Highly placed sources have told IMPACT that Hemant Shringy will be joining Wondrlab as the Chief Creative Officer and Managing Partner, starting next week. Shringy is the former CCO of FCB Ulka while Amit Akali has led Wondrlab on the Creative front all these years and is also the Co-founder.
Confirming the appointment to IMPACT Magazine, Amit Akali, Co-founder, Wondrlab, said, “I was looking at the right balance of a creative leader with hunger to achieve new creative benchmarks and drive culture. We’ve strengthened the organization by bringing Hemant on board. I’ve worked with him before, he blends craft with creative audacity, effectiveness with empathy. It’s the right time for Wondrlab to evolve, and Hemant is the right person to lead that evolution. I’m proud of what we’ve built and look forward to supporting him, our teams, and clients in this exciting next chapter.”
Shringy had joined FCB last year and was a key member of FCB's leadership team. With more than two decades of experience, Shringy has worked with brands such as P&G's Ariel, Whisper, Gillette, Visa, WhatsApp and eBay. Prior to FCB Shringy was at BBDO India and has also worked with agencies like Grey, Ogilvy and DDB Mudra through the course of his career.
Hemant Shringy told IMPACT, “I’m incredibly excited to be part of Wondrlab at such a pivotal moment. What Saurabh, Rakesh, Amit, and the team have built is visionary-- an agency network born in India, built for the world, combining tech, data, and creativity. I believe creativity should move beyond communication, it should shape every part of the marketing funnel. At Wondrlab, we’re placing creativity right at the core, and I can’t wait to help brands win in ways that are both joyous and transformative.”
Rakesh Hinduja, Co-founder, Wondrlab, added, “We’re thrilled to have Hemant join us. His work speaks for itself; bold, effective, and rooted in culture. But what excites me most is how he aligns with our mission: to redefine marketing by fusing creativity with platform-first thinking and technology. Hemant’s leadership will supercharge our ability to deliver effective, transformative solutions for our clients.”
Wondrlab was started by Saurabh Varma in 2020 as a platform first martech company. Interestingly their first ever acquisition was What’s Your Problem, the agency started by Amit Akali. After that it has gone on to acquire a host of companies including OPA, NEON, WebTalk - a Polish digital agency etc.
