Brand: Mathrubhumi
Campaign: ‘Manassil Ennum Maveli’
AGENCY
Raju Menon
Managing Director & Miriam Paul, ACD, Maitri
“We wanted to move beyond the predictable visual language of Onam without moving away from what the festival stands for. This gave us an opportunity to celebrate people whose work is shaping Kerala in meaningful ways. Mathrubhumi’s understanding of Kerala and its people gave us the freedom to look beyond the familiar and tell stories that feel deeply rooted in the state.”
CLIENT
M. V. Shreyams Kumar
Managing Director, Mathrubhumi
“As a newspaper, our responsibility is not only to report the world as it is, but also to recognise those who are helping shape the world as it should be. Through this campaign, we wanted to celebrate people whose work has quietly shaped Kerala through knowledge, craft and invention. It is their contribution and legacy that we wanted to bring to the fore.”
Brand: Titan Raga
Campaign: ‘Your Way is Beautiful’
AGENCY
Puneet Kapoor
Chief Creative Officer, Ogilvy South
“Every day, women deal with small indignities: staring strangers, whispered judgments, tone-deaf co-workers. And the world barely notices the skill it takes to navigate them. Raga does. They turn each ambush into elegance, because this isn’t just niceness or adjusting, it’s the instinct of the modern woman.”
CLIENT
Ranjani Krishnaswamy
CMO, Watches & Wearables, Titan Company Limited
“We have always believed that beauty was never meant to live inside the rigid definitions of society. Because who really has the right to define what makes a woman beautiful, if not the woman herself? With this, Raga celebrates a beauty defined not by the world’s expectations, but by the woman who owns every contradiction within her and wears it with pride.”
Brand: Flipkart
Campaign: ‘Entertainment Ka Pardah’
AGENCY
Eesha Sharma, Malvika Thirani & Aditi Gujaran
Creatives, Talented
“Even the design of the pardah was born from the partnership, Inspired by Netflix’s iconic red streams, the curtains come in Netflix red and Flipkart blue. They will now be going live across buildings in Indian cities, so stay tuned.”
CLIENT
Pratik Shetty
Head of Growth and Marketing, Flipkart
“Entertainment is now a basic necessity and we look for entertainment in everything. So we used this insight to bring alive our partnership with Netflix, where you get your monthly Netflix membership with Flipkart orders.”
Brand: Beco
Campaign: #WarOnWhatsHidden
AGENCY
Ishita Misra and Pradyot Mokashi
Co-Founders, Colloquial
“Who doesn’t like a good brand war? Especially when it’s David taking on a Goliath. We just made sure our David came with sass, without being crass. In a time when every brand is trying to idiot-proof their communication, we wanted to give our consumer’s intelligence its due respect—a brand that sounds honest, that has nothing to hide, instead of being the loudest voice in the room.”
CLIENT
Aditya Ruia
Co-founder, BECO
“For decades, we have been taught to associate ‘clean’ with fragrance, foam and powerful advertising claims, without ever being encouraged to question what lies beneath the surface. Through the #WarOnWhatsHidden campaign, Beco aims to promote transparency and awareness and encourage consumers to make more informed choices.”
