Asian Paints has launched a new campaign for its Beautiful Homes Painting Services (BHPS), using the preparations for a wedding at home to highlight the challenges of managing a home makeover alongside a major family occasion.
The campaign brings together the service’s design and technology-led offerings, including colour and design guidance, AI-powered visualisation, professional execution and supervision, as well as a guaranteed on-time completion commitment.
One of the films showcases Sabyasachi-designed wallpapers, with different combinations being explored to reflect the family’s personal style. Another features the AI Colour Visualizer, allowing homeowners to preview how selected paint shades or wallpapers could look in their spaces before the work begins.
The films also focus on the role of professional supervision in managing the painting process, particularly when homeowners are occupied with wedding preparations and other arrangements. BHPS combines colour consultation, planning, mechanised painting tools and dedicated supervision across the painting journey.
The service’s guaranteed on-time completion commitment, backed by a 20% money-back assurance, is also central to the campaign, offering homeowners an additional assurance around timelines.
Speaking on the campaign, Amit Syngle, MD & CEO, Asian Paints, said, “When consumers transform their homes, they want the experience to be as seamless as the outcome. This becomes even more important during weddings and festive occasions, when every detail of the home comes into focus. Our new campaign brings this thought to life by showing how Beautiful Homes Painting Services takes care of the painting journey, from visualising the space and exploring colours and wallpapers to professional execution and timely completion. It allows homeowners to focus on the people and moments that make these occasions special, while we take care of the transformation.”
Sukesh Nayak, CCO, Ogilvy India, said, “A wedding home operates on an immovable deadline, maximum social stakes, and a family with absolutely zero bandwidth left to supervise. This is the exact moment a professional service like Asian Paints BHPS stops being a luxury and becomes an absolute necessity. It is also the most honest stage for the truest thing we can say about the service: hamari nazar ghar ki painting par. This isn’t just a line, it is the literal truth of what the service does.”
Beautiful Homes Painting Services is available across more than 1200+ towns and has served over 5.7 lakh consumers. The offering brings together colour consultation, planning, professional execution and supervision as an end-to-end painting service.
The new films include one focused on Sabyasachi-designed wallpapers and another featuring the AI Colour Visualizer and on-time completion proposition.
