AGENCY
Babita Baruah
CEO, VML India
“Our task was to leverage the ‘Garmi Ki Chhutti’ concept and integrate Virat Kohli in a more active way. The campaign stays true to the essence of what made the previous seasons successful, particularly with respect to the tone, characters, and themes, but shown in a more fun way”
CLIENT
Girish Hingorani
Vice President – Marketing (Cooling & Purification Appliances) & Corporate Communications, Blue Star Limited
“After two successful campaigns featuring Blue Star versus heat characters, we wanted to elevate the concept while ensuring it remained memorable. The new campaign highlights multiple ‘Garmi’ characters in various scenarios succumbing to the superior cooling of Blue Star Air Conditioners, with Virat Kohli playing a central role.”
AGENCY
Pearl Alex
Creative, Talented
“We did not want to make another colourful amusement park ad featuring beautiful, smiling youth. So we did the exact opposite – the ad begins outside Wonderla, with an uncle, who never smiles. Our audience might know what Wonderla looks like. The mindblow was a way to convey what it feels like (and what they’re missing out on.)”
CLIENT
Dheeran Choudhary
COO, Wonderla Holidays Ltd
“At Wonderla, we’ve always believed in creating experiences that stay with our guests long after they leave the park. With this campaign, we’re not just showcasing our rides—we’re redefining entertainment itself. In a world dominated by passive, screen-based amusement, Wonderla offers something refreshingly real, exhilarating, and immersive.”
AGENCY
Priya Pardiwalla
Chief Creative Officer, Steve Priya
“Most IPL films are all about high energy, high action, and high intensity. But what if fans saw their favorite cricketers in a way they’ve never seen before - fast asleep. Our goal was to carve out a distinct tone and voice, ensuring both the brand and category stood out in the noise, despite the challenges.”
CLIENT
Priyanka Salot
Cofounder, The Sleep Company
“Associating with a team that inspires millions with its winning spirit, solidifies our position as a performance-driven comfort brand. For cricketers who always stay in the canopy of fitness, ultimate recovery starts with sleeping well. Through this campaign, we want to communicate that striking a balance between effort and recovery leads to assured success.”
AGENCY
Mandeep Sharma
National Head of Cheil India
“The return of this iconic show, especially for millennials, brings a wave of nostalgia. The characters’ personalities perfectly align with the ‘Monster’ attitude that has defined the M Series, making this collaboration a natural fit.”
CLIENT
Aditya Babbar
Vice President of MX Business at Samsung India
“Staying true to the ‘Monster’ legacy, the latest Galaxy M series devices are a testament to our deep commitment towards Indian consumer’s preferences of power packed performance and stylish design. From meaningful innovation to a full 5G experience and battery life, Galaxy M06 5G and Galaxy M16 5G deliver the best experience.”
