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Creative Zone
Best Ads of February 2026
BY Antora Chakraborty

More From Impact
Ogilvy India rolls out humour-led campaign for PhonePe Mutual Funds
BY TEAM IMPACT

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Blenders Pride Packaged Drinking Water launches ‘The One And Only’ campaign
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Pritha Pahari

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Charged Pro Enters India with Anime-Style Film Rooted in Local Culture
BY TEAM IMPACT

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Tanvi Sanghi joins EFGH Brand Innovations as Executive Creative Director
BY TEAM IMPACT

IMPACT Stories
A Twisted Love Story: How Shoefix and Blinkit Fixed a Broken ‘Jodi’
BY Antora Chakraborty

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Ogilvy India Launches New CEAT Tyres Campaign Featuring Zoya Akhtar
BY TEAM IMPACT

Spotlight
The Valentine’s Divide
BY Anaum Shaikh

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Fevicol Shoefix Celebrates Valentine’s Day with ‘Jodi Salamat Rahe’ Campaign
BY TEAM IMPACT

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Jasprit Bumrah Reveals an Unfiltered, Playful Side in Sunfeast YiPPee!’s New Campaign
BY TEAM IMPACT

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Is WPP Planning to Bring Ogilvy, VML and AKQA Under One Umbrella?
BY TEAM IMPACT

IMPACT Stories
A Tale of Two Loves: Silk’s Romance, 5 Star’s Rebellion
BY Anaum Shaikh

Creative Zone
Ads in Focus
BY Pritha Pahari

More From Impact
Thums Up releases ‘Taste the Thunder’ anthem with Hanumankind and Vishal Dadlani
BY TEAM IMPACT

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Sunfeast Wowzers launches new ‘Cheesy Nahi Cheesier’ campaign
BY TEAM IMPACT

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Indriya Launches New Bridal Campaign Highlighting Personal Bridal Journeys
BY TEAM IMPACT

IMPACT Stories
‘The bravest decision was hiding the Colgate logo until the very end’
BY Yash Bhatia

IMPACT Stories
Best Ads 2025: Special Mentions
BY Yash Bhatia

IMPACT Stories
Best Ads 2025: A Great Idea, Brilliantly Executed
BY Yash Bhatia

TOP STORY

Best Ads of February 2026

February 2026 was an amalgamation of emotion & pop-culture vibe, with brands experimenting with playful narratives that shaped audience conversations


When Marketing Learns To Whisper


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