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Early to Plan, Early to Retire……Live a Life that will forever Inspire!
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Purpose Premium: The Rise of Values-First Consumerism in India
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From Scandal to Stand-Up: How Brands Are Fighting Back in the Age of Deinfluencing
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Beyond Followers: The New Metrics That Define Influencer Success in 2025
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Akhil Iyer tells the story of how Benne Became Mumbai’s Most Loved Dosa Spot
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Inside India’s Bite-Sized Gaming Boom in Brand Marketing
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Sachin Is Reddit’s First Brand Ambassador, Here’s Why That’s Dividing the Internet
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Espresso Yourself: How Gen Z is Redefining India’s Café Culture
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Crafted by Code, Felt by Humans: The Future of Brand Expression
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How Malayalam ads redefined jewellery advertising over time
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The Fur Factor: How Pet Brands Are Winning with Emotion-Led Campaigns
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Root Cause, Real Results: Traya’s Holistic, Data-Driven Disruption to Hair Care
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A Barbie for Every Story: From Fashion Icon to Real-World Role Model
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Rewiring the Power Game: Luminous' Bold Leap into Smart, Sustainable Living
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Tesla’s Entry in India: Disruption, or the Dawn of a New Ecosystem?
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From Mechanics to Metaphysics: The Evolution of Marketing as a Life Force
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Human at Core, Digital to Fore: Federal Bank’s New Brand Strategy
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Seismic Shift or Window Dressing: Ad Industry Decodes New Cannes Lions Rules
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The LinkedIn Creator Boom and Why Thought Leadership is the New Influencer Goldmine
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Cricket in the Olympics 2028: A New Pitch for Indian Brands?
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IMPACT Stories
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Are we Fixing Ratings or Fueling a Deeper Trust Crisis?
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Is this the best time to be a financial influencer in India?
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KRBL’s India Gate Makes Debut in Edible Oils with ‘Uplife’; Targets Rs 50 Cr in FY25
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