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I lead a team of highly energetic journalists at IMPACT and together we aim to pack a punch with every edition we deliver. I cover the nuances of the vibrant Media and Advertising industry in India, regularly moderate webinars for the Group and enjoy conducting video interviews with the leaders in the A&M space.
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Eclectic and Electric
Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year
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