Infectious Advertising has appointed Abhijit Karandikar as Executive Creative Director.
Karandikar is a designer, art director and creative leader with over 30 years of experience in advertising. He spent more than two decades at Ogilvy & Mather, following earlier stints at Everest Advertising and Interact Vision.
His portfolio spans brands including Mondelez, Castrol, Pond’s, Star Plus, Star Sports, Tata Sumo, Amaron Batteries, Taj Mahal Tea, BCCI and the Indian Ministry of Health.
Karandikar’s work has won over 40 national and international awards, including honours at Cannes Lions, The One Show, London International Awards, Spikes Asia, Effies, Kyoorius and Goafest. His work has also featured in international creative publications such as Lürzer’s Archive, Communication Arts, Graphis Annual USA and The Work.
Beyond advertising, Karandikar pursues calligraphy and experimental visual design. His original works have been exhibited in the Netherlands and at Mumbai’s Nehru Centre.
Abhijit Karandikar, Executive Creative Director, Infectious Advertising, shared, “I am excited to work alongside industry legends like Ramanuj, Nisha and Siddharth. I’m also looking forward to collaborating with Akshay Kapnadak, whose work I have admired, and being part of the young and energetic team at Infectious.”
Commenting on the appointment, Infectious Advertising Founders- Nisha Singhania and Ramanuj Shastry said, “Great art always lifts the work to the next level. We have great expectations from Abhijit and wish him a great innings at Infectious.”
Akshay Kapnadak, Chief Creative Officer at Infectious Advertising, added, “Abhijit is a much-awarded art director, and we hope to win a lot with him—awards, accounts and, most importantly, client admiration.”
