neeta nair STORIES

Spotlight
CANNES LIONS BRINGS PALAIS-DES-FESTIVALS HOME
BY NEETA NAIR
Cover Story
Q2: THE GAME OF SURVIVAL FOR AD AGENCIES
BY NEETA NAIR
Spotlight
‘Demand for personal vehicles is expected to go up post the pandemic’
BY NEETA NAIR
Interview
‘THE FOCUS ON DIGITAL WILL GO UP MULTIPLE TIMES FOR MUTHOOT PAPPACHAN GROUP’
BY NEETA NAIR
More From Impact
Must strike balance between traditional & digital media: Lenovo CMO
BY NEETA NAIR
Cover Story
DIGITAL: BIGGEST GAINER OR LEAST HIT SECTOR?
BY NEETA NAIR
Spotlight
Of #MaaKeHaathKaKhaana and a generous Amul MD
BY NEETA NAIR
Interview
RIGHT TIME TO CREATE GOOD WORK, NOT LAUNCH AGENCY: SAURABH VARMA
BY NEETA NAIR
Cover Story
HOW ADS ARE MADE FROM HOME
BY NEETA NAIR
Interview
FAMILY: HOW PRASOON PANDEY MADE A ZERO BUDGET STAR-STUDDED AD FILM OUT OF HOME
BY NEETA NAIR
More From Impact
MARKETING: COVID-19’S ALARMING IMPACT
BY NEETA NAIR
Creative Zone
LATEST AD CAMPAIGNS
BY NEETA NAIR
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Our spends are minimal across all mediums right now: Vivo
BY NEETA NAIR
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CREATIVE AGENCIES: PITCHES, FELLOWSHIP AND ADVERTISING IN THE TIMES OF COVID-19
BY NEETA NAIR
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DIGITAL: THE LESSER BRUNT OF AD SPEND CUTS
BY NEETA NAIR

TOP STORY

SNICKERS BRINGS SWEET CHEER TO FRONTLINE

Yogesh Tewari, Marketing Director, Mars Wrigley talks about the brand’s latest campaign and tells us how it has always been vocal for local

MANAGING EXPECTATIONS: THE BALANCING ACT

FOLLOW YOUR DREAM: AVINASH PANDEY

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Jury Chair Avinash Pandey talks about the riveting #IMPACTTop30 jury process