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What Will Take India’s AdEx to ₹2.01 Lakh Crore? TYNY 2026 Explains
The TYNY 2026 projects India’s AdEx at ₹2.01 lakh crore, outlining the top 10 trends. IMPACT spoke to Ashwin Padmanabhan, Upali Nag & Gurpreet Singh of WPP Media India on what lies ahead for marketers
19th February 2026BY Antora Chakraborty
VIDEO INTERVIEW: Rahul Shukla of Titan on why a World Chess Champion suits the brand
As Titan names world chess champion Gukesh Dommaraju ‘Titan of the Year’, Rahul Shukla, CSMO, Titan Watches, shares how the brand is shaping aspiration and telling India’s story to the world
17th February 2026BY Antora Chakraborty
The Big, The Small & Everything In Between
Suraj Nedungadi, Associate Vice President – Strategy, YAAP, pens a piece on why it might be time for brands to rethink their creator strategy in 2026
16th February 2026BY Suraj Nedungadi
Valentine’s Day ads that went beyond roses and red hearts
Beyond roses and clichés, this Valentine’s Day brands chose quiet gestures, awkward truths and everyday love, proving that real emotion doesn’t need grand declarations
13th February 2026BY Anaum Shaikh
Why are established Journalists starting their own YouTube media channels?
As digital platforms level the playing field with their counter parts in TV, journalists are building independent YouTube ventures — is this the future of credible media?
12th February 2026BY Anaum Shaikh
Europe Is Open. Are Indian Brands Ready to Build?
With tariffs falling under the India–EU FTA, Indian brands must decide whether to chase distributor-led volume or build enduring relevance in a far more complex European market
11th February 2026BY Antora Chakraborty
Can AVGC Labs Turn India from Gaming Market to Game Maker?
In the Union Budget 2026, AVGC labs were announced to boost Animation, VFX, Gaming and Comics, but can they help India build studios, secure funding and create globally successful games?
10th February 2026BY Pritha Pahari
SPNI Sets Sights on the South With Tamil GEC Launch
Sony Pictures Networks India plans its first structured entry into southern television as regional markets power linear TV growth
10th February 2026BY ADITI GUPTA
A Tale of Two Loves: Silk’s Romance, 5 Star’s Rebellion
How do Mondelez and Ogilvy own the V-day conversation in India, year after year, by positioning 5 star and Silk on two ends of the V-Day debate. In talks with the makers
09th February 2026BY Anaum Shaikh
How Brands Can Win the CX Race: Insights from Havas CX Global CEO David Shulman
As Havas CX Network releases the 7th X Index, analysing CX gaps across brands and categories, David Shulman, Global CEO, speaks to IMPACT on how rising expectations are shaping CX performance
09th February 2026BY Antora Chakraborty
How Did a Croissant Find Its Place in India?
How a mispronunciation, smart advertising, and changing food habits turned a café treat into a familiar cultural favourite?
06th February 2026BY Antora Chakraborty
How India Is Furnishing Its Homes
Co-founder and CEO Ashish Shah decodes city-wise tastes, the rise of Tier 2 aspiration, and why the brand wants to become India’s ‘fashion for home’ destination
05th February 2026BY Pritha Pahari
Why the World Is Looking to Legacy-Led Indian Whisky Brands
Abhishek Shahabadi, Executive Vice President – Marketing, John Distilleries Pvt. Ltd. (JDPL), pens a piece on how long-term craft and credibility are shaping India’s whisky moment worldwide
04th February 2026BY Abhishek Shahabadi
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Hyundai leans into cricket’s ‘Deewangi’ with a 360° ICC T20 World Cup 2026 campaign
Ahead of the ICC Men’s T20 World Cup 2026, Hyundai’s latest campaign uses Shah Rukh Khan for a 360° fan-first narrative. Virat Khullar, Head of Marketing, speaks to IMPACT
03rd February 2026BY Antora Chakraborty
Cricket’s Concert Crossover
In conversation with IMPACT, Vineet Sharma, CMO, AB InBev, and cricketing legend Jonty Rhodes speak about Budweiser 0.0’s ICC Men’s T20 World Cup partnership and its activation at Lollapalooza
30th January 2026BY Jennifer Thomas
Omnicom’s Aditya Kanthy says, ‘Tackling client conflict well, won’t affect OAI’s growth’
Can Omnicom Advertising India overcome client conflict concerns, negativity of layoffs, the discomfort of clients being moved away from retired agency brands; to gun for a respectable growth in 2026?
29th January 2026BY NEETA NAIR
The Season When India Sparkles
When festivals and weddings collided, how did jewellery brands turn sentiment, strategy and sparkle into one of India’s most powerful retail seasons?
28th January 2026BY Pritha Pahari
Is Brand Marketing Dead? The Rise Of Full-Funnel Performance
Gaurav Kaushik, CEO & Founder, Nians, on why brand marketing isn’t dead and how full-funnel performance is shaping future growth
27th January 2026BY Gaurav Kaushik
‘2026 will reward sharper narratives, real emotion, and stories that truly stick’
Tusharr Kumar, CEO of Only Much Louder, pens a forward-looking perspective on the influencer marketing trends reshaping storytelling, content formats, and creator-led communities in 2026
22nd January 2026BY Ruchika Jha
Video Interview: Forevermark’s Largest Bet on Mumbai
Shweta Harit and Sandrine Conseiller of De Beers Group on blending India’s centuries-old diamond legacy with contemporary luxury and India’s position on the global luxury market
21st January 2026BY Pritha Pahari
WPL Pitching High Returns?
Has India’s Women’s World Cup win translated into lasting commercial and cultural momentum for this edition of the WPL? Experts weigh in
19th January 2026BY Yash Bhatia
'For some of life’s 'Moments', only a natural diamond will do'
In conversation with IMPACT Magazine Pelki Tshering, Chief Marketing Officer, Tanishq outlines how the brand is balancing new cultural cues with its long-held belief in natural diamonds
15th January 2026BY Antora Chakraborty
Why the Tata Mumbai Marathon Still Wins Hearts—Year After Year
From TCS and Amaron to IDFC First Bank and FAST&UP, brand leaders explain why the Tata Mumbai Marathon endures, by celebrating the human spirit, participation, and purpose
13th January 2026BY NEETA NAIR
‘We approached the campaign as WWE fans, not advertisers’
Kushager Tuli, President (Creative), Tilt Brand Solutions, speaks about turning lifelong WWE fandom into ‘Fanmania enters its Netflix era’—a fan-first idea that landed in Impact Hall of Fame’s Top 10
13th January 2026BY Yash Bhatia
‘My biggest learning was simple: Don’t make ads, make content’
Tanima Kohli, Creative Lead at Talented, reimagined Tanishq’s Raksha Bandhan film ‘Brothers Written by Sisters’—a quiet, cultural reset on protection that landed it in the Impact Hall of Fame Top 10
13th January 2026BY Yash Bhatia
‘Seeing 15-20 Bodybuilders in Thongs on an Agency Monitor was beyond my imagination’
Suyash Barve, Co-Founder, Manja, on crafting The Whole Truth Foods’ ‘Protein ke Peeche Kya Hai?’—a bold, unfiltered idea that rewrote protein talk and landed in Impact’s Top 10 Hall of Fame
13th January 2026BY Yash Bhatia
‘We changed the ending at the last minute based on a suggestion from the Director’
Kobita Banerjee, Group Creative Director, OML, on Canva’s ‘When Gen Z Met Millennials’—an empathy-led take on Gen Z–Millennial collab that landed the campaign in the Top 10 Impact Hall of Fame
13th January 2026BY Yash Bhatia
‘When we saw the first edit, the offline director had tears in his eyes’
Neeraj Kanitkar, Co-Founder & Executive Creative Director, Fundamental, on crafting Urban Company’s Chhoti Si Doori—a quiet, bias-breaking conversation that landed in the Impact Hall of Fame Top 10
13th January 2026BY Yash Bhatia
‘The bravest decision was hiding the Colgate logo until the very end’
Juneston Mathana, ECD, Ogilvy India, on crafting Colgate’s Indianis Dentris—a simple act of seeing differently that turned a habit into culture, landing it in Impact’s Top 10 Hall of Fame
12th January 2026BY Yash Bhatia
‘I could attempt this idea only because of Mohanlal’
Prakash Varma, Founder, Partner & Principal Director, Nirvana Films, on crafting Vinsmera’s Irresistible—a bold reimagining of masculinity that landed the campaign in the Impact Hall of Fame Top 10
12th January 2026BY NEETA NAIR
'Animal’s can’t fake emotion and that honesty is what made the story powerful’
Sarvesh Raikar, President – Creative, Lowe Lintas, unpacks the creative thinking and the animal-led storytelling behind Achha Kiya Insurance Liya’s IMPACT Hall of Fame Top 10 recognition
12th January 2026BY Yash Bhatia
‘Aamir Khan also wanted Ranveer Singh to be in Dream11’s ad’
Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions, and Shriram Iyer, Co-Founder, ZeroFifty Mediaworks, speak about their ad collab that made it to the Top 10 of IMPACT's Hall of Fame
12th January 2026BY NEETA NAIR
What’s the Click-Through Rate of Branded Full-Train?
With no clicks to count and no last-touch data to lean on, full-train branding forces marketers to rethink what impact, attention and effectiveness really mean
12th January 2026BY Antora Chakraborty
‘In 2026, Martech will shift from advantage to absolute necessity’
Ankit Utreja, Co-founder & CTO, WebEngage pens a sharp, future-facing view on how AI, CDPs, and privacy-first design are reshaping India’s Martech landscape
12th January 2026BY Ruchika Jha
‘AI will unlock true cultural personalization at scale in 2026’
Arjun Bhatia, Chief Marketing Officer, Bharat Matrimony pens a forward-looking perspective on how AI-led cultural understanding will reshape marketing strategies in 2026
12th January 2026BY NEETA NAIR
‘2026 will be defined by AI-led discovery, not digital noise’
Rubeena Singh, MD India, NP Digital pens a sharp, future-facing take on the digital agency trends that will reshape how brands discover, personalise and convert in 2026
12th January 2026BY Ruchika Jha
‘In 2026, attention—not impressions—will define print’s real power’
Deepak Saluja, CEO – Vijay Karnataka, pens a forward-looking perspective on how print is evolving—from AI-led efficiencies to vernacular-led attention and last-mile impact
12th January 2026BY Yash Bhatia
'Influencers will win with small but loyal audiences'
Sahil Chopra, Founder and CEO, iCubesWire – pens a sharp take on the digital trends that will shape how brands, creators, and technology evolve in 2026
12th January 2026BY Ruchika Jha
‘Strategy will move from optimisation to orchestration’
Upali Nag Kumar, President – Strategy, WPP Media South Asia pens a sharp perspective on the media trends, behavioural shifts, and strategic recalibration shaping the industry’s future
12th January 2026BY Jennifer Thomas
'Long-term brand building needs to come back into focus'
Girish Narayandass, Co-Founder and Chief Creative Officer, Bare Bones Collective, shares a clear-eyed view on the creative shifts shaping Indian advertising
12th January 2026BY Yash Bhatia
‘Premium, quick commerce and AI will shape marketing’s next leap in 2026’
Nitin Saini, Vice President-Marketing, Mondelez International pens a forward-looking view on the key marketing trends set to define 2026
12th January 2026BY NEETA NAIR
Creativity, Marketing, And Ai: Redefining The Future Of Customer Experience
Vyshak Venugopalan of Adobe India reflects on how creativity, marketing & AI are coming together to redefine the future of customer experience
12th January 2026BY Vyshak Venugopalan
Best Ads 2025: Special Mentions
Big ideas that didn’t make the Top List, but made a lasting impression through sharp thinking and thoughtful execution
12th January 2026BY Yash Bhatia
Best Ads 2025: A Great Idea, Brilliantly Executed
Ideas over spectacle. From OOH & pranks to on-ground activations, these campaigns prove sharp thinking, not glossy TVCs, is what truly makes the mark
12th January 2026BY Yash Bhatia
'In 2026, outdoor will finally move at the speed of data and decision-making'
Anuj Bhandari, Co-founder, TRIOOH, pens a sharp and forward-looking perspective on how technology, intelligence, and sustainability will redefine OOH planning and buying
09th January 2026BY Antora Chakraborty
‘Connected TV is the new communal hearth’
Himanshu Saxena, Managing Director – BBH India and President (North & East) – Saatchi & Saatchi India, Propagate India, pens a perspective on creative trends shaping advertising in 2026
09th January 2026BY Yash Bhatia
‘In 2026, brands will need intelligence that acts in real time, not hindsight’
Bharat Subramaniam, Founder & Managing Director of BigTrunk Communications, pens a sharp perspective on the digital agency trends reshaping creativity, commerce and brand intelligence
09th January 2026BY Ruchika Jha
‘2026 Will Mark OTT’s Shift to Smart, Profitable Growth’
Siju Prabhakaran, Chief Business Officer, Zee5, pens a forward-looking perspective on how India’s OTT ecosystem will evolve through smarter growth, language-led scale and sharper monetisation
09th January 2026BY NEETA NAIR
‘In 2026, radio won’t sell airtime — it will curate culture and communities’
Manoj Mathan, CEO, Radio Mango, pens a forward-looking perspective on the radio trends set to shape 2026
09th January 2026BY Pritha Pahari
‘The divide between performance, brand, retention, and commerce will finally dissolve’
Rajiv Dingra, Founder and CEO, ReBid, pens a sharp perspective on the digital trends reshaping marketing as AI, data ownership and full-funnel systems redefine growth in 2026
09th January 2026BY Ruchika Jha
‘Be the Challenger or Be Challenged’
Binit Kumar, AGM- Marketing, Dabur India Ltd, pens a sharp, unfiltered view on the marketing mindsets, risks, and recalibrations that will define brands in 2026
09th January 2026BY Antora Chakraborty
‘2026 will reward clarity, utility and credibility-led content ecosystems’
B. Srinivasan, Managing Director (MD), Vikatan Group, pens a sharp perspective on how print-led credibility, utility and trust will shape media and advertising trends ahead
09th January 2026BY Yash Bhatia
‘AI will increasingly function as the operating system for marketing’
Sujata Dwibedy, CEO, dentsu X India, pens a clear-eyed view on how media trends are reshaping attention, technology, creators, and commerce
09th January 2026BY NEETA NAIR
VIDEO INTERVIEW: MVS Murthy of Federal Bank on the brand’s refreshed identity
At the brand relaunch, M. V. S. Murthy, CMO, Federal Bank, talks to IMPACT Magazine on the brand’s new identity and how it signals the bank’s next phase of growth while preserving its core values
08th January 2026BY Antora Chakraborty
‘OOH in 2026 will be about buying moments, not locations’
Nipun Arora, Co-founder, OSMO pens a forward-looking view on how data, tech and experiences will redefine the future of OOH advertising
08th January 2026BY Antora Chakraborty
‘2026 is when Agentic Marketing becomes operational for CMOs’
Rajesh Jain, Founder, Netcore Cloud, pens a sharp take on how AI, agentic systems and attention economics will reshape marketing leadership in 2026
08th January 2026BY Pritha Pahari
‘Media mixes will be shaped by how people actually consume content today’
Siddharth Gupta, General Manager - Marketing, Britannia Industries, pens a perspective on how cultural relevance, immersive storytelling and phygital engagement will shape marketing trends ahead
08th January 2026BY Antora Chakraborty
‘A quality outfit will be defined not by scale but strength and agility of solutions’
Babita Baruah, Chief Executive Officer, VML India, pens a forward-looking perspective on creative trends shaping the future of advertising and brand experience
08th January 2026BY Yash Bhatia
‘2026 will reward paid attention, not paid reach’
Russhabh R Thakkar, Founder and CEO, Frodoh, pens a forward-looking view on the digital trends, attention economics, and AI-led shifts set to redefine marketing in 2026
08th January 2026BY Ruchika Jha
‘AI-led planning and personalization at scale will become mainstream’
Ajit Varghese, Partner & Group CEO, Madison Media & Hiveminds, pens a sharp, future-facing view on media trends reshaping platforms, planning, and partnerships
08th January 2026BY Jennifer Thomas
‘Radio companies have turned out to become brand solutions providers’
Mayura Shreyams Kumar – Director Digital Business, Mathrubhumi (Club FM), pens a sharp outlook on how radio is evolving through digital integration, hyperlocal relevance and community-first engagement
08th January 2026BY Pritha Pahari
‘AI as an enabler, not a replacement—editorial judgement remains human’
Lakshmi Menon, CEO, The New Indian Express pens a perspective on how print reaffirmed its relevance in 2025 and the trends set to shape its future in 2026
08th January 2026BY Yash Bhatia
‘Connected TV will play an even bigger role in household entertainment’
Hiren Gada, CEO – Shemaroo Entertainment, pens a clear-eyed view on how Connected TV, co-viewing and evolving formats are reshaping India’s TV and content ecosystem
07th January 2026BY Pritha Pahari
‘Personalization isn’t just about data anymore — it’s about crafting moments’
Chanda Singh, CEO, XP&D Platform, pens a sharp, forward-looking view on how experiential marketing is evolving through personalization, technology, and purpose-led design
07th January 2026BY NEETA NAIR
‘2026 is the year AI goes from being a toy to a tool’
Kartik Smetacek, CCO, Saatchi and Saatchi India pens a sharp, forward-looking take on how AI, human storytelling, and micro-marketing will reshape creative thinking
07th January 2026BY NEETA NAIR
‘DOOH will evolve into precision-led OOH’
Aman Nanda, Chief Strategy Officer and Head – Marketing, Times OOH, pens a sharp perspective on the trends reshaping India’s OOH ecosystem
07th January 2026BY Antora Chakraborty
'AI started evolving from a tool into a collaborative digital teammate'
Anand Jain, Co-Founder and Chief Marketing Officer, CleverTap pens a sharp take on the martech shifts redefining personalisation, creativity, and intelligence in 2026
07th January 2026BY Ruchika Jha
‘AI will evolve from an efficiency tool into an intelligence layer’
Mohit Joshi, CEO, Havas Media Network India pens a sharp perspective on how shifting priorities, AI, and responsibility are redefining media strategy and value creation
07th January 2026BY Jennifer Thomas
‘Audio is being valued for outcomes, not just reach’
Yatish Mehrishi, CEO of Entertainment Network India Limited (Radio Mirchi) pens a perspective on how radio is reinventing itself through outcomes, innovation and new-age audio formats
07th January 2026BY Pritha Pahari
‘Authentic storytelling will be the true differentiator’
Kavita Chaturvedi – Chief Executive, Biscuits and Confections Business Unit (Foods Division) ITC Limited pens a forward-looking perspective on how storytelling and AI will shape marketing trends
07th January 2026BY NEETA NAIR
‘Storytelling is led by formats, not platforms’
Manoj Sharma, CEO – Magazine, India Today Group, pens a clear-eyed view on how credibility and formats will shape print media trends ahead
07th January 2026BY Yash Bhatia
'The boundaries between influencers, musicians, and entertainers will blur further'
Shahir Muneer, Founder and CEO, Divo, pens a perspective on how creator culture, regional depth, and AI are reshaping digital agency and music ecosystem strategies
07th January 2026BY Ruchika Jha
‘An emotional high is fleeting; brands must build ecosystems, not moments’
Sameer Tobaccowala, CEO, Shobiz pens a perspective on how experience-led ecosystems, community co-creation and sensory disruption are redefining experiential marketing
06th January 2026BY Jennifer Thomas
‘Visibility is cheap, but attention is the premium currency’
Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group India, pens a perspective on how attention, emotion and data are redefining the future of Out-of-Home advertising
06th January 2026BY Antora Chakraborty
‘2026 will be more human, more real, and more emotionally grounded’
Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, pens a perspective on the creative trends redefining how ideas, craft and culture will evolve in 2026
06th January 2026BY Jennifer Thomas
'The future of Hindi news is bright'
Varun Kohli, Director & Group CEO, Bharat Express News Network, pens a perspective on how evolving viewer expectations and platform shifts are reshaping TV news trends in India
06th January 2026BY NEETA NAIR
'Media is becoming more connected, intelligent, and outcome-driven'
Lalatendu Das, CEO, Publicis Media South Asia, pens a perspective on the media shifts that defined 2025 and the forces set to reshape growth, data and platforms in 2026
06th January 2026BY Jennifer Thomas
‘Audio will emerge as a strategic pillar rather than a tactical add-on’
Ashit Kukian, CEO, BIG FM, pens a perspective on how radio is evolving from a reach-driven medium into a trusted, outcome-led brand solution shaping future-ready media strategies
06th January 2026BY Pritha Pahari
‘By 2026, AI will be an indispensable cornerstone driving competitive advantage’
Rajeev Jain, Senior Vice President, Corporate Marketing, DS Group, pens a perspective on how digital acceleration, commerce shifts and AI will redefine FMCG marketing strategies
06th January 2026BY Antora Chakraborty
‘Speed is table stakes now. Discernment is the differentiator’
Chetan Asher, Founder & CEO, Tonic Worldwide, pens a perspective on how anxiety-led AI adoption and shifting attention dynamics are reshaping Digital marketing in India
06th January 2026BY Ruchika Jha
‘Print will not only remain relevant but also increasingly indispensable’
Sameer Singh, CEO, HT Media Group, pens a piece on how trust, technology and convergence are reshaping the future of print and publishing as the industry steps into 2026
06th January 2026BY NEETA NAIR
'India is the stage for the world!'
Sabbas Joseph, Co-Founder & Director, Wizcraft pens a perspective on how live events, policy support, technology and experience-led luxury are redefining experiential marketing
05th January 2026BY Jennifer Thomas
'Dynamic, data-driven digital screens are reshaping outdoor media advertising'
Dr Yogesh Lakhani, CMD – Bright Outdoor Media Limited pens a perspective on how technology, data and city expansion are reshaping the future of Out-of-Home advertising in India
05th January 2026BY Antora Chakraborty
'If 2025 was about language and culture, 2026 will be about context'
Kartik Mahadev, Chief Marketing Officer, ZEEL and ZEE5 pens a perspective on how audience behaviour, technology and platforms are reshaping India’s OTT and streaming ecosystem
05th January 2026BY Ruchika Jha
'Platform-agnostic storytelling has become essential'
Nisha Narayanan, Director & COO, RED FM, reflects on how cultural authenticity shaped radio in 2025 and why audio-led experiences, regulation and convergence will define radio’s future in 2026
05th January 2026BY Pritha Pahari
'In 2026 the defining trend is ‘Mastering the Many Indias'
Promeet Ghosh, MD & CEO, Crompton Greaves Consumer Electricals Limited, pens his perspective on the marketing and business trends that defined 2025 and will shape growth in 2026
05th January 2026BY Antora Chakraborty
'Attention will become the true currency'
Amin Lakhani, President – Client Solutions, WPP Media – South Asia, shares how 2025 reset media priorities and why AI, attention and trust will define the industry’s next phase
05th January 2026BY Jennifer Thomas
‘Agility won’t be a transformation project; it will become a permanent capability’
Dheeraj Sinha, Group CEO, FCB India and South Asia (now CEO, McCann) pens a piece on the creative shifts defining 2026
05th January 2026BY NEETA NAIR
'Print Is the Only Medium That Can Bring All Five Senses to Life'
Sivakumar Sundaram, CEO (Publishing), BCCL, pens a piece on how Print is evolving through sensory, mixed-reality and conversation-led innovation
05th January 2026BY NEETA NAIR
Geopolitics, nationalism and economic impact will drive TV news in 2026
Ashish Sehgal, CEO, Times TV Network & Chief Growth Officer, Times Media & Entertainment Network, pens a piece on TV trends for 2026
05th January 2026BY NEETA NAIR
'Even AI creations need compelling storytelling to truly come alive'
Harikrishnan Pillai, CEO and Co-Founder, TheSmallBigIdea, pens his view on how AI reshaped content in 2025 and the shifts digital agencies must prepare for in 2026
05th January 2026BY Ruchika Jha
Why is Tata telling two Diamond stories at once?
With Tanishq defending natural diamonds as legacy while Titan launches lab-grown beYon, can one group hold two meanings of value without weakening either story?
02nd January 2026BY Antora Chakraborty
IMPACT Hall of Fame 2025: The Countdown Reaches Ranks 12 and 13
Two standout campaigns that exemplify cultural relevance, creative insight and emotional resonance across India’s advertising landscape
31st December 2025BY TEAM IMPACT
Pexpo’s Dhurandhar Marketing: Vedant Padia on the Brand’s Growth Playbook
Vedant Padia, CEO, Pexpo, reflects on five years of the brand's growth, explaining how marketing, including the Dhurandhar association, is being shaped to deliver 30-40% growth going forward
31st December 2025BY Antora Chakraborty
Spectacle vs Sentiment: What AI Missed This Holiday Season?
AI took Holiday advertising into overdrive this season. But did the storytelling keep up with the spectacle?
31st December 2025BY Pritha Pahari
IMPACT Hall of Fame 2025: Ranks 15 & 14 Unveiled
Two standout campaigns that demonstrate how culture-driven storytelling and creative clarity continue to define the top tier of India’s advertising landscape
30th December 2025BY TEAM IMPACT
Is Sonic Branding Still Just a Jingle—or a Serious Growth Strategy?
As Nirma updates a familiar tune, marketers are asking: in today’s cluttered attention economy, can sonic branding still cut through noise and deliver lasting brand impact?
30th December 2025BY Yash Bhatia
IMPACT Hall of Fame 2025: Ranks 18 & 17 Revealed
Two campaigns that leaned into cricket, curiosity and cultural memory to turn everyday brand propositions into standout creative ideas
29th December 2025BY TEAM IMPACT
Find Out Who Made It to Ranks 21, 20 and 19 of IMPACT Hall of Fame 2025
Bold creative ideas, cultural resonance and standout executions define these campaigns in IMPACT’s Top 75 list for 2025
26th December 2025BY TEAM IMPACT
Rolling the Dice on Who We Were
Why Monopoly and Board Games Are the New Language of Childhood and Brand Love?
26th December 2025BY Gopika Mathur
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