Tags Story

Spotlight
‘INDIAN TERRAIN’S ONLINE SALES HAVE INCREASED OVER 10X’
BY CHRISTINA MONIZ
Interview
HOW SAMCO KEEPS ITS ADVERTISING CLUTTER-FREE
BY Archana Khatri Das
Spotlight
HOW MACHO SPORTO’S ‘FEMALE GAZE’ GARNERED 26MN VIEWS
BY Anjana Naskar
Interview
WHY BYJU’S IS CELEBRATING REAL LIFE HEROES
BY Anjana Naskar
Spotlight
MOVING CLOSER TO THE INDIAN CONSUMER
BY NEETA NAIR
Spotlight
THE RISE AND RISE OF INFLUENCER MARKETING
BY TEAM IMPACT
Impact Feature
‘SIGNIFICANTLY INVESTED IN BRANDING OVER THE PAST SIX MONTHS’
BY Neeta Nair and Sunit Roy
Interview
NONE OF OUR AGENCIES HAVE BEEN CONSIDERED SUB-OPTIMAL: DENTSU TO IMPACT
BY NEETA NAIR
Cover Story
WHAT’S GOING ON AT DENTSU?
BY NEETA NAIR
Spotlight
THE BIG MARTECH WINNERS OF 2021
BY TEAM IMPACT

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‘INDIAN TERRAIN’S ONLINE SALES HAVE INCREASED OVER 10X’

Charath Narasimhan, Managing Director and CEO, Indian Terrain defines the brand’s efforts to drive a 50% growth in market share with its latest collection

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Manish Bandlish, MD, Mother Dairy speaks to Neeta Nair, Associate Editor, IMPACT