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neeta nair

Editor

neeta.nair@exchange4media.com

@neetanairhere

I lead a team of highly energetic journalists at IMPACT and together we aim to pack a punch with every edition we deliver. I cover the nuances of the vibrant Media and Advertising industry in India, regularly moderate webinars for the Group and enjoy conducting video interviews with the leaders in the A&M space.


More From Impact
Veteran advertising leader Rohit Ohri launches a culture consultancy, Ohriginal
BY NEETA NAIR

Cannes Lions 2025
THE CANNES LIONS ‘RUSH’
BY NEETA NAIR

Cannes Lions 2025
‘INDIA WILL SEE MORE JURY PRESIDENTS AT CANNES’
BY NEETA NAIR

Cannes Lions 2025
Dheeraj Sinha: At FCB, we don't engineer the agency to win Cannes Lions
BY NEETA NAIR

Interview
India’s 1st lockdown agency- Atom celebrates 5 years with 40% Y-o-Y revenue growth
BY NEETA NAIR

Interview
When Noise Helps You Focus
BY NEETA NAIR

Interview
‘Won’t be part of summer price war’
BY NEETA NAIR

Cover Story
Unfair T-Raid Practices?
BY NEETA NAIR

Interview
Re-Volvo-ing around Luxury
BY NEETA NAIR

More From Impact
Neeraj Bassi, Chief Growth Officer of Cheil quits, likely to join Ogilvy
BY NEETA NAIR

More From Impact
John Thangaraj, CSO of Havas Creative Network India quits, likely to join Dentsu
BY NEETA NAIR

Interview
Una- polo -getically Regal
BY NEETA NAIR

Cover Story
LEOpoly, but at what cost?
BY NEETA NAIR

More From Impact
Aalap Desai: ‘There might be a rise in controversial viral campaigns’ in 2025
BY NEETA NAIR

Cover Story
Hall of Fame
BY NEETA NAIR BY Aryan Khanna

More From Impact
Ashima Mehra: The Emphasis Will Be on Platform-Native Strategies in 2025
BY NEETA NAIR

More From Impact
Ram Cobain: ‘The Use of AI Will Become More Familiar and Intuitive’ in 2025
BY NEETA NAIR

More From Impact
Rahul Mathew: 'More Creative Intelligence Around AI' in 2025
BY NEETA NAIR

More From Impact
Paritosh Srivastava: Focus on ‘Real business solutions with measurable ROI’ in 2025
BY NEETA NAIR

Spotlight
Dheeraj Sinha, FCB Group India’s captain cool
BY NEETA NAIR

Spotlight
Why is it the end of the road for Wieden+Kennedy in India?
BY NEETA NAIR

Interview
Painting Nostalgia
BY NEETA NAIR

Interview
NEW NAME, OLD BANDHAN
BY NEETA NAIR

Interview
Palmolive Lathers up for a comeback
BY NEETA NAIR

Spotlight
Pivoting for Good
BY NEETA NAIR

Spotlight
The X factor in CX
BY NEETA NAIR

More From Impact
Exclusive: Swati Bhattacharya to be Global Head of GCPL's Lightbox Creative Lab
BY NEETA NAIR

Spotlight
Scarecrow experiments with a ‘human mascot’
BY NEETA NAIR

More From Impact
Fundamental wins pitch called by WeWork, to work on its brand campaign
BY NEETA NAIR

More From Impact
‘Iron Man’ of Amazon India, Kedar Ravangave joins Kotak Mahindra Bank
BY NEETA NAIR

Cover Story
India Loses Its Shine
BY NEETA NAIR

Interview
Creativity is such a powerful tool: John Mescal
BY NEETA NAIR

Talking Point
INDIAN CREATIVITY IS MUCH ABOVE AWARDS
BY NEETA NAIR

Interview
‘WE ARE USING CANNES AS A BACKDROP TO THINK ABOUT FUTURE STRATEGIES’
BY NEETA NAIR

Interview
‘Not All Work Is Right For Awards’
BY NEETA NAIR

Spotlight
Ogilvy Blazes a Trail
BY NEETA NAIR

Interview
‘India is a big market for talent & innovation’
BY NEETA NAIR

Interview
‘I didn’t want my successor to be a mini-me’
BY NEETA NAIR

Talking Point
‘Creativity is not just about fun and expression’
BY NEETA NAIR

Interview
Navigating the Conservative Korean Market with Creativity
BY NEETA NAIR

Interview
‘Generative AI is giving our employees superpowers’
BY NEETA NAIR

Interview
‘AI will help us go faster in producing content’
BY NEETA NAIR

Spotlight
Cannes Lions Festival of Creativity 2024 Begins With A Roar
BY NEETA NAIR

Spotlight
'Sideways is the Birbal to Clients' Problems'
BY NEETA NAIR

Cover Story
A Superhit Content Factory
BY NEETA NAIR

Cover Story
Building a new Dentsu
BY NEETA NAIR

Cover Story
'India is of critical importance to the global health of FCB’
BY NEETA NAIR

Talking Point
THROUGH THE GRAPEVINE: TOP LEADERS FROM MEDIA.MONKS- AZAZUL HAQUE & KIRAN RAMAMURTHY QUIT
BY NEETA NAIR

Interview
Wakefit: Lack of Legacy is a Blessing
BY NEETA NAIR

Spotlight
Breathless Films: Production Houses don't have Huge Margins
BY NEETA NAIR

Interview
'Havas India Will Grow By 30%, Third Year In a Row'
BY NEETA NAIR

Impact Feature
Media.Monks is Sprinting, Not Running
BY NEETA NAIR

Cover Story
Admakers like a Wow
BY NEETA NAIR BY Aryan Khanna

Cover Story
A Dream Run
BY NEETA NAIR

Cover Story
JWT'S FINALITY
BY NEETA NAIR

Impact Feature
'Madison is an Incredibly Focused Agency'
BY NEETA NAIR

Impact Feature
BBDO India's New Business Thrust
BY NEETA NAIR

Impact Feature
The Heart of Advertising
BY NEETA NAIR

Spotlight
'LKSS Has Grown By More Than 20% Every Year Since The Pandemic'
BY NEETA NAIR

Spotlight
Passing On the FCB India Baton
BY NEETA NAIR

Interview
A Royale Affair
BY NEETA NAIR

Spotlight
Havas On The Rise
BY NEETA NAIR

Cover Story
Cannes Do Better
BY NEETA NAIR

Spotlight
‘We are heavily focused on Generative AI’
BY NEETA NAIR

Spotlight
‘Atom is a force of nature in the Indian market’
BY NEETA NAIR

Spotlight
‘We do our best work on our biggest client’
BY NEETA NAIR

Spotlight
'There is a disconnect between awards and what works in real life for a brand'
BY NEETA NAIR

Spotlight
'Want to change the perception that we are a mainstream agency network'
BY NEETA NAIR

Spotlight
'Our Vanish entry on autism can be our Liquid Billboard this year'
BY NEETA NAIR

Spotlight
Adobe Uses AI to Unleash Creativity for All
BY NEETA NAIR

Cover Story
Can India Repeat History?
BY NEETA NAIR

Cover Story
A Stellar Year
BY NEETA NAIR

Spotlight
A Different Ball Game
BY NEETA NAIR

Impact Feature
‘India Is A Standout Market’
BY NEETA NAIR

More From Impact
Byju’s-owned Aakash calls for creative pitch
BY NEETA NAIR

More From Impact
Amazon Fresh to do next ATL campaign with Media.Monks
BY NEETA NAIR

Cover Story
The Challengers
BY NEETA NAIR

Talking Point
How AI Became Aditya Iyer
BY NEETA NAIR

Spotlight
‘We Only Have Multi-year Partnerships With Agencies’
BY NEETA NAIR

Talking Point
Coke Studio Travels from India to Bharat
BY NEETA NAIR

Cover Story
IMPACT’S CREATIVE HOTLIST
BY NEETA NAIR

Interview
Times Now no.1, says Rahul Shivshankar
BY NEETA NAIR

Cover Story
A New Dawn for The Hindu Group
BY NEETA NAIR

Talking Point
‘Xiaomi is as Indian as Any Company can be’
BY NEETA NAIR

Creative Zone
LATEST AD CAMPAIGNS
BY NEETA NAIR

Interview
A Powerful Glance
BY NEETA NAIR

Cover Story
Blueprint For Success
BY NEETA NAIR

Interview
FLYING HIGH
BY NEETA NAIR

Interview
How Wondrlab Went Back to School to get ‘WISR’
BY NEETA NAIR

CMO Interview
‘We Are Not Experts by Chance’
BY NEETA NAIR

CMO Interview
‘Spotify has had a great three-year run’
BY NEETA NAIR

Cover Story
Bad Men of Advertising
BY NEETA NAIR

Creative Zone
LATEST AD CAMPAIGNS
BY NEETA NAIR

Impact Feature
‘NOT TRADITIONAL OR DIGITAL ADS, IDEAS MOVE MARKETS’
BY NEETA NAIR

Cover Story
INDIA 2.0 AT CANNES LIONS 2022
BY NEETA NAIR

More From Impact
FLIPKART CALLS FOR CREATIVE & DIGITAL PITCH
BY NEETA NAIR

Cover Story
BLENDING STABILITY WITH AGILITY
BY NEETA NAIR

Spotlight
HOW IS IRG HELPING COMPANIES REALISE THEIR IKIGAI
BY NEETA NAIR

Cover Story
A MEDIA HOUSE WITH A HEART
BY NEETA NAIR

Interview
'AN AGENCY IS BIGGER THAN THE FACES REPRESENTING IT'
BY NEETA NAIR

TOP STORY

MARKETING WITH HUMOUR

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