anushka sengupta STORIES

anushka sengupta

Senior Correspondent

anushka.sengupta@exchange4media.com

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Where business meets creativity: Ex-BFSI journalist at The Economic Times, now a brand storyteller, exploring the dynamic world of marketing and advertising. Dedicated to crafting compelling narratives and analysing industry trends, fueled by a passion for innovative advertising and creative expression.

IMPACT Stories
Blending Strategy and Style: Inside Starbucks India’s Culture-First Playbook
BY Anushka Sengupta
Creative Zone
Ads in Focus
BY Anushka Sengupta
IMPACT Stories
How Piyush Pandey Gave Brands a Heartbeat
BY Anushka Sengupta
IMPACT Stories
Piyush Pandey: The Adman Who Taught India to Be Itself
BY Anushka Sengupta
IMPACT Stories
This Year Diwali Ads Found Their Funny Bone
BY Anushka Sengupta
Creative Zone
Ads in Focus
BY Anushka Sengupta
IMPACT Stories
Campa’s Cool Move: No Surge, Just Trust
BY Anushka Sengupta
IMPACT Stories
From Tool to Talent: Meta’s Vibes Turns AI Into the New Creator
BY Anushka Sengupta
Creative Zone
Ads in Focus
BY Anushka Sengupta
IMPACT Stories
Kerala's Football Fever: Shashi Tharoor, Prithviraj and Basil break the internet
BY Anushka Sengupta
IMPACT Stories
20 Stores, 10 Days: Vivek Oberoi’s Glittering Leap with Solitario
BY Anushka Sengupta
Creative Zone
Ads in Focus
BY Anushka Sengupta
Cover Story
BFSI Breaks The Mould
BY Anushka Sengupta
IMPACT Stories
VIDEO INTERVIEW: Inside Asian Paints’ playbook of emotion, innovation and luxury branding
BY Anushka Sengupta
Creative Zone
Ads in Focus
BY Anushka Sengupta
Creative Zone
Ads in Focus
BY Anushka Sengupta
Cover Story
AI - New Money Spinner for Agencies
BY Anushka Sengupta
Creative Zone
Ads in Focus
BY Anushka Sengupta
Interview
Walls of Wonder
BY Anushka Sengupta
IMPACT Stories
Bappa’s Brandwagon: Faith, Footfalls & Full-Page Ads
BY Anushka Sengupta
IMPACT Stories
VIDEO INTERVIEW: Ragini Hariharan on How Himalaya is Reimagining Skincare for a New Era
BY Anushka Sengupta
Creative Zone
Best Ads of August 2025
BY Anushka Sengupta
Cover Story
People & Growth
BY Anushka Sengupta
Creative Zone
Ads in Focus
BY Anushka Sengupta
Interview
Backbay: Boxed, not Bottled
BY Anushka Sengupta
Creative Zone
Ads in Focus
BY Anushka Sengupta
Interview
Popeyes Spreads its Wings
BY Anushka Sengupta
Impact Feature
Jokes Mean Business
BY Anushka Sengupta
IMPACT Stories
VIDEO INTERVIEW: BlueStone CEO Gaurav Singh Kushwaha on the IPO and beyond
BY Anushka Sengupta
Creative Zone
Ads in Focus
BY Anushka Sengupta
Cover Story
Freedom From Scams
BY Anushka Sengupta
IMPACT Stories
VIDEO INTERVIEW: Bhumi & Samiksha Pednekar launch Backbay
BY Anushka Sengupta
IMPACT Stories
Rakhi Gets a Gen Z Makeover: How Brands Are Rewriting the Festive Playbook
BY Anushka Sengupta
IMPACT Stories
‘Plan is to add 30–40 Popeyes stores every year and get to 250 stores,’ says Jubilant CEO
BY Anushka Sengupta
IMPACT Stories
'My Cook Used ChatGPT': Shekhar Kapur on AI, Masoom 2 and Reinventing Cinema
BY Anushka Sengupta
Creative Zone
Best Ads of July 2025
BY Anushka Sengupta
Creative Zone
Ads In Focus
BY Anushka Sengupta
CMO Interview
BGMI’s Bold Brandplay
BY Anushka Sengupta
IMPACT Stories
Espresso Yourself: How Gen Z is Redefining India’s Café Culture
BY Anushka Sengupta
IMPACT Stories
The Fur Factor: How Pet Brands Are Winning with Emotion-Led Campaigns
BY Anushka Sengupta
Creative Zone
Ads In Focus
BY Anushka Sengupta
Creative Zone
Ads In Focus
BY Anushka Sengupta
Creative Zone
Hall of Fame: Best Ads of June 2025
BY Anushka Sengupta
CMO Interview
The Caratlane to Chic
BY Anushka Sengupta
Cover Story
Health InfluenceRx
BY Anushka Sengupta
Creative Zone
Ads In Focus
BY Anushka Sengupta
CMO Interview
Bean There, Brewed That!
BY Anushka Sengupta
Creative Zone
ADS IN FOCUS
BY Anushka Sengupta
Cannes Lions 2025
FCB wins three Golds, India's Day 4 tally stands at 5
BY NEETA NAIR BY Anushka Sengupta
Cannes Lions 2025
India Reclaims the Spotlight on Day 3 of Cannes Lions with 14 metals
BY NEETA NAIR BY Anushka Sengupta
Cannes Lions 2025
India Roars Back at Cannes Lions with 9 Metals on Day 3
BY NEETA NAIR BY Anushka Sengupta
Cannes Lions 2025
India’s Cannes Momentum Eases with Three Wins on Day Two
BY NEETA NAIR BY Anushka Sengupta
Cannes Lions 2025
India's Creative Firepower Shines at Cannes Lions 2025 with 9 Metals Across Categories
BY Anushka Sengupta
Cannes Lions 2025
India Roars at Cannes Lions 2025 with 7 Metals and Creative Might
BY Anushka Sengupta
Creative Zone
Ads In Focus
BY Anushka Sengupta
Spotlight
Topical Titans of Marketing World
BY Anushka Sengupta
More From Impact
Dadvertising Done Right
BY Anushka Sengupta
More From Impact
Exclusive: Adhish Zaveri, VP – Marketing at Shaadi.com, Moves On After Six Years
BY Anushka Sengupta
Creative Zone
Hall of Fame: Best Ads of May 2025
BY Anushka Sengupta
Creative Zone
Ads In Focus
BY Anushka Sengupta
CMO Interview
Hyundai & Pankaj Tripathi, The Dream Duo?
BY Anushka Sengupta
Creative Zone
ADS IN FOCUS
BY Anushka Sengupta
Creative Zone
ADS IN FOCUS
BY Anushka Sengupta
Spotlight
MOTOROLA MASTERS AI?
BY Anushka Sengupta
Creative Zone
ADS IN FOCUS
BY Anushka Sengupta
CMO Interview
FINOLEX: WIRED FOR SUCCESS
BY Anushka Sengupta
Impact Feature
PEAKING THROUGH PODCASTS
BY Anushka Sengupta
Creative Zone
IMPACT Ads Hall of Fame: April
BY Anushka Sengupta
Spotlight
Taj of Tunes
BY Anushka Sengupta
Creative Zone
RAD ADS OF THE WEEK
BY Anushka Sengupta
CMO Interview
Unlocking the Axis of Innovation
BY Anushka Sengupta
Creative Zone
RAD ADS OF THE WEEK
BY Anushka Sengupta
Spotlight
Brand Master Gogo
BY Anushka Sengupta
Cover Story
Test-Drive Delivered
BY Anushka Sengupta BY Shalinee Mishra
Creative Zone
RAD ADS OF THE WEEK
BY Anushka Sengupta
Talking Point
Security Check for LinkedIn?
BY Pritha Pahari BY Anushka Sengupta
Creative Zone
IMPACT Ads Hall of Fame: March
BY Anushka Sengupta
Cover Story
Ghibli Magic Delivered
BY Anushka Sengupta
Creative Zone
RAD ADS OF THE WEEK
BY Anushka Sengupta
Spotlight
Cricket’s Marketing Pitch
BY Anushka Sengupta
Creative Zone
RAD ADS OF THE WEEK
BY Anushka Sengupta
CMO Interview
PhonePe Payments
BY Anushka Sengupta
Creative Zone
RAD ADS OF THE WEEK
BY Anushka Sengupta
CMO Interview
Malaika’s Mane Magic
BY Anushka Sengupta
Cover Story
OOH-Pen for Business
BY Anushka Sengupta
Creative Zone
RAD ADS OF THE WEEK
BY Anushka Sengupta
Cover Story
High Performance Delivered
BY Anushka Sengupta
Cover Story
Diversity Drives Dialogue
BY MANSI SHARMA & ANUSHKA SENGUPTA
Talking Point
Scan, Engage, Repeat!
BY Anushka Sengupta
More From Impact
India's Ad Market to Hit Rs 1.64L Cr in 2025: GroupM Report
BY Anushka Sengupta
Interview
MUTHOOT’S SUNHERI SOCH TO STAY GOLDEN
BY Anushka Sengupta
CMO Interview
BANK OF BARODA’S MASTER BLASTER MOVE
BY Anushka Sengupta
Interview
BIKAJI'S BIG BET - BIG B
BY Anushka Sengupta
Spotlight
MARKETING MOKSHA AT MAHA KUMBH
BY Anushka Sengupta
Talking Point
Logos: The Ultimate Ambassadors
BY Anushka Sengupta
Spotlight
Snacking on Digital Ads
BY Anushka Sengupta
More From Impact
Jayesh Yagnik: 'Hyper-Targeted, Data-Driven Ads Will Lead OOH in 2025'
BY Anushka Sengupta
More From Impact
Mansi Gupta: 'AR and VR Will Revolutionise Influencer Engagement' in 2025
BY Anushka Sengupta
Interview
Driving Your Dzire
BY Anushka Sengupta
More From Impact
Vaishal Dalal: AI and Predictive Analytics Will Transform OOH Advertising in 2025
BY Anushka Sengupta

TOP STORY

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

‘We wanted to shift the spotlight to the true currency of this industry - Talent’

Influencers on a payroll

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