BRAND: Dettol
Campaign: #DadsCanToo
AGECY
Nitin Pradhan
Group Executive Creative Director, Creative Head – Delhi, Leo India
“We saw that fathers didn’t lack the intent — they just lacked the cultural permission. This campaign gives them that nudge, the confidence to step in. It’s not about replacing moms, it’s about showing up with them. When dads step in early, moms step back from the burnout. And that’s balance. That’s shared parenthood.”
CLIENT
Kanika Kalra
Regional Marketing Director, Health, Reckitt – South Asia
“With the #DadsCanToo campaign, we’re proud to promote shared parenting by empowering fathers to participate confidently in baby care – especially in maintaining hygiene, supported by the trusted protection of Dettol Antiseptic Liquid. We strongly believe parenting is a partnership. This campaign is our effort to encourage greater involvement from fathers and ease the pressure on mothers.”
BRAND: Myntra
Campaign: Father’s Drip
AGECY
Manav Parekh
SVP and Executive Creative Director, Only Much Louder
“We love working with Myntra. They understand the simple thought that if we enjoy writing something, then there are higher chances people will enjoy watching it. So we creatively twisted a widely recognised and ‘boring’ financial concept like an ‘FD’ and turned it into ‘Father’s Drip’. And then we fully leaned into that narrative. So invest in FD folks.”
CLIENT
Monalisa Panda
Associate Director - Social Media Marketing, Myntra
“This campaign is a celebration of the unique charm and enduring influence that fathers bring to our lives, often in quiet, unconventional ways. With ‘Father’s Drip’, we’ve taken a lighthearted yet thoughtful approach to spotlight their style, which often goes unnoticed.”
