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Festive Media Bets Shift Upstream As Brands Chase Intent Before Diwali Ad Inflation
BY admin

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Libas launches ‘Utsav’ campaign exploring the many expressions of Shakti
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EUME launches festive campaign offering gold coins to 100 customers
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AI-Powered Diwali Campaigns Illuminate Consumer Engagement in 2025
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Home Credit India Launches #UpgradeWaaliDiwali Campaign
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Cover Story
High-Stakes Festive Race
BY Pritha Pahari

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Instamart Launches ‘Perfect Pookkalam’ Feature to Make Onam Special 
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BigCity launches ‘Festive Reward Strategist’ to help brands build campaigns in minutes
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Sukhbir Joins Swiggy Instamart as InstaSanta for Festive Fun
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Elver Launches #GharAaneKaTyohar Campaign for Diwali
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Ghodawat Consumer Launches STAR Refined Oil Campaign with Raveena Tandon
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70% of Marketers Face Customer Retention Challenges Post-Festive: WebEngage
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Talking Point
SNACKS ON US!
BY Mansi Sharma

Cover Story
Festive Transformation
BY TEAM IMPACT

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D2H Celebrates Onam with a Heartwarming Film Campaign by LS Digital
BY TEAM IMPACT

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Hawkins’ Rakshabandhan Campaign Urges Thoughtfulness over Money
BY TEAM IMPACT

Interview
‘WE AIM TO DOUBLE OUR DISTRIBUTION OVER THE NEXT 12 MONTHS’
BY CHRISTINA MONIZ

CMO Interview
DELIVERING HOLISTIC WELLNESS IN TOUGH TIMES
BY Eularie Saldanha

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