BRAND: Amazon Prime
Campaign: Every Emotion, #ItsOnAmazonPrime ft. Manoj Bajpayee
AGENCY
Suyash Barve
Head of Creative, Manja
“As more and more content gets added to our screens, our classical understanding of genres has become too vague. There’s just so much to watch on Prime Video, that you simply have to be more specific. The perfect sutradhars for this journey were of course, our Family Man, Manoj Bajpayee and the star of Citadel: Honey Bunny, Samantha.”
CLIENT
Sonal Kabi
Director & Head of Marketing, Prime Video, India
“This campaign showcases our commitment to delivering a wide range of stories that capture a gamut of feelings that our viewers can relate to. ‘Every kind of emotion. It’s on Amazon Prime’ isn’t just a line—it’s a promise we deliver, day-in and day-out through our series and movies.”
BRAND: Myntra
Campaign: It’s You 2.0
AGENCY
Adarsh Atal
Chief Creative Officer, Tilt Brand Solutions
“To take the brand for more cohorts and newer audiences in the country, we relied on what fashion means to our large consumer base. We distilled it down to, that fashion isn’t just about what you wear– it’s about how it can transform your life.”
CLIENT
Abhishek Gour
Senior Director, Marketing, Myntra
“At Myntra, we see fashion as a powerful enabler of self-expression, confidence, and transformation— especially for a new generation of style-conscious consumers. With the ‘It’s You 2.0’ campaign, we spotlight relatable, aspiration-led stories that reflect the evolving fashion journeys of our audiences.”
BRAND: Himalaya Wellness Company
Campaign: Won’t Let You Fall
AGENCY
Naveen Raman
Executive VP & South Head, 82.5 Communications
“The insight we worked with was simple yet powerful — infallible friendship. Our narrative is around that unwavering friend which never lets you fall, especially when it comes to your hair fall concerns. The campaign blends this emotional truth with the beauty and purity of nature — values that have always been at the heart of the Himalaya brand world.”
CLIENT
Ragini Hariharan
Marketing Director - Beauty & Personal Care, Himalaya Wellness Company
“As a brand that champions nature-backed solutions, our new Bhringaraja campaign builds on the equity we hold in offering trusted, natural solutions for hair. This campaign is not just about reducing hair fall; it’s about celebrating the bond between friends who trust each other, just as they trust Himalaya’s Anti-Hair Fall Shampoo to care for their hair.”
BRAND: Fenesta
Campaign: Keep the Rain Out with Fenesta Windows & Doors
AGENCY
Titus Upputuru
Director
“I absolutely love the rains—they bring romance, chai, and pakoras. But without good windows and doors, they can cause havoc indoors. That’s where Fenesta comes in, ensuring rains stay beautiful. It was a joy directing this film— from directing Charlie to showing how maids are enjoying a whole new power and attitude in urban households.”
CLIENT
Susmita Nag
Head of Marketing, Fenesta
“This campaign takes a playful spin on a very real seasonal concern. At Fenesta, we believe the rains should be a joy—not a hassle.”
