06th October 2025BY Ruchika Jha
Para Athletes Shine, India Makes Its Mark: Are Brands Ready to Step In?
As India performs well at the World Para Athletics Championships, can brands move beyond episodic support and build long-term associations with para-athletes? Experts answer
03rd October 2025BY Yash Bhatia
VIDEO INTERVIEW: Actor Pratik Gandhi on Championing India’s Startup Dream
From engineering to acting, Pratik Gandhi shares his journey and the latest opportunity that allows him to guide innovators and inspire entrepreneurial growth in India
03rd October 2025BY Antora Chakraborty
Kerala's Football Fever: Shashi Tharoor, Prithviraj and Basil break the internet
Super League Kerala is turning heads before kick-off, blending sport, star power, and regional wit into a must-watch cultural moment
03rd October 2025BY Anushka Sengupta
20 Stores, 10 Days: Vivek Oberoi’s Glittering Leap with Solitario
Co-Founders Vivek Oberoi and Ricky Vasandani are betting on lab-grown diamonds to turn Solitario into India’s most dazzling global luxury jewellery
01st October 2025BY Anushka Sengupta
TOP STORY
Ads in Focus
Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads
NEWS LETTER
Subscribe for our news letter
E - PAPER
-
CURRENT -
LAST WEEK
Subscribe To Impact Online
IMPACT SPECIAL ISSUES
Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022
VIDEO GALLERY VIEW MORE
