Taking a break from the power-packed first day full of insightful discussions and celebrations at the ongoing Cannes Lions Festival of Creativity 2024, Bruno Bertelli, Global CEO, Publicis Le pub and CCO, Global, Publicis Worldwide chats with Neeta Nair, Editor, IMPACT magazine.
Bertelli, who has over two decades of experience working for international brands, including Diesel, Heineken, Barilla, Mercedes bets big on the power of AI in advertising going ahead. He quipped, “Basically it’s a tool, and it’s all about understanding the technicalities to brief it rightly. It depends on how good we are in briefing the AI. It will not steal our job for sure. It will help us to go faster in presentations and producing content. That’s the future of AI.”
On a separate note, he also advised the Indian ad industry leaders to take on an international approach, and focus less on the regional insights and trends. “We should have a bigger scale there because India can be the next Brazil,” he quipped.
