Brand: Mondelez India
Campaign: #ThisNokJhokIsSweet
AGENCY
Sukesh Nayak
Chief Creative Officer, Ogilvy India
“There’s enough bitterness in the world but a little sweetness has the power to go a long way. With our latest Diwali campaign, we wanted to celebrate the familiar, playful quarrels between neighbours and how quickly they can melt into warmth when someone makes the first move.”
CLIENT
Vinay Subramanyam
Vice President – Marketing, Mondelez India
“Diwali has always been a time to pause, reconnect and celebrate the people around us. Our latest campaign tries to depict the beautiful and unique relationship that we Indians have with our neighbours—we bicker, we banter but underneath, there is bonhomie, especially during Diwali.”
Brand: BGMI
Campaign: ‘Soch Kum, Khel Maximum’
AGENCY
Shyam Nair
Executive Creative Director, 22feet
“You shouldn’t need a gaming resume to join your friends for a game of BGMI. You play to have fun. Getting good can happen along the way. That’s the pressure we wanted to take off. The campaign takes that hesitation and puts it where it belongs, in those spectacularly questionable life decisions that deserve a second thought. Life has enough of those. Playing BGMI needn’t be.”
CLIENT
Srinjoy Das
Director, BGMI Product Management and Marketing, Krafton India
“BGMI is India’s most recognisable gaming franchise and this year, we’ve worked hard to bring modes and maps which are extremely easy to pick up and play. One doesn’t need to think about the time it takes to master them. It’s casual, it’s instant, and doesn’t always need your squad or a schedule to play. ‘Soch Kum, Khel Maximum’ is all about that, just tap and jump into the lobby, anytime!”
Brand: Shiprocket
Campaign: ‘Toh Pehle Bata Deta’
AGENCY
Ira G
Chief Creative Officer, Toaster INSEA
“A delayed delivery can disrupt operations, affect customer experience and add stress to a business owner’s day. We wanted to bring this real challenge to life through humour, using a wedding setting and Manoj Pahwa so that the chaos reached an entertaining extreme. Shiprocket Quick fits naturally into the story, showing how technology can simplify everyday business operations.”
CLIENT
Kautilya Pandey
Senior Vice President and Head of Growth and Marketing, Shiprocket
“For many sellers, delivery delays are not just operational inconveniences, they can disrupt an entire day. With this film, we wanted to bring that insight to life through humour rather than simply discuss faster delivery. Shiprocket Quick is built for moments when waiting is not an option, and this becomes even more relevant during the festive season, when speed and reliability matter the most.”
Brand: Marzi by Primus
Campaign: ‘Life, Apni Marzi Se’
AGENCY
Krishan Jagota
Founder, Fluid
“Our need for connection, adventure and the freedom to make our own choices never really grows old. With Marzi, we wanted to show simple, relatable stories. A retired professor who hasn’t lost his sense of humour or optimism—looking for people to share it with. The campaign encourages rediscovering possibilities at a stage of life when the world often assumes you’re slowing down.”
CLIENT
Adarsh Narahari
Founder, Marzi by Primus
“For too long, ageing in India has been associated with slowing down, dependency and retirement. We believe it should be about freedom, discovery and new beginnings. At Marzi, we’re creating opportunities for people to make new friends, travel the world, discover new interests and lead more fulfilling lives. Suniel (Shetty) embodies this philosophy through his commitment to fitness, constant reinvention and enthusiasm for life.”
