Nestlé MILKMAID has released its latest television commercial (TVC) focusing on the experience of making desserts at home. Conceptualised by BBH India, the film has been directed by filmmaker Ram Madhvani.
The TVC introduces MILKMAID’s new reusable pack, developed for convenience in everyday use. The packaging is designed to allow consumers to use, store, and reuse the product with ease.
Manav Sahni, Head, Dairy Business, Nestlé India, said, “MILKMAID enjoys a timeless legacy that lives on in kitchens across India. With every generation, it has reinvented itself while staying true to the promise of great taste. With this film, we celebrate the joy of homemade desserts and inform the consumers how MILKMAID, with its signature taste elevates their flavour."
Parikshit Bhattaccharya, Chief Creative Officer, BBH India added, “It is always a delight to tell a new story for MILKMAID – the window to a world of desserts for Indian families for over a century. To add Yummazing next to the much-revered brand has been our privilege and we hope it adds to the shared vocabulary of mothers and kids while describing every dessert made with MILKMAID.”
MILKMAID, established over a century ago, continues to be used in both traditional and modern dessert-making across Indian households.
