We are nearing the conclusion of Cannes Lions 2024, and as of now, Ogilvy India, at 4 metals, is leading the race within the Indian contingent. Ogilvy India's Chief Creative Officers, Harshad Rajadhyaksha, Sukesh Nayak, and Kainaz Karmakar, come together to talk about their agency’s performance at Cannes this year, and how bringing youngsters to this Mecca of advertising will make them hungry for more wins. The super trio also shares their views on India’s overall performance, and what they make of it.
There has not been a year when the Ogilvy team has returned without a metal. Talking about his team’s performance this year, Sukesh Nayak shares, “I think we came here with a great body of work. We keep hoping for more, and we will hopefully come back next year with better work that will get us more metals.”
This year might not have been the best of the years for India as far as bagging Lions is concerned. Harshad Rajadhyaksha, however, reckons, “Every year brings its own unique work and challenges. While comparisons and competition are natural, what truly matters is celebrating our best work and knowing it met the brief, thrilled our clients, and resonated with consumers.”
These big platforms are a perfect place to inspire youngsters. Even this year, many youngsters picked their first Lion. Congratulating the youngsters of her team, Kainaz Karmakar says, “There are a few people in our office who won their first Lion this year. And we are super happy for them.” Further talking about the scale of brands she wants to work with, she adds, “I believe the best ideas should win, regardless of the brand's size. What truly matters is that the idea is relevant, supported by the brand, and absolutely kick-ass.”
