Brand: Google India
Campaign: ‘Samjhe. Samjhaaye. Raah dikhaye.’
AGENCY
Prasoon Joshi
Chairman, Omnicom Advertising India
“These are moments that have stayed with me, the kind where the question you type is never really the question you’re asking. When people are stuck, they don’t want information, they want to feel like they are understood. With AI Mode, we explored how Google Search could hold that kind of conversation quietly, without announcing itself, simply being there while someone thinks something through.”
CLIENT
Shekar Khosla
Vice President Marketing, Google India
“This campaign reflects how we continue to bring Google’s AI products to people in India boldly and responsibly, in ways that make a real difference to everyday life. Karan’s story captures a moment many can relate to: a dream, a difficult conversation and no clear starting point. AI Mode in Google Search can help people think through complex questions, practical options, and take their next step with confidence.”
Brand: MrMed
Campaign: ‘Kuch Hoga Toh Batana’
AGENCY
Chaitalli Roy and Tejas Mehta
Creative Leads, Narrative by CPR Global
“The hardest part was resisting the obvious route. Celebrating the caregiver, a person almost everyone has looked straight past, is not a conventional thing for a brand to do, and there was no template for it. We wanted everyone to feel it. That meant everything had to be made with the same care, the film, the voices of people telling their own stories, the print appeal, what happens on the ground.”
CLIENT
Devashish Singh
Co-Founder and CEO, MrMed
“Mr Iyer was one of our first customers, reaching out in August 2021 to buy cancer medicines for his wife. Over the next two years, he shared research, explored every possibility and fought alongside her. His journey taught us how far a caregiver will go for someone they love. Yet, we rarely ask how the caregiver is doing. ‘Care for the Caregiver’ is us asking. This one is for Mr Iyer, and everyone like him.”
Brand: Amazon
Campaign: ‘Bann Gaya ‘THE GREAT’ Khali on Amazon Great Indian Festival’
AGENCY
Arihant Jain
CEO
Shiv Nair
Sr. Creative Director, WLDD
“We take being silly quite seriously at WLDD. During a busy sale season, brands have to earn people’s attention. Sometimes, a simple idea and a good laugh do the job brilliantly. If The Great Khali wasn’t feeling great, the Great Indian Festival could bring that greatness back. We wanted to keep that simplicity and let the humour do its job.”
CLIENT
Varun Gulati
Head of Marketing (Prime, Events and Design Team), Amazon India
“India’s festive celebrations are incredibly diverse, but the way we shop for festivals is a great unifier. Amazon GIF enables these ‘great’ celebrations through great deals and offers. And so we partnered with The Great Khali to make his celebrations great as he upgrades everything on his festive shopping list, just like millions of our customers do as they celebrate festivals.”
Brand: CoinSwitch
Campaign: ‘A Safety Harness for the Crypto Market’
AGENCY
Ishan Bhattacharjee
Co-Founder - Plan2Shoot
“Working on this project with CoinSwitch was an incredibly exciting experience for us at Plan2Shoot. The team at CoinSwitch had complete clarity of thought and vision, which made the entire process seamless and allowed us to move quickly without compromising on the creative. And with Lohith, Monu and Rahul bringing their energy to the set, it was every bit as much fun as it was exciting.”
CLIENT
Lohith Ramachandra
Head – Brand Marketing, CoinSwitch
“For someone exploring Bitcoin for the first time, there is a lot to understand, from how a trade works to how prices can move. Market Protect gives eligible users a limited benefit on eligible BTC spot trades, and the campaign is about explaining that proposition in a simple, relatable way. Ronit and Darsheel helped us bring that idea to life without overcomplicating it.”
