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anushka sengupta STORIES

anushka sengupta

Senior Correspondent

anushka.sengupta@exchange4media.com

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Where business meets creativity: Ex-BFSI journalist at The Economic Times, now a brand storyteller, exploring the dynamic world of marketing and advertising. Dedicated to crafting compelling narratives and analysing industry trends, fueled by a passion for innovative advertising and creative expression.


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VIDEO INTERVIEW: Geetanjali Chugh Kothari on Generali Central Life’s Brand Refresh
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Blending Strategy and Style: Inside Starbucks India’s Culture-First Playbook
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From Tool to Talent: Meta’s Vibes Turns AI Into the New Creator
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Creative Zone
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Cover Story
BFSI Breaks The Mould
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IMPACT Stories
VIDEO INTERVIEW: Inside Asian Paints’ playbook of emotion, innovation and luxury branding
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Creative Zone
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Bappa’s Brandwagon: Faith, Footfalls & Full-Page Ads
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IMPACT Stories
VIDEO INTERVIEW: Ragini Hariharan on How Himalaya is Reimagining Skincare for a New Era
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Creative Zone
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Cover Story
People & Growth
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Interview
Backbay: Boxed, not Bottled
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Popeyes Spreads its Wings
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Jokes Mean Business
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IMPACT Stories
VIDEO INTERVIEW: BlueStone CEO Gaurav Singh Kushwaha on the IPO and beyond
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VIDEO INTERVIEW: Bhumi & Samiksha Pednekar launch Backbay
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Rakhi Gets a Gen Z Makeover: How Brands Are Rewriting the Festive Playbook
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‘Plan is to add 30–40 Popeyes stores every year and get to 250 stores,’ says Jubilant CEO
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The Fur Factor: How Pet Brands Are Winning with Emotion-Led Campaigns
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Creative Zone
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Hall of Fame: Best Ads of June 2025
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CMO Interview
The Caratlane to Chic
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CMO Interview
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Cannes Lions 2025
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Cannes Lions 2025
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CMO Interview
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CMO Interview
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Creative Zone
RAD ADS OF THE WEEK
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TOP STORY

Hall of Fame: Best Ads of November 2025

From humour to hard-hitting truth, IMPACT’s best of November honours the ads that pushed creativity forward & proved the power of ideas still wins


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