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Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

BY Anushka Sengupta
Published: Oct 20, 2025 10:50 AM 
Ads in Focus

Brand: Titan | Campaign: Make Time for Loved Ones, this Diwali

AGENCY

Aarti Nichlani
Executive Creative Director, Ogilvy South

“Titan has always told stories that speak to the heart. ‘A Promise of Time’ is our way of encouraging people to take a pause from busy lives and make time for those who matter most — not just on special days like Diwali, but every day. And isn’t a Titan watch the perfect symbol of that promise?”

CLIENT

Aparna Ravi
Marketing Head, Titan Watches, Titan Company Limited

“With this campaign, we wanted to celebrate the thought of meaningful gifting, to remind people that when you gift a Titan, you are not just giving a watch, it is a promise to spend more time together. Utsav by Titan, our festive gifting campaign, is an expression of this promise.”


Brand: Birla Opus Paints | Campaign: Kya Iss Baar Diwali Cancel?

AGENCY

Sachin Kamble
Chief Creative Officer, Leo - South Asia

“With this film, we wanted to remind people that the festival isn’t about the scale of the celebration but the depth of the relationships at its heart. In the Birla Opus world, colour doesn’t just beautify walls, it brings warmth, togetherness and a reminder that wherever there is family, there is Diwali.”

CLIENT

Inderpreet Singh
Head of Marketing, Birla Opus Paints

“What makes festivals memorable are the emotions behind the preparations, the anticipation, the small surprises and the joy of being together. Our Diwali film celebrates the essence of togetherness, the warmth, the fun, and the love that makes this festival truly special. Through this film we also highlight the role of colours in making homes, and lives, more beautiful when shared with our loved ones.”


Brand: AMD | Campaign: Fast at Work, Bright at Heart

AGENCY

Gaurav Arora
Co-founder, Social Panga

“The only light you should need this Diwali is from diyas, not your laptop screen. With AMD, we wanted to show how technology and AI can actually give time back, helping you complete your work faster and more efficiently.”

CLIENT

Vinay Sinha
Corporate Vice President, India Sales, AMD

“This film beautifully captures that belief. With our processors delivering exceptional speed and performance, we want users to spend less time waiting on their devices and more time celebrating with the people who matter most.”


Brand: Tanishq | Campaign: India Wali Diwali!

AGENCY

Arpan Bhattacharyya
Head of Creative (Copy), South, Lowe Lintas

“For Indians who have been living abroad for a significant amount of time, the festive season is when the heart yearns the most for home. This is what we wanted to tap into for Tanishq International’s Diwali ad, with a story told through the eyes of a little girl who has never experienced Diwali in India.”

CLIENT

Aditya Kejriwal
Head of Marketing, International Business - Titan Company Limited

“Diwali isn’t just a festival, it’s an emotion that connects us to our roots, no matter where in the world we are. India Wali Diwali is a tribute to that feeling of belonging, to the memories we cherish, the traditions we carry, and the connections that define us across distances.”

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  • TAGS :
  • festive marketing
  • Tanishq
  • Lowe Lintas
  • Titan Company Limited
  • Titan
  • Ogilvy South
  • Arpan Bhattacharyya
  • Gaurav Arora
  • Social Panga
  • Birla Opus Paints
  • family bonding
  • Sachin Kamble
  • Inderpreet Singh
  • AMD
  • Aparna Ravi
  • Aarti Nichlani
  • Aditya Kejriwal

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Birla Opus Paints’ Diwali Campaign Celebrates the Joy of Togetherness

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