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anushka sengupta STORIES

anushka sengupta

Senior Correspondent

anushka.sengupta@exchange4media.com

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Where business meets creativity: Ex-BFSI journalist at The Economic Times, now a brand storyteller, exploring the dynamic world of marketing and advertising. Dedicated to crafting compelling narratives and analysing industry trends, fueled by a passion for innovative advertising and creative expression.


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Cover Story
OOH-Pen for Business
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Creative Zone
RAD ADS OF THE WEEK
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High Performance Delivered
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Diversity Drives Dialogue
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Bank breaking Billboards
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