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anushka sengupta STORIES
Where business meets creativity: Ex-BFSI journalist at The Economic Times, now a brand storyteller, exploring the dynamic world of marketing and advertising. Dedicated to crafting compelling narratives and analysing industry trends, fueled by a passion for innovative advertising and creative expression.
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‘Humans Respond to Humans, not Code'
In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age
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