Tags Story

Creative Zone
Best Ads of August 2026
BY Antora Chakraborty
CMO Interview
Old Brand, New VYBE: Peter England’s Strategy To Reach Gen Z
BY Raaina Jain
Creative Zone
Ads In Focus
BY Antora Chakraborty
Interview
‘The Idea Was So Earnest, I Had to Execute it Well’
BY Debolina Datta
Interview
‘There Are Very Few Timeless Stories. This Was One of Them’
BY Debolina Datta
Impact Feature
Lights Camera Action
BY Debolina Datta
More From Impact
Ogilvy US CEO Lyndsey Corona exits; Laurent Ezekiel takes interim charge
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Antora Chakraborty
More From Impact
Pond’s revives ‘Googly Woogly Wooksh’ with a twist in new campaign
BY TEAM IMPACT
More From Impact
Rustomjee rolls out 'Thoughtfully Designed for Families' campaign with Ogilvy
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Antora Chakraborty
More From Impact
Coca-Cola launches football campaign centred on Indian fans
BY TEAM IMPACT
IMPACT Stories
From 30-Second Spots to Story Universes: The AI Shift in Brand Building         
BY Dipankar Mukherjee
Creative Zone
Best Ads Of June 2026
BY Antora Chakraborty
More From Impact
Leo India appoints Anish Kotian as Executive Director
BY TEAM IMPACT
Impact Feature
'Mother of all Problems'
BY NEETA NAIR
Cover Story
Rock Bottom
BY NEETA NAIR
IMPACT Stories
‘Don't assume the jury will take your word for it’: Liz Taylor & Kainaz Karmakar, Ogilvy
BY NEETA NAIR
IMPACT Stories
One Last Stroll Down the Riviera
BY TEAM IMPACT
IMPACT Stories
Cannes Lions 2026: India’s dry run continues as it fails to win any metal on Day 4
BY TEAM IMPACT

TOP STORY

Ads in Focus

Highlighting some of the memorable campaigns from the week gone by

The Closet Chronicles

Sports’ New Playing Field

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

ACKO’s Chief Marketing Officer, Nitin Khanna on Breaking Insurance’s Fear Code