Infectious Advertising has elevated Siddhartha Singh from Chief Operating Officer to Chief Executive Officer and Managing Partner.
The move comes as part of a leadership transition within the agency. Nisha Singhania, Co-Founder and Managing Partner, who has also served as CEO, will now focus on strategic initiatives and the agency’s next phase of growth.
Singh has been associated with the agency’s operational and organisational development, contributing to strengthening client relationships and supporting its growth trajectory. The company stated that he has played a key role in building operational processes and shaping internal culture.
In his new role, Singh will work closely with the founders to lead the agency’s next phase, focusing on integrating strategy and creative functions, while continuing to invest in talent and client partnerships.
Speaking on the elevation, Nisha Singhania and Ramanuj Shastry, Co-Founders and Managing Partners, Infectious Advertising stated, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Speaking on his new role, Siddhartha Singh, CEO, Infectious Advertising said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
The company stated that the leadership change reflects its focus on internal talent development and building a future-ready organisation.
