August brought a new wave of creativity with brands pushing boundaries and tugging at heartstrings. This month’s standout ads showcased a range of emotions, from heartwarming moments of love and connection to laugh-out-loud humour that left audiences in stitches. With surprising twists and thought-provoking narratives, these ads not only captured attention but also sparked conversations.
Campaign: Brothers, Written By Sisters
Tanishq’s ‘Brothers, Written by Sisters’ beautifully repositions Raksha Bandhan, portraying the sibling bond as one of mutual respect and growth. By capturing the tender give-and-take between brothers and sisters, the campaign brings the festival back to its roots, a celebration of equality, empathy, and shared companionship.
Brand: Tanishq
Agency: Talented
Creators: Creatives Tanima Kohli and Leena Gupta; PG Aditiya, Co-Founder & CCO; Binaifer Dulani, Founding Partner & Creative and Amith Nair, Creative; Talented
Campaign : Special Mehmaan Aayenge?
Birla Opus Paints’ Ganesh Chaturthi film captures the festival’s spirit through the innocence of a child’s wish to welcome Bappa home. Rooted in its ‘Duniya Ko Rang Do’ philosophy, the campaign highlights how colours and painted spaces become part of festive joy, transforming homes into havens of togetherness, devotion, and celebration.
Brand: Birla Opus Paints
Agency: Leo India
Creator: Sachin Kamble, Chief Creative Officer, Leo, South Asia
Campaign : Fans, Not Owners
Škoda Auto India’s ‘Fans, Not Owners’ campaign celebrates 25 years of the brand’s journey in India by shifting focus from ownership to pure admiration. Told through the playful imagination of child, the film captures the magic and pride Škoda inspires, where every admirer is already a fan at heart. Blending storytelling with brand value, the campaign bridges desire and decision, inviting countless admirers to finally make a Škoda their own.
Brand: Škoda Auto India
Agency: BBH India
Creator: Parikshit Bhattaccharya, Chief Creative Officer, BBH India
Campaign : Protein toh bas bahana hai
Godrej Yummiez’ ‘Protein Toh Bas Bahana Hai’ campaign playfully redefines snacking by putting kids in charge of family food choices. With humour and affection, the films flip the parent-child dynamic, showing children championing protein-rich chicken nuggets that blend taste with nutrition, making smarter snacking both fun and irresistible.
Brand: Godrej Foods Ltd
Agency: Godrej Creative Lab
Creator: Swati Bhattacharya, Global Head, Godrej Creative Lab
Campaign : Some Things Grow Unbelievably Fast
The ‘Some Things Grow Unbelievably Fast’ campaign taps into India’s explosive shift toward digital payments, using Navi UPI as a lens to showcase how seamlessly UPI has become part of everyday life. By blending scale with simplicity, the film celebrates the rapid rise of UPI as a trusted, home-grown innovation transforming the way the nation transacts.
Brand: Navi Technologies Limited
Agency: Sideways
Creator: Abhijit Avasthi, Founder, Sideways
