BRAND: Myntra
Campaign: From Basic to Wow, Superfast with Myntra M-Now
AGENCY
Mahima Mathur
Creative Director, DDB Mudra
“Working on this campaign was a blast. We’ve all had those emergency fashion or beauty moments where superfast delivery would’ve been a game-changer. This campaign taps into that real, relatable rush, blending urgency and style in the best way.”
CLIENT
Abhishek Gour
Senior Director, Marketing, Myntra
“At Myntra, our vision is to redefine fashion with seamless, on-demand solutions for today’s fast-paced lifestyles. M-Now embodies this by delivering trend-first fashion and beauty essentials starting ~30 minutes across Bengaluru, Delhi-NCR and Mumbai. This new campaign blends humour with our promise of speed and style, positioning M-Now as the go-to for looking great—anytime, anywhere, without any compromises.”
BRAND: vivo
Campaign: Dreamchasers
AGENCY
Babita Baruah
CEO, VML India
“Gen Z are always charged up to fulfill their ambitions and are constantly finding unique ways to do so. The ‘Dreamchasers’ campaign for the Vivo Y-series is a celebration of this attitude. Mobile phones are not just a means of communication — they are tools of self-expression, empowering young people to realise their dreams.”
CLIENT
Geetaj Channana
Head of Corporate Strategy, vivo India
“With ‘Dreamchasers’, Vivo is deepening its connection with India’s youth. Suhana Khan’s journey resonates with this ethos, making her the perfect face for the campaign. Through this platform, Vivo aims to stand beside young dreamers as a partner in their journey, offering not just technology but inspiration and empowerment.”
BRAND: SBI Life Insurance
Campaign: #PapaHainNa - Papa Bhooltey Nahi
AGENCY
Sahil Shah
President, Dentsu Creative Isobar
“At Dentsu Creative Isobar, we’re honoured to partner with SBI Life once again with our inspiring Father’s Day campaign, ‘Papa Bhooltey Nahin.’ Through this film, we capture how purpose and presence beautifully align, as fathers build the nation while staying deeply rooted in the promises made to their loved ones.”
CLIENT
Ravindra Sharma
Chief of Brand, Corporate Communication and CSR, SBI Life Insurance
“Fathers are often the quiet constants in our lives — steady, selfless, and deeply committed. ‘Papa Bhooltey Nahin’, our latest digital film under SBI Life’s #PapaHainNa digital property, is a tribute to this silent formidable strength —the fathers who live their lives balancing responsibilities and relationships with unwavering dedication”
BRAND: NPCI Bharat BillPay Ltd
Campaign: Naukri Milegi? | Jaante Nahi Par Maante Hain
AGENCY
Gagandeep Bindra & Rahul Arcot
Group Creative Directors, DDB Mudra Group
“The insight driving this campaign stemmed from a simple truth: while Bharat Connect powers millions of daily bill payments, its name remains unfamiliar to most. This gap between utility and awareness became the foundation of our narrative — highlighting how a trusted service can be deeply embedded in people’s lives, yet remain invisible”
CLIENT
Noopur Chaturvedi
MD & CEO, NBBL
“With this campaign, we aim to make our purpose visible and assure every Indian of ease, safety, and reliability when managing their essential payments. Through relatable instances in this campaign, we aim to reaffirm Bharat Connect’s role in enabling India’s digital future.”
