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Low penetration is not a challenge. It is the opportunity: Dabur’s Vaibhav Rathi
As Odonil enters the car fragrance category, Vaibhav Rathi, Marketing Head, Home Care, Dabur India, on finding new spaces for fragrance and recruiting consumers into an underpenetrated category
07th October 2026BY Antora Chakraborty
Does Every Big Moment Need a Brand?
As Mankind Pharma backs Captain Smit Machchhar after his heroic act, marketers weigh where meaningful brand participation ends and opportunistic visibility begins
07th October 2026BY Anaum Shaikh
Is advertising moving into places consumers never asked for?
The race for attention is pushing brands into more personal and functional spaces, raising questions around consent, context and consumer comfort
07th October 2026BY Isha Khatu
Sponsored Click Under the Scanner
With sponsored listings, search rankings, discounts and dark patterns facing tighter scrutiny on ecomm and qcomm platforms, brands may have to rethink what they pay for and how they measure its impact
06th October 2026BY Anaum Shaikh
A smartphone is the most personal technology: Motorola’s Ipshita Chowdhury
In an interview with IMPACT, Ipshita Chowdhury, Head of Marketing, Motorola India, discusses the brand’s approach to connect with Gen Alpha and become a part of their self-expression
06th October 2026BY Anaum Shaikh
Roots to Legacy: How Haldiram's Bikaner Bhujia Stall Became India's Snacking Empire
From a thin, moth-bean sev sold in Bikaner's lanes in 1937 to a $10-billion valuation, Haldiram's has turned festive nostalgia into a business few Indian food brands can match
06th October 2026BY Debolina Datta
Watch-ing out for your wellbeing
With nearly 54% of India’s smart wearables market driven by health and fitness applications, are smartwatches too moving from tracking performance to improving everyday wellbeing?
05th October 2026BY Anaum Shaikh
Consumers will keep coming back if you continue offering new products: MOD CEO
Tarak Bhattacharya, Executive Director and CEO, Mad Over Donuts, discusses its product-led approach, marketing mix and new ways to keep consumers coming back
05th October 2026BY Isha Khatu
Is Clickbait Finding a Home on WhatsApp?
Brands are using urgency-led messages like ‘Action Required’ to get consumers to click on WhatsApp. Does that attention translate into actual sales & where does audience trust fit into the equation?
05th October 2026BY Antora Chakraborty
McDonald's Puts Ads On The Menu; Will Indian Brands Follow Suit?
McDonald’s is testing third-party ads on its digital screens in the US. Could owned consumer touchpoints become the next big media opportunity for QSRs, and what would it mean for brands in India?
01st October 2026BY Debolina Datta
Mohalla to Metro: How Consumers Changed the Story of Panchkula’s Wellness Brand Bubble Me
Wellness brand Bubble Me’s founder Akshina Jindal shares how chance encounters and unexpected consumer behaviour brought her attention to magnesium, helping her pivot the brand trajectory
01st October 2026BY Debolina Datta
The new celebrity playbook for financial services
SEBI has opened the door to celebrity-led brand advertising for regulated financial entities. But can star power build familiarity without making investing look deceptively simple?
01st October 2026BY Isha Khatu
Beyond the Boardroom: Can Legacy Brands Outlive Corporate Feuds?
The Tata Sons’ clash has turned heads across India. Experts weigh in on how reputed brands manage their public image, shareholder relations and lasting trust amidst internal turmoil?
30th September 2026BY Debolina Datta
Is Every Sale Still A Big Sale?
The festive shopping calendar is getting crowded, leaving brands with a bigger challenge than simply slashing prices
30th September 2026BY Isha Khatu
Ujjivan has grown beyond the idea of a small finance bank: Ujjivan Small Finance Bank CMO
With Ujjivan Small Finance Bank looking beyond the ‘small’ finance tag, CMO Lakshman Velayutham discusses its expanding portfolio and brand ambitions
30th September 2026BY Antora Chakraborty
Roots to Legacy: The Mother Dairy Booth That Became Part of Delhi’s Morning Ritual
Born in 1974 to end Delhi’s milk queues, Mother Dairy went from token machines to a ₹20,300 crore business, selling trust that its products instinctively inspire
29th September 2026BY Debolina Datta
Is Visual Search The Next Big Frontier For Advertising?
Pinterest helped make visual discovery mainstream. As visual search turns images into questions, recommendations and transactions, what does this mean for marketers?
29th September 2026BY Antora Chakraborty
#IMPACTEXCLUSIVE: Arijit Sengupta, ex-CMO, Zydus Wellness to join Mars as CMO
Sengupta, who recently exited as CMO of Zydus Wellness, is set to take on the role of CMO at Mars, where he will oversee the Snacking & Kellanova businesses, as per industry sources
29th September 2026BY Antora Chakraborty
#IMPACTEXCLUSIVE: Hashtag Orange wins Taco Bell's media account, which was with Wavemaker
It is a Delhi-based account worth ₹60 crore, say sources. Mandate was previously handled by Wavemaker
29th September 2026BY NEETA NAIR
We are all about resonating with our customers: Yokohama ATG’s Gaurav Phull
Gaurav Phull, VP- Marketing, Yokohama-ATG, which makes off-highway tyres for agriculture, construction and other sectors, discusses its India journey, market share and customer-led approach
28th September 2026BY Debolina Datta
Where Is the Auto Industry Placing Its Bets?
While on one hand, investors are backing EVs, software & connected mobility, on the other, automakers are repositioning themselves around technology, experiences & trust. We probe the whys & hows
28th September 2026BY Isha Khatu
We want consumers to experience the product before they buy it: Nikhil Gupta of Signify
From its Lalbaugcha Raja activation to retail, Signify’s EcoLink is using product experience to build awareness and consideration for its energy-efficient fan range
28th September 2026BY Isha Khatu
World News Day: No news is good news. But can we really live without it?
On World News Day, Dr Annurag Batra reflects on how deeply news has become part of our everyday lives and its evolving role in shaping how we understand the world around us
28th September 2026BY Dr Annurag Batra
’Premium Consumer Is Not Looking For More; They’re Looking For Better’
Shrinivas Jyoti, Head of Marketing, Hansgrohe India, writes about how consumers are looking beyond price and prestige, reshaping premiumisation around value, experience and personal relevance
28th September 2026BY Shrinivas Jyoti
Should Brands Be Counting The ‘Green’ Cost?
Brands have long scrutinised the environmental cost of materials, packaging and supply chains. Now, will AI powering their marketing face the same scrutiny?
28th September 2026BY Antora Chakraborty
Could IRDAI’s proposed reforms change Insurance Marketing?
With greater transparency, suitability and accountability at the centre of the proposals, the reforms could have implications well beyond insurance distribution
25th September 2026BY Isha Khatu
Can marketing put a destination on the tourism map?
Hotel chains are expanding beyond established tourist hubs, but can marketing create demand where little exists? Ahead of World Tourism Day, we explore how brands are building new destinations
25th September 2026BY Raaina Jain
Mohalla to Metro: BabyOrgano Adds Traditional Kids’ Remedies to Modern Wellness
Founder and CEO Riddhi Sharma shares how Ahmedabad-based BabyOrgano is taking Ayurvedic and traditional wisdom for children to today’s parents through products and community-led marketing
25th September 2026BY Debolina Datta
India’s Fitness Penetration Is Just 1%: Anytime Fitness Bets on 500 Gyms by 2030
As Anytime Fitness approaches its 200th gym in India, Ryan Rocque, Marketing Head, discusses their 80:20 digital-to-traditional media mix & the opportunity presented by India’s low fitness penetration
24th September 2026BY Antora Chakraborty
A Brand Membership Worth Returning For
As brands shift from transactional rewards to premium experiences, loyalty programmes are becoming powerful engines for retention, customer lifetime value and long-term growth
24th September 2026BY Isha Khatu
The Wire We Never Really Cut
With wired earphone revenue up by 3% in 2025, the gadget is finding new relevance as consumers push back on the pressure to constantly upgrade
24th September 2026BY Anaum Shaikh
When the ad starts talking back
OpenAI’s Sponsored Agents have put brands inside ChatGPT conversations. As AI blurs advertising, search and commerce, agencies are rethinking measurement, creation and the extent of brand control
23rd September 2026BY Anaum Shaikh
Can AI voice avoid the spam trap?
As brands turn to AI voice for outreach, TRAI’s latest rules raise a bigger question: how can automated calls be identified, managed & saved from becoming the next source of consumer irritation?
23rd September 2026BY Isha Khatu
Water purification category is emotionally rich but functionally confusing: Livpure CMO
As Livpure recently took its Allura Premia Ultra water purifier campaign across TV, OTT and cinema, their CMO, Nitin Malhotra tells IMPACT about consumer education and the brand’s expansion plans
23rd September 2026BY Isha Khatu
From Pulsar to Pond’s, What Happens When brands bring their old ads back
As nostalgia meets new-age storytelling, brands are bringing back familiar campaign ideas—not to repeat the past, but to rewrite it for today
22nd September 2026BY Debolina Datta
Roots to Legacy: Extra Marks for Hindustan Pencils
From a German-inspired idea to a homegrown marketing playbook, Hindustan Pencils has spent nearly seven decades writing its legacy
22nd September 2026BY Debolina Datta
The big ad will no longer exist in its current form: Sebamed India’s Pranay Rao
From conversational AI to creators, Pranay Rao, VP - Marketing, Consumer & Personal Care, USV Ltd tells IMPACT how Sebamed is adapting its marketing strategy to today's non-linear consumer journey
22nd September 2026BY Raaina Jain
The thin line between hype and harm
As the Sydney Sweeney ad campaign sparks debate & women athletes face intense online scrutiny, experts argue whether representation can balance performance, agency and creative freedom
21st September 2026BY Anaum Shaikh
Banned Betting Ads That Find Their Way Online
With 4,856 betting ads flagged by ASCI in a year and 402 more in June and July alone, experts examine what is driving the resurgence and what can be done to curb it
21st September 2026BY Antora Chakraborty
Stationery is no longer only utility, it’s self-expression: Saumitra Prasad of DOMS
From product innovation to experiential marketing, stationery brand DOMS’ CMO Saumitra Prasad tells IMPACT how they’re building for their next phase of growth
21st September 2026BY Isha Khatu
‘Brands That Offer Something Hard To Commoditise Will Stand Out’
Dhimant Bakshi, CEO, Imagicaaworld Entertainment Limited, explores why memorable experiences can create emotional value, participation and lasting brand connections
21st September 2026BY Dhimant Bakshi
Mohalla to Metro: Ahmedabad’s Ludic Steps Up Its Lifestyle Footwear Game
The homegrown footwear brand is scaling its India-first designs through digital, marketplaces and new retail formats, taking its Ahmedabad roots across the country
18th September 2026BY Debolina Datta
UPI Gets a Price Tag. What Changes for Marketers?
A new 0.4% MDR on UPI transactions above ₹2,000 could force brands and payment platforms to rethink cashback, offers and the economics of payment-led marketing
18th September 2026BY Antora Chakraborty
When Bappa comes home with a delivery partner
What began as a way to solve last-minute needs is now finding a place in the planning and preparation around one of India’s biggest festivals
18th September 2026BY Isha Khatu
DCODE 2.0: Unraveling the New Digital Consumer
Launched by DS Group in partnership with WPP Media & MICA, DCODE 2.0 examines the evolving digital marketing landscape. Navin Khemka of WPP Media & Rajeev Jain of DS Group in conversation with IMPACT
17th September 2026BY Antora Chakraborty
Is Fashion’s Size Chart Becoming a Little Harder to Ignore?
With plus-size consumers gaining greater visibility, fashion brands are being pushed to rethink what inclusivity really means
17th September 2026BY Isha Khatu
One burst is never the Success Mantra: Anupam Bansal of Liberty Shoes
In a 70% unorganised footwear market where premiumisation is gaining momentum, Liberty Shoes' Executive Director Anupam Bansal tells IMPACT how they plan to grow from here
17th September 2026BY Antora Chakraborty
Is Content Steadily Becoming Commerce?
As affiliate commerce becomes embedded in content, creators, brands and platforms are redefining how influence works. The line between discovery and purchase is getting shorter
16th September 2026BY Isha Khatu
Design has to be a defining layer: Aditi Murarka Agrawal on Nestasia’s growth approach
From design-led products & creator marketing to offline expansion & entertainment collaborations, Aditi Murarka Agrawal of Nestasia tells IMPACT how the brand is building a home & lifestyle ecosystem
16th September 2026BY Raaina Jain
Gaming's Ad Moment
As India's gaming and esports economy heads towards $4.1 billion by 2030, experts weigh in if gaming has to move beyond activations to compete with OTT and CTV for mainstream media budgets
16th September 2026BY Debolina Datta
How Jaquar is using experiential retail to drive consumer conversion
Sandeep Shukla, VP and Head of Marketing Communications, Jaquar, on Jaquar World, physical product experiences and the bathroom and lighting solutions company’s wider marketing strategy
15th September 2026BY Isha Khatu
ROOTS TO LEGACY: How Parle-G Became a Genius
From a two-rupee glucose biscuit born before Independence to Kantar's most-chosen FMCG brand year after year, Parle-G's advertising has aged into a nation's shared memory
15th September 2026BY Debolina Datta
The Rain Check for Paint Brands
With extreme weather putting homes to the test, from dampness and seepage to heat-induced cracking, paint brands are making durability a year-round promise, not just a seasonal one
15th September 2026BY Anaum Shaikh
The Next Charge: Why EV Marketing Is Shifting Gears
As India’s EV market gets more crowded, brands are looking beyond specifications and performance to make a stronger case for their products
11th September 2026BY Anaum Shaikh
What’s Left For Consumers To Trust When Labels Lie?
A Navi Mumbai raid exposed alleged FMCG label tampering, putting supply-chain oversight under scrutiny. Experts weigh in on how distribution, packaging and traceability can safeguard consumer trust
11th September 2026BY Isha Khatu
Mohalla to Metro: ‘Har Koi Peera’—Chandigarh’s Lahori Zeera
From word of mouth to award-winning brand films, Lahori Zeera has grown from a Chandigarh-based brand to a pan-India beverage, now setting its gaze on the globe
11th September 2026BY Debolina Datta
Will ChatGPT's new AI Stickers Turn Campaign Assets?
From campaign characters to group chats, ChatGPT's recently launched stickers give consumers a new direction in brand storytelling, challenging marketers to rethink identity, creativity and control
10th September 2026BY Debolina Datta
When the founder becomes the character
CARS24’s Vikram-Betaal campaign puts CEO Vikram Chopra in a role beyond the usual founder-spokesperson script, but can a CEO’s credibility survive the leap from authenticity to acting?
10th September 2026BY Anaum Shaikh
‘We’ve Always Consciously Stayed Away From Fear-Mongering’: ACKO’s, Nitin Khanna
Nitin Khanna, Chief Marketing Officer, ACKO, tells IMPACT about what led to ‘Unke Liye Jo Compromise Nahi Karte’ & why the brand is choosing everyday health over familiar insurance tropes
10th September 2026BY Antora Chakraborty
Old Monk’s Identity Crisis
With FSSAI pushing Old Monk to change how it labels its product, IMPACT asked experts to comment on whether it’s the ‘Monk’ that matters or the rum
09th September 2026BY Debolina Datta
The Impression Reset: How Google’s Move Will Affect Media Planning
A change in how Google counts impressions for display ads could make digital measurement more meaningful, but it may also disrupt benchmarks and force brands to recalibrate performance expectations
09th September 2026BY Raaina Jain
The Big Screen's Second Act
As consumers skip, swipe and scroll faster than ever, brands are finding renewed value in a place where attention still comes built in—the cinema hall
08th September 2026BY Anaum Shaikh
‘In 2026, we crossed ₹100 cr revenue’: Abhi Eggs’ S.V.V. Dora Reddy on the brand’s growth
From ₹45 lakh in 2021 to ₹100 crore revenue in 2026, the bootstrapped business has scaled to 50-plus cities, with quick commerce, word of mouth and transparency emerging as key growth-drivers
08th September 2026BY Isha Khatu
Roots to Legacy: Why is ‘Sabki Pasand Nirma’?
A grieving father named a detergent after his late daughter and then created a jingle that became a cultural icon
08th September 2026BY Debolina Datta
A Big Mac With A Side Of Fake Post? Presenting three scenarios
Was McDonald’s X handle truly compromised or was it a case of users circulating a fabricated screenshot?
07th September 2026BY Debolina Datta
The New Indian Ad: Less Perfect, More Real
From nosy neighbours to social faux pas, brands are mining everyday embarrassment, awkward situations and self-roasts for laughs, but can these narratives really present a lasting creative advantage?
07th September 2026BY Raaina Jain
‘Sub-brand created for aspirational, value-conscious users’: Swiss Military’s Anuj Sawhney
In a chat with IMPACT, Anuj Sawhney, MD, Swiss Military, shares how a new sub-brand, Alpine Club, will help Swiss Military widen its consumer base, and the growth opportunities it presents
07th September 2026BY Raaina Jain
‘Internet Has Changed The Way We Remember Advertising’
Beyond hero films, Hayden Scott, Creative Head, Virtue Asia, stresses brands must build ideas audiences can remix, share & turn into cultural memories
07th September 2026BY Hayden Scott
TATA.CARS’ Next Big Drive
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility speaks on the launch of TATA.CARS & the big goals for the automobile brand
07th September 2026BY NEETA NAIR
Are network agencies looking into an AI future without its builders?
Agency Networks invested in AI capabilities and the talent to power them. But the recent Omni and WPP layoffs raise questions about where that talent fits in the future they are building
04th September 2026BY Isha Khatu
Beyond Cricket: Why Brands Are Betting on Esports and Emerging Sports
Cricket still commands the biggest crowds, but esports and emerging sports are giving brands new ways to engage younger audiences, build communities and stay visible year-round
04th September 2026BY Anaum Shaikh
Mohalla to Metro: The Healthy Binge Puts Joy Back Into Healthy Snacking
From a digital-first millet snacking brand to a growing presence across Q-com, retail & B2B, The Healthy Binge from Pune, continues to build its proposition around making healthy eating enjoyable
04th September 2026BY Debolina Datta
We Wear Watches To Express Ourselves: Timex MD Deepak Chhabra On Guess’ Tamannaah Bet
With Tamannaah Bhatia as its brand ambassador, Guess Watches is betting on fashion, digital-first communication and cultural relevance to deepen its connect with India’s younger consumers
03rd September 2026BY Anaum Shaikh
Are the cinemas becoming a marketer’s playground?
From Swiggy delivering to cinema seats to immersive brand activations, the movie-going journey is opening up new possibilities for marketers looking to engage audiences beyond the screen
03rd September 2026BY Isha Khatu
BCCI’s Sponsorship Challenge: Can Cricket Still Deliver Premium Value?
The BCCI’s delayed title sponsorship deal brings the spotlight back on cricket’s rising costs. Are brands now demanding stronger ROI and greater value from premium sports properties?
03rd September 2026BY Antora Chakraborty
The Backlash Wasn’t the End of the Story
Crisis management becomes critical when backlash puts brands in a dilemma. When should they stand by their creativity, and when is it smarter to walk away? Experts weigh in
02nd September 2026BY Antora Chakraborty
Is social media the new landing page?
X’s Lead Gen Ads bring lead capture directly into the feed, raising a key question for brands and agencies: If conversion happens within social media feeds, what is the website landing page still for?
02nd September 2026BY Raaina Jain
Chandana Agarwal, Akashneel Dasgupta join LOM Worldwide as Managing Partners
Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth
02nd September 2026BY Raaina Jain
‘Every drawer is opened for a purpose’: Jiteen Aggarwal on Hettich India’s latest campaign
Hettich India’s new campaign turns a functional furniture component into a story of possibilities. Jiteen Aggarwal, CMO, Hettich India, SAARC, Middle East & Africa shares more about the idea
02nd September 2026BY Raaina Jain
Roots To Legacy: Six Decades Of Lijjat, Profit And Female Ownership
Started on a Girgaum terrace in 1959 with a ₹80 loan, Shri Mahila Griha Udyog Lijjat Papad has turned domestic cooking into lifelong ownership for 45,000 women across India
01st September 2026BY Debolina Datta
‘Price wars in e-commerce are table stakes’: EaseMyTrip’s Manmeet Ahluwalia
As travel moves beyond traditional seasonality, Manmeet Ahluwalia, CMO, EaseMyTrip, discusses how the brand is using occasions, targeted media & digital experiences to build consumer relevance
01st September 2026BY Antora Chakraborty
The Samay Raina Effect on Advertising
Samay Raina’s comeback, followed by Maha govt felicitation, raises a question: can controversy keep a name in circulation? A look at ad controversies where brands may have faced a similar fate
01st September 2026BY Anaum Shaikh
#IMPACTExclusive: Raids at Dentsu India offices in Delhi and Mumbai
Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department
01st September 2026BY NEETA NAIR
Beyond Rain & Chai: Are Brands Rewriting the Monsoon Narrative?
In 2026, monsoon advertising changed from expressions around rain-soaked romance to real life hacks that help navigate the monsoon-related problems consumers face; is that trend here to stay?
31st August 2026BY Debolina Datta
If FOMO Goes, What Will Bond Platforms Sell Instead?
As SEBI proposes tighter rules in bond advertising, will the category be able to build demand on the strength of its proposition and investor understanding, rather than the pressure to act now?
31st August 2026BY Antora Chakraborty
‘Extraordinary is average compounded’: Noise’s Utsav Malhotra discusses his new book
In a chat with IMPACT, Utsav Malhotra, COO, Noise, reveals the vision behind his new book, ‘The Average Advantage’, and shares why professionals should focus on building what compounds over time
31st August 2026BY Raaina Jain
A loosely tied Rakhi ad?
Unfortunately, Kriti Sanon’s neckline ended up as the main character pushing the pet to a side role, in GIVA’s ‘Furever Sibling’ film, but can we dismiss pets' role in festive family frames today?
28th August 2026BY Debolina Datta
Mohalla to Metro: The Chambal you do cheers to, not fear
Gwalior-based Bapuna Alcobrew's Pervez Bapuna tells IMPACT how offbeat names like 'Chambal' for their gin brand and distinct flavours aided their expansion to seven states
28th August 2026BY NEETA NAIR
‘I am a pioneer’: Subhash Chandra vows to repay dues and rebuild from scratch
Amid NCLT claims, Subhash Chandra says he will pay every rupee with what remains, then start afresh and rebuild the business legacy he built over five decades
28th August 2026BY TEAM IMPACT
Did the Influencer Brief Just Get a Lot Riskier?
New FSSAI warning puts health claims under greater scrutiny, putting influencer content in spotlight as brands, agencies and creators face a bigger question: who checks what goes into the script?
28th August 2026BY Anaum Shaikh
Ro-Ko Beyond The Field
As cricket icons, Rohit Sharma and Virat Kohli shine in the twilight of their careers, their popularity is going beyond performance brands and resonating across a broader spectrum
27th August 2026BY Debolina Datta
Why Are Brands Still Betting Big on Reality TV?
As advertisers weigh the comfort of established television franchises against the experimentation offered by OTT, IMPACT decodes what factors decide the battle for reality entertainment money?
27th August 2026BY Anaum Shaikh
‘We want to make Acer a one-stop destination for homes’
As Acer builds a wider home technology ecosystem, Sooraj Balakrishnan, Head of Marketing, and Sudhir Goel, Chief Business Officer at Acer India, tell IMPACT about the brand’s next phase of growth
27th August 2026BY Isha Khatu
The Great Indian TV Paradox
As TV ad volumes decline while regulatory changes unlock additional inventory, could the supply shift reshape television’s value proposition, pricing dynamics & the broader advertising landscape?
26th August 2026BY Raaina Jain
Joke’s on the brand? Insiders say there’s more to it than laughs
From Avvatar Protein’s playful integration on India’s Got Latent season 2 to creators making brands part of punchlines, are marketers proving that a 'mean joke' can sometimes favour the brand?
26th August 2026BY Isha Khatu
‘Challenge Is To Retain No.1 Position’: Smit Shukla of Philips
In a chat with IMPACT, Smit Shukla of Philips Personal Health discusses their organic discovery of actor Yash and dependence on tech, culture & consumer connections to drive growth
26th August 2026BY Anaum Shaikh
Roots to Legacy: Vicco Turmeric’s case for ‘nothing cosmetic’
Born of a tax tribunal and a shopkeeper's faith in Ayurveda, Vicco's eight-word jingle became India's most recognisable earworm—and the brand a masterclass in staying trusted for 73 years
25th August 2026BY Debolina Datta
The price of calling out a rival
As brands increasingly call out competitors by name in ads, recent legal battles are testing where comparison ends, and disparagement begins
25th August 2026BY Isha Khatu
All Aboard: Is OOH Ready for Its Next Stop?
Sprite’s Tejas Express puts a question to OOH: When every click can be measured digitally, can physical presence still command a premium?
25th August 2026BY Antora Chakraborty
When shock value overshadows the sale
In the race to break through the clutter, how far can brands push creative provocation before it becomes poor judgement?
24th August 2026BY Anaum Shaikh
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Best Ads of September 2026
The standout campaigns that caught attention, sparked conversations and made September 2026 memorable
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