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Ads in Focus

Here’s IMPACT’s pick of this week’s most creative campaigns that deserve your attention

BY Anushka Sengupta
Published: Aug 25, 2025 10:45 AM 
Ads in Focus

BRAND: Škoda Auto India
Campaign: Fans, Not Owners

AGENCY

Parikshit Bhattaccharya
Chief Creative Officer, BBH India

“Škoda was never ‘just a car.’. It was always an emotion. With the ‘Fans, Not Owners’ campaign, we’ve tapped into the love and passion of fans. The campaign celebrates 25 years of adoration and loyalty in a way that’s real and heartfelt.”

CLIENT

Ashish Gupta
Brand Director Škoda Auto India

“As we celebrate 25 incredible years in India, it’s this deep emotional connection that powers us forward. Our new campaign, ‘Fans, Not Owners’, is not just a celebration of our journey, but a reflection of the passion our fans bring to the brand, alongside the relentless commitment of our team and the strength of our dealer partners.”


BRAND: Birla Opus Paints
Campaign: Special Mehmaan Aayenge?

AGENCY

Sachin Kamble
Chief Creative Officer, Leo, South Asia

“Birla Opus has always celebrated the transformational power of colours in our lives. With this film, we capture that sentiment through the innocent eyes of a child and his heartfelt wish to welcome Bappa home. The film shows how Birla Opus goes beyond just beautifying walls, they help transform homes into spaces of celebration and love.”

CLIENT

Inderpreet Singh
Head – Marketing, Birla Opus Paints

“Ganesh Chaturthi is a time of celebration, bringing homes and neighbourhoods alive. With this heartwarming film, we wanted to tell this story through the eyes of a child welcoming Bappa home for the very first time. Paints play a unique role on such occasions, transforming spaces and adding colour to the memories that will be cherished for years.”

  • TAGS :
  • BBH India
  • ŠKODA AUTO India
  • South Asia
  • Ashish Gupta
  • Birla Opus Paints
  • Sachin Kamble
  • Inderpreet Singh
  • Leo
  • Parikshit Bhattacharya

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