Cheil X has appointed Ankit Singh as National Strategy Director, reporting to Jitender Dabas, CEO, Cheil X. In his new role, Singh will lead the agency’s strategic direction across all Cheil X companies in India.
This appointment is part of Cheil X’s broader efforts to restructure its leadership team and position itself as a full-funnel agency offering integrated services across content, commerce, and experience.
Singh joins from Hilton, where he was Director – Brand Marketing, South Asia. Prior to that, he led the strategy function at Leo Burnett, North, and played a role in expanding BBH Delhi. His past work includes brand strategy for companies such as PepsiCo, Coca-Cola, Reckitt, Unilever, Niva Bupa, Blackberrys, Apple, Uber, and Tinder.
Jitender Dabas, CEO, Cheil X, said, “I’ve always believed that a strong strategic core doesn’t just solve business problems for brands - it shapes the agency’s ability to stay ahead of change. Ankit brings his expertise of partnering with big global and Indian brands and an astute understanding of what marketing and brands need today. We are building a winning team — and Ankit will be a key player in that formation.”
Ankit Singh, National Strategy Director, Cheil X, said, “Data and technology are reshaping how brands connect with people, and Cheil has long been at the forefront of this shift — creating connected experiences across the consumer journey. I’ve always been drawn to building new things, so when Jeetu shared his bold vision for Cheil X, it felt like the perfect moment and the right place to build a future‑ready agency that delivers impact at scale.”
Singh has been featured in WARC, CNBC, and AFAQS, and has received recognition including the Effies, Cannes Lions, the WARC Prize for Asian Strategy, and Impact’s 30 Under 30.
This announcement is part of Cheil X’s ongoing initiative to bring together leaders across strategy, creativity, technology, and experience design.
