Tanishq has unveiled its latest campaign Mriganka. Rooted in celebration and imagination, this mystical narrative introduces Mriganka, a new jewellery collection inspired by mythical realms and dreamlike worlds.
Conceptualised by Lowe Lintas, the film brings to life a universe of floating palaces, flora, and golden beings, a fusion of artistry and heritage.
Set against the timeless charm of the golden-era classic Khoya Khoya Chand, the film features former Miss World and actress, Manushi Chhillar. As she adorns pieces from the festive collection, each design becomes a portal to a fantastical journey.
Speaking on the launch of the film, Pelki Tshering, Chief Marketing Officer, Tanishq, shared, “Mriganka is born from the belief that a woman’s festive jewellery should hold every layer of who she is — her pride in heritage, her love of beauty, and her hopeful, forward-looking spirit. Each piece is imagined as more than an ornament; it is a world she can step into. A bold motif, a fluid line, a hint of whimsy — every detail carries a spark of magic that honours her individuality. Our film opens the doors to this enchanted realm. Floating palaces, fantastical blooms, mythical beings — together they reflect the richness and wonder of the women who wear Mriganka. To the timeless strains of Khoya Khoya Chand, Manushi Chhillar becomes that woman — not merely adorned, but alive in the world we dreamed. Mriganka - a magical realm is our ode to her — to celebration, to imagination, and to the women who keep tradition ever new.”
Speaking on the campaign film, Litna Das, Executive Director, Head of Creative, Art, Lowe Lintas, South, said, “Mriganka, a magical realm was truly an exciting piece to create. We wanted to immerse audiences in a magical, mystical world where light, celebration and togetherness took center stage. The Mriganka film brings alive not just the brilliance of Tanishq jewellery, but also celebrates the inspiration behind the collection to the fullest that feels festive and mystical.”
