July ushered in a vibrant mix of storytelling, blending sharp wit with deep emotion. This month’s standout ads showcased a range of emotions, from heartwarming moments of love and connection to laugh-out-loud humour that left audiences in stitches. The standout ads took viewers on a journey with unexpected twists, relatable narratives, and a bold dose of creativity. Brands continued to push the envelope, creating content that didn’t just grab attention, but lingered in hearts and conversations long after.
Campaign: Iss Rakhi har ehsaan ka hisaab hoga with Flipkart Invoisis
Flipkart’s Rakhi campaign, InvoiSIS, turns sibling favours into itemised invoices with a witty twist. Conceptualised by DDB Mudra Group and fronted by CA Rachana Ranade, it lets sisters bill their brothers for every skincare share and emotional bailout, redeemable via Flipkart wishlists.
Brand: Flipkart
Agency: DDB Mudra Group
Creators: Rahul Mathew, CCO, Gagandeep Bindra and Rahul Arcot, Group Creative Directors, DDB Mudra Group
Campaign: Truly Irresistible - Vinsmera Jewels
Vinsmera Jewels’ latest campaign featuring Mohanlal flips the script on gender norms. With the actor confidently wearing traditionally feminine jewellery, the viral ad declares, jewellery is for everyone.
Brand: Vinsmera Jewels
Agency: Nirvana Films
Creator: Director Prakash Varma
Campaign : CID's Biggest Mystery Yet: Bingo! Mad Angles Mystery Pickle
ITC’s Bingo! Mad Angles just dropped Mystery Pickle, a tangy twist that has even CID’s iconic trio on the case. With a clever crossover featuring ACP Pradyuman and gang, the campaign turns a flavour launch into a full-blown whodunnit, spicing things up with humour and nostalgia.
Brand: ITC Foods
Agency: Tonic Worldwide
Creator: Josna Joseph, Senior Creative Director, Tonic Worldwide
Campaign : Raju Bhaiya Ki Kahani
Bandhan AMC marks 25 years with ‘Raju Bhaiya Ki Kahani’—a nostalgic, music-led film that traces a common man’s journey from saving coins to investing for dreams. With warmth and relatability, the campaign celebrates the power of long-term investing and the trust it has built over decades.
Brand: Bandhan AMC Limited
Agency: TBWA\India
Creators: Govind Pandey, CEO, and Russell Barrett, Chief Creative Experience Officer (CCEO), TBWA\India
Campaign : It's You 2.0
Myntra’s new campaign ‘It’s You 2.0’ celebrates the everyday power of fashion to spark confidence, identity, and transformation. Through three relatable slice-of-life films it highlights how style can unlock self-expression and ambition. With a promise of 100% authentic brands, Myntra positions itself as the go-to fashion ally for a new generation across India.
Brand: Myntra
Agency: Tilt Brand Solutions
Creator: Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions
