BRAND: Tanishq
Campaign: Brothers, Written By Sisters
AGENCY
Tanima Kohli and Leena Gupta
Creatives, Talented
“It’s rare to get a chance at a sequel, especially one that feels so close to the heart. As we brought the series back, we wanted to push the envelope further. Every scene was built to reflect different facets of a sibling bond.”
CLIENT
Pelki Tshering
Chief Marketing Officer, Tanishq
“With ‘Brothers Written by Sisters’, we turn the lens to the sibling bond — one where a sister often becomes a boy’s first mirror to empathy, fairness, and emotional growth. Through this story, we continue to imagine the world through her eyes — a world gently, powerfully written by women.”
BRAND: Sebamed
Campaign: Baby Sebamed | The Best Protection after the Womb
AGENCY
Sachin Kamble
Chief Creative Officer, Leo - South Asia
“Inspired by real visuals of babies inside the womb smiling, cocooned in comfort, we captured the purest form of protection and care. This is the first time that a campaign in this category has shown a raw depiction of the lead-up to and the period of birth, without losing its warmth and tenderness.”
CLIENT
Philip Kuncheria
Country Head, Sebamed
“As your baby takes their first breath in a new world, from the quiet safety of the womb to the wonder of your arms, their delicate skin deserves that same gentle protection, with the power of pH 5.5. This campaign captures that beautifully in a real & raw form, touching an emotional chord with parents & parents-to-be.”
BRAND: JSW MG Motor India
Campaign: EV Sahi Hai
AGENCY
Amit Nandwani
National Creative Director, Cheil X
“We believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice.”
CLIENT
Udit Malhotra
Head of Marketing, JSW MG Motor India
“This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption.”
BRAND: Navi Technologies Limited
Campaign: Some things grow unbelievably fast
AGENCY
Abhijit Avasthi
Founder, Sideways
“The objective was to stand out with our ads from the other UPI players in the market. The fact that Navi is unlike any other UPI app is the reason why it has grown so fast. After that, it was just a matter of sprinkling some quirk and making something memorable.”
CLIENT
Rajiv Naresh
CEO, Navi Technologies
“We’ve let Navi UPI’s growth speak for itself until now. This campaign puts a spotlight on that journey and captures our momentum in a way that’s simple and memorable. Navi UPI has reached millions in two years, but what we’re building is bigger - a sustained, fast-scaling payments destination for Indians.”
