Campaign: Shark Tank India Season 5 | Registrations Now Open | Do Not Apply
Sony LIV’s latest Shark Tank India campaign takes a cheeky jab at hustle culture, urging viewers to keep making their bosses richer. With sharp humour and a satirical twist, it flips the corporate grind on its head, nudging aspiring entrepreneurs to back themselves instead.
Brand: Sony LIV
Agency: Moonshot
Creators: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi
Campaign: Renu Vs The City
St. Jude India’s Renu Vs The City campaign offers a hard-hitting look at the unseen struggles of families battling childhood cancer. Told through the eyes of young Renu, who lives on a footpath while undergoing treatment, the film lays bare the harsh choices many face between survival and a shot at recovery. It’s a stirring reminder of the need for safe, dignified care beyond just medical treatment.
Brand: St. Jude India ChildCare Centres
Agency: Ogilvy India
Creators: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak, CCOs, Ogilvy India
Campaign: From Basic to Wow, Superfast with Myntra M Now
Myntra’s latest campaign turns everyday chaos into a fashion moment with a playful courtroom twist. Featuring Vihaan Samat and Sumukhi Suresh as last-minute witnesses who arrive in pyjamas, the ad spins into comedy as they scramble for a stylish fix. With M-Now coming to the rescue, the courtroom transforms into a high-speed runway, proving that with the right app, you’re always just minutes away from a fashion save.
Brand: Myntra
Agency: Ogilvy India
Creators: Mahima Mathur & Shyan Gershon, Creative Directors, DDB Mudra Group
Campaign: Phone Wala Shagun
Cashify’s new campaign puts a clever spin on Indian wedding rituals, swapping cash with old smartphones in a hilariously relatable twist. From garlands to shagun, used devices take centre stage, turning cultural moments into memorable metaphors. With humour and insight, the campaign drives home one clear message — your old phone holds more value than you think.
Brand: Cashify
Agency: Dhindora Media
Creator: Jai Sahni, Founder, Dhindora Media
Campaign: #LiveTheAawaraLife
OPPO India’s new campaign is a spirited celebration of friendship, freedom, and living in the moment. Featuring Siddhant, Ishaan, and Pooja on an impromptu road trip, the film captures the magic of breaking free from the daily grind. Set to a reimagined Aawara Hoon, the Reno14 Series stars as the perfect travel companion — turning raw, candid moments into vivid memories.
Brand: Oppo India
Agency: Famous Innovations
Creator: Sumit Chaurasia, Founding Partner & Creative Head, Delhi, Famous Innovations
